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Pokemon Gifts

Fail

The top 5 brands take 92% of clicks, so Pokemon Gifts is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,461 Fashion niches · +1 vs the category median of 48
Market size
£113K/yr171K searches / yr
90-day growth
+6.3%search demand this quarter
Competition
33%top-5 click share · 13 brands · 195 sellers

Flapen Score

Pokemon Gifts against its category

The dotted line is the Fashion average. Past it, Pokemon Gifts is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pokemon Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pokemon Gifts 171K times last year and spent an estimated £113K. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £113K a year.

Searches, last 12 months
171K
Growth, 90 days vs prior 90
+6.3%
Conversion, latest week
5.2%
Market size, estimated
£113Ka year
Peak month
December4.7× the quietest month
Top search term
pokemon gifts for boys94K searches a year

02 · Price

A sale here is worth £12.57.

Listings sell for £12.57 on average, from £2.76 to £31.80. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £12.57 that is £0 to £1K a year per listing.

Average price
£12.57under the $15 to $100 sweet spot
Price range
£2.76–£31.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #168 within Boys. It carries 1,465 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
88%
Out of stock, average day
6.0%
Average rank
#168in Boys
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,465per listing
Listings tracked
57

04 · Newcomers

Amazon counts 2 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
31 months

Products

Top Pokemon Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£3K£7K£10K£14K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

195

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

33%

Top 20: 67%

Open market

7%

  • Pokémon74%
  • Ravensburger9%
  • Get Trend4%
  • Mega Bloks3%
  • Monopoly2%
  • Funko2%
  • Open — no brand owns it (7 brands, 7%)

Demand

Pokemon Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Pokemon Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pokemon gifts for boys94K/yr
  • pokemon toys for boys age 618K/yr
  • pokemon toys for boys age 512K/yr
  • pokemon toys for boys age 711K/yr
  • pokeman12K/yr
  • pokemon playset11K/yr
  • pokemon toys for boys9K/yr
  • pokemon kids toys4K/yr

Reviews and returns

What reviews say buyers love and hate about Pokemon Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength13%−0.05

A bit flimsy

Flimsy

not sturdy

Quality-Overall13%−0.02

Lots of bad reviews

Quite cheap

low quality

Color9%−0.02

Grey not white parlrr

Also dark in colour :/ it's not white like I expected its like a grey brown colour

Not ideal for a colouring book

Thickness9%−0.05

Thin pages

Don't use felt tips as it's so thin it just goes though onto the other pages

However the colouring book itself the pages are very thin

Durability9%−0.02

Brakes easily

Broke after 7 days

Doesn't work broke on 7days

Love

Quality-Overall21%−0.02

Good quality

The quality feels really solid for the price

functionality is very high quality

Fun/Entertainment Experience17%+1.25

Awesome fun

A fun game

Great toy

Value For Money12%+0.76

Great value

Good value

Great value

Gifting Purpose10%+0.72

bought as a gift

Great gift

Perfect gift for any loved one, they was very happy, thank you

Size-Overall7%+0.59

Great fit

fits as expected

Good size for a bit of extra room to grow into

Return

0.7% Return rate 38% Fixable by listing

Size-Overall27%▅▄▆▄▇█

just alit smaller than looks

Gifting Purpose18%█▄▄▄▃▇

box arrived damaged so it is useless as the gift it was intended

Quality-Overall8%▆▆▄█▅▃

Lots of bad reviews

Quite cheap

low quality

Functionality-Overall8%▇▃▆██▃
Defective Material/Parts5%▇▁█▆▇▆

FAQ

Common Pokemon Gifts questions

Answered from the same tracked data.