portable ashtray
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Review moat
Great286.49avg incumbent reviews — the moat a new listing must climb
Price range
Great£3.24–£98.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Growth
Good+36.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.28avg listing price — sweet spot $15–$100
Market size
Bad£77K£77K/yr · 110K searches
According to Flapen's Amazon United Kingdom niche tracking, portable ashtray is a £77K/yr Amazon United Kingdom market (110K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 64/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
portable ashtray market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £74K–£93K
- units × avg price
- Conversion rate
- 7.5%
- Avg BSR
- #114
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 12%
- Out of stock
- 16.7%
- Avg brand age
- 36 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
31 falling
Sellers
48
Top-5 brand share
46%
Top 20: 93%
Top-5 click share
40%
Top 20: 83%
Open market
46%
- KOMUNJ10%
- YAZANY10%
- FEMONGY9%
- CONGGUAN9%
- Jinsion9%
- Hopton8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +36.3% search growth over the last 90 days.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.0×
Top portable ashtray search terms
- portable ashtray38K/yr
- pocket ashtray23K/yr
- portable ashtrays for cigarettes15K/yr
- portable pocket ashtray6K/yr
- travel ashtray8K/yr
- pocket ashtray pouch6K/yr
- portable ashtray smell proof5K/yr
- portable ashtrays5K/yr
- portable cigarette butt box5K/yr
Top portable ashtray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
2 Pcs Portable Pocket Ashtrays Portable Cigarette Ash Portable Compact and Fireproof Pocket Ashtrays Smell Proof Bag Cigarette Case Accessories Litter Tray
YAZANY£3.474.8★83 rev
2 Pcs Portable Ashtray 5cm Pocket Ashtray & 6x4 cm Ashtray with Lid
Jinsion£5.754.4★35 rev
KOMUNJ 6 Pack Pocket Ashtrays Portable Cigarette Ash Pouch Compact Fireproof PVC Odorless Odorless Ashtray for Smoker Outdoor Travel 3.3 inch * 3 inch 4 Colors
KOMUNJ£4.704.7★272 rev
EKdirect Mini Portable Pocket Ashtray Keychain Cigarette Ashtray Holder for Outdoor Travel
EKdirect£3.584.4★212 rev
FEMONGY Portable Ashtray Portable Ashtrays for Cigarettes with Zipper and Keychain Pocket Ashtray Accessory for on the go in the Car Traveling Hiking and Camping Black
FEMONGY£7.424.6★201 rev
Newest
by launch date
ZIOYANE 3Pcs Mini Pocket Ashtray Waterproof & Portable Aluminium Keychain Case for Earbuds Pills & Outdoor Use (Blue Black Silver)
ZIOYANE£4.273 rev
Rosefield OBDSG-O88
Rosefield£98.5264 rev
Portable Ashtray 2Pcs Pocket Ashtray with Lid Stainless Steel Portable Ashtrays for Cigarettes Odour-Proof Portable Cigarette Butt Box for Outdoors Travel Camping Car Bar
Hopton£3.68247 rev
2 Pcs Portable Pocket Ashtray Mini Travel Ashtray Metal Cigarette Pocket Cigarette Ash Container with Lid Odour Resistant and Mobile for Travelling Camping Smoking Indoors or Outdoors
Glanzend£4.1627 rev
Laveroar Portable Ashtray Metal Smell Proof Pocket Ashtray For Cigarettes With Key Chain Mini Portable Cigarette Butt Box For Travelling And Outdoor Use (Gold)
laveroar£4.2717 rev
Trending
90-day click momentum
TACVASEN B08HV4DHJZ Navy Blue
TACVASEN£30.274.5★
hutunku893-usBK-L
YICYC£23.174.5★
Rosefield OBDSG-O88
Rosefield£98.524.2★
ZIOYANE 3Pcs Mini Pocket Ashtray Waterproof & Portable Aluminium Keychain Case for Earbuds Pills & Outdoor Use (Blue Black Silver)
ZIOYANE£4.274.6★
Portable Ashtray 2Pcs Pocket Ashtray with Lid Stainless Steel Portable Ashtrays for Cigarettes Odour-Proof Portable Cigarette Butt Box for Outdoors Travel Camping Car Bar
Hopton£3.684.4★
What buyers say about portable ashtray
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to carry”
“Does it job”
“Really well made”
“Good value for money”
“Whilst compact, they are a practical size”
“It is very easy to use and closes securely”
“completely smell proof”
“Great when you outside”
“Great for out and about”
“Good and light to carry”
What buyers complain about
“Not fit for purpose”
“Unfortunately not smell proof”
“after being used broke on the second time”
“Not always easy”
“The inlays full off need a better glue”
“Looked like a used item and not new”
“It does get a bit messy if it's gets turned from upright when closed and then opened”
“Cheaply made,”
Top return reasons
Common questions
- Is portable ashtray profitable to sell on Amazon United Kingdom?
- The niche generates £77K/yr across 41 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +36.3%. Flapen's verdict: Worth a look (64/100).
- How competitive is the portable ashtray niche?
- 31 brands and 48 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 46% of demand.
- What do buyers complain about in portable ashtray?
- Top complaints mined from reviews: Size-Overall, Smell, Durability. The return rate is 0.4%.
- When does demand for portable ashtray peak?
- Demand peaks in Jul–Aug–Sep; the busiest month runs 2.0× the quietest.
- What does it cost to enter the portable ashtray niche?
- Listings span £3.24–£98.52; the average listing price is £9.28 (sweet spot $15–$100). The average incumbent carries 286 reviews — the moat a new listing must climb.