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Pride Badge

Maybe

Returns run at only 0.3% of orders. But shoppers spend only $10K a year here, so Pride Badge is a Maybe.

Flapen Score
63
63 / 100
Top 6% of 2,461 Fashion niches · +15 vs the category median of 48
Market size
£10K/yr42K searches / yr
90-day growth
+210.0%search demand this quarter
Competition
31%top-5 click share · 40 brands · 45 sellers

Flapen Score

Pride Badge against its category

The dotted line is the Fashion average. Past it, Pride Badge is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pride Badge market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pride Badge 42K times last year and spent an estimated £10K. The top 5 brands take 39% of clicks. Demand peaks in Jun–Jul. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +210.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £10K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
+210.0%
Conversion, latest week
4.1%
Market size, estimated
£10Ka year
Peak month
June7.0× the quietest month
Top search term
pride pins10K searches a year

02 · Price

A sale here is worth £5.81.

Listings sell for £5.81 on average, from £2.96 to £15.71. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £5.81 that is £0 to £581 a year per listing.

Average price
£5.81under the $15 to $100 sweet spot
Price range
£2.96–£15.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£581
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 19.2% of listings are out of stock. The average listing ranks #1,198 within Novelty & Special Use Clothing. It carries 47 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
98%
Out of stock, average day
19.2%
Average rank
#1,198in Novelty & Special Use Clothing
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
47per listing
Listings tracked
52

04 · Newcomers

Amazon counts 0 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Pride Badge products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£201£402£602£8031101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

40 falling

Sellers

45

Top-5 brand share

39%

Top 20: 85%

Top-5 click share

31%

Top 20: 74%

Open market

55%

  • Panda Loco10%
  • SEPGLITTER8%
  • Omnisexual7%
  • Femihua7%
  • SANNIX6%
  • YIAJIA6%

Demand

Pride Badge search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 7.0×

Search terms

Top Pride Badge search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pride pins10K/yr
  • pride badges6K/yr
  • pride badge7K/yr
  • pride pin7K/yr
  • pride pin badge4K/yr
  • rainbow pin badge3K/yr
  • rainbow badge3K/yr
  • rainbow pin2K/yr
  • lgbtq pins1K/yr

Reviews and returns

What reviews say buyers love and hate about Pride Badge

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%−0.19

Badges were smaller than expected

VERY small >> duh

The size is quite small so people wouldn't really be able to read the text unless they were very close to them

Quality-Overall16%+0.49

probably not the best

A couple of previous buyers mentioned that the quality is not perfect

Awful, rubbish

Color9%+1.29

is more of a tan colour than a brown

Sadly the yellow background is not nearly saturated enough a colour: it's supposed to be more intense than the yellow horizontal band

I wouldn't say they are as vibrant as the listing seems to say they will be

Asymmetry5%

Finally, the six horizontal bands aren't the same height: the bottom purple one is noticeably shorter than the other five at just under half their height

Hard Feel3%−0.04

not very noticeably softer

Love

Value For Money17%+0.41

Not a bad price

Well worth the price

Great value

Quality-Overall17%+0.49

This enamel pin is very well-made

Great quality

all in all Id say these are excellent

Color14%+1.29

colours are bright

The colour and quality is excellent for the price

The colours are all individually vibrant

Ease Of Use5%+0.70

It was easy to get through the flap on my canvas bag without any issues

Easy to pin as well with not too much force needed

easy to read

Size-Overall4%−0.19

Good size

Sizing is exactly as described

Return

0.3% Return rate 67% Fixable by listing

Size-Overall67%▁▁█▁█▅

Badges were smaller than expected

VERY small >> duh

The size is quite small so people wouldn't really be able to read the text unless they were very close to them

Defective Material/Parts17%▁█▁▁▁▂
Touch/Button Controls11%▁▁▁▁▁█
Adhesion/Stickiness6%▁▁▁▁▁█

FAQ

Common Pride Badge questions

Answered from the same tracked data.