Pj Masks

Shoppers searched for this 253K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months

253K

Growth, 90 days vs prior 90

-25.3%

Conversion, latest week

1.7%

Market size, estimated

£53Ka year

Peak month

December3.1× the quietest month

Top search term

pj masks115K searches a year

Listings sell for £12.18 on average, from £3.76 to £41.62. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £12.18 that is £0 to £1K a year per listing.

Average price

£12.18under the $15 to $100 sweet spot

Price range

£3.76–£41.62

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

1.3%of orders · Amazon United Kingdom median 0.6%

58% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 15.2% of listings are out of stock. The average listing ranks #443 within Boys. It carries 1,138 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

58%

Prime listings

67%

Out of stock, average day

15.2%

Average rank

#443in Boys

Average rating

4.52 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,138per listing

Listings tracked

43

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

38 months