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Pocket Watch

Maybe

The average product has only 338 reviews. But demand is soft, at -6.6% this quarter, so Pocket Watch is a Maybe.

Flapen Score
56
56 / 100
Top 21% of 2,461 Fashion niches · +8 vs the category median of 48
Market size
£163K/yr411K searches / yr
90-day growth
-6.6%search demand this quarter
Competition
34%top-5 click share · 26 brands · 38 sellers

Flapen Score

Pocket Watch against its category

The dotted line is the Fashion average. Past it, Pocket Watch is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pocket Watch market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pocket Watch 411K times last year and spent an estimated £163K. The top 5 brands take 69% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 411K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £163K a year.

Searches, last 12 months
411K
Growth, 90 days vs prior 90
-6.6%
Conversion, latest week
2.9%
Market size, estimated
£163Ka year
Peak month
December1.8× the quietest month
Top search term
pocket watch220K searches a year

02 · Price

A sale here is worth £13.62.

Listings sell for £13.62 on average, from £2.89 to £49.19. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £13.62 that is £1K to £3K a year per listing.

Average price
£13.62under the $15 to $100 sweet spot
Price range
£2.89–£49.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #70 within Watches. It carries 338 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
0.5%
Average rank
#70in Watches
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
338per listing
Listings tracked
53

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Pocket Watch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£5K£10K£15K£20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

38

Top-5 brand share

69%

Top 20: 96%

Top-5 click share

34%

Top 20: 71%

Open market

25%

  • Holy Sins Jewellery26%
  • Tiong18%
  • Vicloon12%
  • OFFCUP7%
  • Hicarer7%
  • Sekonda6%

Demand

Pocket Watch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Pocket Watch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pocket watch220K/yr
  • pocket watch and chain50K/yr
  • pocket watch chains for men17K/yr
  • pocket watches12K/yr
  • pocket watch chain14K/yr
  • pocket watches for men18K/yr
  • mens pocket watch11K/yr
  • personalised pocket watch9K/yr
  • gold pocket watch10K/yr
  • fob watches for men6K/yr

Reviews and returns

What reviews say buyers love and hate about Pocket Watch

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%+2.46

Low quality

Very cheap quality

Rubbish

Strength10%−0.17

Very flimsy and now totally useless

Incredibly flimsy, watch did not work, watch hands spun around face when watch was not held perfectly flat, chain broke when trying to attach, complete waste of money

To be honest the button on top to change time very wobbly

Value For Money8%+0.24

Buy cheap get cheap

more expensive than I expected

Waste of money

Advertised Vs Actual Product7%−0.04

Don tell time, misleading listing

not like anything in the photos or description at all

Not a true image of the watch

Functionality-Overall6%−0.05

So far I have been unable to set the time the rest seems ok but with out being able to see the time I may as well have a wooden fake!!!!!

Did not work for me

Love

Quality-Overall37%+2.46

Good quality

Very pleased with the quality and price and excellent delivery service

Lovely watch, better quality than anticipated for the price

Value For Money18%+0.24

not expensive

Excellent value

Good for the money

Chain/Key Quality13%+0.91

with the extra chain I ordered looks great with waistcoat double chain

Nice chain

A very nice watch chain

Advertised Vs Actual Product6%−0.04

So nice, works like it should, exactly as it appears in photo

Does the job

As described

Shape/Style5%+0.57

looks nice with my suit

A very stylish

It looks very smart on a waistcoat

Return

2.0% Return rate 27% Fixable by listing

Functionality-Overall26%█▅▆▆▄▆

So far I have been unable to set the time the rest seems ok but with out being able to see the time I may as well have a wooden fake!!!!!

Did not work for me

Quality-Overall18%▅▄██▇▇

Low quality

Very cheap quality

Rubbish

Size-Overall11%▁█▇▅▄▅
Color7%▁▃▆▃█▃
Chain/Key Quality6%█▂▄▆▆▃

chain snapped after a month

The chain was a bit too long for a fob watch

Chain is very thin

FAQ

Common Pocket Watch questions

Answered from the same tracked data.