Plush Keyring
brand-locked demand (top 5 brands take 100% of clicks) — Plush Keyring doesn't clear our bar today.
Flapen Score
Is Plush Keyring profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Plush Keyring is a £31K/yr Amazon United Kingdom market (276K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Dec. Verdict: Skip it — 35/100.
Plush Keyring: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -21.0% over the last 90 days and 0.7% of searches end in a purchase.
£31K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 7 products
Top Plush Keyring products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Rainbow Designs Classic Paddington Bear Key Chain Paddington Bear Gifts 9.5cm Light Keychain Featuring Distinctive & Famous Paddington Bear Accessories Key Pendant Charm for Handbag & Backpacks
- Price
- £7.50
- Rating
- 4.8/5
- Reviews
- 688
- Age
- 7y ago
nnOuOnn Bunny Keychain in a Tin Pocket Cute Plush Fluffly Bunnies Keyring Rabbit Key Ring Easter Gifts for Women With Gift Box & Bags (Pink 15cm)
- Price
- £11.78
- Rating
- 3.5/5
- Reviews
- 6
- Age
- 4mo ago
Amuseable Pair of Marshmallow Bag Charm Keyring
- Price
- £31.24
- Rating
- 4.5/5
- Reviews
- 113
- Age
- 1y ago
nnOuOnn Bunny Keychain in a Tin Pocket Cute Plush Fluffly Bunnies Keyring Rabbit Key Ring Easter Gifts for Women With Gift Box & Bags (Blue 15cm)
- Price
- £11.60
- Rating
- 3.5/5
- Reviews
- 6
- Age
- 4mo ago
ZOONAI Cute Bunny Plush Keychain for Backpack 3.5 Inch Mini Rabbit Bag Purse Charm Decoration for Women Girls (Gray Pink)
- Price
- £5.88
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 1y ago
Trending
90-day click momentumnnOuOnn Bunny Keychain in a Tin Pocket Cute Plush Fluffly Bunnies Keyring Rabbit Key Ring Easter Gifts for Women With Gift Box & Bags (Blue 15cm)
- Price
- £11.60
- Rating
- 3.5/5
- Reviews
- 6
- Age
- 4mo ago
nnOuOnn Bunny Keychain in a Tin Pocket Cute Plush Fluffly Bunnies Keyring Rabbit Key Ring Easter Gifts for Women With Gift Box & Bags (Pink 15cm)
- Price
- £11.78
- Rating
- 3.5/5
- Reviews
- 6
- Age
- 4mo ago
Lovelycat Bunnylulu Keychain With Exquisite Box - Handmade Soft Pompom Bunny Charm Plush for Women
- Price
- £5.44
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 1y ago
Rainbow Designs Classic Paddington Bear Key Chain Paddington Bear Gifts 9.5cm Light Keychain Featuring Distinctive & Famous Paddington Bear Accessories Key Pendant Charm for Handbag & Backpacks
- Price
- £7.50
- Rating
- 4.8/5
- Reviews
- 688
- Age
- 7y ago
Jellycat Amuseables Peanut Bag Charm 4.5 | Food Plush Keychain | Great Gift Idea Peanuts Peanuts
- Price
- £35.27
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 1y ago
Newest
by launch datennOuOnn Bunny Keychain in a Tin Pocket Cute Plush Fluffly Bunnies Keyring Rabbit Key Ring Easter Gifts for Women With Gift Box & Bags (Pink 15cm)
- Price
- £11.78
- Rating
- 3.5/5
- Reviews
- 6
- Age
- 4mo ago
nnOuOnn Bunny Keychain in a Tin Pocket Cute Plush Fluffly Bunnies Keyring Rabbit Key Ring Easter Gifts for Women With Gift Box & Bags (Blue 15cm)
- Price
- £11.60
- Rating
- 3.5/5
- Reviews
- 6
- Age
- 4mo ago
ZOONAI Cute Bunny Plush Keychain for Backpack 3.5 Inch Mini Rabbit Bag Purse Charm Decoration for Women Girls (Gray Pink)
- Price
- £5.88
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 1y ago
Jellycat Amuseables Peanut Bag Charm 4.5 | Food Plush Keychain | Great Gift Idea Peanuts Peanuts
- Price
- £35.27
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 1y ago
Lovelycat Bunnylulu Keychain With Exquisite Box - Handmade Soft Pompom Bunny Charm Plush for Women
- Price
- £5.44
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
Brands
5 falling
Sellers
36
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- Rainbow Designs52%
- nnOuOnn33%
- Jellycat8%
- ZOONAI4%
- Lovelycat3%
Plush Keyring demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Dec · busiest ÷ quietest = 3.2×
Top Plush Keyring search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- jellycat keyring139K/yr
- jellycat keychain42K/yr
- jelly cat keyring40K/yr
- jellycat bag charm35K/yr
- jellycat charm5K/yr
- jelly cat keychain7K/yr
- jelly cat bag charm5K/yr
- jelly cat key ring3K/yr
What reviews say buyers love and hate about Plush Keyring
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“Lovely,cute gift”
“Size is prefect and very soft”
“Lovely little teddy, well made”
“Soft and fluffy”
“Cute keyring”
What buyers complain about
100% of reviews“Poor quality”
Plush Keyring return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
59%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Plush Keyring questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
