Pregnancy Support Belt
FailDemand is soft, at -12.9% this quarter, so Pregnancy Support Belt is a Fail.
- Flapen Score
- 47 / 100Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 4847
- Market size
- £141K/yr395K searches / yr
- 90-day growth
- -12.9%search demand this quarter
- Competition
- 50%top-5 click share · 22 brands · 30 sellers
Flapen Score
Pregnancy Support Belt against its category
The dotted line is the Fashion average. Past it, Pregnancy Support Belt is stronger. Inside it, weaker.
Market
The Pregnancy Support Belt market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pregnancy Support Belt 395K times last year and spent an estimated £141K. The top 5 brands take 67% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
2.4% of searches ended in a purchase last week.
Shoppers searched for this 395K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £141K a year.
- Searches, last 12 months
- 395K
- Growth, 90 days vs prior 90
- -12.9%
- Conversion, latest week
- 2.4%
- Market size, estimated
- £141Ka year
- Peak month
- February1.1× the quietest month
- Top search term
- pregnancy support belt76K searches a year
02 · Price
A sale here is worth £15.08.
Listings sell for £15.08 on average, from £6.88 to £43.14. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £15.08 that is £4K to £8K a year per listing.
- Average price
- £15.08inside the $15 to $100 sweet spot
- Price range
- £6.88–£43.14
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£8K
- Returns
- 4.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #22 within Maternity. It carries 2,861 reviews at 4.15 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 1.0%
- Average rank
- #22in Maternity
- Average rating
- 4.15 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,861per listing
- Listings tracked
- 33
04 · Newcomers
Amazon counts 2 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Pregnancy Support Belt products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BABYGO 4 in 1 Pregnancy Support Belt Maternity & Postpartum Band - Relieve Back Pelvic Hip Pain SPD & PGP >> inc 40 Page Pregnancy Book for Birth Preparation Labour & Recovery M Black
- Price
- £24.30
- Rating
- 4.3/5
- Reviews
- 9,647
- Age
- 7y ago

VALANDY Creamlush Maternity Leggings Over Bump Buttery Soft Belly Support Adjustable High Waisted Pregnancy Pants Yoga Pajama Black
- Price
- £8.16
- Rating
- 4.5/5
- Reviews
- 852
- Age
- 2y ago

ChongErfei Pregnancy Support Belt Pregnancy Belly Band Maternity Belt
- Price
- £15.77
- Rating
- 4.4/5
- Reviews
- 4,109
- Age
- 5y ago

MomTend Pregnancy Support Belt Pelvic Maternity Belts for Pregnant Women Adjustable No-Slip Pregnancy Maternity Belly Bands Support Belt for Relieve Back Pelvic Hip Pain Xl
- Price
- £7.44
- Rating
- 3.8/5
- Reviews
- 148
- Age
- 2y ago

BABYGO 4 in 1 Pregnancy Support Belt Maternity & Postpartum Band - Relieve Back Pelvic Hip Pain SPD & PGP >> inc 40 Page Pregnancy Book for Birth Preparation Labour & Recovery L Black
- Price
- £24.30
- Rating
- 4.3/5
- Reviews
- 9,647
- Age
- 7y ago
Trending
90-day click momentum
ChongErfei Pregnancy Support Belt 3 in 1 Pregnancy Belly Band
- Price
- £18.27
- Rating
- 4.3/5
- Reviews
- 6,516
- Age
- 1y ago

ChongErfei Pregnancy Support Belt 3 in 1 Pregnancy Belly Band
- Price
- £18.12
- Rating
- 4.3/5
- Reviews
- 6,516
- Age
- 1y ago

QGGQDD Maternity Biker Shorts Over Belly High Waisted for Pregnancy Yoga Workouts(Black Large)
- Price
- £7.83
- Rating
- 4.5/5
- Reviews
- 110
- Age
- 2y ago

MAMODY Abdominal Binder Compression Belly Wrap for Postpartum Recovery
- Price
- £15.49
- Rating
- 4.4/5
- Reviews
- 629
- Age
- 5mo ago

MAMODY Abdominal Binder Compression Belly Wrap for Postpartum Recovery
- Price
- £15.17
- Rating
- 4.4/5
- Reviews
- 629
- Age
- 5mo ago
Newest
by launch date
MomTend Pregnancy Support Belt Adjustable No-Slip Maternity & Postpartum Belly Band - Relieve Back Pelvic Hip Pain SPD & PGP Pregnancy Must Have for Birth Preparation Labour & Recovery XL Beige
- Price
- £7.43
- Rating
- 4.1/5
- Reviews
- 53
- Age
- 3mo ago

MAMODY Abdominal Binder Compression Belly Wrap for Postpartum Recovery
- Price
- £15.49
- Rating
- 4.4/5
- Reviews
- 629
- Age
- 5mo ago

MAMODY Abdominal Binder Compression Belly Wrap for Postpartum Recovery
- Price
- £15.17
- Rating
- 4.4/5
- Reviews
- 629
- Age
- 5mo ago

oibek 4 in 1 Maternity Support Belt Pregnancy Belly Band for Bump Pelvic Lumbar Back Support Waist Brace Abdominal Binder Strap Relieve Back Hip Pelvic Pain SPD and PGP
- Price
- £7.31
- Rating
- 3.2/5
- Reviews
- 10
- Age
- 6mo ago

Baby Uma Pregnancy Support Belt - Breathable & Lightweight Belly Bands for Pregnancy Maternity Belt with Velcro Side Fastener & Adjustable Compression from 70 to 160 cm (XL)
- Price
- £10.80
- Rating
- 4.2/5
- Reviews
- 74
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 falling
Sellers
30
Top-5 brand share
67%
Top 20: 99%
Top-5 click share
50%
Top 20: 87%
Open market
27%
- BABYGO23%
- ChongErfei18%
- VALANDY11%
- MomTend10%
- JagFond5%
- AUYAO5%
Demand
Pregnancy Support Belt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.1×
Search terms
Top Pregnancy Support Belt search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pregnancy support belt76K/yr
- pregnancy belt87K/yr
- pregnancy belly band28K/yr
- pelvic support belt17K/yr
- maternity belt22K/yr
- belly bands for pregnancy24K/yr
- belly band22K/yr
- maternity support belt16K/yr
- pregnancy belt support12K/yr
- pregnancy band13K/yr
Reviews and returns
What reviews say buyers love and hate about Pregnancy Support Belt
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not good quality
Poor quality, ripped already after not even having it a week
quality could be better
Keeps moving which is uncomfortable
then make it uncomfortable
Very tight and uncomfortable to wear
The Velcro is not strong
Velcro was poor
Worked well for 8 days then stopped velcroing entirely
Not worth the money
Waste of money
Waste of money do not buy
doesnt fit B shaped bellies very well
the sizing is not the best as well
small
Love
Quite comfortable
Very comfortable to use
until now it makes her feel comfortable
Decent leggings
It is very well made
Good quality
Good value for the price
Great value for money
Good value for money
Decent Support
this is also a great support for a general achy back
Supports Everyday use
Easy to use
easy to put on
Another thing is that its very straightforward to use
Return
4.2% Return rate 69% Fixable by listing
doesnt fit B shaped bellies very well
the sizing is not the best as well
small
Keeps moving which is uncomfortable
then make it uncomfortable
Very tight and uncomfortable to wear
doesnt work at all
Sadly not effective for me
Not good quality
Poor quality, ripped already after not even having it a week
quality could be better
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pregnancy Support Belt questions
Answered from the same tracked data.









