pride tshirt
Worth a lookShows demand growing +647.3% this quarter, but a small market ($15K/yr) keeps it on the watch list.
Growth
Incredible+647.3%90-day search growth — must beat 0% to launch
Review moat
Incredible67.35avg incumbent reviews — the moat a new listing must climb
Competition
Incredible17%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£4.97–£28.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Avg price
Okay£10.81avg listing price — sweet spot $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£15K£15K/yr · 128K searches
According to Flapen's Amazon United Kingdom niche tracking, pride tshirt is a £15K/yr Amazon United Kingdom market (128K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
pride tshirt market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- £8K–£11K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #2,778
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 94%
- Out of stock
- 11.3%
- Avg brand age
- 40 months
- Avg seller age
- 187 days
Competition & brand share
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.Brands
26 falling
Sellers
42
Top-5 brand share
86%
Top 20: 98%
Top-5 click share
17%
Top 20: 41%
Open market
12%
- tiorhooe31%
- hohololo22%
- LAWOZZOS14%
- SUWATOIN11%
- Cutesong7%
- Qskall2%
- Open — no brand owns it (20 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +647.3% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 21.1×
Top pride tshirt search terms
- pride t shirt40K/yr
- pride shirt13K/yr
- pride tshirt12K/yr
- pride top7K/yr
- pride clothing7K/yr
- rainbow top10K/yr
- gay pride tshirt6K/yr
- rainbow tshirt7K/yr
- pride clothes5K/yr
- rainbow shirt7K/yr
Top pride tshirt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
hohololo Pride Shirt Women All for Love Rainbow Shirt LGBT Short Sleeve Shirts (Beige1 S)
hohololo£10.674.5★27 rev
hohololo Pride Shirt for Women Rainbow Tshirt Equality Short Sleeve Tops Graphic Tees (black1 XL)
hohololo£13.144.4★44 rev
LAWOZZOS Pride T Shirt for Men LGBT Gay Pride Shirt Rainbow T-Shirt Love is Love Short Sleeve Tee Top
LAWOZZOS£11.584.4★8 rev
tiorhooe Pride Tshirt Women LGBT Rainbow T Shirt Pride Month Short Sleeve Tops
tiorhooe£8.495.0★25 rev
LAWOZZOS Pride T Shirt for Men LGBT Gay Pride Shirt Rainbow T-Shirt Love is Love Short Sleeve Tee Top
LAWOZZOS£11.704.4★8 rev
Newest
by launch date
hohololo LGBT Pride Shirt for Women Rainbow Heart Pattern T-Shirts Ladies Casual Queer Short Sleeve (White-a M)
hohololo£10.1742 rev
tiorhooe torhooe Pride T Shirt for Men Rainbow Heart Graphic Tshirt Funny Gay Pride LGBT Top Shirt (Rainbow-Black1 XL)
tiorhooe£9.128 rev
Cutesong Mens Gay Pride Flag Shirts LGBTQ Ally Progress Tee Top Rainbow Heart Stripes Short Sleeve Blue
Cutesong£12.783 rev
LAWOZZOS Pride T Shirt for Men LGBT Gay Pride Shirt Rainbow T-Shirt Love is Love Short Sleeve Tee Top
LAWOZZOS£11.588 rev
LAWOZZOS Pride T Shirt for Men LGBT Gay Pride Shirt Rainbow T-Shirt Love is Love Short Sleeve Tee Top
LAWOZZOS£11.708 rev
Trending
90-day click momentum
tiorhooe Gay Pride T Shirt Women Rainbow Flag Heart Shirts LGBT Pride Month T-Shirt Short Sleeve Tops
tiorhooe£10.924.5★
LAWOZZOS Pride T Shirt for Men LGBT Gay Pride Shirt Rainbow T-Shirt Love is Love Short Sleeve Tee Top
LAWOZZOS£11.454.4★
tiorhooe Gay Pride T Shirt for Men Rainbow LGBT Shirt Pride Flags Tshirts Tops
tiorhooe£9.864.5★
Cutesong Mens Gay Pride Flag Shirts LGBTQ Ally Progress Tee Top Rainbow Heart Stripes Short Sleeve Blue
Cutesong£12.784.6★
hohololo LGBT Pride Shirt for Women Rainbow Heart Pattern T-Shirts Ladies Casual Queer Short Sleeve (White-a M)
hohololo£10.174.5★
What buyers say about pride tshirt
What buyers praise and complain about, mined from review topics.What buyers love
“Fits well”
“Good quality t shirt”
“Great colours”
“in picture”
“Very comfy”
“Its got that smooth, slightly silky feel”
“Nice design, good quality”
“lightweight”
“The material feels really soft and lightweight, which makes it comfortable to wear for long periods”
“has a good amount of stretch to it”
What buyers complain about
“Size up”
“The material was not for me, I would have sweated heavily in the shirt and been uncomfortable”
“To expensive for quality”
“Way to expensive as it is pride”
“Im not sure how it will fare in the washing machine”
“Pretty thin”
Top return reasons
Common questions
- Is pride tshirt profitable to sell on Amazon United Kingdom?
- The niche generates £15K/yr across 123 tracked products. 0 of 43 products launched in the last 360 days are still selling. 90-day search growth is +647.3%. Flapen's verdict: Worth a look (55/100).
- How competitive is the pride tshirt niche?
- 26 brands and 42 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in pride tshirt?
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 2.9%.
- When does demand for pride tshirt peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 21.1× the quietest.
- What does it cost to enter the pride tshirt niche?
- Listings span £4.97–£28.31; the average listing price is £10.81 (sweet spot $15–$100). The average incumbent carries 67 reviews — the moat a new listing must climb.