Pokemon Toys
MaybeReturns run at only 0.7% of orders. But the products selling today already average 4.6★, so Pokemon Toys is a Maybe.
- Flapen Score
- 50 / 100Top 41% of 2,461 Fashion niches · +2 vs the category median of 4850
- Market size
- £186K/yr442K searches / yr
- 90-day growth
- +7.5%search demand this quarter
- Competition
- 36%top-5 click share · 10 brands · 208 sellers
Flapen Score
Pokemon Toys against its category
The dotted line is the Fashion average. Past it, Pokemon Toys is stronger. Inside it, weaker.
Market
The Pokemon Toys market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pokemon Toys 442K times last year and spent an estimated £186K. The top 5 brands take 89% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
3.3% of searches ended in a purchase last week.
Shoppers searched for this 442K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £186K a year.
- Searches, last 12 months
- 442K
- Growth, 90 days vs prior 90
- +7.5%
- Conversion, latest week
- 3.3%
- Market size, estimated
- £186Ka year
- Peak month
- December21.3× the quietest month
- Top search term
- pokemon toys432K searches a year
02 · Price
A sale here is worth £12.77.
Listings sell for £12.77 on average, from £2.76 to £31.80. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £12.77 that is £1K to £3K a year per listing.
- Average price
- £12.77under the $15 to $100 sweet spot
- Price range
- £2.76–£31.80
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #145 within Boys. It carries 1,641 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 94%
- Out of stock, average day
- 5.8%
- Average rank
- #145in Boys
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,641per listing
- Listings tracked
- 34
04 · Newcomers
Amazon counts 8 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Pokemon Toys products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Pokemon Pyjamas | Pikachu Short PJs | Pikachu Pyjamas For Kids Blue Age 7 to 8 Years
- Price
- £9.58
- Rating
- 4.8/5
- Reviews
- 2,823
- Age
- 7y ago

Pokémon Battle Figure 8 Pack - Six 2-Inch and Two 3-Inch Battle Ready Figures including Pikachu
- Price
- £23.74
- Rating
- 4.6/5
- Reviews
- 240
- Age
- 1y ago

Pokémon 4.5-Inch Feature Battle Action Figure Features Ash and Launch into Action 2-Inch Pikachu
- Price
- £8.59
- Rating
- 4.7/5
- Reviews
- 1,399
- Age
- 4y ago

Pokémon Battle Spinner Arena Set - Two Battle Spinners with Two Poké Ball Spinner Launchers and Battle Arena
- Price
- £19.09
- Rating
- 4.7/5
- Reviews
- 987
- Age
- 2y ago

MEGA Pokémon Building Toys Set Aquatic Adventure with 319 Pieces 2 Poseable Characters for Kids HXF79
- Price
- £14.78
- Rating
- 4.7/5
- Reviews
- 3,378
- Age
- 2y ago
Trending
90-day click momentum
Pokémon Growlithe Battle Spinner Pack - Battle Spinner with Great Ball Spinner Launcher
- Price
- £9.28
- Rating
- 4.7/5
- Reviews
- 1,649
- Age
- 8mo ago

Guess Who? Pokémon Edition Game | 48 Pokémon | Fun Kids Board Games for Families | 2 Players | 15 Mins. | Travel Friendly | Ages 6+
- Price
- £16.65
- Rating
- 4.8/5
- Reviews
- 88
- Age
- 4mo ago

Pokemon Boys or Girls Hooded Onesie Charmander Age 5-6 Years
- Price
- £17.25
- Rating
- 4.6/5
- Reviews
- 1,204
- Age
- 4y ago

Squish-a-longs Pokémon Centre Playset by Jazwares Collect Trade and Play (4) Mini-Squish (Chansey Marill Pikachu Snorlax) and (3) Mini-Squish accessories (Beanbag Chair Bed Healing Bag).
- Price
- £14.59
- Rating
- 4.6/5
- Reviews
- 95
- Age
- 11mo ago

Pokemon Pyjamas | Pikachu Short PJs | Pikachu Pyjamas For Kids Blue Age 7 to 8 Years
- Price
- £9.58
- Rating
- 4.8/5
- Reviews
- 2,823
- Age
- 7y ago
Newest
by launch date
Guess Who? Pokémon Edition Game | 48 Pokémon | Fun Kids Board Games for Families | 2 Players | 15 Mins. | Travel Friendly | Ages 6+
- Price
- £16.65
- Rating
- 4.8/5
- Reviews
- 88
- Age
- 4mo ago

Cool Fidget Spinners Handheld Toy for Kids Adults Metal Sensory Toy Magic Orb Finger Hand Spinner Desk Gadget Spinning Top Toy Fingertip Pirze Novelty Gift Boys Girls
- Price
- £11.26
- Rating
- 4.0/5
- Reviews
- 35
- Age
- 8mo ago

Pokémon Pikachu Battle Spinner Pack - Battle Spinner with Great Ball Spinner Launcher
- Price
- £10.28
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 8mo ago

Pokémon Growlithe Battle Spinner Pack - Battle Spinner with Great Ball Spinner Launcher
- Price
- £9.28
- Rating
- 4.7/5
- Reviews
- 1,649
- Age
- 8mo ago

Squish-a-longs Pokémon Centre Playset by Jazwares Collect Trade and Play (4) Mini-Squish (Chansey Marill Pikachu Snorlax) and (3) Mini-Squish accessories (Beanbag Chair Bed Healing Bag).
- Price
- £14.59
- Rating
- 4.6/5
- Reviews
- 95
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
10 falling
Sellers
208
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
36%
Top 20: 81%
Open market
8%
- Pokémon69%
- Squish-a-longs6%
- Funko5%
- Mega Bloks4%
- Ravensburger4%
- CRAYOLA3%
- Open — no brand owns it (4 brands, 8%)
Demand
Pokemon Toys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 21.3×
Search terms
Top Pokemon Toys search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pokemon toys432K/yr
- pokémon toy6K/yr
- pikachu figure4K/yr
Reviews and returns
What reviews say buyers love and hate about Pokemon Toys
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality control
Lots of bad reviews
Poor quality product
The size of Psyduck shocked me as he was a little bigger than the others
small
just alit smaller than looks
Brakes easily
Broken after 2 days
Haunter falls apart VERY easily
A bit flimsy
Flimsy
not sturdy
Grey not white parlrr
Also dark in colour :/ it's not white like I expected its like a grey brown colour
Not ideal for a colouring book
Love
Good quality
functionality is very high quality
The quality feels really solid for the price
A fun game
Great toy
Awesome fun
Good value
Good Value for money
Great value
Good for a gift
Lovely gift
Perfect gift for any loved one, they was very happy, thank you
Lovely Bright colour with a very good fit
Easy to colour
works well for colouring activities
Return
0.7% Return rate 24% Fixable by listing
box arrived damaged so it is useless as the gift it was intended
The size of Psyduck shocked me as he was a little bigger than the others
small
just alit smaller than looks
Brakes easily
Broken after 2 days
Haunter falls apart VERY easily
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pokemon Toys questions
Answered from the same tracked data.









