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Pin Badge Backs

prices mostly outside the sweet spot ($2.59–$5.95) — Pin Badge Backs doesn't clear our bar today.

Flapen Score

43
Skip it
Market size 8Growth 29Conversion 95Competition 30Returns 99Price range 0Avg price 11Brand share 63Review moat 85Quality gap 27
This niche Category average

Is Pin Badge Backs profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pin Badge Backs is a £33K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 67% of demand. Verdict: Skip it — 43/100.

Pin Badge Backs: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +3.4% over the last 90 days and 12.6% of searches end in a purchase.

£33K

revenue / yr

Units sold / yr10K
Search volume / yr+3.4%69K
Conversion rate12.6%
Avg price£3.81

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers15 · 27
Top-5 product click share67%
Open market33%
Avg brand age23 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement56%
New entrants (1y)5· 0 succeeded
Avg rating4.6★
Avg reviews297

Top Pin Badge Backs products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£7K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

27

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

28%

  • SHENLONG29%
  • Hand Creations17%
  • Rowwait8%
  • OBYJCA8%
  • JANYUN6%
  • ValueBargain5%

Pin Badge Backs demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume69KCVR12.6%Products16Brands15Top 5 Brands67%OOS Rate6.2%Rating4.6★Reviews297Avg BSR#287
1K750Nov '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26

Top Pin Badge Backs search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pin badge backs41K/yr
  • pin backs18K/yr
  • pin backs for badges5K/yr
  • badge pins backs5K/yr

What reviews say buyers love and hate about Pin Badge Backs

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Advertised Vs Actual Product18%

Product is exactly as described

Value For Money13%

Great value

Quality-Overall12%

Good quality pin badge backs

Locking Mechanism12%

The locking mechanism is simple to use

Size-Overall11%

These fit perfectly on all my little badges

What buyers complain about

83% of reviews
Size-Overall26%

didn't fit

Quality-Overall17%

They are no better than the standard pin clips

Durability11%

Unfortunately one of them snapped while wearing

Grip11%

Really grippy

Security6%

They dont secure your pins

Pin Badge Backs return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

54%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
54%
2Value For Money
17%
3Functionality-Overall
8%
4Defective Material/Parts
8%
5Quality-Overall
8%

Common Pin Badge Backs questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pin Badge Backs 43/100 on Amazon United Kingdom — Skip it. The niche generates £33K/yr across 16 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved +3.4% over the last 90 days.
Pin Badge Backs buyers on Amazon United Kingdom complain most about Size-Overall, Quality-Overall, Durability, the themes mined from the niche's reviews. Its return rate is 0.3%.