pregnancy announcement
Skip itPrices mostly outside the sweet spot ($3.43–$12.40) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great308.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad91%top-5 brand share — brand-locked demand
Avg price
Bad£7.75avg listing price — sweet spot $15–$100
Market size
Bad£71K£71K/yr · 393K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-15.7%90-day search growth — must beat 0% to launch
Price range
Bad£3.43–£12.40cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, pregnancy announcement is a £71K/yr Amazon United Kingdom market (393K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Dec. Verdict: Skip it — 32/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
pregnancy announcement market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £47K–£62K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #140
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 2.5%
- Avg brand age
- 26 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
15
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
7%
- Baby Togs30%
- Onperpoe27%
- allaboutthebump18%
- ROYELLE STEVENS9%
- Nursery Time8%
- Cappstan UK3%
- Open — no brand owns it (4 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -15.7% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.5×
Top pregnancy announcement search terms
- pregnancy announcement111K/yr
- baby announcement94K/yr
- pregnancy announcement ideas41K/yr
- grandparents baby announcement15K/yr
- pregnancy announcement grandparents16K/yr
- pregnancy reveal16K/yr
- baby announcement ideas20K/yr
- pregnancy reveal ideas10K/yr
- baby announcement box6K/yr
- pregnancy announcement box7K/yr
Top pregnancy announcement products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pregnancy Announcement Onesie Bodysuit Baby Announcement and Pregnancy Reveal Gift Idea for Dad or Grandparents White 0-3 Months
Baby Togs£7.114.7★67 rev
Onperpoe Pregnancy Announcement Baby Bodysuits Pregnancy Announcement and Pregnancy Reveal Ideas Newborn Baby Bodysuit for Baby Boys Girls (You Can Stop Asking Now 0-3 Months)
Onperpoe£7.293.6★9 rev
allaboutthebump Hello Daddy | Baby Announcement Vest Bodysuit (Pregnancy Reveal) - Gift Wrapped with Box
allaboutthebump£12.404.7★103 rev
Nursery Time Newborn Baby Boys Girls Booties Baby Knitted Soft Booties with Bow 0-3 Month 354 (Grey) 116-354
Nursery Time£3.874.3★3,515 rev
ROYELLE STEVENS Pregnancy Baby Announcement Coming Soon Newborn One More To Adore Baby Bodysuit Vest Unisex Baby Bodysuits Cotton Short Sleeved Boys Girls
ROYELLE STEVENS£6.774.8★80 rev
Newest
by launch date
allaboutthebump AWeve been keeping a little secret Pregnancy Announcement Card Baby Reveal White Premium Card Stock 15 x 15 cm Little Secret Message Includes Envelope
allaboutthebump£3.432 rev
Pregnancy Announcement Onesie Bodysuit Polyester Baby Announcement Ideas Unisex Baby Bodysuit Vest Short Sleeved Pregnancy Reveal Gift for New Mum New Dad Baby (First Great Grandchild 0-3 Months)
Onperpoe£7.309 rev
Komergave Pregnancy Announcement Onesie Bodysuit First Grandchild Baby Coming Soon Newborn Unisex Baby Bodysuit Vest Announcement and Pregnancy Reveal Gift Idea for Dad or Grandparents
Komergave£7.049 rev
Onperpoe Pregnancy Announcement Baby Bodysuits Pregnancy Announcement and Pregnancy Reveal Ideas Newborn Baby Bodysuit for Baby Boys Girls (You Can Stop Asking Now 0-3 Months)
Onperpoe£7.299 rev
Qskall Pregnancy Reveal T Shirts for Women Mom to Be Shirt Baby Loading Please Wait Tee Tops Pink
Qskall£11.3518 rev
Trending
90-day click momentum
Friendly Scratch Cards 5 Pack - Pregnancy Scratch Cards | Baby Announcement & Pregnancy Reveal Gift for Grandparents Husband Family | Funny Novelty Lottery Scratchcard Made in UK
Friendly Scratch Cards£4.914.7★
Qskall Pregnancy Reveal T Shirts for Women Mom to Be Shirt Baby Loading Please Wait Tee Tops Pink
Qskall£11.354.6★
allaboutthebump and then there were four | Baby Announcement Vest Bodysuit (Pregnancy Reveal) - Gift Wrapped with Box
allaboutthebump£12.055.0★
Pregnancy Announcement Onesie Bodysuit Baby Announcement and Pregnancy Reveal Gift Idea for Dad or Grandparents White 0-3 Months
Baby Togs£7.114.7★
allaboutthebump AWeve been keeping a little secret Pregnancy Announcement Card Baby Reveal White Premium Card Stock 15 x 15 cm Little Secret Message Includes Envelope
allaboutthebump£3.435.0★
What buyers say about pregnancy announcement
What buyers praise and complain about, mined from review topics.What buyers love
“Quality of the card was good”
“As described”
“Went down well and very entertaining”
“Tasted great, did exactly what they were supposed to”
“My babys first shoes great price and value for money really cute and so soft”
“Perfect fit my little babys feet perfect for first shoes”
“My babys first shoes great price and value for money really cute and so soft”
What buyers complain about
“Like it shows its a horrid grey colour looks like its been in with other clothes Just awful colour material”
“Poor quality”
“Like it shows its a horrid grey colour looks like its been in with other clothes Just awful colour material”
Top return reasons
Common questions
- Is pregnancy announcement profitable to sell on Amazon United Kingdom?
- The niche generates £71K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.7%. Flapen's verdict: Skip it (32/100).
- How competitive is the pregnancy announcement niche?
- 10 brands and 15 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in pregnancy announcement?
- Top complaints mined from reviews: Color, Quality-Overall, Material Quality. The return rate is 1.1%.
- When does demand for pregnancy announcement peak?
- Demand peaks in Dec; the busiest month runs 1.5× the quietest.
- What does it cost to enter the pregnancy announcement niche?
- Listings span £3.43–£12.40; the average listing price is £7.75 (sweet spot $15–$100). The average incumbent carries 309 reviews — the moat a new listing must climb.