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Pin Badges

Maybe

Returns run at only 0.5% of orders. But products sell for $6.69 on average, outside the sweet spot, so Pin Badges is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,461 Fashion niches · +2 vs the category median of 48
Market size
£111K/yr767K searches / yr
90-day growth
-4.4%search demand this quarter
Competition
45%top-5 click share · 27 brands · 82 sellers

Flapen Score

Pin Badges against its category

The dotted line is the Fashion average. Past it, Pin Badges is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pin Badges market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pin Badges 767K times last year and spent an estimated £111K. The top 5 brands take 51% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 767K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £111K a year.

Searches, last 12 months
767K
Growth, 90 days vs prior 90
-4.4%
Conversion, latest week
2.2%
Market size, estimated
£111Ka year
Peak month
December2.0× the quietest month
Top search term
pin badges215K searches a year

02 · Price

A sale here is worth £6.69.

Listings sell for £6.69 on average, from £2.87 to £21.03. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £6.69 that is £2K to £3K a year per listing.

Average price
£6.69under the $15 to $100 sweet spot
Price range
£2.87–£21.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 18.3% of listings are out of stock. The average listing ranks #243 within Novelty Jewellery. It carries 191 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
97%
Out of stock, average day
18.3%
Average rank
#243in Novelty Jewellery
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
191per listing
Listings tracked
31

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Pin Badges products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£22K£33K£44K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

27 falling

Sellers

82

Top-5 brand share

51%

Top 20: 91%

Top-5 click share

45%

Top 20: 85%

Open market

44%

  • KILIPOL21%
  • Xyvvol10%
  • WAFUNNE8%
  • Suupii6%
  • RAINPOP5%
  • Cosblisvia5%

Demand

Pin Badges search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Pin Badges search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pin badges215K/yr
  • badges103K/yr
  • pin badge78K/yr
  • enamel pins72K/yr
  • badge49K/yr
  • pins badges42K/yr
  • funny pin badges21K/yr
  • pin badges for lanyards19K/yr
  • enamel pin18K/yr
  • lanyard pins17K/yr

Reviews and returns

What reviews say buyers love and hate about Pin Badges

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability38%−0.30

Sadly it fell off both badges within 30mins of wearing

Easily breaks

Fall off easily

Quality-Overall25%+1.33

others not so well made

Not so great quality

Adhesion/Stickiness13%−0.16

I needed to glue it

Size-Overall6%+0.32

some of the backs don't fit on the pins properly

Love

Quality-Overall45%+1.33

Great quality set

nice quality badges

Excellent quality

Value For Money16%+1.58

Good value for money

Excellent value

Good value

Advertised Vs Actual Product9%+0.96

Just as described,

As ordered

Exactly what I specified

Ease Of Use8%+0.09

Clear easy to use

its quite easy to fix as you just push it back

easy to slip names into

Gifting Purpose5%+0.53

Fun gift

A great gift

Return

0.5% Return rate 65% Fixable by listing

Size-Overall53%▇█▆▆▅▃

some of the backs don't fit on the pins properly

Advertised Vs Actual Product9%▁▇▄█▇▁
Quality-Overall9%█▁▂▇▁▁

others not so well made

Not so great quality

Defective Material/Parts8%▁▅█▁▁▁
Design-Overall5%▁▁▁▁▁█

FAQ

Common Pin Badges questions

Answered from the same tracked data.