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Puddle Suit

Fail

Demand is soft, at -61.1% this quarter, so Puddle Suit is a Fail.

Flapen Score
36
36 / 100
Ranks 2,138 of 2,461 Fashion niches · −12 vs the category median of 48
Market size
£38K/yr437K searches / yr
90-day growth
-61.1%search demand this quarter
Competition
31%top-5 click share · 16 brands · 42 sellers

Flapen Score

Puddle Suit against its category

The dotted line is the Fashion average. Past it, Puddle Suit is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puddle Suit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Puddle Suit 437K times last year and spent an estimated £38K. The top 5 brands take 84% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 36 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 437K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -61.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
437K
Growth, 90 days vs prior 90
-61.1%
Conversion, latest week
0.6%
Market size, estimated
£38Ka year
Peak month
September12.8× the quietest month
Top search term
puddle suit104K searches a year

02 · Price

A sale here is worth £15.20.

Listings sell for £15.20 on average, from £8.23 to £21.79. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £15.20 that is £0 to £2K a year per listing.

Average price
£15.20inside the $15 to $100 sweet spot
Price range
£8.23–£21.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #38 within Boys. It carries 2,257 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
94%
Out of stock, average day
6.3%
Average rank
#38in Boys
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,257per listing
Listings tracked
53

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Puddle Suit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£6K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

16 falling

Sellers

42

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

31%

Top 20: 66%

Open market

14%

  • Fewlby29%
  • Regatta26%
  • DRY KIDS19%
  • Hovkib6%
  • Trespass3%
  • JiAmy3%
  • Open — no brand owns it (10 brands, 14%)

Demand

Puddle Suit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 12.8×

Search terms

Top Puddle Suit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • puddle suit104K/yr
  • puddle suit 12-18 months27K/yr
  • kids puddle suit19K/yr
  • puddlesuit20K/yr
  • kids waterproofs18K/yr
  • rain suit kids19K/yr
  • puddle suit 3-4 years30K/yr
  • puddle suit 5-6 years23K/yr
  • puddle suit 18-24 months14K/yr
  • waterproof suit kids14K/yr

Reviews and returns

What reviews say buyers love and hate about Puddle Suit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%+0.54

Its a little bigger than I thought

It was massive for my 2.5 year old

to big very generous order size small

Thickness17%−0.01

Thin

it is thin

It is super thin

Print Quality13%−0.10

Spelling mistake on print

Value For Money9%−0.03

It cost 19.99£ for trousers and the coat and it's just not worth the money

not good value for money

It has jo right to cost this much

Quality-Overall6%

it was cheap quality

Cheap quality

Love

Quality-Overall14%

Decent quality puddle suit

Brilliant Quality

The suit is of good quality

Ease Of Use11%+1.18

Easy for son to get into and wear

easy to pack away

Easy to put on

Value For Money11%−0.03

Good value for money

Amazing price

good value for money

Size-Overall11%+0.54

fits well

I ordered same as clothes size and just fits

Seems true to size

Water Resistance9%+0.23

Definitely waterproof

Nice waterproof suit

Great waterproof outfit

Return

2.8% Return rate 84% Fixable by listing

Size-Overall73%██▇▆▇█

Its a little bigger than I thought

It was massive for my 2.5 year old

to big very generous order size small

Thin5%█▂▄▄▇▂
Quality-Overall3%▁▂▂█▅▁

it was cheap quality

Cheap quality

Length3%▁█▁▁█▆
Color2%█▃▁▅▁▃

FAQ

Common Puddle Suit questions

Answered from the same tracked data.