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Poppy Badges and Pins 2022

Fail

Products sell for $6.09 on average, outside the sweet spot, so Poppy Badges and Pins 2022 is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£92K/yr989K searches / yr
90-day growth
-8.7%search demand this quarter
Competition
44%top-5 click share · 25 brands · 34 sellers

Flapen Score

Poppy Badges and Pins 2022 against its category

The dotted line is the Fashion average. Past it, Poppy Badges and Pins 2022 is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Poppy Badges and Pins 2022 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Poppy Badges and Pins 2022 989K times last year and spent an estimated £92K. The top 5 brands take 53% of clicks. Demand peaks in Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 989K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months
989K
Growth, 90 days vs prior 90
-8.7%
Conversion, latest week
1.5%
Market size, estimated
£92Ka year
Peak month
November88.9× the quietest month
Top search term
poppy299K searches a year

02 · Price

A sale here is worth £6.09.

Listings sell for £6.09 on average, from £2.89 to £17.45. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £6.09 that is £18K to £24K a year per listing.

Average price
£6.09under the $15 to $100 sweet spot
Price range
£2.89–£17.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
£18K–£24K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

66% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 54.3% of listings are out of stock. The average listing ranks #1,092 within Novelty Jewellery. It carries 159 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
91%
Out of stock, average day
54.3%
Average rank
#1,092in Novelty Jewellery
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
159per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Poppy Badges and Pins 2022 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£27K£37K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

25 falling

Sellers

34

Top-5 brand share

53%

Top 20: 93%

Top-5 click share

44%

Top 20: 84%

Open market

43%

  • Poppy Playtime22%
  • KTGUK12%
  • The Royal British Legion10%
  • Generic5%
  • DAWRIS5%
  • pronto seed4%

Demand

Poppy Badges and Pins 2022 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350K250KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 88.9×

Search terms

Top Poppy Badges and Pins 2022 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • poppy299K/yr
  • poppies52K/yr
  • poppy pin badge71K/yr
  • poppy badge92K/yr
  • poppy brooch55K/yr
  • poppy pins19K/yr
  • poppy pin95K/yr
  • rbl poppy shop17K/yr
  • royal british legion poppy shop43K/yr
  • poppys19K/yr

Reviews and returns

What reviews say buyers love and hate about Poppy Badges and Pins 2022

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Plant Growth29%−0.29

Did not grow

Never grew again

Nothing grew

Value For Money21%+0.42

Costly

Expensive

Waste of money

Quality-Overall13%+0.40

Very poor quality

poor quality

Advertised Vs Actual Product8%−0.03

False advertising

Clearly not 10,000 seeds that was clearly advertised

Size-Overall4%+2.05

Larger than expected

Quite large

Love

Quality-Overall28%+0.40

Very well made

Excellent quality

Good quality poppy seeds

Plant Growth18%−0.29

Good germination

Great product with a high germination rate

Now growing nicely

Value For Money14%+0.42

Decent price

Good value for money

Good value

Size-Overall9%+2.05

Good quality and nice size

Excellent item great for grave cross size was just nice value for money as they came when it said it would many thanks

They were used as table decorations - so perfect size

Advertised Vs Actual Product8%−0.03

Accurate description

As described

Exactly as described

Return

0.3% Return rate 45% Fixable by listing

Size-Overall34%▁▆▁█▅█

Larger than expected

Quite large

Quality-Overall13%█▂▁▅▆▁

Very poor quality

poor quality

Durability10%▁▂▅▁█▁
Compatibility-Overall7%█▃▁▁▁▁
Color7%▁▆▁▁▁█

FAQ

Common Poppy Badges and Pins 2022 questions

Answered from the same tracked data.