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Princess Peach

Fail

Shoppers spend only $15K a year here, so Princess Peach is a Fail.

Flapen Score
39
39 / 100
Ranks 1,992 of 2,461 Fashion niches · −9 vs the category median of 48
Market size
£15K/yr78K searches / yr
90-day growth
+9.4%search demand this quarter
Competition
67%top-5 click share · 7 brands · 74 sellers

Flapen Score

Princess Peach against its category

The dotted line is the Fashion average. Past it, Princess Peach is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Princess Peach market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Princess Peach 78K times last year and spent an estimated £15K. The top 5 brands take 94% of clicks. Demand peaks in Apr–Oct–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
+9.4%
Conversion, latest week
1.1%
Market size, estimated
£15Ka year
Peak month
April2.2× the quietest month
Top search term
princess peach62K searches a year

02 · Price

A sale here is worth £16.50.

Listings sell for £16.50 on average, from £3.28 to £38.54. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £16.50 that is £0 to £2K a year per listing.

Average price
£16.50inside the $15 to $100 sweet spot
Price range
£3.28–£38.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #436 within Girls. It carries 342 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
94%
Out of stock, average day
1.3%
Average rank
#436in Girls
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
342per listing
Listings tracked
17

04 · Newcomers

Amazon counts 2 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Princess Peach products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

74

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

3%

  • Super Mario70%
  • Aomig11%
  • Jakks Pacific4%
  • Sanei4%
  • Simba4%
  • Paladone3%
  • Open — no brand owns it (1 brand, 3%)

Demand

Princess Peach search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Oct, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Princess Peach search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • princess peach62K/yr
  • princess peach figure5K/yr
  • princess peach toy5K/yr
  • princess peach toys2K/yr
  • princess peach doll2K/yr
  • princess peach mario824/yr

Reviews and returns

What reviews say buyers love and hate about Princess Peach

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall27%+1.21

Not good quality

Poor quality, sleeve cracked on it after a couple of days

the quality is ok

Value For Money27%−0.20

Not worth the money

Overpriced

Definitely not worth £20

Size-Overall20%−0.02

Its a very Loose action figure

Durability17%−0.16

Items broke after opening

sleeve cracked on it after a couple of days

Defective Material/Parts10%−0.09

The accessories have all broken in some way

Love

Quality-Overall32%+1.21

Very well made

Good quality notebook

Good quality

Size-Overall16%−0.02

It fits in well

Perfect size for a Mario obsessed 3 year old

its true to size

Advertised Vs Actual Product12%+1.25

As described

exactly as described

works exactly as described

Gifting Purpose10%−0.03

Highly recommend as a birthday or Christmas gift

A great Christmas present

Collectibles7%+0.72

Beautiful as a toy or collectible

Return

1.1% Return rate 79% Fixable by listing

Size-Overall76%▅▇█▅▇▇

Its a very Loose action figure

Quality-Overall6%▁█▁▁▇█

Not good quality

Poor quality, sleeve cracked on it after a couple of days

the quality is ok

Defective Material/Parts6%▁▁▁█▆▁

The accessories have all broken in some way

Color2%▁▁▁█▁▁
Gifting Purpose2%█▁▁▁▁▁

FAQ

Common Princess Peach questions

Answered from the same tracked data.