Is pin badges profitable to sell on Amazon United Kingdom?

The niche generates £111K/yr across 31 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Worth a look (50/100).

How competitive is the pin badges niche?

27 brands and 82 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 51% of demand.

What do buyers complain about in pin badges?

Top complaints mined from reviews: Durability, Quality-Overall, Adhesion/Stickiness. The return rate is 0.5%.

When does demand for pin badges peak?

Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the pin badges niche?

Listings span £2.87–£21.03; the average listing price is £6.69 (sweet spot $15–$100). The average incumbent carries 191 reviews — the moat a new listing must climb.

pin badges

Worth a look

Shows low returns (0.5%), but pricing outside the sweet spot ($6.69 avg) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Review moat

Great190.94

avg incumbent reviews — the moat a new listing must climb

Brand share

Great51%

top-5 brand share — no brand owns this niche

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£2.87–£21.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£111K

£111K/yr · 767K searches

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-4.4%

90-day search growth — must beat 0% to launch

Avg price

Bad£6.69

avg listing price — sweet spot $15–$100

According to Flapen's Amazon United Kingdom niche tracking, pin badges is a £111K/yr Amazon United Kingdom market (767K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

pin badges market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: £67K–£84K; units × avg price
Conversion rate: 2.2%
Avg BSR: #243
Page quality: 0%
Prime: 97%
Sponsored: 71%
Out of stock: 18.3%
Avg brand age: 27 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

27 falling

Sellers

Top-5 brand share

51%

Top 20: 91%

Top-5 click share

45%

Top 20: 85%

Open market

44%

KILIPOL21%
Xyvvol10%
WAFUNNE8%
Suupii6%
RAINPOP5%
Cosblisvia5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Open Trend

Top pin badges search terms

pin badges215K/yr -7.7%0.6% conv.
badges103K/yr -7.9%0.5% conv.
pin badge78K/yr +3.7%0.5% conv.
enamel pins72K/yr -6.1%0.5% conv.
badge49K/yr -7.3%0.2% conv.
pins badges42K/yr -3.4%0.6% conv.
funny pin badges21K/yr +7.2%0.8% conv.
pin badges for lanyards19K/yr +3.6%0.3% conv.
enamel pin18K/yr -1.8%0.4% conv.
lanyard pins17K/yr +7.3%0.7% conv.

All search terms

Top pin badges products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

20 PCS Mixed Enamel Brooch Pins Bulk Set | Decoration Lapel Pin Clothes Accessories Gifts (Random Style)

KILIPOL£9.734.3★1,542 rev

20pcs Cute Brooch Pins Set Funny Lapel Painted Pins Badges (Style RandomDisplay Cartoon

WAFUNNE£10.144.1★77 rev

9 PCS Funny Enamel Pins Set Cute Durable Pin Badges Brooch Aesthetic Cartoon Brooch Pin Suitable for Lapel Backpacks Jackets Hat Bags Novelty Accessories Gifts

Suupii£9.115.0★5 rev

50PCs Pin Pins - Enamel Pins - Cute Brooch Pins Set - Funny Enamel Brooch Pins Bulk for Party Bags - Cartoon Lapel Pin - for Jacket Jeans Backpack Bags Decoration - Style Random

RAINPOP£16.504.4★49 rev

20 Pcs Funny Enamel Pins Collection Cute Pin Badges Bulk Cool Pins Badges for Adults Collectors Teens for Backpacks Hats Bags (Cartoon Style)

Cosblisvia£11.240.0★0 rev

Newest

by launch date

20 Pcs Funny Enamel Pins Collection Cute Pin Badges Bulk Cool Pins Badges for Adults Collectors Teens for Backpacks Hats Bags (Cartoon Style)

Cosblisvia£11.240 rev

3mo ago

Tastetreasure 2 Pcs My Social Battery Pin Badge Funny Sliding Mood Tracker Enamel Pins Creative Introvert Gifts for Women Men Interactive Lapel Pin for Backpacks Clothing Hats Black & White

Tastetreasure£3.2714 rev

6mo ago

Funny Pin Badges Round Black Metal Brooch Pins Pins Badges for Lanyards Bags Backpack Clothes Colleagues Gift for Work Christmas Birthday

Xyvvol£3.261 rev

8mo ago

Ymapinc Funny Pin Badges for Lanyards Mental Health Pin Badge Flower Enamel Pins Womens Brooches & Pins Enamel Badges Cute Badge for Lanyard Clothes Bags & Backpacks

Ymapinc£2.878 rev

9mo ago

Positive Potato Pin Badge Funny Positivity Enamel Pins Pin Badges for Lanyards Bags Backpack Clothes Emotional Support Gift for Women Friends Christmas(Potato)

Xyvvol£3.428 rev

10mo ago

What buyers say about pin badges

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall45%

“Great quality set”

Value For Money16%

“Good value for money”

Advertised Vs Actual Product9%

“Just as described,”

Ease Of Use8%

“Clear easy to use”

Gifting Purpose5%

“Fun gift”

Size-Overall5%

“fit on his shoes perfectly”

Durability5%

“Look Fairly durable”

Design-Overall1%

“well thought out in the design”

Adhesion/Stickiness1%

“If you want them to be on something long term super glue has worked for me”

Thickness1%

“Easy to get thin card out to write name”

What buyers complain about

Durability38%

“Sadly it fell off both badges within 30mins of wearing”

Quality-Overall25%

“others not so well made”

Adhesion/Stickiness13%

“I needed to glue it”

Size-Overall6%

“some of the backs don't fit on the pins properly”

Top return reasons

Size-Overall53%

Advertised Vs Actual Product9%

Quality-Overall9%

Defective Material/Parts8%

Design-Overall5%

Compatibility-Overall5%

Color3%

Adhesion/Stickiness3%

Functionality-Overall3%

Strength3%

Common questions

Is pin badges profitable to sell on Amazon United Kingdom?: The niche generates £111K/yr across 31 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Worth a look (50/100).
How competitive is the pin badges niche?: 27 brands and 82 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 51% of demand.
What do buyers complain about in pin badges?: Top complaints mined from reviews: Durability, Quality-Overall, Adhesion/Stickiness. The return rate is 0.5%.
When does demand for pin badges peak?: Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the pin badges niche?: Listings span £2.87–£21.03; the average listing price is £6.69 (sweet spot $15–$100). The average incumbent carries 191 reviews — the moat a new listing must climb.