Postpartum Underwear

Shoppers searched for this 678K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £509K a year.

Searches, last 12 months

678K

Growth, 90 days vs prior 90

-10.0%

Conversion, latest week

3.5%

Market size, estimated

£509Ka year

Peak month

June1.8× the quietest month

Top search term

frida mom180K searches a year

Listings sell for £21.64 on average, from £9.42 to £64.09. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At £21.64 that is £43K to £54K a year per listing.

Average price

£21.64inside the $15 to $100 sweet spot

Price range

£9.42–£64.09

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

2,000–2,500

Revenue per listing a year

£43K–£54K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #16 within Maternity. It carries 2,663 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

7.7%

Average rank

#16in Maternity

Average rating

4.48 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,663per listing

Listings tracked

9

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

43 months