Skip to content

Princess Shoes

Maybe

Returns run at only 1.3% of orders. But demand is soft, at -24.3% this quarter, so Princess Shoes is a Maybe.

Flapen Score
54
54 / 100
Top 27% of 2,461 Fashion niches · +6 vs the category median of 48
Market size
£77K/yr198K searches / yr
90-day growth
-24.3%search demand this quarter
Competition
34%top-5 click share · 19 brands · 34 sellers

Flapen Score

Princess Shoes against its category

The dotted line is the Fashion average. Past it, Princess Shoes is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Princess Shoes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Princess Shoes 198K times last year and spent an estimated £77K. The top 5 brands take 55% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 198K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
198K
Growth, 90 days vs prior 90
-24.3%
Conversion, latest week
2.5%
Market size, estimated
£77Ka year
Peak month
December3.9× the quietest month
Top search term
princess shoes57K searches a year

02 · Price

A sale here is worth £15.33.

Listings sell for £15.33 on average, from £6.20 to £24.71. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £15.33 that is £2K to £4K a year per listing.

Average price
£15.33inside the $15 to $100 sweet spot
Price range
£6.20–£24.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #203 within Girls. It carries 323 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
89%
Out of stock, average day
1.0%
Average rank
#203in Girls
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
323per listing
Listings tracked
53

04 · Newcomers

Amazon counts 2 of last year's 26 launches as successful.

26 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
26
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Princess Shoes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

19 rising

Sellers

34

Top-5 brand share

55%

Top 20: 100%

Top-5 click share

34%

Top 20: 67%

Open market

39%

  • MNSZCN15%
  • Jiaduowang14%
  • GOGOUP11%
  • Little Fairy Princess8%
  • VTASQ7%
  • MK MATT KEELY6%

Demand

Princess Shoes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Princess Shoes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • princess shoes57K/yr
  • dress up shoes20K/yr
  • girls dress up shoes17K/yr
  • princess shoes for girls 3 years11K/yr
  • girls princess shoes10K/yr
  • princess dress up shoes12K/yr
  • kids dress up shoes10K/yr
  • princess shoes for girls 4 years10K/yr
  • dressing up shoes7K/yr
  • dress up shoes for girls age 38K/yr

Reviews and returns

What reviews say buyers love and hate about Princess Shoes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability30%−0.17

Broken within 10 minutes

Heart on shoe keeps coming off only had them 1 day

the earings and necklace broke the same say

Quality-Overall15%+1.26

one of the tiaras broke so not the best quality

quality is bad

the quality is poor

Size-Overall15%+0.35

they didnt fit her properly

my daughter is 5 she is slim,and according to size she did not fit im these skirts at all

Comfort-Overall10%−0.04

My daughter found them uncomfortable

Natural Resource Wastage5%−0.05

waste of money

Love

Quality-Overall27%+1.26

these feel much better made than that

Really impressed with the quality of these dressing up shoes

Excellent product

Value For Money27%−0.05

Amazing value

Good for the money

Worth the money

Gifting Purpose12%+1.41

Great gift for a young girl

A perfect present for my Granddaughter

Fantastic present for my great granddaughter

Comfort-Overall7%−0.04

It's comfy

Comfortable for our sen child

Beautiful princess shoes with surprisingly impressive comfort and quality

Size-Overall5%+0.35

They fit well

they fit perfectly

Return

1.3% Return rate 74% Fixable by listing

Size-Overall59%▇█▇▇▇▇

they didnt fit her properly

my daughter is 5 she is slim,and according to size she did not fit im these skirts at all

Quality-Overall8%▅▄█▄▆▇

one of the tiaras broke so not the best quality

quality is bad

the quality is poor

Feet Fit7%▁▆▄█▅▇
Durability4%█▅▆▇▂▂

Broken within 10 minutes

Heart on shoe keeps coming off only had them 1 day

the earings and necklace broke the same say

Defective Material/Parts4%█▃▃▂▃▁

FAQ

Common Princess Shoes questions

Answered from the same tracked data.