Is potty training pants profitable to sell on Amazon United Kingdom?

The niche generates £224K/yr across 37 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +1.1%. Flapen's verdict: Worth a look (55/100).

How competitive is the potty training pants niche?

9 brands and 11 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in potty training pants?

Top complaints mined from reviews: Value For Money, Absorbency, Size-Overall. The return rate is 0.7%.

When does demand for potty training pants peak?

Demand peaks in Jan–Jul; the busiest month runs 1.9× the quietest.

What does it cost to enter the potty training pants niche?

Listings span £8.55–£29.02; the average listing price is £19.01 (sweet spot $15–$100). The average incumbent carries 1,050 reviews — the moat a new listing must climb.

potty training pants

Worth a look

Shows low returns (0.7%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Avg price

Great£19.01

avg listing price — sweet spot $15–$100

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Price range

Good£8.55–£29.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,049.78

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£224K

£224K/yr · 598K searches

Growth

Okay+1.1%

90-day search growth — must beat 0% to launch

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Brand share

Bad94%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, potty training pants is a £224K/yr Amazon United Kingdom market (598K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Jul. Verdict: Worth a look — 55/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

potty training pants market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: £190K–£238K; units × avg price
Conversion rate: 2.0%
Avg BSR: #5
Page quality: 0%
Prime: 97%
Sponsored: 84%
Out of stock: 1.8%
Avg brand age: 44 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

43%

Top 20: 81%

Open market

JackLoveBriefs52%
MOEMOE BABY17%
FedMois16%
Upairy5%
Aolso4%
Heekcaa3%
Open — no brand owns it (3 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.1% search growth over the last 90 days.

Peak months: Jan, Jul · busiest ÷ quietest = 1.9×

Open Trend

Top potty training pants search terms

potty training pants310K/yr +3.6%1.3% conv.
training pants70K/yr +3.5%1.4% conv.
upairy potty training pants45K/yr -8.1%1.2% conv.
bambino mio training pants16K/yr +20.2%0.1% conv.
upairy18K/yr -6.2%0.5% conv.
toilet training pants20K/yr -14.0%0.9% conv.
toddler training pants16K/yr -11.7%1.2% conv.
up airy potty training pants11K/yr +7.5%1.6% conv.
my carry potty training pants8K/yr +41.1%0.4% conv.
2-3 years potty training pants10K/yr -20.3%1.8% conv.

All search terms

Top potty training pants products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

JackLoveBriefs Baby Potty Training Pants Boys Girls Training Underwear Reusable 10 Packs S Multicolor

JackLoveBriefs£20.524.2★500 rev

JackLoveBriefs Baby Potty Training Pants Boys Girls Training Underwear Reusable 10 Packs L Multicolor

JackLoveBriefs£20.314.2★500 rev

FedMois Baby Potty Training Pants Boys Girls Training Underwear Reusable (6 Pack) Flowers 2-3 Years

FedMois£10.093.8★2,408 rev

JackLoveBriefs Potty Training Pants for Girls Learning Designs Training Underwear Pants 3-4T 10 Packs

JackLoveBriefs£20.693.7★1,524 rev

MOEMOE BABY Potty Training Pants Toilet Training Underwear Reusable for Toddler for Girls 10 pack Light Violet 3 Years

MOEMOE BABY£28.894.2★1,238 rev

Newest

by launch date

Upairy£24.322 rev

2mo ago

Upairy£24.312 rev

2mo ago

Upairy£23.3925 rev

7mo ago

JackLoveBriefs Baby Potty Training Pants Boys Girls Training Underwear Reusable (10 Packs L Multicolor)

JackLoveBriefs£20.42500 rev

1y ago

JackLoveBriefs Baby Potty Training Pants Boys Girls Training Underwear Reusable 10 Packs M Multicolor

JackLoveBriefs£20.19500 rev

1y ago

What buyers say about potty training pants

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Really good product - read for more honest info”

Size-Overall13%

“good fit”

Value For Money9%

“Great value for money”

Design-Overall8%

“The colours and designs are cute”

Comfort-Overall8%

“Comfortable”

Exercise/Sports Suitability7%

“Great training pants”

Washability4%

“Good for boys or girls, love they are machine wash and tumble dryable”

Absorbency3%

“Was very absorbent as stated”

Advertised Vs Actual Product2%

“managed to do the job”

Leak-Proof2%

“No leake and easy to wash”

What buyers complain about

Value For Money14%

“My only issue is that theyre expensive”

Absorbency13%

“Absorbency is rubbish”

Size-Overall12%

“The middle part is too wide”

Leak-Proof9%

“NOT leak proof”

Water Resistance7%

“Not waterproof pants”

Comfort-Overall5%

“Not comfortable”

Functionality-Overall5%

“Did not work”

Thigh Fit3%

“Really tight around the thighs”

Sweat Resistance3%

“he peed through them every time soaking his pyjamas”

Ease Of Cleaning2%

“I did find that you cant scrub them after a dirty accident as it just pulls the fibers out”

Top return reasons

Size-Overall56%

Material Quality14%

Quality-Overall6%

Absorbency5%

Cushion3%

Design-Overall2%

Functionality-Overall2%