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Pokemon Backpack

Fail

The top 5 brands take 100% of clicks, so Pokemon Backpack is a Fail.

Flapen Score
40
40 / 100
Ranks 1,933 of 2,461 Fashion niches · −8 vs the category median of 48
Market size
£53K/yr134K searches / yr
90-day growth
+24.2%search demand this quarter
Competition
66%top-5 click share · 4 brands · 12 sellers

Flapen Score

Pokemon Backpack against its category

The dotted line is the Fashion average. Past it, Pokemon Backpack is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pokemon Backpack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pokemon Backpack 134K times last year and spent an estimated £53K. All 4 brands take every click. Demand peaks in Jul–Aug–Sep. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +24.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
+24.2%
Conversion, latest week
2.5%
Market size, estimated
£53Ka year
Peak month
August4.8× the quietest month
Top search term
pokemon backpack52K searches a year

02 · Price

A sale here is worth £16.14.

Listings sell for £16.14 on average, from £10.91 to £22.86. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £16.14 that is £2K to £4K a year per listing.

Average price
£16.14inside the $15 to $100 sweet spot
Price range
£10.91–£22.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #263 within Luggage & Travel Gear. It carries 1,417 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
89%
Out of stock, average day
6.0%
Average rank
#263in Luggage & Travel Gear
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,417per listing
Listings tracked
19

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Pokemon Backpack products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£21K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

12

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

66%

Top 20: 100%

Open market

0%

  • Pokémon86%
  • Get Trend8%
  • Vanilla Underground3%
  • Zawadi Global3%

Demand

Pokemon Backpack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 4.8×

Search terms

Top Pokemon Backpack search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pokemon backpack52K/yr
  • pokemon bag32K/yr
  • pokemon school bag13K/yr
  • pokemon backpack for boys8K/yr
  • pokemon rucksack6K/yr
  • pikachu backpack9K/yr
  • pokémon backpack5K/yr
  • pikachu bag4K/yr
  • pokemon school bags for boys3K/yr
  • pokemon back to school2K/yr

Reviews and returns

What reviews say buyers love and hate about Pokemon Backpack

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Durability”
1.1%of orders come back
“definitely feels like they're going to break”
A buyer, on “Durability”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pokemon Backpack questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data