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Presents for Men

Fail

The top 5 products take 84% of clicks, so Presents for Men is a Fail.

Flapen Score
33
33 / 100
Ranks 2,262 of 2,461 Fashion niches · −15 vs the category median of 48
Market size
£158K/yr709K searches / yr
90-day growth
-8.7%search demand this quarter
Competition
84%top-5 click share · 9 brands · 35 sellers

Flapen Score

Presents for Men against its category

The dotted line is the Fashion average. Past it, Presents for Men is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Presents for Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Presents for Men 709K times last year and spent an estimated £158K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 709K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £158K a year.

Searches, last 12 months
709K
Growth, 90 days vs prior 90
-8.7%
Conversion, latest week
1.9%
Market size, estimated
£158Ka year
Peak month
December12.0× the quietest month
Top search term
presents for men556K searches a year

02 · Price

A sale here is worth £11.42.

Listings sell for £11.42 on average, from £5.39 to £20.45. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £11.42 that is £1K to £3K a year per listing.

Average price
£11.42under the $15 to $100 sweet spot
Price range
£5.39–£20.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #30 within Accessories. It carries 14,445 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#30in Accessories
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
14,445per listing
Listings tracked
11

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Presents for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£16K£32K£47K£63K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

35

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

6%

  • Jeasona40%
  • VeraCosy24%
  • Under Armour18%
  • DKNY6%
  • Belladona Gifts3%
  • Modern Gourmet Foods3%
  • Open — no brand owns it (3 brands, 6%)

Demand

Presents for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KHoliday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 12.0×

Search terms

Top Presents for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • presents for men556K/yr
  • mens presents71K/yr
  • present for men29K/yr
  • men presents29K/yr
  • present for man15K/yr
  • mens present10K/yr

Reviews and returns

What reviews say buyers love and hate about Presents for Men

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall28%−0.14

They are small

bad fit

Big for size

Quality-Overall13%+0.34

Poor quality

Returned quality very poor

Not made good

Smell6%−0.04

Smell don't last

cant smell them at all in the shower

no detectable smell in the shower

Value For Money5%+0.21

Waste of money

over priced by some way

Pricey

Shape/Style3%

They have flattened have no shape

Not in the slightest bit sock shaped

returning to their shape as delivered when out of use for a while

Love

Comfort-Overall23%+1.61

So comfortable

Comfy slippers

Really comfy and true size slippers

Gifting Purpose20%+1.65

Brilliant gift

birthday gift

Yummy gift

Quality-Overall14%+0.34

Good quality and exactly as advertised

Great variety

Excellent product

Value For Money9%+0.21

Good price

Great Value

Excellent value

Size-Overall8%−0.14

Great hat great fit my husband loves it

Good fit

Fit as described

Return

0.5% Return rate 81% Fixable by listing

Size-Overall53%▆▇▅▇▆█

They are small

bad fit

Big for size

Feet Fit11%▄▃█▃▃▂
Quality-Overall4%▁▅█▃▅▃

Poor quality

Returned quality very poor

Not made good

Thin3%▆▅▁▅█▂

Pricey Thin socks

thin

Not as nice as the photo thin material also

Material Quality2%▁▇▁█▁▁

Get more use out of cheaper brands with better quality cotton material

Horrible quality material

This has terrible quality material

FAQ

Common Presents for Men questions

Answered from the same tracked data.