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Pride Badge

Pride Badge shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

63
Worth a look
Market size 3Growth 98Conversion 51Competition 84Returns 99Price range 6Avg price 16Brand share 95Review moat 98Quality gap 48
This niche Category average

Is Pride Badge profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pride Badge is a £10K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 63/100.

Pride Badge: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +210.0% over the last 90 days and 4.1% of searches end in a purchase.

£10K

revenue / yr

Units sold / yr3K
Search volume / yr+210.0%42K
Conversion rate4.1%
Avg price£5.81

Who owns the niche?

The top 5 brands hold 39% of demand, so 61% of the market is open.

61%

open market share

Brands · sellers40 · 45
Top-5 product click share31%
Open market61%
Avg brand age29 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 52 products

Sponsored placement88%
New entrants (1y)12· 0 succeeded
Avg rating4.5★
Avg reviews47

Top Pride Badge products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

£0£201£402£602£8031101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

40 falling

Sellers

45

Top-5 brand share

39%

Top 20: 85%

Top-5 click share

31%

Top 20: 74%

Open market

55%

  • Panda Loco10%
  • SEPGLITTER8%
  • Omnisexual7%
  • Femihua7%
  • SANNIX6%
  • YIAJIA6%

Pride Badge demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume42KCVR4.1%Products52Brands40Top 5 Brands39%OOS Rate19.2%Rating4.5★Reviews47Avg BSR#1,198
6K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 7.0×

Top Pride Badge search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pride pins10K/yr
  • pride badges6K/yr
  • pride badge7K/yr
  • pride pin7K/yr
  • pride pin badge4K/yr
  • rainbow pin badge3K/yr
  • rainbow badge3K/yr
  • rainbow pin2K/yr
  • lgbtq pins1K/yr

What reviews say buyers love and hate about Pride Badge

What buyers mention most, as a share of all reviews.

What buyers love

69% of reviews
Value For Money17%

Not a bad price

Quality-Overall17%

This enamel pin is very well-made

Color14%

colours are bright

Ease Of Use5%

It was easy to get through the flap on my canvas bag without any issues

Size-Overall4%

Good size

What buyers complain about

60% of reviews
Size-Overall23%

Badges were smaller than expected

Quality-Overall16%

probably not the best

Color9%

is more of a tan colour than a brown

Asymmetry5%

Finally, the six horizontal bands aren't the same height: the bottom purple one is noticeably shorter than the other five at just under half their height

Hard Feel3%

not very noticeably softer

Pride Badge return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

67%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
67%
2Defective Material/Parts
17%
3Touch/Button Controls
11%
4Adhesion/Stickiness
6%

Common Pride Badge questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pride Badge 63/100 on Amazon United Kingdom — Worth a look. The niche generates £10K/yr across 52 tracked products. 0 of 12 products launched in the last 360 days are still selling. Search demand moved +210.0% over the last 90 days.
Search demand for Pride Badge on Amazon United Kingdom peaks in Jun–Jul, where the busiest month runs 7.0× the quietest.