Skip to content

Pokemon Hat

Fail

Shoppers spend only $15K a year here, so Pokemon Hat is a Fail.

Flapen Score
40
40 / 100
Ranks 1,933 of 2,461 Fashion niches · −8 vs the category median of 48
Market size
£15K/yr61K searches / yr
90-day growth
+16.4%search demand this quarter
Competition
51%top-5 click share · 7 brands · 51 sellers

Flapen Score

Pokemon Hat against its category

The dotted line is the Fashion average. Past it, Pokemon Hat is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pokemon Hat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pokemon Hat 61K times last year and spent an estimated £15K. The top 5 brands take 98% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
+16.4%
Conversion, latest week
2.1%
Market size, estimated
£15Ka year
Peak month
December3.0× the quietest month
Top search term
pokemon hat22K searches a year

02 · Price

A sale here is worth £11.48.

Listings sell for £11.48 on average, from £4.93 to £21.20. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £11.48 that is £0 to £1K a year per listing.

Average price
£11.48under the $15 to $100 sweet spot
Price range
£4.93–£21.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #263 within Baby. It carries 248 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
58%
Out of stock, average day
7.5%
Average rank
#263in Baby
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
248per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Pokemon Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£584£1K£2K£2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

51

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

51%

Top 20: 97%

Open market

1%

  • Pokémon88%
  • Get Trend6%
  • GUGUshop2%
  • Difuzed2%
  • Beechfield1%
  • Disguise1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Pokemon Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Pokemon Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pokemon hat22K/yr
  • pokemon cap11K/yr
  • pikachu hat7K/yr
  • pokémon hat2K/yr
  • pikachu ears4K/yr
  • pikachu hat with moving ears5K/yr
  • pokemon beanie4K/yr
  • pokemon gloves2K/yr
  • pokemon hat and gloves3K/yr

Reviews and returns

What reviews say buyers love and hate about Pokemon Hat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness50%−0.10

Material could be thicker

A bit thinner than expected

Size-Overall33%−0.22

Ok. Large fit not ideal for age 6

Love

Quality-Overall36%+2.44

Good quality swim hat and goggles

Amazing quality

overall looked good

Advertised Vs Actual Product12%+0.62

Exactly as advertised

Does exactly what it is supposed to do

It is exactly as it appears in the pictures

Size-Overall10%−0.22

Fits perfect

Lovely fit

good sizing it fits both my 4 year old and myself

Value For Money8%+0.40

Good value for

Great value

was great for the money

Gifting Purpose5%+0.21

Great birthday present

Return

0.8% Return rate 65% Fixable by listing

Size-Overall57%▅█▆██▃

Ok. Large fit not ideal for age 6

Quality-Overall11%▂▁▂▁▁█
Durability6%█▁▃▁▁▁
Shape/Style3%▁▁█▁▁▁
Stretchability/Expandability/Elasticity3%▁▁█▁▁▁

FAQ

Common Pokemon Hat questions

Answered from the same tracked data.