Princess Shoes
MaybeReturns run at only 1.3% of orders. But demand is soft, at -24.3% this quarter, so Princess Shoes is a Maybe.
- Flapen Score
- 54 / 100Top 27% of 2,461 Fashion niches · +6 vs the category median of 4854
- Market size
- £77K/yr198K searches / yr
- 90-day growth
- -24.3%search demand this quarter
- Competition
- 34%top-5 click share · 19 brands · 34 sellers
Flapen Score
Princess Shoes against its category
The dotted line is the Fashion average. Past it, Princess Shoes is stronger. Inside it, weaker.
Market
The Princess Shoes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Princess Shoes 198K times last year and spent an estimated £77K. The top 5 brands take 55% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
2.5% of searches ended in a purchase last week.
Shoppers searched for this 198K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.
- Searches, last 12 months
- 198K
- Growth, 90 days vs prior 90
- -24.3%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £77Ka year
- Peak month
- December3.9× the quietest month
- Top search term
- princess shoes57K searches a year
02 · Price
A sale here is worth £15.33.
Listings sell for £15.33 on average, from £6.20 to £24.71. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £15.33 that is £2K to £4K a year per listing.
- Average price
- £15.33inside the $15 to $100 sweet spot
- Price range
- £6.20–£24.71
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #203 within Girls. It carries 323 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 89%
- Out of stock, average day
- 1.0%
- Average rank
- #203in Girls
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 323per listing
- Listings tracked
- 53
04 · Newcomers
Amazon counts 2 of last year's 26 launches as successful.
26 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 26
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Princess Shoes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Frozen Inspired Elsa Flats Mary Jane Dance Party Cosplay Shoes Snow Queen Princess Birthday Sandals for Little Girls Toddler Blue 10 UK
- Price
- £10.50
- Rating
- 4.4/5
- Reviews
- 432
- Age
- 4y ago

Little Fairy Princess Dress Up Shoes 3 Soft Princess Jelly Shoes for Girls
- Price
- £12.33
- Rating
- 4.6/5
- Reviews
- 2,220
- Age
- 6y ago

LOYO Princess Shoes Princess Dress up Set for Girls Aged 3 to 6 Years Old Princess Toys for Girls Birthday Gifts
- Price
- £18.72
- Rating
- 4.4/5
- Reviews
- 785
- Age
- 5y ago

Princess Girls Shoes Cinderella Snow Queen Dress Up Shoes Halloween Cosplay Fancy Dress Up for Girls Blue
- Price
- £10.16
- Rating
- 4.5/5
- Reviews
- 316
- Age
- 5y ago

Rubies 156737OS000 Blue Jelly Shoes Princess Kids Fancy Dress Girls Halloween
- Price
- £6.92
- Rating
- 4.2/5
- Reviews
- 97
- Age
- 2y ago
Trending
90-day click momentum
Jasmeko Girls Glitter Heels Toddler Princess Sparkly Kids Dress Up Shoes for Party Wedding Birthday Xmas (Pink 9)
- Price
- £17.82
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Jasmeko Girls Glitter Princess Heels Toddler Sparkly Kids Dressing Up Kids Shoes for Party Wedding Birthday Xmas (3 Blue 9)
- Price
- £17.82
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Mokayu Girls Glitter Mary Jane Princesss Shoe Dress Shoes Low Heels Toddler Sequin Party Wedding Birthday Prom Cosplay Dance Up Shoes Pink UK9.5
- Price
- £17.56
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 4mo ago

GOGOUP Girl Sandals Glitter Princess Mary Jane Shoes Low Heels Dress Up Shoes Toddler Sequin Party Wedding Birthday Prom Cosplay Dance Shoes Pink UK9
- Price
- £16.98
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 6mo ago

ZOUPREME Princess Shoes for Girls Flats Kids Costume Ballerinas for Party Shows Wedding (A1-Blue 8)
- Price
- £15.90
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 10mo ago
Newest
by launch date
Jasmeko Girls Glitter Princess Heels Toddler Sparkly Kids Dressing Up Kids Shoes for Party Wedding Birthday Xmas (3 Blue 9)
- Price
- £17.82
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Jasmeko Girls Glitter Heels Toddler Princess Sparkly Kids Dress Up Shoes for Party Wedding Birthday Xmas (Pink 9)
- Price
- £17.82
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Mokayu Girls Glitter Mary Jane Princesss Shoe Dress Shoes Low Heels Toddler Sequin Party Wedding Birthday Prom Cosplay Dance Up Shoes Pink UK9.5
- Price
- £17.56
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 4mo ago

GOGOUP Girl Sandals Glitter Princess Mary Jane Shoes Low Heels Dress Up Shoes Toddler Sequin Party Wedding Birthday Prom Cosplay Dance Shoes Pink UK9
- Price
- £16.98
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 6mo ago

GOGOUP Girls Mary Jane Dress Shoes Glitter Princess Shoes Low Heels Toddler Party Wedding Birthday Prom Cosplay Shoes Kids Ballet Dance Shoes Gradient Blue UK1
- Price
- £16.92
- Rating
- 3.4/5
- Reviews
- 27
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
19 rising
Sellers
34
Top-5 brand share
55%
Top 20: 100%
Top-5 click share
34%
Top 20: 67%
Open market
39%
- MNSZCN15%
- Jiaduowang14%
- GOGOUP11%
- Little Fairy Princess8%
- VTASQ7%
- MK MATT KEELY6%
Demand
Princess Shoes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.9×
Search terms
Top Princess Shoes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- princess shoes57K/yr
- dress up shoes20K/yr
- girls dress up shoes17K/yr
- princess shoes for girls 3 years11K/yr
- girls princess shoes10K/yr
- princess dress up shoes12K/yr
- kids dress up shoes10K/yr
- princess shoes for girls 4 years10K/yr
- dressing up shoes7K/yr
- dress up shoes for girls age 38K/yr
Reviews and returns
What reviews say buyers love and hate about Princess Shoes
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broken within 10 minutes
Heart on shoe keeps coming off only had them 1 day
the earings and necklace broke the same say
one of the tiaras broke so not the best quality
quality is bad
the quality is poor
they didnt fit her properly
my daughter is 5 she is slim,and according to size she did not fit im these skirts at all
My daughter found them uncomfortable
waste of money
Love
these feel much better made than that
Really impressed with the quality of these dressing up shoes
Excellent product
Amazing value
Good for the money
Worth the money
Great gift for a young girl
A perfect present for my Granddaughter
Fantastic present for my great granddaughter
It's comfy
Comfortable for our sen child
Beautiful princess shoes with surprisingly impressive comfort and quality
They fit well
they fit perfectly
Return
1.3% Return rate 74% Fixable by listing
they didnt fit her properly
my daughter is 5 she is slim,and according to size she did not fit im these skirts at all
one of the tiaras broke so not the best quality
quality is bad
the quality is poor
Broken within 10 minutes
Heart on shoe keeps coming off only had them 1 day
the earings and necklace broke the same say
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Princess Shoes questions
Answered from the same tracked data.









