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Pregnancy Support Belt

Fail

Demand is soft, at -12.9% this quarter, so Pregnancy Support Belt is a Fail.

Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£141K/yr395K searches / yr
90-day growth
-12.9%search demand this quarter
Competition
50%top-5 click share · 22 brands · 30 sellers

Flapen Score

Pregnancy Support Belt against its category

The dotted line is the Fashion average. Past it, Pregnancy Support Belt is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pregnancy Support Belt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pregnancy Support Belt 395K times last year and spent an estimated £141K. The top 5 brands take 67% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 395K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £141K a year.

Searches, last 12 months
395K
Growth, 90 days vs prior 90
-12.9%
Conversion, latest week
2.4%
Market size, estimated
£141Ka year
Peak month
February1.1× the quietest month
Top search term
pregnancy support belt76K searches a year

02 · Price

A sale here is worth £15.08.

Listings sell for £15.08 on average, from £6.88 to £43.14. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £15.08 that is £4K to £8K a year per listing.

Average price
£15.08inside the $15 to $100 sweet spot
Price range
£6.88–£43.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
4.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #22 within Maternity. It carries 2,861 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#22in Maternity
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,861per listing
Listings tracked
33

04 · Newcomers

Amazon counts 2 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Pregnancy Support Belt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£23K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

30

Top-5 brand share

67%

Top 20: 99%

Top-5 click share

50%

Top 20: 87%

Open market

27%

  • BABYGO23%
  • ChongErfei18%
  • VALANDY11%
  • MomTend10%
  • JagFond5%
  • AUYAO5%

Demand

Pregnancy Support Belt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.1×

Search terms

Top Pregnancy Support Belt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pregnancy support belt76K/yr
  • pregnancy belt87K/yr
  • pregnancy belly band28K/yr
  • pelvic support belt17K/yr
  • maternity belt22K/yr
  • belly bands for pregnancy24K/yr
  • belly band22K/yr
  • maternity support belt16K/yr
  • pregnancy belt support12K/yr
  • pregnancy band13K/yr

Reviews and returns

What reviews say buyers love and hate about Pregnancy Support Belt

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall10%

Not good quality

Poor quality, ripped already after not even having it a week

quality could be better

Comfort-Overall8%+1.03

Keeps moving which is uncomfortable

then make it uncomfortable

Very tight and uncomfortable to wear

Velcro Quality5%−0.09

The Velcro is not strong

Velcro was poor

Worked well for 8 days then stopped velcroing entirely

Value For Money5%+0.18

Not worth the money

Waste of money

Waste of money do not buy

Size-Overall4%

doesnt fit B shaped bellies very well

the sizing is not the best as well

small

Love

Comfort-Overall20%+1.03

Quite comfortable

Very comfortable to use

until now it makes her feel comfortable

Quality-Overall11%

Decent leggings

It is very well made

Good quality

Value For Money8%+0.18

Good value for the price

Great value for money

Good value for money

Support-Overall6%+0.70

Decent Support

this is also a great support for a general achy back

Supports Everyday use

Ease Of Use5%

Easy to use

easy to put on

Another thing is that its very straightforward to use

Return

4.2% Return rate 69% Fixable by listing

Size-Overall59%█▇▇█▇▇

doesnt fit B shaped bellies very well

the sizing is not the best as well

small

Comfort-Overall10%▃▅█▆█▇

Keeps moving which is uncomfortable

then make it uncomfortable

Very tight and uncomfortable to wear

Functionality-Overall8%▅█▄▅▅▄

doesnt work at all

Sadly not effective for me

Quality-Overall3%█▃▅▂▄█

Not good quality

Poor quality, ripped already after not even having it a week

quality could be better

Material Quality2%▅▇█▆▇▄

FAQ

Common Pregnancy Support Belt questions

Answered from the same tracked data.