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Presents for Men

Fail

The top 5 products take 84% of clicks, so Presents for Men is a Fail.

Flapen Score
33
33 / 100
Ranks 2,262 of 2,461 Fashion niches · −15 vs the category median of 48
Market size
£158K/yr709K searches / yr
90-day growth
-8.7%search demand this quarter
Competition
84%top-5 click share · 9 brands · 35 sellers

Flapen Score

Presents for Men against its category

The dotted line is the Fashion average. Past it, Presents for Men is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Presents for Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Presents for Men 709K times last year and spent an estimated £158K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 709K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £158K a year.

Searches, last 12 months
709K
Growth, 90 days vs prior 90
-8.7%
Conversion, latest week
1.9%
Market size, estimated
£158Ka year
Peak month
December12.0× the quietest month
Top search term
presents for men556K searches a year

02 · Price

A sale here is worth £11.42.

Listings sell for £11.42 on average, from £5.39 to £20.45. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £11.42 that is £1K to £3K a year per listing.

Average price
£11.42under the $15 to $100 sweet spot
Price range
£5.39–£20.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #30 within Accessories. It carries 14,445 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#30in Accessories
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
14,445per listing
Listings tracked
11

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Presents for Men products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.

£0£16K£32K£47K£63K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

35

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

84%

Top 20: 100%

Open market

6%

  • Jeasona40%
  • VeraCosy24%
  • Under Armour18%
  • DKNY6%
  • Belladona Gifts3%
  • Modern Gourmet Foods3%
  • Open — no brand owns it (3 brands, 6%)

Demand

Presents for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KHoliday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 12.0×

Search terms

Top Presents for Men search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • presents for men556K/yr
  • mens presents71K/yr
  • present for men29K/yr
  • men presents29K/yr
  • present for man15K/yr
  • mens present10K/yr

Reviews and returns

What reviews say buyers love and hate about Presents for Men

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Comfort-Overall”
28%of negative reviews mention “Size-Overall”
0.5%of orders come back
“They are small”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Presents for Men questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data