pride badge
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Growth
Incredible+210.0%90-day search growth — must beat 0% to launch
Review moat
Incredible46.79avg incumbent reviews — the moat a new listing must climb
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£5.81avg listing price — sweet spot $15–$100
Price range
Bad£2.96–£15.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£10K£10K/yr · 42K searches
According to Flapen's Amazon United Kingdom niche tracking, pride badge is a £10K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 63/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
pride badge market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £12K–£15K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #1,198
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 88%
- Out of stock
- 19.2%
- Avg brand age
- 29 months
- Avg seller age
- 208 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
40 falling
Sellers
45
Top-5 brand share
39%
Top 20: 85%
Top-5 click share
31%
Top 20: 74%
Open market
55%
- Panda Loco10%
- SEPGLITTER8%
- Omnisexual7%
- Femihua7%
- SANNIX6%
- YIAJIA6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +210.0% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 7.0×
Top pride badge search terms
- pride pins10K/yr
- pride badges6K/yr
- pride badge7K/yr
- pride pin7K/yr
- pride pin badge4K/yr
- rainbow pin badge3K/yr
- rainbow badge3K/yr
- rainbow pin2K/yr
- lgbtq pins1K/yr
Top pride badge products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Progress Pride Flag Lapel Pin LGBTQ+ Inclusive Rainbow Enamel Badge for Festivals Events and Everyday Visibility Size: 2.3cm x 1.5cm
Panda Loco£4.134.6★174 rev
4Pcs Rainbow Pride Pin Badges Progress Pride Heart Love Is Love LGBTQ+ Lapel Pins Bisexual Gay Dress Accessory for Pride Parade Celebration Supplies
Femihua£4.795.0★3 rev
SANNIX 60-Piece Brooch Set Enamel Pins for Clothes and Hats Accessories and Gifts Metal
SANNIX£12.414.6★742 rev
12/24/100/150 Pcs New Intersex Inclusive Progress Pride Pins badge Brooches Rainbow Gay Flag Brooch LGBT Enamel Progressive Lapel Badges Pins Bulk Decoration for Clothes and Bags Gifts (12)
Omnisexual£5.094.9★22 rev
12-Piece UK Pride Badge Set LGBTQ Theme Brooches for Jackets and Bags
Tniytru£5.790.0★0 rev
Newest
by launch date
15Pcs Pride Lapel Pins Rainbow Gay Pride Pin Brooches LGBTQ Heart Flag Badges for Enamel Brooch Clothing Bag Hat Men Women Clothes Backpacks Decor Accessories Commemorative Gift
CYMYGS£5.871 rev
10 Pcs Pride Pins LGBTQ Pride Badges Prides Pin Rainbow Flag Heart Badge Enamel Pin Badge With Gold Edge Gay Prides Accessories for Gay Lesbian Priding Aecoration Clothes Bags Hats Commemorative
JUROFN£3.750 rev
4Pcs Rainbow Pride Pin Badges Progress Pride Heart Love Is Love LGBTQ+ Lapel Pins Bisexual Gay Dress Accessory for Pride Parade Celebration Supplies
Femihua£4.793 rev
12-Piece UK Pride Badge Set LGBTQ Theme Brooches for Jackets and Bags
Tniytru£5.790 rev
Progress Pride Badge You Can Be Yourself With Me Rainbow Love Heart Enamel Pin Badge LGBTQ Gay Pride Accessories Novelty Brooches for Men Women Parades Celebrations Daily Wear Creative Gifts
MICJLLT£3.352 rev
Trending
90-day click momentum15Pcs Pride Lapel Pins Rainbow Gay Pride Pin Brooches LGBTQ Heart Flag Badges for Enamel Brooch Clothing Bag Hat Men Women Clothes Backpacks Decor Accessories Commemorative Gift
CYMYGS£5.871.0★
4Pcs Rainbow Pride Pin Badges Progress Pride Heart Love Is Love LGBTQ+ Lapel Pins Bisexual Gay Dress Accessory for Pride Parade Celebration Supplies
Femihua£4.795.0★
12-Piece UK Pride Badge Set LGBTQ Theme Brooches for Jackets and Bags
Tniytru£5.790.0★
10 Pcs Pride Pins LGBTQ Pride Badges Prides Pin Rainbow Flag Heart Badge Enamel Pin Badge With Gold Edge Gay Prides Accessories for Gay Lesbian Priding Aecoration Clothes Bags Hats Commemorative
JUROFN£3.750.0★
20PCS Pride Pins LGBT Pins Equality Gay Lesbian Progress Flag Lapel Pin Rainbow Flag Pin Festival Badge Accessories for Men Women Decoration Clothes Bags Party Supplies
WchoeSS£4.880.0★
What buyers say about pride badge
What buyers praise and complain about, mined from review topics.What buyers love
“Not a bad price”
“This enamel pin is very well-made”
“colours are bright”
“It was easy to get through the flap on my canvas bag without any issues”
“Good size”
“Lovely cheery small gift”
“shiny certainly”
“Stylish”
“This pin is very lovely and fairly heavy, and has actually two pins on the back instead of one as advertised”
“It is very sturdy and well made, and I love the message”
What buyers complain about
“Badges were smaller than expected”
“probably not the best”
“is more of a tan colour than a brown”
“Finally, the six horizontal bands aren't the same height: the bottom purple one is noticeably shorter than the other five at just under half their height”
“not very noticeably softer”
“This makes it a tad more difficult for me attaching it”
Top return reasons
Common questions
- Is pride badge profitable to sell on Amazon United Kingdom?
- The niche generates £10K/yr across 52 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is +210.0%. Flapen's verdict: Worth a look (63/100).
- How competitive is the pride badge niche?
- 40 brands and 45 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 39% of demand.
- What do buyers complain about in pride badge?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 0.3%.
- When does demand for pride badge peak?
- Demand peaks in Jun–Jul; the busiest month runs 7.0× the quietest.
- What does it cost to enter the pride badge niche?
- Listings span £2.96–£15.71; the average listing price is £5.81 (sweet spot $15–$100). The average incumbent carries 47 reviews — the moat a new listing must climb.