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Power Rangers

Fail

The top 5 brands take 100% of clicks, so Power Rangers is a Fail.

Flapen Score
40
40 / 100
Ranks 1,933 of 2,461 Fashion niches · −8 vs the category median of 48
Market size
£147K/yr839K searches / yr
90-day growth
-13.2%search demand this quarter
Competition
66%top-5 click share · 2 brands · 47 sellers

Flapen Score

Power Rangers against its category

The dotted line is the Fashion average. Past it, Power Rangers is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Power Rangers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Power Rangers 839K times last year and spent an estimated £147K. All 2 brands take every click. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 839K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £147K a year.

Searches, last 12 months
839K
Growth, 90 days vs prior 90
-13.2%
Conversion, latest week
1.3%
Market size, estimated
£147Ka year
Peak month
August2.6× the quietest month
Top search term
power rangers472K searches a year

02 · Price

A sale here is worth £13.69.

Listings sell for £13.69 on average, from £8.18 to £32.15. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £13.69 that is £1K to £3K a year per listing.

Average price
£13.69under the $15 to $100 sweet spot
Price range
£8.18–£32.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #302 within Boys. It carries 527 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
100%
Out of stock, average day
11.5%
Average rank
#302in Boys
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
527per listing
Listings tracked
14

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Power Rangers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£29K£44K£59K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

47

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Power Rangers78%
  • Playmates22%

Demand

Power Rangers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Power Rangers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • power rangers472K/yr
  • power rangers toys194K/yr
  • power ranger39K/yr
  • power rangers figures29K/yr
  • power ranger toys20K/yr
  • power rangers dino fury19K/yr
  • mighty morphin power rangers27K/yr
  • power ranger figures8K/yr
  • power rangers dino5K/yr
  • power rangers mighty morphin7K/yr

Reviews and returns

What reviews say buyers love and hate about Power Rangers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall23%−0.16

the morphing system doesn't work well

Flip function not working

It stopped working

Mechanism Issues19%−0.13

Head flip mechanism doesn't work

The mechanism that flips over broke after a few days a little bit flimsy someone needs to be done on that

Touch/Button Controls13%+0.32

of course the buttons are in different places

Durability13%−0.11

Stopping working after a few days

Quality-Overall6%−0.03

Poor quality

Love

Fun/Entertainment Experience34%+1.48

a great toy

Fun for husbands and children

Fun

Gifting Purpose17%+1.23

Ordered for a gift

Great gift

Nice present

Value For Money15%+0.47

Good value for money

Good value

Worth the money

Design-Overall10%+0.66

An improvement over the original design from the 90s

An improved design over the original 90s one that I grew up with

Collectibles8%+0.15

While he was overjoyed to complete his collection

This was a great addition to this collection

now wants the rest of the collection

Return

1.0% Return rate 22% Fixable by listing

Functionality-Overall24%█▆▁▇▆▅

the morphing system doesn't work well

Flip function not working

It stopped working

Defective Material/Parts20%█▄▆▃▅▃
Size-Overall15%▁▃█▇█▇

smaller than I thought it would be

Gifting Purpose10%▁▃▆▃█▅
Mechanism Issues4%█▁▅▇▁▃

Head flip mechanism doesn't work

The mechanism that flips over broke after a few days a little bit flimsy someone needs to be done on that

FAQ

Common Power Rangers questions

Answered from the same tracked data.