Postpartum Belly Wrap
FailDemand is soft, at -9.0% this quarter, so Postpartum Belly Wrap is a Fail.
- Flapen Score
- 43 / 100Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 4843
- Market size
- £153K/yr379K searches / yr
- 90-day growth
- -9.0%search demand this quarter
- Competition
- 57%top-5 click share · 10 brands · 13 sellers
Flapen Score
Postpartum Belly Wrap against its category
The dotted line is the Fashion average. Past it, Postpartum Belly Wrap is stronger. Inside it, weaker.
Market
The Postpartum Belly Wrap market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Postpartum Belly Wrap 379K times last year and spent an estimated £153K. The top 5 brands take 87% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
2.0% of searches ended in a purchase last week.
Shoppers searched for this 379K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £153K a year.
- Searches, last 12 months
- 379K
- Growth, 90 days vs prior 90
- -9.0%
- Conversion, latest week
- 2.0%
- Market size, estimated
- £153Ka year
- Peak month
- March1.4× the quietest month
- Top search term
- postpartum belly wrap96K searches a year
02 · Price
A sale here is worth £19.78.
Listings sell for £19.78 on average, from £7.09 to £49.54. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £19.78 that is £5K to £10K a year per listing.
- Average price
- £19.78inside the $15 to $100 sweet spot
- Price range
- £7.09–£49.54
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £5K–£10K
- Returns
- 3.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Maternity. It carries 7,153 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #16in Maternity
- Average rating
- 4.20 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,153per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 1 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Postpartum Belly Wrap products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
MAMODY Abdominal Binder Compression Belly Wrap for Postpartum Recovery
- Price
- £15.49
- Rating
- 4.4/5
- Reviews
- 629
- Age
- 5mo ago

ChongErfei 3 in 1 Postpartum Belly Wrap C Section Recovery Belt
- Price
- £23.33
- Rating
- 4.4/5
- Reviews
- 49,569
- Age
- 10y ago

MAMODY Abdominal Binder Compression Belly Wrap for Postpartum Recovery
- Price
- £15.17
- Rating
- 4.4/5
- Reviews
- 629
- Age
- 5mo ago

Frida Mom Belly Binder Postpartum Essentials for Natural and C-Section Recovery Adjustable Compression Wrap After Birth Brace Abdominal Band
- Price
- £25.38
- Rating
- 3.9/5
- Reviews
- 4,720
- Age
- 5y ago

Trendyline Postpartum Belly Wrap for Women: Abdominal Binder Post Surgery Compression Support Belt - Waist Trainer Girdle C Section Recovery Band (Black Medium)
- Price
- £16.43
- Rating
- 4.2/5
- Reviews
- 268
- Age
- 6mo ago
Trending
90-day click momentum
MAMODY Abdominal Binder Compression Belly Wrap for Postpartum Recovery
- Price
- £15.07
- Rating
- 4.4/5
- Reviews
- 629
- Age
- 5mo ago

ChongErfei 3 in 1 Postpartum Belly Wrap C Section Recovery Belt
- Price
- £23.53
- Rating
- 4.4/5
- Reviews
- 49,569
- Age
- 6y ago

MAMODY Abdominal Binder Compression Belly Wrap for Postpartum Recovery
- Price
- £15.17
- Rating
- 4.4/5
- Reviews
- 629
- Age
- 5mo ago

MAMODY Abdominal Binder Compression Belly Wrap for Postpartum Recovery
- Price
- £15.49
- Rating
- 4.4/5
- Reviews
- 629
- Age
- 5mo ago

Trendyline Postpartum Belly Wrap for Women: Abdominal Binder Post Surgery Compression Support Belt - Waist Trainer Girdle C Section Recovery Band (Beige Medium)
- Price
- £16.47
- Rating
- 4.2/5
- Reviews
- 268
- Age
- 6mo ago
Newest
by launch date
MAMODY Abdominal Binder Compression Belly Wrap for Postpartum Recovery
- Price
- £15.49
- Rating
- 4.4/5
- Reviews
- 629
- Age
- 5mo ago

MAMODY Abdominal Binder Compression Belly Wrap for Postpartum Recovery
- Price
- £15.17
- Rating
- 4.4/5
- Reviews
- 629
- Age
- 5mo ago

MAMODY Abdominal Binder Compression Belly Wrap for Postpartum Recovery
- Price
- £15.07
- Rating
- 4.4/5
- Reviews
- 629
- Age
- 5mo ago

Trendyline Postpartum Belly Wrap for Mums: C Section Recovery Belt with Firm Compression for After Birth Support & Swelling Relief - Adjustable Breathable Abdominal Binder Postnatal Diastasis Recti
- Price
- £16.25
- Rating
- 4.2/5
- Reviews
- 219
- Age
- 6mo ago

Trendyline Postpartum Belly Wrap for Women: Abdominal Binder Post Surgery Compression Support Belt - Waist Trainer Girdle C Section Recovery Band (Black Medium)
- Price
- £16.43
- Rating
- 4.2/5
- Reviews
- 268
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
13
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
57%
Top 20: 98%
Open market
9%
- MAMODY37%
- ChongErfei19%
- Trendyline15%
- Frida Mom9%
- FeelinGirl7%
- Gotoly4%
- Open — no brand owns it (4 brands, 9%)
Demand
Postpartum Belly Wrap search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Postpartum Belly Wrap search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- postpartum belly wrap96K/yr
- c section recovery belt53K/yr
- abdominal binder45K/yr
- post partum belly wrap29K/yr
- abdominal binder post surgery15K/yr
- belly binder17K/yr
- postpartum belly band21K/yr
- belly binder postpartum c section16K/yr
- stomach wrap9K/yr
- belly wrap10K/yr
Reviews and returns
What reviews say buyers love and hate about Postpartum Belly Wrap
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Uncomfortable since it's so bulky you have a block of material
Its uncomfortable
which makes it uncomfortable to wear
its a bit small in width coverage if you are bigger
Very long
Too big
I'm not sure how durable it will be as some of the stitching is already coming apart after two uses
broke on day 2
Torn after hour
the price is a bit high
Not worth for money
Its this price for a reason
Velcro doesnt stick
Also the velcro is quite weak
Love
Great quality belly support
It is very well made
Excellent quality
Feels comfortable
comfortable to wear
Its comfy enough to sleep in
Easy to use
Very easy to wear
Easy to put on
Accurate to sizing
customizable fit as your body changes
Fits good
Good for price
Great value
Great value for money
Return
3.0% Return rate 73% Fixable by listing
its a bit small in width coverage if you are bigger
Very long
Too big
Uncomfortable since it's so bulky you have a block of material
Its uncomfortable
which makes it uncomfortable to wear
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Postpartum Belly Wrap questions
Answered from the same tracked data.









