Puddle Suit
FailDemand is soft, at -61.1% this quarter, so Puddle Suit is a Fail.
- Flapen Score
- 36 / 100Ranks 2,138 of 2,461 Fashion niches · −12 vs the category median of 4836
- Market size
- £38K/yr437K searches / yr
- 90-day growth
- -61.1%search demand this quarter
- Competition
- 31%top-5 click share · 16 brands · 42 sellers
Flapen Score
Puddle Suit against its category
The dotted line is the Fashion average. Past it, Puddle Suit is stronger. Inside it, weaker.
Market
The Puddle Suit market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Puddle Suit 437K times last year and spent an estimated £38K. The top 5 brands take 84% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 36 out of 100, a Fail.
01 · Demand
0.6% of searches ended in a purchase last week.
Shoppers searched for this 437K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -61.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.
- Searches, last 12 months
- 437K
- Growth, 90 days vs prior 90
- -61.1%
- Conversion, latest week
- 0.6%
- Market size, estimated
- £38Ka year
- Peak month
- September12.8× the quietest month
- Top search term
- puddle suit104K searches a year
02 · Price
A sale here is worth £15.20.
Listings sell for £15.20 on average, from £8.23 to £21.79. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £15.20 that is £0 to £2K a year per listing.
- Average price
- £15.20inside the $15 to $100 sweet spot
- Price range
- £8.23–£21.79
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 2.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #38 within Boys. It carries 2,257 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 94%
- Out of stock, average day
- 6.3%
- Average rank
- #38in Boys
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,257per listing
- Listings tracked
- 53
04 · Newcomers
Amazon counts 0 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Puddle Suit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
DRY KIDS Waterproof Rainsuit Purple 3/4yrs
- Price
- £14.68
- Rating
- 4.6/5
- Reviews
- 7,066
- Age
- 7y ago

Regatta Kids Puddle IV Puddle suit - all in one waterproof for kids - Breathable and rain proof hooded outdoor warm Puddlesuit - reflective trim and taped Seams - playsuit For Boys and Girls
- Price
- £12.79
- Rating
- 4.7/5
- Reviews
- 11,969
- Age
- 10y ago

Regatta Toddlers Kids Puddle Suit Waterproof & Reflective All-in-One Rainsuit
- Price
- £15.97
- Rating
- 4.7/5
- Reviews
- 40
- Age
- 1y ago

Fewlby Kids Puddle Suit Boys Girls Rain Suit All in One Waterproof Overalls Toddler Muddy Suit Hooded Raincoat Cartoon Rainwear 1-3 Years S Size
- Price
- £14.62
- Rating
- 4.4/5
- Reviews
- 1,287
- Age
- 4y ago

Fewlby Girls Puddle Suit All in One Waterproof Suit Kids Rain Suit Waterproof Overalls Rainsuit Purple Unicorn Muddy Suit One Piece Raincoat Hoodie Rainwear 5-7 Years L Size
- Price
- £15.62
- Rating
- 4.5/5
- Reviews
- 279
- Age
- 1y ago
Trending
90-day click momentum
Hovkib Kids Puddle Suit Toddler All-in-One Rain Suit - One Piece Waterproof Hooded Muddy Suit for Boys Girls Lightweight Waterproof Coverall for 1-8 Years
- Price
- £14.94
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Hovkib Kids Puddle Suit Toddler All-in-One Rain Suit - One Piece Waterproof Hooded Muddy Suit for Boys Girls Lightweight Waterproof Coverall for 1-8 Years
- Price
- £10.50
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Harry Bear Boys Puddlesuit Dinosaur Kids Puddle Suit Dinosaur Boys Raincoat Kids Rain Jacket Blue 3-4 Years
- Price
- £15.70
- Rating
- 4.2/5
- Reviews
- 23
- Age
- 10mo ago

Regatta Toddlers Kids Puddle Suit Waterproof & Reflective All-in-One Rainsuit
- Price
- £17.30
- Rating
- 4.7/5
- Reviews
- 40
- Age
- 1y ago

Regatta Toddlers Kids Puddle Suit Waterproof & Reflective All-in-One Rainsuit
- Price
- £15.97
- Rating
- 4.7/5
- Reviews
- 40
- Age
- 1y ago
Newest
by launch date
Hovkib Kids Puddle Suit Toddler All-in-One Rain Suit - One Piece Waterproof Hooded Muddy Suit for Boys Girls Lightweight Waterproof Coverall for 1-8 Years
- Price
- £10.50
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Hovkib Kids Puddle Suit Toddler All-in-One Rain Suit - One Piece Waterproof Hooded Muddy Suit for Boys Girls Lightweight Waterproof Coverall for 1-8 Years
- Price
- £14.94
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

JiAmy Kids Rain Suit Toddler One-piece Coveralls Raincoat with Zipper for Girls and Boys 3-5 Years
- Price
- £13.41
- Rating
- 4.2/5
- Reviews
- 790
- Age
- 7mo ago

Fewlby Kids Puddle Suit All in One Waterproof Overalls Rain Suit Boys Girls Muddy Suit Hooded Raincoat Cartoon Dinosaur Rainwear 2-4 years M Size
- Price
- £18.19
- Rating
- 4.7/5
- Reviews
- 831
- Age
- 8mo ago

Harry Bear Boys Puddlesuit Dinosaur Kids Puddle Suit Dinosaur Boys Raincoat Kids Rain Jacket Blue 3-4 Years
- Price
- £15.70
- Rating
- 4.2/5
- Reviews
- 23
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
16 falling
Sellers
42
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
31%
Top 20: 66%
Open market
14%
- Fewlby29%
- Regatta26%
- DRY KIDS19%
- Hovkib6%
- Trespass3%
- JiAmy3%
- Open — no brand owns it (10 brands, 14%)
Demand
Puddle Suit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 12.8×
Search terms
Top Puddle Suit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- puddle suit104K/yr
- puddle suit 12-18 months27K/yr
- kids puddle suit19K/yr
- puddlesuit20K/yr
- kids waterproofs18K/yr
- rain suit kids19K/yr
- puddle suit 3-4 years30K/yr
- puddle suit 5-6 years23K/yr
- puddle suit 18-24 months14K/yr
- waterproof suit kids14K/yr
Reviews and returns
What reviews say buyers love and hate about Puddle Suit
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Its a little bigger than I thought
It was massive for my 2.5 year old
to big very generous order size small
Thin
it is thin
It is super thin
Spelling mistake on print
It cost 19.99£ for trousers and the coat and it's just not worth the money
not good value for money
It has jo right to cost this much
it was cheap quality
Cheap quality
Love
Decent quality puddle suit
Brilliant Quality
The suit is of good quality
Easy for son to get into and wear
easy to pack away
Easy to put on
Good value for money
Amazing price
good value for money
fits well
I ordered same as clothes size and just fits
Seems true to size
Definitely waterproof
Nice waterproof suit
Great waterproof outfit
Return
2.8% Return rate 84% Fixable by listing
Its a little bigger than I thought
It was massive for my 2.5 year old
to big very generous order size small
it was cheap quality
Cheap quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Puddle Suit questions
Answered from the same tracked data.









