Presents for Him
FailShoppers spend only $21K a year here, so Presents for Him is a Fail.
- Flapen Score
- 46 / 100Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 4846
- Market size
- £21K/yr98K searches / yr
- 90-day growth
- -24.5%search demand this quarter
- Competition
- 31%top-5 click share · 34 brands · 42 sellers
Flapen Score
Presents for Him against its category
The dotted line is the Fashion average. Past it, Presents for Him is stronger. Inside it, weaker.
Market
The Presents for Him market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Presents for Him 98K times last year and spent an estimated £21K. The top 5 brands take 51% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
1.9% of searches ended in a purchase last week.
Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.
- Searches, last 12 months
- 98K
- Growth, 90 days vs prior 90
- -24.5%
- Conversion, latest week
- 1.9%
- Market size, estimated
- £21Ka year
- Peak month
- December8.3× the quietest month
- Top search term
- presents for him44K searches a year
02 · Price
A sale here is worth £11.33.
Listings sell for £11.33 on average, from £3.50 to £30.51. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £11.33 that is £0 to £1K a year per listing.
- Average price
- £11.33under the $15 to $100 sweet spot
- Price range
- £3.50–£30.51
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #72 within Socks & Hosiery. It carries 4,274 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 4.8%
- Average rank
- #72in Socks & Hosiery
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,274per listing
- Listings tracked
- 45
04 · Newcomers
Amazon counts 2 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Presents for Him products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mens DKNY GIANTS - 3pk Black/White/Grey
- Price
- £16.06
- Rating
- 4.3/5
- Reviews
- 3,957
- Age
- 4y ago

Mens DKNY GIANTS - 3pk Black/White/Grey
- Price
- £15.94
- Rating
- 4.3/5
- Reviews
- 3,957
- Age
- 4y ago

Jeasona Funny Socks Men 9-11 Funny Gifts for Men Who Have Everything Dad Gifts for Birthday Fathers Day Present for Teenage Boys Boyfriend Husband Grandad Christmas
- Price
- £6.01
- Rating
- 4.6/5
- Reviews
- 842
- Age
- 3y ago

Mens DKNY GIANTS - 3pk Black/White/Grey
- Price
- £16.01
- Rating
- 4.3/5
- Reviews
- 3,957
- Age
- 4y ago

Birthday Chocolate Gifts for Men Funny Chocolate Gift Box Mens Birthday Gifts Letterbox Chocolate Gift Unique Chocolate Box
- Price
- £8.47
- Rating
- 4.6/5
- Reviews
- 519
- Age
- 1y ago
Trending
90-day click momentum
OakiWay Brass Sundial Compass - Gifts for Men Nautical Sailing Anniversary Present for Him Antique Vintage Pocket Watch with Leather Case Unique Birthday Gift for Dad Husband (2.7 Inch Diameter)
- Price
- £24.60
- Rating
- 4.8/5
- Reviews
- 148
- Age
- 2y ago

Jeasona Birthday Gifts for Men Funny Baseball Cap Birthday Gifts for Men Who Have Everything Dad/Grandad/Husband/Boyfriend/Mum/Auntie/Uncle
- Price
- £10.18
- Rating
- 4.6/5
- Reviews
- 476
- Age
- 2y ago

Jeasona Funny Socks Men 9-11 Funny Gifts for Men Rude Christmas for Him Secret Santa Gifts Bald Joke Gifts Silly Presents Fun Birthday Funky Socks
- Price
- £7.81
- Rating
- 4.6/5
- Reviews
- 108
- Age
- 1y ago

Jeasona Funny Socks Men 9-11 Funny Gifts for Men Who Have Everything Dad Gifts for Birthday Fathers Day Present for Teenage Boys Boyfriend Husband Grandad Christmas
- Price
- £6.01
- Rating
- 4.6/5
- Reviews
- 842
- Age
- 3y ago

Mens DKNY GIANTS - 3pk Black/White/Grey
- Price
- £16.01
- Rating
- 4.3/5
- Reviews
- 3,957
- Age
- 4y ago
Newest
by launch date
SC Products Bird Watching Rude Socks | Size 6-12 Cotton Funny Socks Rude Gifts for Men | Funny Secret Santa Gifts for Men Stocking Fillers | Joke Presents for Him Christmas Secret Santa Presents
- Price
- £7.36
- Rating
- 4.7/5
- Reviews
- 75
- Age
- 11mo ago

Hinshark Gifts for Men Heavy Duty Roll Up Tool Bag Mens Gifts for Him Dad Birthday Gadgets Tools Gifts for Christmas Secret Santa Gifts for Men Gifts for Fathers Day
- Price
- £17.24
- Rating
- 4.5/5
- Reviews
- 161
- Age
- 1y ago

Birthday Chocolate Gifts for Men Funny Chocolate Gift Box Mens Birthday Gifts Letterbox Chocolate Gift Unique Chocolate Box
- Price
- £8.47
- Rating
- 4.6/5
- Reviews
- 519
- Age
- 1y ago

VELENTI Handmade Crochet Penguin Gift Cute Romantic Present for Him or Her Boyfriend Girlfriend Husband Wife I Love You Anniversary Birthday Wedding or Easter Gift for Couples
- Price
- £8.30
- Rating
- 4.6/5
- Reviews
- 2,242
- Age
- 1y ago

Merclix Birthday Gifts for Men Who Have Everything Mens Gift Set Mens Birthday Gifts for Dad Grandad Husband Son Boyfriend
- Price
- £11.89
- Rating
- 4.5/5
- Reviews
- 337
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
34 flat
Sellers
42
Top-5 brand share
51%
Top 20: 87%
Top-5 click share
31%
Top 20: 70%
Open market
45%
- DKNY22%
- Jeasona15%
- SC Products5%
- Belladona Gifts4%
- Merclix4%
- BLACK VIBES4%
Demand
Presents for Him search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 8.3×
Search terms
Top Presents for Him search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- presents for him44K/yr
- present for him20K/yr
- birthday presents for him13K/yr
- quirky gifts for him7K/yr
- gofts for him6K/yr
- gifts under 20 pounds for him7K/yr
Reviews and returns
What reviews say buyers love and hate about Presents for Him
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Its not fit for purpose
Too small
they are a little on the tight side
build quality is very poor
thus it lost a point in my rating for poor quality control
Poor quality
Questionable durability
Broke after few months
Broke within 2 weeks
Pricey
a waste of money
over priced by some way
Doesnt work
Shame it isnt functional
The gloves did not work
Love
Funny Gift
Ideal gift
Fun gift
Great quality card
Decent quality
Good variety
Excellent value
Good price
Great Value
Fits great
Fit as described
Decent slim fit
Exactly as shown
Exactly as advertised
Exactly as described
Return
0.7% Return rate 53% Fixable by listing
Its not fit for purpose
Too small
they are a little on the tight side
Doesnt work
Shame it isnt functional
The gloves did not work
build quality is very poor
thus it lost a point in my rating for poor quality control
Poor quality
misleading picture
main picture is a little misleading
Not like the picture
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Presents for Him questions
Answered from the same tracked data.









