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Police Kit Bag

Maybe

Products sell for $27.75 on average, inside the sweet spot. But shoppers spend only $27K a year here, so Police Kit Bag is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 2,461 Fashion niches · +4 vs the category median of 48
Market size
£27K/yr56K searches / yr
90-day growth
-12.8%search demand this quarter
Competition
28%top-5 click share · 29 brands · 47 sellers

Flapen Score

Police Kit Bag against its category

The dotted line is the Fashion average. Past it, Police Kit Bag is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Police Kit Bag market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Police Kit Bag 56K times last year and spent an estimated £27K. The top 5 brands take 53% of clicks. Demand peaks in Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-12.8%
Conversion, latest week
1.7%
Market size, estimated
£27Ka year
Peak month
December2.0× the quietest month
Top search term
kombat uk15K searches a year

02 · Price

A sale here is worth £27.75.

Listings sell for £27.75 on average, from £3.59 to £53.34. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £27.75 that is £0 to £3K a year per listing.

Average price
£27.75inside the $15 to $100 sweet spot
Price range
£3.59–£53.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #224 within Luggage & Travel Gear. It carries 698 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
77%
Out of stock, average day
3.9%
Average rank
#224in Luggage & Travel Gear
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
698per listing
Listings tracked
60

04 · Newcomers

Amazon counts 1 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Police Kit Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£544£1K£2K£2K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

47

Top-5 brand share

53%

Top 20: 94%

Top-5 click share

28%

Top 20: 67%

Open market

41%

  • Kombat UK18%
  • ETRONIK13%
  • Bunnychic9%
  • QT&QY6%
  • Azomabox6%
  • EETU6%

Demand

Police Kit Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Police Kit Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kombat uk15K/yr
  • police kit bag9K/yr
  • police bag8K/yr
  • kombat tactical6K/yr
  • tactical holdall6K/yr
  • kombat4K/yr
  • patrol bag4K/yr
  • kit bag police1K/yr
  • kombat uk kids2K/yr

Reviews and returns

What reviews say buyers love and hate about Police Kit Bag

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Zipper Quality15%−0.15

Broken zip

Poor quality zippers

Zip keeps popping back open

Size-Overall11%+0.41

not fit for the purpose i got it for

Size is too big

Very small

Durability10%−0.08

both broke on separate occasions

Doesn't Last, Dont Buy

Fell apart

Quality-Overall9%+0.86

The interior of the bag is disintegrating so the quality is pretty rubbish

Poor Quality

Not as good as I first thought

Strap/String Quality6%−0.03

Strap broke at the stitching putting it on when empty

Poor quality, had it less than 2 months and the strap has completely come away

Carrying strap uncomfortable

Love

Quality-Overall23%+0.86

The Build quality feels solid

Quality looks solid

Excellent product

Pockets/Compartments12%+1.08

lots of pockets

Lots of pockets

plenty of pockets

Strength10%+0.31

Strong bag

Very sturdy

Great sturdy bag

Size-Overall9%+0.41

also a great fit

Nice size purchase

this bag can fit everything in

Value For Money7%+0.47

Great for price

Great value

Great value

Return

1.5% Return rate 71% Fixable by listing

Size-Overall60%▇▇██▇█

not fit for the purpose i got it for

Size is too big

Very small

Zipper Quality10%▅▆▄▅▆█

Broken zip

Poor quality zippers

Zip keeps popping back open

Quality-Overall5%▆▅█▁▅▃

The interior of the bag is disintegrating so the quality is pretty rubbish

Poor Quality

Not as good as I first thought

Strap/String Quality3%██▇▆▃▃

Strap broke at the stitching putting it on when empty

Poor quality, had it less than 2 months and the strap has completely come away

Carrying strap uncomfortable

Stitch/Finish/Polish2%▆█▄▁▅█

FAQ

Common Police Kit Bag questions

Answered from the same tracked data.