pokemon toys
Worth a lookShows low returns (0.7%), but strong incumbent ratings (4.6★) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Price range
Good£2.76–£31.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.77avg listing price — sweet spot $15–$100
Review moat
Okay1,640.85avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Market size
Okay£186K£186K/yr · 442K searches
Growth
Okay+7.5%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United Kingdom niche tracking, pokemon toys is a £186K/yr Amazon United Kingdom market (442K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
pokemon toys market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- £128K–£160K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #145
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 79%
- Out of stock
- 5.8%
- Avg brand age
- 30 months
- Avg seller age
- 166 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
10 falling
Sellers
208
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
36%
Top 20: 81%
Open market
8%
- Pokémon69%
- Squish-a-longs6%
- Funko5%
- Mega Bloks4%
- Ravensburger4%
- CRAYOLA3%
- Open — no brand owns it (4 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.5% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 21.3×
Top pokemon toys search terms
- pokemon toys432K/yr
- pokémon toy6K/yr
- pikachu figure4K/yr
Top pokemon toys products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pokemon Pyjamas | Pikachu Short PJs | Pikachu Pyjamas For Kids Blue Age 7 to 8 Years
Pokémon£9.584.8★2,823 rev
Pokémon Battle Figure 8 Pack - Six 2-Inch and Two 3-Inch Battle Ready Figures including Pikachu
Pokémon£23.744.6★240 rev
Pokémon 4.5-Inch Feature Battle Action Figure Features Ash and Launch into Action 2-Inch Pikachu
Pokémon£8.594.7★1,399 rev
Pokémon Battle Spinner Arena Set - Two Battle Spinners with Two Poké Ball Spinner Launchers and Battle Arena
Pokémon£19.094.7★987 rev
MEGA Pokémon Building Toys Set Aquatic Adventure with 319 Pieces 2 Poseable Characters for Kids HXF79
Mega Bloks£14.784.7★3,378 rev
Newest
by launch date
Guess Who? Pokémon Edition Game | 48 Pokémon | Fun Kids Board Games for Families | 2 Players | 15 Mins. | Travel Friendly | Ages 6+
Hasbro Gaming£16.6588 rev
Cool Fidget Spinners Handheld Toy for Kids Adults Metal Sensory Toy Magic Orb Finger Hand Spinner Desk Gadget Spinning Top Toy Fingertip Pirze Novelty Gift Boys Girls
Picabika£11.2635 rev
Pokémon Pikachu Battle Spinner Pack - Battle Spinner with Great Ball Spinner Launcher
Pokémon£10.2810 rev
Pokémon Growlithe Battle Spinner Pack - Battle Spinner with Great Ball Spinner Launcher
Pokémon£9.281,649 rev
Squish-a-longs Pokémon Centre Playset by Jazwares Collect Trade and Play (4) Mini-Squish (Chansey Marill Pikachu Snorlax) and (3) Mini-Squish accessories (Beanbag Chair Bed Healing Bag).
Squish-a-longs£14.5995 rev
Trending
90-day click momentumPokémon Growlithe Battle Spinner Pack - Battle Spinner with Great Ball Spinner Launcher
Pokémon£9.284.7★
Guess Who? Pokémon Edition Game | 48 Pokémon | Fun Kids Board Games for Families | 2 Players | 15 Mins. | Travel Friendly | Ages 6+
Hasbro Gaming£16.654.8★
Pokemon Boys or Girls Hooded Onesie Charmander Age 5-6 Years
Pokémon£17.254.6★
Squish-a-longs Pokémon Centre Playset by Jazwares Collect Trade and Play (4) Mini-Squish (Chansey Marill Pikachu Snorlax) and (3) Mini-Squish accessories (Beanbag Chair Bed Healing Bag).
Squish-a-longs£14.594.6★
Pokemon Pyjamas | Pikachu Short PJs | Pikachu Pyjamas For Kids Blue Age 7 to 8 Years
Pokémon£9.584.8★
What buyers say about pokemon toys
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“A fun game”
“Good value”
“Good for a gift”
“Lovely Bright colour with a very good fit”
“Ideal size”
“It's DURABLE”
“Good collectable”
“As listed”
“Bright and cheerful soft toy”
What buyers complain about
“Poor quality control”
“The size of Psyduck shocked me as he was a little bigger than the others”
“Brakes easily”
“A bit flimsy”
“Grey not white parlrr”
“Thin pages”
“the product is confusing”
“I think they are a little expensive for what they are”
“It is heavier than I expected”
“box arrived damaged so it is useless as the gift it was intended”
Top return reasons
Common questions
- Is pokemon toys profitable to sell on Amazon United Kingdom?
- The niche generates £186K/yr across 34 tracked products. 8 of 10 products launched in the last 360 days are still selling. 90-day search growth is +7.5%. Flapen's verdict: Worth a look (50/100).
- How competitive is the pokemon toys niche?
- 10 brands and 208 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in pokemon toys?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 0.7%.
- When does demand for pokemon toys peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 21.3× the quietest.
- What does it cost to enter the pokemon toys niche?
- Listings span £2.76–£31.80; the average listing price is £12.77 (sweet spot $15–$100). The average incumbent carries 1,641 reviews — the moat a new listing must climb.