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Poppy Badges and Pins 2022

pricing outside the sweet spot ($6.09 avg) — Poppy Badges and Pins 2022 doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 23Growth 21Conversion 19Competition 68Returns 99Price range 17Avg price 17Brand share 82Review moat 92Quality gap 23
This niche Category average

Is Poppy Badges and Pins 2022 profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Poppy Badges and Pins 2022 is a £92K/yr Amazon United Kingdom market (989K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 45/100.

Poppy Badges and Pins 2022: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -8.7% over the last 90 days and 1.5% of searches end in a purchase.

£92K

revenue / yr

Units sold / yr80K
Search volume / yr-8.7%989K
Conversion rate1.5%
Avg price£6.09

Who owns the niche?

The top 5 brands hold 53% of demand, so 47% of the market is open.

47%

open market share

Brands · sellers25 · 34
Top-5 product click share44%
Open market47%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 32 products

Sponsored placement66%
New entrants (1y)14· 0 succeeded
Avg rating4.6★
Avg reviews159

Top Poppy Badges and Pins 2022 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

£0£9K£18K£27K£37K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

25 falling

Sellers

34

Top-5 brand share

53%

Top 20: 93%

Top-5 click share

44%

Top 20: 84%

Open market

43%

  • Poppy Playtime22%
  • KTGUK12%
  • The Royal British Legion10%
  • Generic5%
  • DAWRIS5%
  • pronto seed4%

Poppy Badges and Pins 2022 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume989KCVR1.5%Products32Brands25Top 5 Brands53%OOS Rate54.3%Rating4.6★Reviews159Avg BSR#1,092
350K250KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 88.9×

Top Poppy Badges and Pins 2022 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • poppy299K/yr
  • poppies52K/yr
  • poppy pin badge71K/yr
  • poppy badge92K/yr
  • poppy brooch55K/yr
  • poppy pins19K/yr
  • poppy pin95K/yr
  • rbl poppy shop17K/yr
  • royal british legion poppy shop43K/yr
  • poppys19K/yr

What reviews say buyers love and hate about Poppy Badges and Pins 2022

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Quality-Overall28%

Very well made

Plant Growth18%

Good germination

Value For Money14%

Decent price

Size-Overall9%

Good quality and nice size

Advertised Vs Actual Product8%

Accurate description

What buyers complain about

81% of reviews
Plant Growth29%

Did not grow

Value For Money21%

Costly

Quality-Overall13%

Very poor quality

Advertised Vs Actual Product8%

False advertising

Size-Overall4%

Larger than expected

Poppy Badges and Pins 2022 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

45%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
34%
2Quality-Overall
13%
3Durability
10%
4Compatibility-Overall
7%
5Color
7%

Common Poppy Badges and Pins 2022 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Poppy Badges and Pins 2022 45/100 on Amazon United Kingdom — Skip it. The niche generates £92K/yr across 32 tracked products. 0 of 14 products launched in the last 360 days are still selling. Search demand moved -8.7% over the last 90 days.
Search demand for Poppy Badges and Pins 2022 on Amazon United Kingdom peaks in Oct–Nov, where the busiest month runs 88.9× the quietest.