Presents
MaybeProducts sell for $37.33 on average, inside the sweet spot. But the top 5 brands take 94% of clicks, so Presents is a Maybe.
- Flapen Score
- 56 / 100Top 21% of 2,461 Fashion niches · +8 vs the category median of 4856
- Market size
- £991K/yr2.0M searches / yr
- 90-day growth
- -12.6%search demand this quarter
- Competition
- 34%top-5 click share · 11 brands · 38 sellers
Flapen Score
Presents against its category
The dotted line is the Fashion average. Past it, Presents is stronger. Inside it, weaker.
Market
The Presents market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Presents 2.0M times last year and spent an estimated £991K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
1.3% of searches ended in a purchase last week.
Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £991K a year.
- Searches, last 12 months
- 2.0M
- Growth, 90 days vs prior 90
- -12.6%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £991Ka year
- Peak month
- December4.5× the quietest month
- Top search term
- pandora bracelet735K searches a year
02 · Price
A sale here is worth £37.33.
Listings sell for £37.33 on average, from £12.11 to £63.35. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £37.33 that is £4K to £9K a year per listing.
- Average price
- £37.33inside the $15 to $100 sweet spot
- Price range
- £12.11–£63.35
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £4K–£9K
- Returns
- 2.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
35% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #1,354 within Jewellery. It carries 1,611 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 35%
- Prime listings
- 98%
- Out of stock, average day
- 10.8%
- Average rank
- #1,354in Jewellery
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,611per listing
- Listings tracked
- 49
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Presents products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
PANDORA Timeless Womens Sterling Silver Sparkling Slider Bracelet for Charms Size 23 With Gift Box
- Price
- £55.11
- Rating
- 4.4/5
- Reviews
- 201
- Age
- 5y ago

PANDORA Moments Sparkling Infinity Heart Clasp Snake Chain Bracelet Size 19- With Gift Box
- Price
- £57.01
- Rating
- 4.6/5
- Reviews
- 548
- Age
- 3y ago

Pandora Icons Silver bracelet 15
- Price
- £37.82
- Rating
- 4.4/5
- Reviews
- 5,091
- Age
- 10y ago

PANDORA Moments Womens Sterling Silver Bangle Bracelet for Charms Size 19 With Gift Box
- Price
- £45.45
- Rating
- 4.4/5
- Reviews
- 3,113
- Age
- 3y ago

PANDORA Moments Sparkling Infinity Heart Clasp Snake Chain Bracelet Size 17- With Gift Box
- Price
- £53.47
- Rating
- 4.6/5
- Reviews
- 548
- Age
- 1y ago
Trending
90-day click momentum
PANDORA Moments Womens Sterling Silver Iconic Snake Chain Bracelet for Charms Size 23 With Gift Box
- Price
- £42.63
- Rating
- 4.4/5
- Reviews
- 253
- Age
- 5y ago

PANDORA Moments Womens Sterling Silver Necklace 75cm No Box
- Price
- £41.57
- Rating
- 4.4/5
- Reviews
- 744
- Age
- 13y ago

Pandora Icons Silver bracelet 15
- Price
- £37.82
- Rating
- 4.4/5
- Reviews
- 5,091
- Age
- 10y ago

PANDORA Moments Studded Chain Bracelet Size 16 With Gift Box
- Price
- £49.73
- Rating
- 4.1/5
- Reviews
- 1,127
- Age
- 3y ago

Pandora Moments Womens Sterling Silver Iconic Snake Chain Bracelet for Charms Size 19
- Price
- £41.02
- Rating
- 4.4/5
- Reviews
- 5,091
- Age
- 19y ago
Newest
by launch date
KUNVONIC Charm Bracelet for Pandora Charms 925 Sterling Silver Snake Chain Bracelet with 5A Cubic Zirconia Bracelet Fit Any Charm Gift for Women
- Price
- £12.16
- Rating
- 2.9/5
- Reviews
- 43
- Age
- 10mo ago

CQWVB Charm Bracelet for Pandora Charms 925 Sterling Silver Snake Chain Bracelet with 5A Cubic Zirconia Bracelet Fit Any Charm Gift for Women
- Price
- £12.37
- Rating
- 3.3/5
- Reviews
- 39
- Age
- 11mo ago

PANDORA Moments Sparkling Infinity Heart Clasp Snake Chain Bracelet Size 17- With Gift Box
- Price
- £53.47
- Rating
- 4.6/5
- Reviews
- 548
- Age
- 1y ago

PANDORA Sparkling Heart Tennis Bracelet Size 18 - With Gift Box
- Price
- £63.35
- Rating
- 3.9/5
- Reviews
- 8
- Age
- 1y ago

LNQOBU 925 Sterling Silver Snake Chain Bracelet Butterfly Bracelets Heart Shape Bracelet Clasp for Womes Jewellery Gift
- Price
- £15.44
- Rating
- 4.2/5
- Reviews
- 1,164
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
11 rising
Sellers
38
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
34%
Top 20: 77%
Open market
4%
- PANDORA82%
- LNQOBU4%
- CQWVB3%
- KUNSIR2%
- KUNVONIC2%
- Swarovski2%
- Open — no brand owns it (5 brands, 4%)
Demand
Presents search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.5×
Search terms
Top Presents search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pandora bracelet735K/yr
- pandora earrings568K/yr
- pandora necklace315K/yr
- pandora earrings for women84K/yr
- pandora necklaces for women44K/yr
- pandora bracelets for womens42K/yr
- pandora jewellery28K/yr
- pandora bracelets28K/yr
- earrings pandora19K/yr
- pandora hoop earrings14K/yr
Reviews and returns
What reviews say buyers love and hate about Presents
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Smaller than expected
Earrings tiny
these studs are extremely tiny
Turned black
Braclet has faded
Turned black within three months
Different place different price
Waste of money
Very cheap looking very disappointed
Very bad, no quality
it is not silver
Not real silver
Love
Very well made
Beautiful bracelet, good quality
Amazing quality
Gift
Gorgeous gift
Perfect for a birthday present
worth the money
Excellent value for money
Good value
Good fit
Fit is as advertised
a nice size not to big
As Described
Just like the picture
exactly what I was looking for
Return
2.1% Return rate 89% Fixable by listing
Smaller than expected
Earrings tiny
these studs are extremely tiny
Very cheap looking very disappointed
Very bad, no quality
the clasp does not stay shut
Pretty bracelet, however clasp does not close
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Presents questions
Answered from the same tracked data.









