plush keyring
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great126.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£15.53avg listing price — sweet spot $15–$100
Price range
Good£5.44–£35.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-21.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£31K£31K/yr · 276K searches
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, plush keyring is a £31K/yr Amazon United Kingdom market (276K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Dec. Verdict: Skip it — 35/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
plush keyring market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £47K–£62K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #1,735
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 71%
- Out of stock
- 4.5%
- Avg brand age
- 22 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
36
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- Rainbow Designs52%
- nnOuOnn33%
- Jellycat8%
- ZOONAI4%
- Lovelycat3%
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -21.0% search growth over the last 90 days.Peak months: Feb, Dec · busiest ÷ quietest = 3.2×
Top plush keyring search terms
- jellycat keyring139K/yr
- jellycat keychain42K/yr
- jelly cat keyring40K/yr
- jellycat bag charm35K/yr
- jellycat charm5K/yr
- jelly cat keychain7K/yr
- jelly cat bag charm5K/yr
- jelly cat key ring3K/yr
Top plush keyring products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rainbow Designs Classic Paddington Bear Key Chain Paddington Bear Gifts 9.5cm Light Keychain Featuring Distinctive & Famous Paddington Bear Accessories Key Pendant Charm for Handbag & Backpacks
Rainbow Designs£7.504.8★688 rev
nnOuOnn Bunny Keychain in a Tin Pocket Cute Plush Fluffly Bunnies Keyring Rabbit Key Ring Easter Gifts for Women With Gift Box & Bags (Pink 15cm)
nnOuOnn£11.783.5★6 rev
Amuseable Pair of Marshmallow Bag Charm Keyring
Jellycat£31.244.5★113 rev
nnOuOnn Bunny Keychain in a Tin Pocket Cute Plush Fluffly Bunnies Keyring Rabbit Key Ring Easter Gifts for Women With Gift Box & Bags (Blue 15cm)
nnOuOnn£11.603.5★6 rev
ZOONAI Cute Bunny Plush Keychain for Backpack 3.5 Inch Mini Rabbit Bag Purse Charm Decoration for Women Girls (Gray Pink)
ZOONAI£5.884.4★41 rev
Newest
by launch datennOuOnn Bunny Keychain in a Tin Pocket Cute Plush Fluffly Bunnies Keyring Rabbit Key Ring Easter Gifts for Women With Gift Box & Bags (Pink 15cm)
nnOuOnn£11.786 rev
nnOuOnn Bunny Keychain in a Tin Pocket Cute Plush Fluffly Bunnies Keyring Rabbit Key Ring Easter Gifts for Women With Gift Box & Bags (Blue 15cm)
nnOuOnn£11.606 rev
ZOONAI Cute Bunny Plush Keychain for Backpack 3.5 Inch Mini Rabbit Bag Purse Charm Decoration for Women Girls (Gray Pink)
ZOONAI£5.8841 rev
Jellycat Amuseables Peanut Bag Charm 4.5 | Food Plush Keychain | Great Gift Idea Peanuts Peanuts
Jellycat£35.2710 rev
Lovelycat Bunnylulu Keychain With Exquisite Box - Handmade Soft Pompom Bunny Charm Plush for Women
Lovelycat£5.4422 rev
Trending
90-day click momentumnnOuOnn Bunny Keychain in a Tin Pocket Cute Plush Fluffly Bunnies Keyring Rabbit Key Ring Easter Gifts for Women With Gift Box & Bags (Blue 15cm)
nnOuOnn£11.603.5★
nnOuOnn Bunny Keychain in a Tin Pocket Cute Plush Fluffly Bunnies Keyring Rabbit Key Ring Easter Gifts for Women With Gift Box & Bags (Pink 15cm)
nnOuOnn£11.783.5★
Lovelycat Bunnylulu Keychain With Exquisite Box - Handmade Soft Pompom Bunny Charm Plush for Women
Lovelycat£5.444.3★
Rainbow Designs Classic Paddington Bear Key Chain Paddington Bear Gifts 9.5cm Light Keychain Featuring Distinctive & Famous Paddington Bear Accessories Key Pendant Charm for Handbag & Backpacks
Rainbow Designs£7.504.8★
Jellycat Amuseables Peanut Bag Charm 4.5 | Food Plush Keychain | Great Gift Idea Peanuts Peanuts
Jellycat£35.274.3★
What buyers say about plush keyring
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely,cute gift”
“Size is prefect and very soft”
“Lovely little teddy, well made”
“Soft and fluffy”
“Cute keyring”
“The tin has a pretty design on it”
“Looks just as lovely as the pictures”
“Pretty tin”
“Very happy with it for the price”
What buyers complain about
“Poor quality”
Top return reasons
Common questions
- Is plush keyring profitable to sell on Amazon United Kingdom?
- The niche generates £31K/yr across 7 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -21.0%. Flapen's verdict: Skip it (35/100).
- How competitive is the plush keyring niche?
- 5 brands and 36 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in plush keyring?
- Top complaints mined from reviews: Quality-Overall. The return rate is 0.8%.
- When does demand for plush keyring peak?
- Demand peaks in Feb–Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the plush keyring niche?
- Listings span £5.44–£35.27; the average listing price is £15.53 (sweet spot $15–$100). The average incumbent carries 127 reviews — the moat a new listing must climb.