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Prime Hydration Sticks

Fail

Shoppers spend an estimated $0 a year here, so Prime Hydration Sticks is a Fail.

Flapen Score
31
31 / 100
Ranks 2,319 of 2,461 Fashion niches · −17 vs the category median of 48
Market size
£0/yr127K searches / yr
90-day growth
-75.2%search demand this quarter
Competition
72%top-5 click share · 8 brands · 13 sellers

Flapen Score

Prime Hydration Sticks against its category

The dotted line is the Fashion average. Past it, Prime Hydration Sticks is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Prime Hydration Sticks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Prime Hydration Sticks 127K times last year and spent an estimated £0. The top 5 brands take 91% of clicks. Demand peaks in Jan–Apr–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -75.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
-75.2%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Peak month
January17.1× the quietest month
Top search term
prime prime123K searches a year

02 · Price

A sale here is worth £21.53.

Listings sell for £21.53 on average, from £6.64 to £40.82. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At £21.53 that is £0 to £2K a year per listing.

Average price
£21.53inside the $15 to $100 sweet spot
Price range
£6.64–£40.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #367 within Underwear. It carries 27,050 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
67%
Out of stock, average day
8.7%
Average rank
#367in Underwear
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
27,050per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Prime Hydration Sticks products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

£0£0£0£0£01101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

13

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

6%

  • ANTONIO ROSSI53%
  • WEAR IF U DARE11%
  • Prime11%
  • PRIME HYDRATION8%
  • Snapit7%
  • TANSTC4%
  • Open — no brand owns it (2 brands, 6%)

Demand

Prime Hydration Sticks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Apr, Dec · busiest ÷ quietest = 17.1×

Search terms

Top Prime Hydration Sticks search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • prime prime123K/yr
  • prime hydration sticks2K/yr
  • prime ksi863/yr
  • prime sticks hydration283/yr
  • prime hydration drink ksi159/yr
  • prime hydration drink sticks25/yr

Reviews and returns

What reviews say buyers love and hate about Prime Hydration Sticks

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Comfort-Overall”
50%of negative reviews mention “Quality-Overall”
0.4%of orders come back
“Poor quality no different than ordinate underwear says leak proof”
A buyer, on “Quality-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Prime Hydration Sticks questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data