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Priest Costume

Fail

Shoppers spend only $45K a year here, so Priest Costume is a Fail.

Flapen Score
44
44 / 100
Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 48
Market size
£45K/yr90K searches / yr
90-day growth
-9.3%search demand this quarter
Competition
58%top-5 click share · 17 brands · 24 sellers

Flapen Score

Priest Costume against its category

The dotted line is the Fashion average. Past it, Priest Costume is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Priest Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Priest Costume 90K times last year and spent an estimated £45K. The top 5 brands take 68% of clicks. Demand peaks in Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
-9.3%
Conversion, latest week
2.7%
Market size, estimated
£45Ka year
Peak month
October10.7× the quietest month
Top search term
priest costume52K searches a year

02 · Price

A sale here is worth £18.09.

Listings sell for £18.09 on average, from £6.17 to £38.34. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £18.09 that is £0 to £2K a year per listing.

Average price
£18.09inside the $15 to $100 sweet spot
Price range
£6.17–£38.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #2,690 within Tops, T-Shirts & Shirts. It carries 409 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
88%
Out of stock, average day
13.1%
Average rank
#2,690in Tops, T-Shirts & Shirts
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
409per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Priest Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

17 falling

Sellers

24

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

58%

Top 20: 96%

Open market

24%

  • ANDHOM19%
  • HENBRANDT15%
  • I LOVE FANCY DRESS14%
  • IvyRobes12%
  • Fun Shack9%
  • Morph8%

Demand

Priest Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 10.7×

Search terms

Top Priest Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • priest costume52K/yr
  • vicar costume15K/yr
  • priest outfit11K/yr
  • priest fancy dress5K/yr
  • priest costume men7K/yr

Reviews and returns

What reviews say buyers love and hate about Priest Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall56%−0.34

Tad tight,

Like a long baggy black dress

it was way too small

Design-Overall8%−0.06

Looked a bit cartoonist to me

Collar Quality8%−0.07

as the clerical collar is slightly too big

Touch/Button Controls6%−0.04

Some of the buttons popped

Love

Quality-Overall33%+1.96

Decent costume

Good quality items

Very well made and very happy

Fun/Entertainment Experience25%+1.96

Good fun

Good fun and makes an impact

Really good fun

Collar Quality6%−0.07

Clerical Collar

Value For Money6%+0.42

Good value

Comfort-Overall4%+0.28

feels comfortable to touch

Return

3.7% Return rate 72% Fixable by listing

Size-Overall56%▆█▆▄▅▄

Tad tight,

Like a long baggy black dress

it was way too small

Quality-Overall15%█▁▃▅▇▇
Neck Fit12%▁▁▄▄█▃
Material Quality4%▁▁▁▃▁█
Collar Quality3%▁▁█▅▁▁

as the clerical collar is slightly too big

FAQ

Common Priest Costume questions

Answered from the same tracked data.