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Pride Tshirt

Maybe

Search demand grew +647.3% this quarter. But shoppers spend only $15K a year here, so Pride Tshirt is a Maybe.

Flapen Score
55
55 / 100
Top 24% of 2,461 Fashion niches · +7 vs the category median of 48
Market size
£15K/yr128K searches / yr
90-day growth
+647.3%search demand this quarter
Competition
17%top-5 click share · 26 brands · 42 sellers

Flapen Score

Pride Tshirt against its category

The dotted line is the Fashion average. Past it, Pride Tshirt is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pride Tshirt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pride Tshirt 128K times last year and spent an estimated £15K. The top 5 brands take 86% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +647.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.

Searches, last 12 months
128K
Growth, 90 days vs prior 90
+647.3%
Conversion, latest week
1.1%
Market size, estimated
£15Ka year
Peak month
June21.1× the quietest month
Top search term
pride t shirt40K searches a year

02 · Price

A sale here is worth £10.81.

Listings sell for £10.81 on average, from £4.97 to £28.31. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £10.81 that is £0 to £1K a year per listing.

Average price
£10.81under the $15 to $100 sweet spot
Price range
£4.97–£28.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #2,778 within Tops, T-Shirts & Shirts. It carries 67 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
95%
Out of stock, average day
11.3%
Average rank
#2,778in Tops, T-Shirts & Shirts
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
67per listing
Listings tracked
123

04 · Newcomers

Amazon counts 0 of last year's 43 launches as successful.

43 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
43
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Pride Tshirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

£0£294£588£881£1K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

42

Top-5 brand share

86%

Top 20: 98%

Top-5 click share

17%

Top 20: 41%

Open market

12%

  • tiorhooe31%
  • hohololo22%
  • LAWOZZOS14%
  • SUWATOIN11%
  • Cutesong7%
  • Qskall2%
  • Open — no brand owns it (20 brands, 12%)

Demand

Pride Tshirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 21.1×

Search terms

Top Pride Tshirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pride t shirt40K/yr
  • pride shirt13K/yr
  • pride tshirt12K/yr
  • pride top7K/yr
  • pride clothing7K/yr
  • rainbow top10K/yr
  • gay pride tshirt6K/yr
  • rainbow tshirt7K/yr
  • pride clothes5K/yr
  • rainbow shirt7K/yr

Reviews and returns

What reviews say buyers love and hate about Pride Tshirt

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%+1.79

Size up

It is way too big for him

a little small

Material Quality11%−0.12

The material was not for me, I would have sweated heavily in the shirt and been uncomfortable

Quality-Overall6%−0.06

To expensive for quality

Value For Money6%−0.06

Way to expensive as it is pride

To expensive for quality

Machine Wash Suitability4%

Im not sure how it will fare in the washing machine

Love

Size-Overall30%+1.79

Fits well

It's a lovely fit, fairly snug

Fantastic, true fit

Quality-Overall16%−0.06

Good quality t shirt

Great quality t-shirt

Good quality

Color12%−0.15

Great colours

Colourful and stylish,

very vibrant colours

Advertised Vs Actual Product6%+0.79

in picture

Does what it says on the tin

As described and true to size

Comfort-Overall6%+0.72

Very comfy

The cut is comfortable

is comfortable to wear

Return

2.9% Return rate 82% Fixable by listing

Size-Overall73%▆██▆▅▆

Size up

It is way too big for him

a little small

Material Quality9%▁▁▆▁▇█

The material was not for me, I would have sweated heavily in the shirt and been uncomfortable

Length4%▁▁▁▁█▆
Advertised Vs Actual Product3%▁▇▁▁█▁
Chest Fit2%▁▁▁▁█▄

FAQ

Common Pride Tshirt questions

Answered from the same tracked data.