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Pin Badges

Pin Badges shows low returns (0.5%), but pricing outside the sweet spot ($6.69 avg) keeps it on the watch list.

Flapen Score

50
Worth a look
Market size 27Growth 23Conversion 27Competition 67Returns 98Price range 33Avg price 19Brand share 84Review moat 90Quality gap 48
This niche Category average

Is Pin Badges profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pin Badges is a £111K/yr Amazon United Kingdom market (767K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

Pin Badges: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -4.4% over the last 90 days and 2.2% of searches end in a purchase.

£111K

revenue / yr

Units sold / yr13K
Search volume / yr-4.4%767K
Conversion rate2.2%
Avg price£6.69

Who owns the niche?

The top 5 brands hold 51% of demand, so 49% of the market is open.

49%

open market share

Brands · sellers27 · 82
Top-5 product click share45%
Open market49%
Avg brand age27 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 31 products

Sponsored placement71%
New entrants (1y)8· 0 succeeded
Avg rating4.5★
Avg reviews191

Top Pin Badges products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

£0£11K£22K£33K£44K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

27 falling

Sellers

82

Top-5 brand share

51%

Top 20: 91%

Top-5 click share

45%

Top 20: 85%

Open market

44%

  • KILIPOL21%
  • Xyvvol10%
  • WAFUNNE8%
  • Suupii6%
  • RAINPOP5%
  • Cosblisvia5%

Pin Badges demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume767KCVR2.2%Products31Brands27Top 5 Brands51%OOS Rate18.3%Rating4.5★Reviews191Avg BSR#243
25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Top Pin Badges search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pin badges215K/yr
  • badges103K/yr
  • pin badge78K/yr
  • enamel pins72K/yr
  • badge49K/yr
  • pins badges42K/yr
  • funny pin badges21K/yr
  • pin badges for lanyards19K/yr
  • enamel pin18K/yr
  • lanyard pins17K/yr

What reviews say buyers love and hate about Pin Badges

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Quality-Overall45%

Great quality set

Value For Money16%

Good value for money

Advertised Vs Actual Product9%

Just as described,

Ease Of Use8%

Clear easy to use

Gifting Purpose5%

Fun gift

What buyers complain about

81% of reviews
Durability38%

Sadly it fell off both badges within 30mins of wearing

Quality-Overall25%

others not so well made

Adhesion/Stickiness13%

I needed to glue it

Size-Overall6%

some of the backs don't fit on the pins properly

Pin Badges return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

65%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
53%
2Advertised Vs Actual Product
9%
3Quality-Overall
9%
4Defective Material/Parts
8%
5Design-Overall
5%

Common Pin Badges questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pin Badges 50/100 on Amazon United Kingdom — Worth a look. The niche generates £111K/yr across 31 tracked products. 0 of 8 products launched in the last 360 days are still selling. Search demand moved -4.4% over the last 90 days.
Search demand for Pin Badges on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 2.0× the quietest.