plus size lingerie uk
Worth a lookShows a fragmented shelf (top 5 take 13% of clicks), but weak search conversion (0.4%) keeps it on the watch list.
Competition
Incredible13%top-5 click share — an open shelf
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good663.48avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Price range
Okay£2.02–£24.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.84avg listing price — sweet spot $15–$100
Growth
Bad-26.2%90-day search growth — must beat 0% to launch
Market size
Bad£36K£36K/yr · 835K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, plus size lingerie uk is a £36K/yr Amazon United Kingdom market (835K searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Feb–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
plus size lingerie uk market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £33K–£43K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #70
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 61%
- Out of stock
- 5.4%
- Avg brand age
- 37 months
- Avg seller age
- 196 days
Competition & brand share
Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.Brands
63 rising
Sellers
90
Top-5 brand share
35%
Top 20: 80%
Top-5 click share
13%
Top 20: 38%
Open market
60%
- RSLOVE11%
- Ekouaer8%
- ohyeahlady7%
- ROSVAJFY5%
- ohmydear5%
- Aranmei5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.2% search growth over the last 90 days.Peak months: Feb, Dec · busiest ÷ quietest = 1.9×
Top plus size lingerie uk search terms
- sexy nightwear for women233K/yr
- plus size lingerie uk179K/yr
- sexy bra45K/yr
- sexy lingerie for women sets plus size54K/yr
- babydoll42K/yr
- underwear sets for women37K/yr
- bra and panties set33K/yr
- womens baby dolls chemises & negligees35K/yr
- sexy lingerie for women sets crotchless21K/yr
- black lingerie19K/yr
Top plus size lingerie uk products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
comeondear Sexy Lingerie for Women Sets Lace Trim Teddy Lingerie Mesh Bodysuit Built-in Crotch Buttons Plus Size Sexy Nightwear Strappy Suspenders Outfits with Thigh Garter Black 12 14
comeondear£12.724.1★225 rev
Ekouaer Nighties for Women Satin Nightdress Sleeveless Black S
Ekouaer£12.104.1★505 rev
Bresdk Satin Nightdress for Women UK Silk Ladies Nighties Babydoll Lingerie Sexy Nightwear Chemise Nightgown Negligees Sleepwear Nightshirt Lace V Neck Night Dress Slip Blue M
Bresdk£6.734.4★680 rev
ADUDVLO Sexy Lingerie for Women Lingerie Sets for Women UK Sexy Nightwear for Women Lace Babydoll with Robe Nightdress for Christmas Valentines Day (Black L)
ADUDVLO£4.793.8★63 rev
ohmydear Womens Lace Bodysuit Sexy Lingerie for Women Sets Plus Size Babydoll Nightwear Deep V Neck Halter Negligee Outfit Underwear Black Leotard Top Size Uk 20-22
ohmydear£12.354.0★90 rev
Newest
by launch dateADUDVLO Sexy Lingerie for Women Lingerie Sets for Women UK Sexy Nightwear for Women Lace Babydoll with Robe Nightdress for Christmas Valentines Day (Black L)
ADUDVLO£4.7963 rev
Risipu Sexy Lingerie for Women Lingerie Sets for Women UK Sexy Nightwear for Women Lace Babydoll with Robe Nightdress Sleepwear (A-Black L)
Risipu£5.7964 rev
Lovasy Babydoll Lingerie for Women Side Slit Lace Chemise Nighties Nightdress Leopard M
Lovasy£10.47134 rev
Sahunfri Sexy Lingerie for Women Sets Lace Sexy Teddy Bodysuit Lingerie Sets for Women UK One Piece Lingerie - Date Night Valentines Day Honeymoon Anniversary or Romantic Night (Black XXXL)
Sahunfri£6.7937 rev
GIVTULIP Women 2 Piece Pyjamas Set Sexy V Neck Cami Top & Shorts Plus Size Pj Sets Curvy Nightwear with Drawstring Soft Crop Top and Bottoms Tank Tops Pants Lingeries Set Sleepwear Loungewear Homewear
GIVTULIP£7.5361 rev
Trending
90-day click momentum
ohyeahlady Lingerie Sets for Women UK Size 20 22 Sexy Plus Size Lingerie Lace Bodysuit with Garter Belt and Thigh Cuffs Pink
ohyeahlady£12.914.3★
ADUDVLO Sexy Lingerie for Women Lingerie Sets for Women UK Sexy Nightwear for Women Lace Babydoll with Robe Nightdress for Christmas Valentines Day (Black L)
ADUDVLO£4.793.8★
Ekouaer Womens Pyjamas Set Camisole and Shorts Sexy Ladies Pyjamas Soft Nightwear Loungewear Wine Red S
Ekouaer£11.014.4★
comeondear Sexy Lingerie for Women Sets Lace Trim Teddy Lingerie Mesh Bodysuit Built-in Crotch Buttons Plus Size Sexy Nightwear Strappy Suspenders Outfits with Thigh Garter Black 12 14
comeondear£12.724.1★
Ekouaer Nighties for Women Satin Nightdress Sleeveless Black S
Ekouaer£12.104.1★
What buyers say about plus size lingerie uk
What buyers praise and complain about, mined from review topics.What buyers love
“Fits perfectly and is extremely flattering”
“well made l”
“Very comfortable”
“Good for the price”
“True to the picture”
“Very flattering”
“Really soft”
“Good quality material”
“Amazing colour”
“stretchy”
What buyers complain about
“Poor fitting”
“Poor quality”
“Uncomfortable”
“the breast part is so small it looks ridiculous”
“Cheap thin not very stretchy”
“though the synthetic nature of the material is immediately apparent”
“not flattering as they are more like lacey granny underwear”
“False advertising”
“only on putting it on did I notice that the one of the straps at the back was defective”
“Itchy”
Top return reasons
Common questions
- Is plus size lingerie uk profitable to sell on Amazon United Kingdom?
- The niche generates £36K/yr across 191 tracked products. 1 of 43 products launched in the last 360 days are still selling. 90-day search growth is -26.2%. Flapen's verdict: Worth a look (51/100).
- How competitive is the plus size lingerie uk niche?
- 63 brands and 90 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 35% of demand.
- What do buyers complain about in plus size lingerie uk?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Comfort-Overall. The return rate is 2.3%.
- When does demand for plus size lingerie uk peak?
- Demand peaks in Feb–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the plus size lingerie uk niche?
- Listings span £2.02–£24.08; the average listing price is £10.84 (sweet spot $15–$100). The average incumbent carries 663 reviews — the moat a new listing must climb.