Is plastic earring backs profitable to sell on Amazon United Kingdom?

The niche generates £42K/yr across 34 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -9.0%. Flapen's verdict: Worth a look (52/100).

How competitive is the plastic earring backs niche?

30 brands and 41 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 51% of demand.

What do buyers complain about in plastic earring backs?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Ease Of Use. The return rate is 0.2%.

When does demand for plastic earring backs peak?

Demand peaks in Jan; the busiest month runs 1.5× the quietest.

What does it cost to enter the plastic earring backs niche?

Listings span £2.57–£5.86; the average listing price is £3.42 (sweet spot $15–$100). The average incumbent carries 481 reviews — the moat a new listing must climb.

plastic earring backs

Worth a look

Shows low returns (0.2%), but prices mostly outside the sweet spot ($2.57–$5.86) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible14.2%

search→purchase rate — share of searches ending in a sale

Brand share

Great51%

top-5 brand share — no brand owns this niche

Review moat

Great481.18

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-9.0%

90-day search growth — must beat 0% to launch

Market size

Bad£42K

£42K/yr · 87K searches

Avg price

Bad£3.42

avg listing price — sweet spot $15–$100

Price range

Bad£2.57–£5.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, plastic earring backs is a £42K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Jan. Verdict: Worth a look — 52/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

plastic earring backs market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: £43K–£51K; units × avg price
Conversion rate: 14.2%
Avg BSR: #80
Page quality: 0%
Prime: 100%
Sponsored: 74%
Out of stock: 4.9%
Avg brand age: 26 months
Avg seller age: 186 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

30 rising

Sellers

Top-5 brand share

51%

Top 20: 90%

Top-5 click share

50%

Top 20: 86%

Open market

44%

Ailiver14%
Humble Nook11%
Lunpog10%
DreamAug9%
Jewels And Tools UK7%
BTOPB5%

Demand & seasonality

Weekly Amazon search volume, last 82 weeks — -9.0% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.5×

Open Trend

Top plastic earring backs search terms

plastic earring backs24K/yr -5.7%12.1% conv.
silicone earring backs17K/yr -4.9%8.4% conv.
earring backs plastic soft clear silicone13K/yr -15.2%11.3% conv.
rubber earring backs15K/yr -3.7%13.2% conv.
plastic backs for earrings5K/yr -11.7%11.5% conv.
plastic earring backs stoppers6K/yr -30.4%10.2% conv.
clear earring backs3K/yr +3.3%11.2% conv.
earring stoppers4K/yr -11.9%7.6% conv.

All search terms

Top plastic earring backs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Earring Backs Kit - 200 Pieces Stoppers Rubber Backs Pad Clasps Replacements for Womens DIY Jewelry Studs Supplies

Ailiver£2.734.3★358 rev

Lunpog 100 Pieces Clear Earring Backs Silicone Earring Backs Clear Soft Rubber Butterfly Earring Backs Stoppers Earnuts Clear Earring Studs for Womens DIY Jewelry Earrings Studs Supplies

Lunpog£2.874.4★155 rev

100 PCS Silicone Earring Backs for Studs 5mm*6mm

Humble Nook£3.164.2★44 rev

DreamAug 500pcs Earring Backs Rubber Clear Soft 4x4mm Earring Backs Plastic Soft Clear Silicone (Comes with Storage Box)

DreamAug£3.104.2★76 rev

20 x Soft Rubber 4mm Bullet Earring Backs

Jewels And Tools UK£2.584.3★951 rev

Newest

by launch date

500 Pieces Clear Earring Backs Soft Silicone Rubber Earring Backs Stoppers Hypoallergenic Butterfly Earring Backs Replacements for Studs Women DIY Jewelry Supplies (Comes with Storage Box)

Merzio£3.501 rev

3mo ago

DAQUN 100 Pcs Silicone Earring Backs Clear Plastic Earring Backs Stoppers for Drop Earrings Pliable Rubber Earring Backs Replacements for Hoops

DAQUN£3.453 rev

4mo ago

100Pcs Earring Stoppers Transparent Silicone Safety Backs Hypoallergenic Replacement Backs for Stud Earrings & Dangle Earrings

BTOPB£2.8710 rev

4mo ago

Aysatogc 600Pcs Silicone Earring Backs 6 Styles Clear Earring Backs Replacement Stoppers Earrings Back Clutch Stoppers Replacement Kits for Stud Post Stopper Back for Droopy Ears

Aysatogc£3.157 rev

6mo ago

100 PCS Silicone Earring Backs for Studs 5mm*6mm

Humble Nook£3.1644 rev

6mo ago

What buyers say about plastic earring backs

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money22%

“Excellent value”

Quality-Overall17%

“Reasonable quality product for a very good price”

Advertised Vs Actual Product13%

“Item as advertised”

Size-Overall13%

“Come in a small”

Ease Of Use9%

“Easy to use”

Comfort-Overall9%

“Comfortable”

Locking Mechanism1%

“Secure and surprisingly stylish”

Material Quality1%

“Being plastic, very comfortable around the ears and sturdy”

Efficiency1%

“Works well”

Color1%

“Plenty of choice, size and colour”

What buyers complain about

Size-Overall45%

“Really small”

Quality-Overall6%

“Cheap”

Ease Of Use5%

“A bit fiddly to use”

Durability3%

“Fall off”

Hard Feel2%

“Too hard and too rigid so they get stuck on the earring wires”

Compartment2%

“Too many small backs that are no use only one compartment the right size”

Shape/Style2%

“I hate the butterfly style backs”

Unsustainable Design1%

“what utter rubbish These backs must have been designed”

Grip1%

“that no longer grip so well with the risk of losing them”

Design-Overall1%

“what utter rubbish These backs must have been designed”

Top return reasons

Size-Overall78%

Quality-Overall8%

Advertised Vs Actual Product4%

Ease Of Use2%

Handle Quality2%

Compatibility-Overall2%

Smell2%

Instructions/User Manual/Troubleshooting2%

Drop/Impact Protection2%

Common questions

Is plastic earring backs profitable to sell on Amazon United Kingdom?: The niche generates £42K/yr across 34 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -9.0%. Flapen's verdict: Worth a look (52/100).
How competitive is the plastic earring backs niche?: 30 brands and 41 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 51% of demand.
What do buyers complain about in plastic earring backs?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Ease Of Use. The return rate is 0.2%.
When does demand for plastic earring backs peak?: Demand peaks in Jan; the busiest month runs 1.5× the quietest.
What does it cost to enter the plastic earring backs niche?: Listings span £2.57–£5.86; the average listing price is £3.42 (sweet spot $15–$100). The average incumbent carries 481 reviews — the moat a new listing must climb.