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Plantar Fasciitis Shoes

Fail

Buyers convert on only 0.3% of searches, so Plantar Fasciitis Shoes is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,461 Fashion niches · +1 vs the category median of 48
Market size
£33K/yr345K searches / yr
90-day growth
+9.5%search demand this quarter
Competition
11%top-5 click share · 48 brands · 144 sellers

Flapen Score

Plantar Fasciitis Shoes against its category

The dotted line is the Fashion average. Past it, Plantar Fasciitis Shoes is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plantar Fasciitis Shoes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Plantar Fasciitis Shoes 345K times last year and spent an estimated £33K. The top 5 brands take 59% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 345K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
345K
Growth, 90 days vs prior 90
+9.5%
Conversion, latest week
0.3%
Market size, estimated
£33Ka year
Top search term
skechers arch fit trainers womens23K searches a year

02 · Price

A sale here is worth £31.04.

Listings sell for £31.04 on average, from £6.56 to £62.71. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £31.04 that is £0 to £3K a year per listing.

Average price
£31.04inside the $15 to $100 sweet spot
Price range
£6.56–£62.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
5.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #341 within Shoes. It carries 3,997 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
91%
Out of stock, average day
4.6%
Average rank
#341in Shoes
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,997per listing
Listings tracked
256

04 · Newcomers

Amazon counts 1 of last year's 62 launches as successful.

62 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
62
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Plantar Fasciitis Shoes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 11% of clicks. An open shelf where new products get seen.

£0£332£663£995£1K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

48 falling

Sellers

144

Top-5 brand share

59%

Top 20: 91%

Top-5 click share

11%

Top 20: 29%

Open market

40%

  • Skechers32%
  • M MAGPER7%
  • Hanani6%
  • HJJ5%
  • Myztra5%
  • Zcbstl4%

Demand

Plantar Fasciitis Shoes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '26OctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.7× · 10 of 12 months tracked

Search terms

Top Plantar Fasciitis Shoes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • skechers arch fit trainers womens23K/yr
  • orthopedic shoes44K/yr
  • plantar fasciitis shoes for women26K/yr
  • arch fit skechers ladies28K/yr
  • plantar fasciitis shoes35K/yr
  • arch support trainers24K/yr
  • orthopaedic shoes for women16K/yr
  • plantar fasciitis trainers for women12K/yr
  • shoes for plantar fasciitis womens uk14K/yr
  • orthopedic trainers women13K/yr

Reviews and returns

What reviews say buyers love and hate about Plantar Fasciitis Shoes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall27%−0.17

Too narrow

Small size

Too big

Comfort-Overall12%+3.09

Not comfortable

Not as comfy as I was hoping

Rubbish so uncomfortable

Pain Relief-Overall5%−0.02

Somewhere hurts in my feet

got hurt very badly

really hurt my feet

Quality-Overall4%+0.19

Poor quality

Not made that well

Not as good as I'd hoped

Value For Money3%+0.17

Not worth the money

a waste of money

Too expensive for what it is

Love

Comfort-Overall39%+3.09

Comfortable and supportive

Comfortable shoes

comfortable to wear

Size-Overall13%−0.17

Excellent fit

The fit is snug without being too tight

True to size and very comfy

Quality-Overall9%+0.19

Good quality shoes

Excellent quality

Good quality shoes good fit

Value For Money6%+0.17

Good value

Good value for money

Great value

Weight Light3%+0.35

these are lightweight and breathable

Super lightweight

Light weight trainers

Return

5.9% Return rate 70% Fixable by listing

Size-Overall44%████▇▇

Too narrow

Small size

Too big

Feet Fit16%▇▇██▇█

Shoes a little wide for narrow feet

But too loose for my feet even though I got my size

Did feel a touch too wide

Width8%▆█▆▇▆█
Comfort-Overall7%▄▇▆▅█▆

Not comfortable

Not as comfy as I was hoping

Rubbish so uncomfortable

Heel Support3%▇▆▇█▇█

FAQ

Common Plantar Fasciitis Shoes questions

Answered from the same tracked data.