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Puddle Suit

Fail

Demand is soft, at -61.1% this quarter, so Puddle Suit is a Fail.

Flapen Score
36
36 / 100
Ranks 2,138 of 2,461 Fashion niches · −12 vs the category median of 48
Market size
£38K/yr437K searches / yr
90-day growth
-61.1%search demand this quarter
Competition
31%top-5 click share · 16 brands · 42 sellers

Flapen Score

Puddle Suit against its category

The dotted line is the Fashion average. Past it, Puddle Suit is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puddle Suit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Puddle Suit 437K times last year and spent an estimated £38K. The top 5 brands take 84% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 437K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -61.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
437K
Growth, 90 days vs prior 90
-61.1%
Conversion, latest week
0.6%
Market size, estimated
£38Ka year
Peak month
September12.8× the quietest month
Top search term
puddle suit104K searches a year

02 · Price

A sale here is worth £15.20.

Listings sell for £15.20 on average, from £8.23 to £21.79. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £15.20 that is £0 to £2K a year per listing.

Average price
£15.20inside the $15 to $100 sweet spot
Price range
£8.23–£21.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #38 within Boys. It carries 2,257 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
94%
Out of stock, average day
6.3%
Average rank
#38in Boys
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,257per listing
Listings tracked
53

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Puddle Suit products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.

£0£2K£3K£5K£6K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

16 falling

Sellers

42

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

31%

Top 20: 66%

Open market

14%

  • Fewlby29%
  • Regatta26%
  • DRY KIDS19%
  • Hovkib6%
  • Trespass3%
  • JiAmy3%
  • Open — no brand owns it (10 brands, 14%)

Demand

Puddle Suit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 12.8×

Search terms

Top Puddle Suit search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • puddle suit104K/yr
  • puddle suit 12-18 months27K/yr
  • kids puddle suit19K/yr
  • puddlesuit20K/yr
  • kids waterproofs18K/yr
  • rain suit kids19K/yr
  • puddle suit 3-4 years30K/yr
  • puddle suit 5-6 years23K/yr
  • puddle suit 18-24 months14K/yr
  • waterproof suit kids14K/yr

Reviews and returns

What reviews say buyers love and hate about Puddle Suit

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Size-Overall”
2.8%of orders come back
“Its a little bigger than I thought”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Puddle Suit questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data