Puddle Suit
FailDemand is soft, at -61.1% this quarter, so Puddle Suit is a Fail.
- Flapen Score
- 36 / 100Ranks 2,138 of 2,461 Fashion niches · −12 vs the category median of 4836
- Market size
- £38K/yr437K searches / yr
- 90-day growth
- -61.1%search demand this quarter
- Competition
- 31%top-5 click share · 16 brands · 42 sellers
Flapen Score
Puddle Suit against its category
The dotted line is the Fashion average. Past it, Puddle Suit is stronger. Inside it, weaker.
Market
The Puddle Suit market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Puddle Suit 437K times last year and spent an estimated £38K. The top 5 brands take 84% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 437K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -61.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.
- Searches, last 12 months
- 437K
- Growth, 90 days vs prior 90
- -61.1%
- Conversion, latest week
- 0.6%
- Market size, estimated
- £38Ka year
- Peak month
- September12.8× the quietest month
- Top search term
- puddle suit104K searches a year
02 · Price
A sale here is worth £15.20.
Listings sell for £15.20 on average, from £8.23 to £21.79. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £15.20 that is £0 to £2K a year per listing.
- Average price
- £15.20inside the $15 to $100 sweet spot
- Price range
- £8.23–£21.79
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 2.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #38 within Boys. It carries 2,257 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 94%
- Out of stock, average day
- 6.3%
- Average rank
- #38in Boys
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,257per listing
- Listings tracked
- 53
04 · Newcomers
0 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Puddle Suit products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
DRY KIDS Waterproof Rainsuit Purple 3/4yrs
- Price
- £14.68
- Rating
- 4.6/5
- Reviews
- 7,066
- Age
- 7y ago

Regatta Kids Puddle IV Puddle suit - all in one waterproof for kids - Breathable and rain proof hooded outdoor warm Puddlesuit - reflective trim and taped Seams - playsuit For Boys and Girls
- Price
- £12.79
- Rating
- 4.7/5
- Reviews
- 11,969
- Age
- 10y ago

Regatta Toddlers Kids Puddle Suit Waterproof & Reflective All-in-One Rainsuit
- Price
- £15.97
- Rating
- 4.7/5
- Reviews
- 40
- Age
- 1y ago

Fewlby Kids Puddle Suit Boys Girls Rain Suit All in One Waterproof Overalls Toddler Muddy Suit Hooded Raincoat Cartoon Rainwear 1-3 Years S Size
- Price
- £14.62
- Rating
- 4.4/5
- Reviews
- 1,287
- Age
- 4y ago

Fewlby Girls Puddle Suit All in One Waterproof Suit Kids Rain Suit Waterproof Overalls Rainsuit Purple Unicorn Muddy Suit One Piece Raincoat Hoodie Rainwear 5-7 Years L Size
- Price
- £15.62
- Rating
- 4.5/5
- Reviews
- 279
- Age
- 1y ago
Trending
estimated 90-day click momentum
Hovkib Kids Puddle Suit Toddler All-in-One Rain Suit - One Piece Waterproof Hooded Muddy Suit for Boys Girls Lightweight Waterproof Coverall for 1-8 Years
- Price
- £14.94
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Hovkib Kids Puddle Suit Toddler All-in-One Rain Suit - One Piece Waterproof Hooded Muddy Suit for Boys Girls Lightweight Waterproof Coverall for 1-8 Years
- Price
- £10.50
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Harry Bear Boys Puddlesuit Dinosaur Kids Puddle Suit Dinosaur Boys Raincoat Kids Rain Jacket Blue 3-4 Years
- Price
- £15.70
- Rating
- 4.2/5
- Reviews
- 23
- Age
- 10mo ago

Regatta Toddlers Kids Puddle Suit Waterproof & Reflective All-in-One Rainsuit
- Price
- £17.30
- Rating
- 4.7/5
- Reviews
- 40
- Age
- 1y ago

Regatta Toddlers Kids Puddle Suit Waterproof & Reflective All-in-One Rainsuit
- Price
- £15.97
- Rating
- 4.7/5
- Reviews
- 40
- Age
- 1y ago
Newest
by launch date
Hovkib Kids Puddle Suit Toddler All-in-One Rain Suit - One Piece Waterproof Hooded Muddy Suit for Boys Girls Lightweight Waterproof Coverall for 1-8 Years
- Price
- £10.50
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Hovkib Kids Puddle Suit Toddler All-in-One Rain Suit - One Piece Waterproof Hooded Muddy Suit for Boys Girls Lightweight Waterproof Coverall for 1-8 Years
- Price
- £14.94
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

JiAmy Kids Rain Suit Toddler One-piece Coveralls Raincoat with Zipper for Girls and Boys 3-5 Years
- Price
- £13.41
- Rating
- 4.2/5
- Reviews
- 790
- Age
- 7mo ago

Fewlby Kids Puddle Suit All in One Waterproof Overalls Rain Suit Boys Girls Muddy Suit Hooded Raincoat Cartoon Dinosaur Rainwear 2-4 years M Size
- Price
- £18.19
- Rating
- 4.7/5
- Reviews
- 831
- Age
- 8mo ago

Harry Bear Boys Puddlesuit Dinosaur Kids Puddle Suit Dinosaur Boys Raincoat Kids Rain Jacket Blue 3-4 Years
- Price
- £15.70
- Rating
- 4.2/5
- Reviews
- 23
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.
Brands
16 falling
Sellers
42
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
31%
Top 20: 66%
Open market
14%
- Fewlby29%
- Regatta26%
- DRY KIDS19%
- Hovkib6%
- Trespass3%
- JiAmy3%
- Open — no brand owns it (10 brands, 14%)
Demand
Puddle Suit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 12.8×
Search terms
Top Puddle Suit search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- puddle suit104K/yr
- puddle suit 12-18 months27K/yr
- kids puddle suit19K/yr
- puddlesuit20K/yr
- kids waterproofs18K/yr
- rain suit kids19K/yr
- puddle suit 3-4 years30K/yr
- puddle suit 5-6 years23K/yr
- puddle suit 18-24 months14K/yr
- waterproof suit kids14K/yr
Reviews and returns
What reviews say buyers love and hate about Puddle Suit
We read the reviews and the return reasons for every product selling here.
“Its a little bigger than I thought”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Puddle Suit questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









