Plush Keyring

Shoppers searched for this 276K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months

276K

Growth, 90 days vs prior 90

-21.0%

Conversion, latest week

0.7%

Market size, estimated

£31Ka year

Peak month

December3.2× the quietest month

Top search term

jellycat keyring139K searches a year

Listings sell for £15.53 on average, from £5.44 to £35.27. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £15.53 that is £2K to £4K a year per listing.

Average price

£15.53inside the $15 to $100 sweet spot

Price range

£5.44–£35.27

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

£2K–£4K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #1,735 within Luggage & Travel Gear. It carries 127 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

86%

Out of stock, average day

4.5%

Average rank

#1,735in Luggage & Travel Gear

Average rating

4.19 starsAmazon United Kingdom average 4.36 stars

Average reviews

127per listing

Listings tracked

7

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

22 months