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Pregnancy Announcement

Fail

Prices span $3.43–$12.40, mostly outside the sweet spot, so Pregnancy Announcement is a Fail.

Flapen Score
32
32 / 100
Ranks 2,287 of 2,461 Fashion niches · −16 vs the category median of 48
Market size
£71K/yr393K searches / yr
90-day growth
-15.7%search demand this quarter
Competition
78%top-5 click share · 10 brands · 15 sellers

Flapen Score

Pregnancy Announcement against its category

The dotted line is the Fashion average. Past it, Pregnancy Announcement is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pregnancy Announcement market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pregnancy Announcement 393K times last year and spent an estimated £71K. The top 5 brands take 91% of clicks. Demand peaks in Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 393K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
393K
Growth, 90 days vs prior 90
-15.7%
Conversion, latest week
2.3%
Market size, estimated
£71Ka year
Peak month
December1.5× the quietest month
Top search term
pregnancy announcement111K searches a year

02 · Price

A sale here is worth £7.75.

Listings sell for £7.75 on average, from £3.43 to £12.40. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.75 that is £775 to £2K a year per listing.

Average price
£7.75under the $15 to $100 sweet spot
Price range
£3.43–£12.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£775–£2K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #140 within Baby. It carries 309 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
2.5%
Average rank
#140in Baby
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
309per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Pregnancy Announcement products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£28K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

15

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

7%

  • Baby Togs30%
  • Onperpoe27%
  • allaboutthebump18%
  • ROYELLE STEVENS9%
  • Nursery Time8%
  • Cappstan UK3%
  • Open — no brand owns it (4 brands, 7%)

Demand

Pregnancy Announcement search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KHoliday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Pregnancy Announcement search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pregnancy announcement111K/yr
  • baby announcement94K/yr
  • pregnancy announcement ideas41K/yr
  • grandparents baby announcement15K/yr
  • pregnancy announcement grandparents16K/yr
  • pregnancy reveal16K/yr
  • baby announcement ideas20K/yr
  • pregnancy reveal ideas10K/yr
  • baby announcement box6K/yr
  • pregnancy announcement box7K/yr

Reviews and returns

What reviews say buyers love and hate about Pregnancy Announcement

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color50%−0.20

Like it shows its a horrid grey colour looks like its been in with other clothes Just awful colour material

Grey NOT WHITE

Awful colour you want it nice and white

Quality-Overall25%+0.65

Poor quality

Material Quality25%−0.09

Like it shows its a horrid grey colour looks like its been in with other clothes Just awful colour material

Love

Quality-Overall33%+0.65

Quality of the card was good

Very nice quality

Amazing product

Advertised Vs Actual Product30%+2.13

As described

Just as picture

Just as expected

Fun/Entertainment Experience13%+0.80

Went down well and very entertaining

a great fun way to announce a pregnancy

Taste-Overall10%+0.58

Tasted great, did exactly what they were supposed to

Value For Money7%+0.38

My babys first shoes great price and value for money really cute and so soft

Value for money

Return

1.1% Return rate 63% Fixable by listing

Quality-Overall25%▁▃▄▅▁█

Poor quality

Color19%▁▁█▁▅▃

Like it shows its a horrid grey colour looks like its been in with other clothes Just awful colour material

Grey NOT WHITE

Awful colour you want it nice and white

Size-Overall19%▁█▁▅█▁
Shape/Style15%▁▁█▆▁▄
Advertised Vs Actual Product10%▁█▁▁▁▄

FAQ

Common Pregnancy Announcement questions

Answered from the same tracked data.