plantar fasciitis shoes
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Competition
Incredible11%top-5 click share — an open shelf
Avg price
Incredible£31.04avg listing price — sweet spot $15–$100
Price range
Great£6.56–£62.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Great59%top-5 brand share — no brand owns this niche
Growth
Okay+9.5%90-day search growth — must beat 0% to launch
Review moat
Okay3,997.32avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.9%return rate — above 5% kills the launch gate
Market size
Bad£33K£33K/yr · 345K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, plantar fasciitis shoes is a £33K/yr Amazon United Kingdom market (345K searches/yr). The top 5 brands hold 59% of demand. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
plantar fasciitis shoes market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- £23K–£31K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #341
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 88%
- Out of stock
- 4.6%
- Avg brand age
- 37 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.Brands
48 falling
Sellers
144
Top-5 brand share
59%
Top 20: 91%
Top-5 click share
11%
Top 20: 29%
Open market
40%
- Skechers32%
- M MAGPER7%
- Hanani6%
- HJJ5%
- Myztra5%
- Zcbstl4%
Demand
Weekly Amazon search volume, last 42 weeks — +9.5% search growth over the last 90 days.Top plantar fasciitis shoes search terms
- skechers arch fit trainers womens23K/yr
- orthopedic shoes44K/yr
- plantar fasciitis shoes for women26K/yr
- arch fit skechers ladies28K/yr
- plantar fasciitis shoes35K/yr
- arch support trainers24K/yr
- orthopaedic shoes for women16K/yr
- plantar fasciitis trainers for women12K/yr
- shoes for plantar fasciitis womens uk14K/yr
- orthopedic trainers women13K/yr
Top plantar fasciitis shoes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Skechers Womens Arch FIT Arcade ON My Way Sneaker White 7 UK
Skechers£41.854.0★4,909 rev
M MAGPER Plantar Fasciitis Trainers for Women Orthotic Shoes Arch Support Walking Trainers for Foot Pain Relief Pink Purple Size 7 UK
M MAGPER£40.474.3★135 rev
Skechers ARCH FIT 2.0 BIG LEAGUE Womens Sneaker Gray 6 UK
Skechers£38.984.4★2,610 rev
M MAGPER Plantar Fasciitis Trainers for Women Orthotic Shoes Arch Support Walking Trainers for Foot Pain Relief Pink Purple Size 5.5 UK
M MAGPER£43.274.3★135 rev
Skechers Womens Arch Fit Big Appeal Trainers Black Mesh / Trim 6 UK
Skechers£44.604.6★11,023 rev
Newest
by launch date
2026 New Orthopedic Sneakers for Women Orthopaedic Shoes Comfortable & Pain-Free Orthopedic Sneakers Generic for Men & Women Lightweight Breathable Spacious Toe Box Put on and Take Off(H 5)
Ruhemeister Pro£33.151 rev
Skechers Womens Arch Fit 2.0 Easy Chic Slip-in Trainers Black Mesh/Rose Gold Trim 7 UK
Skechers£58.131,739 rev
Mioceko Womens Air Cushion Running Shoes Ladies Trainers Arch Support Sneakers Breathable Waking Shoes Navy Rose 8 UK
Mioceko£21.96115 rev
ZYEN Wide Fit Trainers for Women Air Cushion Extra Wide Fit Road Running Shoes Non-Slip Athletic Sneakers Breathable Lightweight Gym Workout Trainer 88112 Full White 40
ZYEN£29.30223 rev
Trainers for Women Black Running Shoes Ladies Arch Support Memory Foam Plantar Fasciitis Orthopedic Shoes Air Cushion Athletic Gym Sneakers All Black UK 6
Zcbstl£22.26284 rev
Trending
90-day click momentumSkechers Womens Arch Fit 2.0 Easy Chic Slip-in Trainers Black Mesh/Rose Gold Trim 7 UK
Skechers£58.134.7★
2026 New Orthopedic Sneakers for Women Orthopaedic Shoes Comfortable & Pain-Free Orthopedic Sneakers Generic for Men & Women Lightweight Breathable Spacious Toe Box Put on and Take Off(H 5)
Ruhemeister Pro£33.155.0★
Mioceko Womens Air Cushion Running Shoes Ladies Trainers Arch Support Sneakers Breathable Waking Shoes Navy Rose 8 UK
Mioceko£21.964.3★
ZYEN Wide Fit Trainers for Women Air Cushion Extra Wide Fit Road Running Shoes Non-Slip Athletic Sneakers Breathable Lightweight Gym Workout Trainer 88112 Full White 40
ZYEN£29.304.1★
Skechers Womens Arch FIT Arcade Sneaker White Canvas/Rose Gold Trim 6 UK
Skechers£44.334.0★
What buyers say about plantar fasciitis shoes
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable and supportive”
“Excellent fit”
“Good quality shoes”
“Good value”
“these are lightweight and breathable”
“Arch support very good”
“Love them hopefully they will help with my walking”
“Easy to wear”
“Lovely colour”
“While no totally pain free”
What buyers complain about
“Too narrow”
“Not comfortable”
“Somewhere hurts in my feet”
“Poor quality”
“Not worth the money”
“Shoes a little wide for narrow feet”
“No sure if a true size as very tight around the ankle”
“Does not match description”
“Worse trainers for plantar fasciitis”
“The arch support was nowhere near sufficient enough for me”
Top return reasons
Common questions
- Is plantar fasciitis shoes profitable to sell on Amazon United Kingdom?
- The niche generates £33K/yr across 256 tracked products. 1 of 62 products launched in the last 360 days are still selling. 90-day search growth is +9.5%. Flapen's verdict: Skip it (49/100).
- How competitive is the plantar fasciitis shoes niche?
- 48 brands and 144 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in plantar fasciitis shoes?
- Top complaints mined from reviews: Size-Overall, Comfort-Overall, Pain Relief-Overall. The return rate is 5.9% — above our launch gate.
- What does it cost to enter the plantar fasciitis shoes niche?
- Listings span £6.56–£62.71; the average listing price is £31.04 (sweet spot $15–$100). The average incumbent carries 3,997 reviews — the moat a new listing must climb.