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Pokemon Battle Figures

Maybe

Returns run at only 0.6% of orders. But the top 5 brands take 91% of clicks, so Pokemon Battle Figures is a Maybe.

Flapen Score
51
51 / 100
Top 37% of 2,461 Fashion niches · +3 vs the category median of 48
Market size
£368K/yr998K searches / yr
90-day growth
-2.9%search demand this quarter
Competition
28%top-5 click share · 11 brands · 322 sellers

Flapen Score

Pokemon Battle Figures against its category

The dotted line is the Fashion average. Past it, Pokemon Battle Figures is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pokemon Battle Figures market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pokemon Battle Figures 998K times last year and spent an estimated £368K. The top 5 brands take 91% of clicks. Demand peaks in Sep–Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 998K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £368K a year.

Searches, last 12 months
998K
Growth, 90 days vs prior 90
-2.9%
Conversion, latest week
2.7%
Market size, estimated
£368Ka year
Peak month
November4.2× the quietest month
Top search term
pokemon toys432K searches a year

02 · Price

A sale here is worth £13.54.

Listings sell for £13.54 on average, from £2.76 to £34.41. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £13.54 that is £1K to £3K a year per listing.

Average price
£13.54under the $15 to $100 sweet spot
Price range
£2.76–£34.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #326 within Boys. It carries 2,440 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
90%
Out of stock, average day
5.8%
Average rank
#326in Boys
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,440per listing
Listings tracked
61

04 · Newcomers

Amazon counts 12 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 12 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
12Amazon's first-year sales bar
Average brand age
35 months

Products

Top Pokemon Battle Figures products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£11K£22K£33K£44K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

322

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

28%

Top 20: 64%

Open market

6%

  • Pokémon70%
  • Jazwares9%
  • Funko6%
  • Squish-a-longs4%
  • Ravensburger3%
  • Mega Bloks2%
  • Open — no brand owns it (5 brands, 6%)

Demand

Pokemon Battle Figures search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25Prime Day '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Nov · busiest ÷ quietest = 4.2×

Search terms

Top Pokemon Battle Figures search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pokemon toys432K/yr
  • pokemon figures208K/yr
  • pokemon toy67K/yr
  • pokemon battle figures82K/yr
  • pokemon figure43K/yr
  • pokémon toys35K/yr
  • pokémon figures22K/yr
  • pokemon action figures14K/yr
  • pokemon figures set19K/yr
  • pokemon battle figure10K/yr

Reviews and returns

What reviews say buyers love and hate about Pokemon Battle Figures

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.07

The size of Psyduck shocked me as he was a little bigger than the others

Really small

The figures are tiny

Quality-Overall15%−0.06

Poor quality control

Quality slows on each delivery

Low quality

Advertised Vs Actual Product9%−0.08

Not as described

It doesnt look like the one on the photos

the product is confusing

Durability7%−0.02

Brakes easily

Broken after 2 days

Haunter falls apart VERY easily

Strength6%−0.05

A bit flimsy

Flimsy

not sturdy

Love

Quality-Overall22%−0.06

The quality feels really solid for the price

Cards quality is amazing

Good quality

Value For Money16%+0.71

Good Value

Good Value for money

Great value

Collectibles13%+0.94

Good collectable

My son loved this, great quality and for those Pokemon lovers a great add on to the forever growing collection

Theyre great for collecting

Fun/Entertainment Experience12%+1.40

A fun game

Great toy

Awesome fun

Gifting Purpose8%+0.71

Good for a gift

Great gift

Perfect gift for any loved one, they was very happy, thank you

Return

0.6% Return rate 40% Fixable by listing

Size-Overall25%▄▃█▅▃▅

The size of Psyduck shocked me as he was a little bigger than the others

Really small

The figures are tiny

Gifting Purpose14%█▅▂▃▃▆

box arrived damaged so it is useless as the gift it was intended

Functionality-Overall9%▇▃▅██▂
Defective Material/Parts8%█▃▄▂█▃
Advertised Vs Actual Product7%▁█▄▃▃▃

Not as described

It doesnt look like the one on the photos

the product is confusing

FAQ

Common Pokemon Battle Figures questions

Answered from the same tracked data.