Potty Training Pants

Shoppers searched for this 598K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £224K a year.

Searches, last 12 months

598K

Growth, 90 days vs prior 90

+1.1%

Conversion, latest week

2.0%

Market size, estimated

£224Ka year

Peak month

July1.9× the quietest month

Top search term

potty training pants310K searches a year

Listings sell for £19.01 on average, from £8.55 to £29.02. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £19.01 that is £2K to £5K a year per listing.

Average price

£19.01inside the $15 to $100 sweet spot

Price range

£8.55–£29.02

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

£2K–£5K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

84% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #5 within Baby. It carries 1,050 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

97%

Out of stock, average day

1.8%

Average rank

#5in Baby

Average rating

4.02 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,050per listing

Listings tracked

37

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

44 months