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Pokemon Toys

Maybe

Returns run at only 0.7% of orders. But the products selling today already average 4.6★, so Pokemon Toys is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,461 Fashion niches · +2 vs the category median of 48
Market size
£186K/yr442K searches / yr
90-day growth
+7.5%search demand this quarter
Competition
36%top-5 click share · 10 brands · 208 sellers

Flapen Score

Pokemon Toys against its category

The dotted line is the Fashion average. Past it, Pokemon Toys is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pokemon Toys market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pokemon Toys 442K times last year and spent an estimated £186K. The top 5 brands take 89% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 442K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £186K a year.

Searches, last 12 months
442K
Growth, 90 days vs prior 90
+7.5%
Conversion, latest week
3.3%
Market size, estimated
£186Ka year
Peak month
December21.3× the quietest month
Top search term
pokemon toys432K searches a year

02 · Price

A sale here is worth £12.77.

Listings sell for £12.77 on average, from £2.76 to £31.80. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £12.77 that is £1K to £3K a year per listing.

Average price
£12.77under the $15 to $100 sweet spot
Price range
£2.76–£31.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #145 within Boys. It carries 1,641 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
94%
Out of stock, average day
5.8%
Average rank
#145in Boys
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,641per listing
Listings tracked
34

04 · Newcomers

Amazon counts 8 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
8Amazon's first-year sales bar
Average brand age
30 months

Products

Top Pokemon Toys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£9K£19K£28K£37K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

208

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

36%

Top 20: 81%

Open market

8%

  • Pokémon69%
  • Squish-a-longs6%
  • Funko5%
  • Mega Bloks4%
  • Ravensburger4%
  • CRAYOLA3%
  • Open — no brand owns it (4 brands, 8%)

Demand

Pokemon Toys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 21.3×

Search terms

Top Pokemon Toys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pokemon toys432K/yr
  • pokémon toy6K/yr
  • pikachu figure4K/yr

Reviews and returns

What reviews say buyers love and hate about Pokemon Toys

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall15%+0.22

Poor quality control

Lots of bad reviews

Poor quality product

Size-Overall11%−0.03

The size of Psyduck shocked me as he was a little bigger than the others

small

just alit smaller than looks

Durability10%−0.02

Brakes easily

Broken after 2 days

Haunter falls apart VERY easily

Strength10%−0.05

A bit flimsy

Flimsy

not sturdy

Color6%−0.01

Grey not white parlrr

Also dark in colour :/ it's not white like I expected its like a grey brown colour

Not ideal for a colouring book

Love

Quality-Overall21%+0.22

Good quality

functionality is very high quality

The quality feels really solid for the price

Fun/Entertainment Experience18%+1.60

A fun game

Great toy

Awesome fun

Value For Money9%+0.78

Good value

Good Value for money

Great value

Gifting Purpose9%+0.52

Good for a gift

Lovely gift

Perfect gift for any loved one, they was very happy, thank you

Color6%−0.01

Lovely Bright colour with a very good fit

Easy to colour

works well for colouring activities

Return

0.7% Return rate 24% Fixable by listing

Gifting Purpose18%█▄▂▄▃▆

box arrived damaged so it is useless as the gift it was intended

Size-Overall15%▂▃▇▃▄█

The size of Psyduck shocked me as he was a little bigger than the others

small

just alit smaller than looks

Functionality-Overall11%▇▄▇█▇▂
Defective Material/Parts11%█▂▄▃█▃
Durability5%█▁▁▆▅▅

Brakes easily

Broken after 2 days

Haunter falls apart VERY easily

FAQ

Common Pokemon Toys questions

Answered from the same tracked data.