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Pokemon Za

Fail

The top 5 brands take 100% of clicks, so Pokemon Za is a Fail.

Flapen Score
41
41 / 100
Ranks 1,878 of 2,461 Fashion niches · −7 vs the category median of 48
Market size
£257K/yr325K searches / yr
90-day growth
-47.0%search demand this quarter
Competition
94%top-5 click share · 2 brands · 4 sellers

Flapen Score

Pokemon Za against its category

The dotted line is the Fashion average. Past it, Pokemon Za is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pokemon Za market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pokemon Za 325K times last year and spent an estimated £257K. All 2 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

6.3% of searches ended in a purchase last week.

Shoppers searched for this 325K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -47.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £257K a year.

Searches, last 12 months
325K
Growth, 90 days vs prior 90
-47.0%
Conversion, latest week
6.3%
Market size, estimated
£257Ka year
Peak month
October26.8× the quietest month
Top search term
pokemon za64K searches a year

02 · Price

A sale here is worth £12.64.

Listings sell for £12.64 on average, from £9.14 to £21.26. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £12.64 that is £6K to £9K a year per listing.

Average price
£12.64under the $15 to $100 sweet spot
Price range
£9.14–£21.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 29% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #609 within Luggage & Travel Gear. It carries 682 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
29%
Out of stock, average day
17.2%
Average rank
#609in Luggage & Travel Gear
Average rating
4.00 starsAmazon United Kingdom average 4.36 stars
Average reviews
682per listing
Listings tracked
7

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Pokemon Za products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

£0£39K£77K£116K£154K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

2 falling

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Zavvi64%
  • Pokémon36%
  • Open — no brand owns it (0%)

Demand

Pokemon Za search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KPrime Day '25Spike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 26.8×

Reviews and returns

What reviews say buyers love and hate about Pokemon Za

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Pockets/Compartments33%

has no compartments inside

Love

Durability33%

I hope it lasts a long time

Color33%

Overall the bag looks very appealing, the colours are very vibrant and cute

Return

1.7% Return rate 26% Fixable by listing

Quality-Overall17%█▁▁▁▄▁
Size-Overall17%▁▁▁▁█▁
Zipper Quality17%▁▁▅█▁▁
Wrong Dimensions8%█▁▁▁▁▁
Advertised Vs Actual Product8%▁▁▁▁█▁

FAQ

Common Pokemon Za questions

Answered from the same tracked data.