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Poppy Badges and Pins 2022

Fail

Products sell for $6.09 on average, outside the sweet spot, so Poppy Badges and Pins 2022 is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£92K/yr989K searches / yr
90-day growth
-8.7%search demand this quarter
Competition
44%top-5 click share · 25 brands · 34 sellers

Flapen Score

Poppy Badges and Pins 2022 against its category

The dotted line is the Fashion average. Past it, Poppy Badges and Pins 2022 is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Poppy Badges and Pins 2022 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Poppy Badges and Pins 2022 989K times last year and spent an estimated £92K. The top 5 brands take 53% of clicks. Demand peaks in Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 989K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months
989K
Growth, 90 days vs prior 90
-8.7%
Conversion, latest week
1.5%
Market size, estimated
£92Ka year
Peak month
November88.9× the quietest month
Top search term
poppy299K searches a year

02 · Price

A sale here is worth £6.09.

Listings sell for £6.09 on average, from £2.89 to £17.45. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £6.09 that is £18K to £24K a year per listing.

Average price
£6.09under the $15 to $100 sweet spot
Price range
£2.89–£17.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
£18K–£24K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

66% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 54.3% of listings are out of stock. The average listing ranks #1,092 within Novelty Jewellery. It carries 159 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
91%
Out of stock, average day
54.3%
Average rank
#1,092in Novelty Jewellery
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
159per listing
Listings tracked
32

04 · Newcomers

0 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Poppy Badges and Pins 2022 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£27K£37K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

25 falling

Sellers

34

Est. top-5 brand share

53%

Top 20: 93%

Est. top-5 click share

44%

Top 20: 84%

Open market

43%

  • Poppy Playtime22%
  • KTGUK12%
  • The Royal British Legion10%
  • Generic5%
  • DAWRIS5%
  • pronto seed4%

Demand

Poppy Badges and Pins 2022 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350K250KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 88.9×

Search terms

Top Poppy Badges and Pins 2022 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • poppy299K/yr
  • poppies52K/yr
  • poppy pin badge71K/yr
  • poppy badge92K/yr
  • poppy brooch55K/yr
  • poppy pins19K/yr
  • poppy pin95K/yr
  • rbl poppy shop17K/yr
  • royal british legion poppy shop43K/yr
  • poppys19K/yr

Reviews and returns

What reviews say buyers love and hate about Poppy Badges and Pins 2022

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Plant Growth”
0.3%of orders come back
“Did not grow”
A buyer, on “Plant Growth”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Poppy Badges and Pins 2022 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data