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Prime Hydration Sticks

Fail

Shoppers spend only $0 a year here, so Prime Hydration Sticks is a Fail.

Flapen Score
31
31 / 100
Ranks 2,319 of 2,461 Fashion niches · −17 vs the category median of 48
Market size
£0/yr127K searches / yr
90-day growth
-75.2%search demand this quarter
Competition
72%top-5 click share · 8 brands · 13 sellers

Flapen Score

Prime Hydration Sticks against its category

The dotted line is the Fashion average. Past it, Prime Hydration Sticks is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Prime Hydration Sticks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Prime Hydration Sticks 127K times last year and spent an estimated £0. The top 5 brands take 91% of clicks. Demand peaks in Jan–Apr–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -75.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
-75.2%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Peak month
January17.1× the quietest month
Top search term
prime prime123K searches a year

02 · Price

A sale here is worth £21.53.

Listings sell for £21.53 on average, from £6.64 to £40.82. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At £21.53 that is £0 to £2K a year per listing.

Average price
£21.53inside the $15 to $100 sweet spot
Price range
£6.64–£40.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #367 within Underwear. It carries 27,050 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
67%
Out of stock, average day
8.7%
Average rank
#367in Underwear
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
27,050per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Prime Hydration Sticks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£0£0£0£01101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

13

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

6%

  • ANTONIO ROSSI53%
  • WEAR IF U DARE11%
  • Prime11%
  • PRIME HYDRATION8%
  • Snapit7%
  • TANSTC4%
  • Open — no brand owns it (2 brands, 6%)

Demand

Prime Hydration Sticks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Apr, Dec · busiest ÷ quietest = 17.1×

Search terms

Top Prime Hydration Sticks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • prime prime123K/yr
  • prime hydration sticks2K/yr
  • prime ksi863/yr
  • prime sticks hydration283/yr
  • prime hydration drink ksi159/yr
  • prime hydration drink sticks25/yr

Reviews and returns

What reviews say buyers love and hate about Prime Hydration Sticks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall50%−0.29

Poor quality no different than ordinate underwear says leak proof

Poor quality

They are of inferior quality

Size-Overall33%−0.02

for some really bizarre reason the lighter coloured ones are a lot smaller than the darker one - which are the correct size

Advertised Vs Actual Product17%−0.10

are clearly not the same

Love

Comfort-Overall34%+3.10

Very comfortable

Really comfy pants

V good quality very comfortable too

Size-Overall31%−0.02

Fit well

Excellent, true to size and stay up dont roll down

ordered 14 and fit perfectly

Color13%+0.93

I like i love it colour wear fit look good thank you

Quality-Overall9%−0.29

Good quality

they still maintain all positive qualities

Waist High6%+0.44

They are high waisted

Return

0.4% Return rate 58% Fixable by listing

Size-Overall38%█▁▁▁▁▃

for some really bizarre reason the lighter coloured ones are a lot smaller than the darker one - which are the correct size

Material Quality21%▁▁▁▁▁█
Waist Fit13%▁▁▁▁█▁
Length13%▁▁▁▁█▁
Shrinkage Resistance8%▁▁▁▁▁█

FAQ

Common Prime Hydration Sticks questions

Answered from the same tracked data.