Pokemon Toys

Shoppers searched for this 442K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £186K a year.

Searches, last 12 months

442K

Growth, 90 days vs prior 90

+7.5%

Conversion, latest week

3.3%

Market size, estimated

£186Ka year

Peak month

December21.3× the quietest month

Top search term

pokemon toys432K searches a year

Listings sell for £12.77 on average, from £2.76 to £31.80. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £12.77 that is £1K to £3K a year per listing.

Average price

£12.77under the $15 to $100 sweet spot

Price range

£2.76–£31.80

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

79% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #145 within Boys. It carries 1,641 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

94%

Out of stock, average day

5.8%

Average rank

#145in Boys

Average rating

4.63 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,641per listing

Listings tracked

34

10 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

8Amazon's first-year sales bar

Average brand age

30 months