Ponchos for Women

Shoppers searched for this 248K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months

248K

Growth, 90 days vs prior 90

-17.8%

Conversion, latest week

1.8%

Market size, estimated

£63Ka year

Peak month

December4.9× the quietest month

Top search term

poncho women69K searches a year

Listings sell for £13.97 on average, from £3.23 to £63.19. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £13.97 that is £0 to £1K a year per listing.

Average price

£13.97under the $15 to $100 sweet spot

Price range

£3.23–£63.19

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

2.2%of orders · Amazon United Kingdom median 0.6%

90% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 15.0% of listings are out of stock. The average listing ranks #453 within Jumpers, Cardigans & Sweatshirts. It carries 604 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

96%

Out of stock, average day

15.0%

Average rank

#453in Jumpers, Cardigans & Sweatshirts

Average rating

4.18 starsAmazon United Kingdom average 4.36 stars

Average reviews

604per listing

Listings tracked

112

58 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

58

Successful launches

3Amazon's first-year sales bar

Average brand age

41 months