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Plastic Earring Backs

Maybe

Returns run at only 0.2% of orders. But prices span $2.57–$5.86, mostly outside the sweet spot, so Plastic Earring Backs is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 2,461 Fashion niches · +4 vs the category median of 48
Market size
£42K/yr87K searches / yr
90-day growth
-9.0%search demand this quarter
Competition
50%top-5 click share · 30 brands · 41 sellers

Flapen Score

Plastic Earring Backs against its category

The dotted line is the Fashion average. Past it, Plastic Earring Backs is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plastic Earring Backs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Plastic Earring Backs 87K times last year and spent an estimated £42K. The top 5 brands take 51% of clicks. Demand peaks in Jan. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

14.2% of searches ended in a purchase last week.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-9.0%
Conversion, latest week
14.2%
Market size, estimated
£42Ka year
Peak month
January1.5× the quietest month
Top search term
plastic earring backs24K searches a year

02 · Price

A sale here is worth £3.42.

Listings sell for £3.42 on average, from £2.57 to £5.86. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £3.42 that is £2K to £3K a year per listing.

Average price
£3.42under the $15 to $100 sweet spot
Price range
£2.57–£5.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #80 within Shoe, Jewellery & Watch Accessories. It carries 481 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
4.9%
Average rank
#80in Shoe, Jewellery & Watch Accessories
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
481per listing
Listings tracked
34

04 · Newcomers

Amazon counts 0 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Plastic Earring Backs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 rising

Sellers

41

Top-5 brand share

51%

Top 20: 90%

Top-5 click share

50%

Top 20: 86%

Open market

44%

  • Ailiver14%
  • Humble Nook11%
  • Lunpog10%
  • DreamAug9%
  • Jewels And Tools UK7%
  • BTOPB5%

Demand

Plastic Earring Backs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top Plastic Earring Backs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plastic earring backs24K/yr
  • silicone earring backs17K/yr
  • earring backs plastic soft clear silicone13K/yr
  • rubber earring backs15K/yr
  • plastic backs for earrings5K/yr
  • plastic earring backs stoppers6K/yr
  • clear earring backs3K/yr
  • earring stoppers4K/yr

Reviews and returns

What reviews say buyers love and hate about Plastic Earring Backs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall45%−0.36

Really small

At first I thought they were very big

I find them a little difficult to fit

Quality-Overall6%+0.91

Cheap

Poor quality, not secure enough for large earrings which is what I wanted them for

Poor quality

Ease Of Use5%

A bit fiddly to use

as they were very difficult for me to handle

Very difficult to pick up

Durability3%−0.04

Fall off

fall off during the day

Hard Feel2%−0.03

Too hard and too rigid so they get stuck on the earring wires

Love

Value For Money22%+1.84

Excellent value

Good price

Great value

Quality-Overall17%+0.91

Reasonable quality product for a very good price

Good quality

Good variety

Advertised Vs Actual Product13%+0.60

Item as advertised

As described

they are exactly what i wanted

Size-Overall13%−0.36

Come in a small

A good variety of different sizes

Easy fit

Ease Of Use9%

Easy to use

convenient way of buying

So handy

Return

0.2% Return rate 80% Fixable by listing

Size-Overall78%▆▆▄█▆▆

Really small

At first I thought they were very big

I find them a little difficult to fit

Quality-Overall8%▁▁█▁▅▁

Cheap

Poor quality, not secure enough for large earrings which is what I wanted them for

Poor quality

Advertised Vs Actual Product4%█▁▁▁▅▁
Ease Of Use2%▁▁█▁▁▁

A bit fiddly to use

as they were very difficult for me to handle

Very difficult to pick up

Handle Quality2%▁▁▁▁▁█

FAQ

Common Plastic Earring Backs questions

Answered from the same tracked data.