Ponchos for Women

Shoppers searched for this 248K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months

248K

Growth, 90 days vs prior 90

-17.8%

Conversion, latest week

1.8%

Market size, estimated

£63Ka year

Peak month

December4.9× the quietest month

Top search term

poncho women69K searches a year

Listings sell for £13.97 on average, from £3.23 to £63.19. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £13.97 that is £0 to £1K a year per listing.

Average price

£13.97under the $15 to $100 sweet spot

Price range

£3.23–£63.19

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

2.2%of orders · Amazon United Kingdom median 0.6%

90% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 15.0% of listings are out of stock. The average listing ranks #453 within Jumpers, Cardigans & Sweatshirts. It carries 604 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

96%

Out of stock, average day

15.0%

Average rank

#453in Jumpers, Cardigans & Sweatshirts

Average rating

4.18 starsAmazon United Kingdom average 4.36 stars

Average reviews

604per listing

Listings tracked

112

58 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

58

Successful launches

3Amazon's first-year sales bar

Average brand age

41 months