How competitive is the Pj Masks niche on Amazon United Kingdom?

9 brands and 57 sellers compete in Pj Masks on Amazon United Kingdom. The top 5 Pj Masks products take 39% of clicks and its top 5 brands hold 97% of demand.

What do buyers complain about in Pj Masks?

Pj Masks buyers on Amazon United Kingdom complain most about Strength, the themes mined from the niche's reviews. Its return rate is 1.3%.

What does it cost to enter the Pj Masks niche?

Pj Masks sells for £12.18 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.76–£41.62. The average incumbent carries 1,138 reviews — the moat a new listing must climb.

Pj Masks

brand-locked demand (top 5 brands take 97% of clicks) — Pj Masks doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Pj Masks profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pj Masks is a £53K/yr Amazon United Kingdom market (253K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 40/100.

Pj Masks: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -25.3% over the last 90 days and 1.7% of searches end in a purchase.

£53K

revenue / yr

Units sold / yr5K

Search volume / yr-25.3%253K

Conversion rate1.7%

Avg price£12.18

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers9 · 57

Top-5 product click share39%

Open market3%

Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 43 products

Top Pj Masks products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

PJ Masks Pyjamas | Snug Fitting Boys Pjs | Catboy Owlette Gekko Boys Pyjamas Age 5 to 6 Years Multicoloured

Price: £11.69
Rating: 3.9/5
Reviews: 5,100
Age: 8y ago

PJ Masks Boys Catboy Short Pyjamas Blue Age 7 to 8 Years

Price: £8.80
Rating: 4.6/5
Reviews: 654
Age: 6y ago

PJ Masks Boys Catboy Short Pyjamas Blue Age 3 to 4 Years

Price: £9.55
Rating: 4.6/5
Reviews: 654
Age: 6y ago

PJ Masks Boys Gekko Owlette Catboy Briefs Pack of 5 Multicoloured Age 2 to 3 Years

Price: £8.32
Rating: 4.6/5
Reviews: 1,079
Age: 7y ago

PJ Masks Boys Catboy Short Pyjamas Blue Age 2 to3 Years

Price: £9.13
Rating: 4.6/5
Reviews: 654
Age: 6y ago

Newest

by launch date

PJ Masks Big Sticker Bundle | Perfect for Scrapbooking and Decoration | Reusable on Non-Porous Surfaces

Price: £3.76
Rating: 4.5/5
Reviews: 2
Age: 2y ago

PJ Masks Power Heroes PJ Power Q Playset with Car and Figure Toys for Boys and Girls

Price: £15.38
Rating: 4.5/5
Reviews: 291
Age: 3y ago

PJ Masks Hero Mask (Catboy) Preschool Toy Dress-Up Costume Mask for Kids Ages 3 and Up

Price: £12.81
Rating: 4.7/5
Reviews: 1,710
Age: 5y ago

JP PJ Masks PJMC1100 PJ Masks Core Plus-Save The Sky-Catboy

Price: £10.19
Rating: 4.5/5
Reviews: 144
Age: 6y ago

PJ Masks Boys Swim Set Multicoloured Age 6 to 7 Years

Price: £8.45
Rating: 4.6/5
Reviews: 267
Age: 6y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

39%

Top 20: 80%

Open market

PJ Masks89%
Simba3%
shumintaojin3%
Paper Projects2%
amscan1%
tonies1%
Open — no brand owns it (3 brands, 2%)

Pj Masks demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume253KCVR1.7%Products43Brands9Top 5 Brands97%OOS Rate15.2%Rating4.5★Reviews1,138Avg BSR#443

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.1×

Top Pj Masks search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

pj masks115K/yr -31.1%1.0% conv.
pj masks toy70K/yr -26.6%1.2% conv.
pj masks toys21K/yr -7.0%0.8% conv.
pj mask20K/yr -25.9%0.8% conv.
pj masks figures13K/yr -1.3%1.3% conv.
pj mask toys10K/yr -18.9%0.9% conv.
catboy3K/yr -11.9%0.9% conv.

What reviews say buyers love and hate about Pj Masks

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews

Size-Overall21%

“Its a great size”

Fun/Entertainment Experience19%

“Fun for preeschoolers”

Quality-Overall16%

“Good quality and great price”

Gifting Purpose13%

“Great gift”

Material Quality11%

“Material loose and comfortable perfect as pyjamas”

What buyers complain about

100% of reviews

Strength100%

“Bit fragile”

Pj Masks return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

82%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

80%

2Functionality-Overall

3Gap/Hole

4Product Condition

5Durability

Common Pj Masks questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pj Masks 40/100 on Amazon United Kingdom — Skip it. The niche generates £53K/yr across 43 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -25.3% over the last 90 days.