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Proud of You Gifts

Maybe

Returns run at only 0.3% of orders. But prices span $3.08–$13.07, mostly outside the sweet spot, so Proud of You Gifts is a Maybe.

Flapen Score
59
59 / 100
Top 14% of 2,461 Fashion niches · +11 vs the category median of 48
Market size
£56K/yr192K searches / yr
90-day growth
+58.9%search demand this quarter
Competition
33%top-5 click share · 37 brands · 65 sellers

Flapen Score

Proud of You Gifts against its category

The dotted line is the Fashion average. Past it, Proud of You Gifts is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Proud of You Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Proud of You Gifts 192K times last year and spent an estimated £56K. The top 5 brands take 46% of clicks. Demand peaks in May–Jul–Aug. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +58.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
192K
Growth, 90 days vs prior 90
+58.9%
Conversion, latest week
4.6%
Market size, estimated
£56Ka year
Peak month
July2.1× the quietest month
Top search term
proud of you gifts69K searches a year

02 · Price

A sale here is worth £6.28.

Listings sell for £6.28 on average, from £3.08 to £13.07. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £6.28 that is £628 to £2K a year per listing.

Average price
£6.28under the $15 to $100 sweet spot
Price range
£3.08–£13.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£628–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #775 within Luggage & Travel Gear. It carries 246 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
98%
Out of stock, average day
10.1%
Average rank
#775in Luggage & Travel Gear
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
246per listing
Listings tracked
47

04 · Newcomers

Amazon counts 1 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
1Amazon's first-year sales bar
Average brand age
21 months

Products

Top Proud of You Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£2K£4K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

37 falling

Sellers

65

Top-5 brand share

46%

Top 20: 83%

Top-5 click share

33%

Top 20: 71%

Open market

50%

  • East of India18%
  • Mermaid Mary's12%
  • VELENTI7%
  • Life Charms4%
  • Wasise4%
  • EYQV4%

Demand

Proud of You Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '25Spike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jul, Aug · busiest ÷ quietest = 2.1×

Search terms

Top Proud of You Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • proud of you gifts69K/yr
  • well done gifts54K/yr
  • proud of you20K/yr
  • proud of you gifts for her10K/yr
  • so proud of you gifts11K/yr
  • proud of you gifts for him12K/yr
  • well done gift9K/yr
  • proud6K/yr

Reviews and returns

What reviews say buyers love and hate about Proud of You Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall15%+0.53

poor quality spoon

Very bad quality

The quality is quite bad

Ease Of Use15%−0.01

difficult to open

its difficult to quantify that

Size-Overall13%−0.03

No size of book

Small

Smaller than on picture

Gifting Purpose10%+3.21

Wont be gifting as intended

Came wrapped in bubble wrap rather than box so not the best for a gift. in my view

Durability10%−0.05

Broken in 2 days

Love

Gifting Purpose40%+3.21

Beautiful gift

Perfect gift for my daughter

A delightful little gift

Quality-Overall24%+0.53

Very well made

Lovely quality bracelet

Good quality

Advertised Vs Actual Product6%−0.03

Product as described

just like the picture

Item arrived exactly as described- it's super cute

Chain/Key Quality6%+0.58

Very pretty key ring

needing an everyday reminder of inspiration quotes, these keyrings are perfect to carry around on a bag purse or keys, nice price and fast delivery

Key ring

Size-Overall6%−0.03

sits in her blazer nicely

is a good size to post

Tiny & cute

Return

0.3% Return rate 43% Fixable by listing

Size-Overall30%▁▂▅█▂▁

No size of book

Small

Smaller than on picture

Quality-Overall21%█▁▅▁▁█

poor quality spoon

Very bad quality

The quality is quite bad

Durability7%▁▁▁▁▁█

Broken in 2 days

Gifting Purpose5%▁▁▃▁█▁

Wont be gifting as intended

Came wrapped in bubble wrap rather than box so not the best for a gift. in my view

Value For Money5%▁▆▁▁▁█

FAQ

Common Proud of You Gifts questions

Answered from the same tracked data.