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45

poppy badges and pins 2022

Skip it

Pricing outside the sweet spot ($6.09 avg) — this niche doesn't clear our bar today.

Market size 23Growth 21Conversion 19Competition 68Returns 99Price range 17Avg price 17Brand share 82Review moat 92Quality gap 23

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Review moat

Great158.97

avg incumbent reviews — the moat a new listing must climb

Brand share

Great53%

top-5 brand share — no brand owns this niche

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Market size

Bad£92K

£92K/yr · 989K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-8.7%

90-day search growth — must beat 0% to launch

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Avg price

Bad£6.09

avg listing price — sweet spot $15–$100

Price range

Bad£2.89–£17.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, poppy badges and pins 2022 is a £92K/yr Amazon United Kingdom market (989K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 45/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

poppy badges and pins 2022 market data

Units sold / yr
60K–80K
avg 3,000–4,000/product
Revenue / yr
£365K–£487K
units × avg price
Conversion rate
1.5%
Avg BSR
#1,092
Page quality
0%
Prime
91%
Sponsored
66%
Out of stock
54.3%
Avg brand age
49 months
Avg seller age
183 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 falling

Sellers

34

Top-5 brand share

53%

Top 20: 93%

Top-5 click share

44%

Top 20: 84%

Open market

43%

  • Poppy Playtime22%
  • KTGUK12%
  • The Royal British Legion10%
  • Generic5%
  • DAWRIS5%
  • pronto seed4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.7% search growth over the last 90 days.
350K250KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 88.9×

Top poppy badges and pins 2022 search terms

  • poppy299K/yr
  • poppies52K/yr
  • poppy pin badge71K/yr
  • poppy badge92K/yr
  • poppy brooch55K/yr
  • poppy pins19K/yr
  • poppy pin95K/yr
  • rbl poppy shop17K/yr
  • royal british legion poppy shop43K/yr
  • poppys19K/yr
All search terms

Top poppy badges and pins 2022 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£9K20%£18K30%£27K40%£37K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about poppy badges and pins 2022

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“Very well made”

Plant Growth18%

“Good germination”

Value For Money14%

“Decent price”

Size-Overall9%

“Good quality and nice size”

Advertised Vs Actual Product8%

“Accurate description”

Ease Of Use6%

“Convenient way to buy”

Color6%

“Very lovely design and colour”

Gifting Purpose2%

“Great Christmas present”

Design-Overall2%

“Lovely design”

Eco Friendliness1%

“Supporting the environment”

What buyers complain about

Plant Growth29%

“Did not grow”

Value For Money21%

“Costly”

Quality-Overall13%

“Very poor quality”

Advertised Vs Actual Product8%

“False advertising”

Size-Overall4%

“Larger than expected”

Instructions/User Manual/Troubleshooting4%

“Followed instructions to the letter. Nothing.”

Assembly/Installation2%

“requires simple assembly”

Top return reasons

Size-Overall34%
Quality-Overall13%
Durability10%
Compatibility-Overall7%
Color7%
Defective Material/Parts7%
Material Quality3%
Ease Of Use3%
Add-Ons/Attachments3%
Plant Growth3%

Common questions

Is poppy badges and pins 2022 profitable to sell on Amazon United Kingdom?
The niche generates £92K/yr across 32 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -8.7%. Flapen's verdict: Skip it (45/100).
How competitive is the poppy badges and pins 2022 niche?
25 brands and 34 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 53% of demand.
What do buyers complain about in poppy badges and pins 2022?
Top complaints mined from reviews: Plant Growth, Value For Money, Quality-Overall. The return rate is 0.3%.
When does demand for poppy badges and pins 2022 peak?
Demand peaks in Oct–Nov; the busiest month runs 88.9× the quietest.
What does it cost to enter the poppy badges and pins 2022 niche?
Listings span £2.89–£17.45; the average listing price is £6.09 (sweet spot $15–$100). The average incumbent carries 159 reviews — the moat a new listing must climb.