pin badge backs
Skip itPrices mostly outside the sweet spot ($2.59–$5.95) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Review moat
Great296.63avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£3.81avg listing price — sweet spot $15–$100
Market size
Bad£33K£33K/yr · 69K searches
Price range
Bad£2.59–£5.95cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, pin badge backs is a £33K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 67% of demand. Verdict: Skip it — 43/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
pin badge backs market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- £30K–£38K
- units × avg price
- Conversion rate
- 12.6%
- Avg BSR
- #287
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 56%
- Out of stock
- 6.2%
- Avg brand age
- 23 months
- Avg seller age
- 248 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
27
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
28%
- SHENLONG29%
- Hand Creations17%
- Rowwait8%
- OBYJCA8%
- JANYUN6%
- ValueBargain5%
Demand
Weekly Amazon search volume, last 34 weeks — +3.4% search growth over the last 90 days.Top pin badge backs search terms
- pin badge backs41K/yr
- pin backs18K/yr
- pin backs for badges5K/yr
- badge pins backs5K/yr
Top pin badge backs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
30PCS Rubber Butterfly Pin Backs 11.5mm PVC Replacement Butterfly Clutch Pin Backs in Uniform Locking Style for Brooch Jewelry Making Hats Badges
SHENLONG£2.624.6★185 rev
20 Brass Coloured Metal Replacement Pin badge Backs With Butterfly Clasp Fitting
Hand Creations£3.204.5★401 rev
30Pairs Butterfly Clutch Tie Tacks Pin Back Replacement Silver Butterfly Clutch Tie Pins Butterfly Clutch Metal Pin Backs Replacement with Clutch Back for Craft Making Tie Tacks Badge Insignia Silver
Rowwait£2.744.5★82 rev
30 Pcs Rubber Pin Badge Backs Rubber Lapel Pin Backs for Badges for Badges Replacement Uniform Locking Tack Pins for Lapel Pins Jewelry Making Hats
OBYJCA£2.594.6★245 rev
JANYUN 120 Pairs Butterfly Clutch Tie Tacks Pin Back Replacement with 8mm Length Blank Pins for Craft Making (Silver)
JANYUN£4.964.5★3,253 rev
Newest
by launch date
50 Pairs Pin Badge Backs Pin Backs
ValueBargain£3.633 rev
50 Pairs Badge Pins Backs Secure Silver-Tone Butterfly Clutch Metal Pin Backs for Enamel Pins Badges & Brooches - Badge Backs Replacement
ValueBargain£3.713 rev
30 Pcs Pin Badge Backs and 3 Wrench Set 6x5mm Silver Badge Fasteners with Wrenches Locking Pin Backs for Secure Badge Attachment Durable Badges Backs for Jackets Hats Crafts Name Tag
Gubilacrum£5.958 rev
Zolventiq 50PCS Rubber Butterfly Pin Backs PVC Replacement Lapel Pin Badge Backs Holders Keepers for Replacement Uniform Enamel Badge Brooch Jewelry Making Hats
Zolventiq£3.766 rev
30 Pcs Locking Pin Keepers Backs & 1 pcs Aluminum Box Pin Badge Brooch Backs Durable Brass Fasteners with Spring-Loaded Mechanism for Crafts Jewelry Making and Easy Hanging Solutions (Silver)
CeoxThao£5.227 rev
Trending
90-day click momentum50 Pairs Pin Badge Backs Pin Backs
ValueBargain£3.635.0★
30 Pcs Pin Badge Backs and 3 Wrench Set 6x5mm Silver Badge Fasteners with Wrenches Locking Pin Backs for Secure Badge Attachment Durable Badges Backs for Jackets Hats Crafts Name Tag
Gubilacrum£5.955.0★
50 Pairs Badge Pins Backs Secure Silver-Tone Butterfly Clutch Metal Pin Backs for Enamel Pins Badges & Brooches - Badge Backs Replacement
ValueBargain£3.714.6★
Zolventiq 50PCS Rubber Butterfly Pin Backs PVC Replacement Lapel Pin Badge Backs Holders Keepers for Replacement Uniform Enamel Badge Brooch Jewelry Making Hats
Zolventiq£3.764.7★
30 Pcs Locking Pin Keepers Backs & 1 pcs Aluminum Box Pin Badge Brooch Backs Durable Brass Fasteners with Spring-Loaded Mechanism for Crafts Jewelry Making and Easy Hanging Solutions (Silver)
CeoxThao£5.224.8★
What buyers say about pin badge backs
What buyers praise and complain about, mined from review topics.What buyers love
“Product is exactly as described”
“Great value”
“Good quality pin badge backs”
“The locking mechanism is simple to use”
“These fit perfectly on all my little badges”
“Easy to Use”
“seem better grip than the ones it came with”
“WORK FINE”
“Easy to sew on or glue”
“they dont fall off like metal backs”
What buyers complain about
“didn't fit”
“They are no better than the standard pin clips”
“Unfortunately one of them snapped while wearing”
“Really grippy”
“They dont secure your pins”
“Better than the metal one's which can be difficult to remove”
“Not secure”
“Not strong”
Top return reasons
Common questions
- Is pin badge backs profitable to sell on Amazon United Kingdom?
- The niche generates £33K/yr across 16 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +3.4%. Flapen's verdict: Skip it (43/100).
- How competitive is the pin badge backs niche?
- 15 brands and 27 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in pin badge backs?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.3%.
- What does it cost to enter the pin badge backs niche?
- Listings span £2.59–£5.95; the average listing price is £3.81 (sweet spot $15–$100). The average incumbent carries 297 reviews — the moat a new listing must climb.