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Pin Badge Backs

Fail

Prices span $2.59–$5.95, mostly outside the sweet spot, so Pin Badge Backs is a Fail.

Flapen Score
43
43 / 100
Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 48
Market size
£33K/yr69K searches / yr
90-day growth
+3.4%search demand this quarter
Competition
67%top-5 click share · 15 brands · 27 sellers

Flapen Score

Pin Badge Backs against its category

The dotted line is the Fashion average. Past it, Pin Badge Backs is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pin Badge Backs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pin Badge Backs 69K times last year and spent an estimated £33K. The top 5 brands take 67% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

12.6% of searches ended in a purchase last week.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.6% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
+3.4%
Conversion, latest week
12.6%
Market size, estimated
£33Ka year
Top search term
pin badge backs41K searches a year

02 · Price

A sale here is worth £3.81.

Listings sell for £3.81 on average, from £2.59 to £5.95. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £3.81 that is £2K to £3K a year per listing.

Average price
£3.81under the $15 to $100 sweet spot
Price range
£2.59–£5.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #287 within Accessories. It carries 297 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
6.2%
Average rank
#287in Accessories
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
297per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Pin Badge Backs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

27

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

28%

  • SHENLONG29%
  • Hand Creations17%
  • Rowwait8%
  • OBYJCA8%
  • JANYUN6%
  • ValueBargain5%

Demand

Pin Badge Backs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750DecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.2× · 8 of 12 months tracked

Search terms

Top Pin Badge Backs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pin badge backs41K/yr
  • pin backs18K/yr
  • pin backs for badges5K/yr
  • badge pins backs5K/yr

Reviews and returns

What reviews say buyers love and hate about Pin Badge Backs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall26%−0.08

didn't fit

Pin backs smaller than imagined

SMALL BUT DO THE JOB AND VERY CHEAP

Quality-Overall17%−0.15

They are no better than the standard pin clips

ok. cheap and the quality shows it, get what you pay for in price

Durability11%−0.13

Unfortunately one of them snapped while wearing

Grip11%+0.80

Really grippy

Security6%−0.05

They dont secure your pins

Love

Advertised Vs Actual Product18%+1.67

Product is exactly as described

Does the job

So exactly whats required

Value For Money13%+0.63

Great value

I think they are great value

Worth it

Quality-Overall12%−0.15

Good quality pin badge backs

The quality is excellent

Great product

Locking Mechanism12%+0.78

The locking mechanism is simple to use

hold them securely in place

seem quite secure

Size-Overall11%−0.08

These fit perfectly on all my little badges

Perfect fit

Perfect fit - secure

Return

0.3% Return rate 54% Fixable by listing

Size-Overall54%█▇▆▁▃▁

didn't fit

Pin backs smaller than imagined

SMALL BUT DO THE JOB AND VERY CHEAP

Value For Money17%▁▁█▁▆▁
Functionality-Overall8%▁▁▁▁▁█
Defective Material/Parts8%▁▁▁▁█▁
Quality-Overall8%▁▁▁▁█▁

They are no better than the standard pin clips

ok. cheap and the quality shows it, get what you pay for in price

FAQ

Common Pin Badge Backs questions

Answered from the same tracked data.