pokemon battle figures
Worth a lookShows low returns (0.6%), but brand-locked demand (top 5 brands take 91% of clicks) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Avg price
Good£13.54avg listing price — sweet spot $15–$100
Price range
Good£2.76–£34.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£368K£368K/yr · 998K searches
Review moat
Okay2,440.25avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-2.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, pokemon battle figures is a £368K/yr Amazon United Kingdom market (998K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Sep–Nov. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
pokemon battle figures market data
- Units sold / yr
- 20K–25K
- avg 100–250/product
- Revenue / yr
- £271K–£339K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #326
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 69%
- Out of stock
- 5.8%
- Avg brand age
- 35 months
- Avg seller age
- 165 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
11 flat
Sellers
322
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
28%
Top 20: 64%
Open market
6%
- Pokémon70%
- Jazwares9%
- Funko6%
- Squish-a-longs4%
- Ravensburger3%
- Mega Bloks2%
- Open — no brand owns it (5 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 81 weeks — -2.9% search growth over the last 90 days.Peak months: Sep, Nov · busiest ÷ quietest = 4.2×
Top pokemon battle figures search terms
- pokemon toys432K/yr
- pokemon figures208K/yr
- pokemon toy67K/yr
- pokemon battle figures82K/yr
- pokemon figure43K/yr
- pokémon toys35K/yr
- pokémon figures22K/yr
- pokemon action figures14K/yr
- pokemon figures set19K/yr
- pokemon battle figure10K/yr
Top pokemon battle figures products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pokemon Pyjamas | Pikachu Short PJs | Pikachu Pyjamas For Kids Blue Age 7 to 8 Years
Pokémon£9.584.8★2,823 rev
Pokémon Battle Figure 8 Pack - Six 2-Inch and Two 3-Inch Battle Ready Figures including Pikachu
Pokémon£23.744.6★240 rev
Pokémon 4.5-Inch Feature Battle Action Figure Features Ash and Launch into Action 2-Inch Pikachu
Pokémon£8.594.7★1,399 rev
Pokémon Battle Figure 2 Pack - Features 2-Inch Mew & 4.5-Inch Mewtwo Battle Figures
Pokémon£10.494.7★661 rev
PROXY Pokemon - Battle Figure 10 Pack (PKW2855)
Jazwares£23.754.8★501 rev
Newest
by launch date
Cool Fidget Spinners Handheld Toy for Kids Adults Metal Sensory Toy Magic Orb Finger Hand Spinner Desk Gadget Spinning Top Toy Fingertip Pirze Novelty Gift Boys Girls
Picabika£11.2635 rev
Pokémon Select Mega Charizard Y - 6-Inch Super-Articulated Figure with 15 Plus Points of Articulation
Pokémon£16.85206 rev
Pokémon Pikachu Battle Spinner Pack - Battle Spinner with Great Ball Spinner Launcher
Pokémon£10.2810 rev
Pokémon Growlithe Battle Spinner Pack - Battle Spinner with Great Ball Spinner Launcher
Pokémon£9.281,649 rev
Squish-a-longs Pokémon Centre Playset by Jazwares Collect Trade and Play (4) Mini-Squish (Chansey Marill Pikachu Snorlax) and (3) Mini-Squish accessories (Beanbag Chair Bed Healing Bag).
Squish-a-longs£14.5995 rev
Trending
90-day click momentumSquish-a-longs Pokémon Centre Playset by Jazwares Collect Trade and Play (4) Mini-Squish (Chansey Marill Pikachu Snorlax) and (3) Mini-Squish accessories (Beanbag Chair Bed Healing Bag).
Squish-a-longs£14.594.6★
Pokemon Pyjamas | Pikachu Short PJs | Pikachu Pyjamas For Kids Blue Age 7 to 8 Years
Pokémon£9.584.8★
Pokémon Pikachu Battle Spinner Pack - Battle Spinner with Great Ball Spinner Launcher
Pokémon£10.285.0★
Pokemon Hoodie for Boys Teens Hooded Sweatshirt Pikachu Eevee Pullover Casual Sports Long Sleeve Jumper Anime Gifts for Boys (9-10 Years Yellow Pikachu)
Pokémon£12.584.5★
Pokémon Growlithe Battle Spinner Pack - Battle Spinner with Great Ball Spinner Launcher
Pokémon£9.284.7★
What buyers say about pokemon battle figures
What buyers praise and complain about, mined from review topics.What buyers love
“The quality feels really solid for the price”
“Good Value”
“Good collectable”
“A fun game”
“Good for a gift”
“Great fit”
“Lovely Bright colour with a very good fit”
“It's DURABLE”
“Aesthetically very pleasing”
“As listed”
What buyers complain about
“The size of Psyduck shocked me as he was a little bigger than the others”
“Poor quality control”
“Not as described”
“Brakes easily”
“A bit flimsy”
“Not ideal for a colouring book”
“I think they are a little expensive for what they are”
“Thin pages”
“It is heavier than I expected”
“box arrived damaged so it is useless as the gift it was intended”
Top return reasons
Common questions
- Is pokemon battle figures profitable to sell on Amazon United Kingdom?
- The niche generates £368K/yr across 61 tracked products. 12 of 18 products launched in the last 360 days are still selling. 90-day search growth is -2.9%. Flapen's verdict: Worth a look (51/100).
- How competitive is the pokemon battle figures niche?
- 11 brands and 322 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in pokemon battle figures?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.6%.
- When does demand for pokemon battle figures peak?
- Demand peaks in Sep–Nov; the busiest month runs 4.2× the quietest.
- What does it cost to enter the pokemon battle figures niche?
- Listings span £2.76–£34.41; the average listing price is £13.54 (sweet spot $15–$100). The average incumbent carries 2,440 reviews — the moat a new listing must climb.