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Presents

Maybe

Products sell for $37.33 on average, inside the sweet spot. But the top 5 brands take 94% of clicks, so Presents is a Maybe.

Flapen Score
56
56 / 100
Top 21% of 2,461 Fashion niches · +8 vs the category median of 48
Market size
£991K/yr2.0M searches / yr
90-day growth
-12.6%search demand this quarter
Competition
34%top-5 click share · 11 brands · 38 sellers

Flapen Score

Presents against its category

The dotted line is the Fashion average. Past it, Presents is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Presents market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Presents 2.0M times last year and spent an estimated £991K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £991K a year.

Searches, last 12 months
2.0M
Growth, 90 days vs prior 90
-12.6%
Conversion, latest week
1.3%
Market size, estimated
£991Ka year
Peak month
December4.5× the quietest month
Top search term
pandora bracelet735K searches a year

02 · Price

A sale here is worth £37.33.

Listings sell for £37.33 on average, from £12.11 to £63.35. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £37.33 that is £4K to £9K a year per listing.

Average price
£37.33inside the $15 to $100 sweet spot
Price range
£12.11–£63.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
£4K–£9K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

35% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #1,354 within Jewellery. It carries 1,611 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
98%
Out of stock, average day
10.8%
Average rank
#1,354in Jewellery
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,611per listing
Listings tracked
49

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Presents products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£30K£59K£89K£119K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

38

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

34%

Top 20: 77%

Open market

4%

  • PANDORA82%
  • LNQOBU4%
  • CQWVB3%
  • KUNSIR2%
  • KUNVONIC2%
  • Swarovski2%
  • Open — no brand owns it (5 brands, 4%)

Demand

Presents search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Presents search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pandora bracelet735K/yr
  • pandora earrings568K/yr
  • pandora necklace315K/yr
  • pandora earrings for women84K/yr
  • pandora necklaces for women44K/yr
  • pandora bracelets for womens42K/yr
  • pandora jewellery28K/yr
  • pandora bracelets28K/yr
  • earrings pandora19K/yr
  • pandora hoop earrings14K/yr

Reviews and returns

What reviews say buyers love and hate about Presents

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall72%−0.29

Smaller than expected

Earrings tiny

these studs are extremely tiny

Color9%−0.05

Turned black

Braclet has faded

Turned black within three months

Value For Money4%+0.28

Different place different price

Waste of money

Quality-Overall4%+2.28

Very cheap looking very disappointed

Very bad, no quality

Metal Authenticity2%−0.01

it is not silver

Not real silver

Love

Quality-Overall33%+2.28

Very well made

Beautiful bracelet, good quality

Amazing quality

Gifting Purpose19%+1.26

Gift

Gorgeous gift

Perfect for a birthday present

Value For Money11%+0.28

worth the money

Excellent value for money

Good value

Size-Overall11%−0.29

Good fit

Fit is as advertised

a nice size not to big

Advertised Vs Actual Product11%+0.59

As Described

Just like the picture

exactly what I was looking for

Return

2.1% Return rate 89% Fixable by listing

Size-Overall74%███▇█▆

Smaller than expected

Earrings tiny

these studs are extremely tiny

Wrist Fit6%█▇▃█▂█
Advertised Vs Actual Product5%▄▅▃█▃▇
Quality-Overall4%▄▅▆▂▆█

Very cheap looking very disappointed

Very bad, no quality

Fastener Quality2%▁▂▆▁▂█

the clasp does not stay shut

Pretty bracelet, however clasp does not close

FAQ

Common Presents questions

Answered from the same tracked data.