Pikachu Plush
FailThe top 5 brands take 99% of clicks, so Pikachu Plush is a Fail.
- Flapen Score
- 38 / 100Ranks 2,040 of 2,461 Fashion niches · −10 vs the category median of 4838
- Market size
- £61K/yr88K searches / yr
- 90-day growth
- -16.4%search demand this quarter
- Competition
- 54%top-5 click share · 6 brands · 136 sellers
Flapen Score
Pikachu Plush against its category
The dotted line is the Fashion average. Past it, Pikachu Plush is stronger. Inside it, weaker.
Market
The Pikachu Plush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pikachu Plush 88K times last year and spent an estimated £61K. The top 5 brands take 99% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 4.4% of those searches ended in a purchase.
Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.
- Searches, last 12 months
- 88K
- Growth, 90 days vs prior 90
- -16.4%
- Conversion, latest week
- 4.4%
- Market size, estimated
- £61Ka year
- Top search term
- pikachu plush64K searches a year
02 · Price
A sale here is worth £15.71.
Listings sell for £15.71 on average, from £4.64 to £28.88. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £15.71 that is £2K to £4K a year per listing.
- Average price
- £15.71inside the $15 to $100 sweet spot
- Price range
- £4.64–£28.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #970 within Boys. It carries 2,078 reviews at 4.72 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 1.2%
- Average rank
- #970in Boys
- Average rating
- 4.72 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,078per listing
- Listings tracked
- 28
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Pikachu Plush products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Pokemon Pyjamas | Pikachu Short PJs | Pikachu Pyjamas For Kids Blue Age 7 to 8 Years
- Price
- £9.58
- Rating
- 4.8/5
- Reviews
- 2,823
- Age
- 7y ago

Pokémon 8-Inch Pikachu Plush - Adorable Ultra-Soft Plush Toy Perfect for Playing & Displaying - Gotta Catch Em All
- Price
- £10.28
- Rating
- 4.8/5
- Reviews
- 584
- Age
- 11mo ago

Pokémon Pikachu Plush - 12-Inch Soft Plush with Authentic Details
- Price
- £16.80
- Rating
- 4.8/5
- Reviews
- 306
- Age
- 1y ago

Pokémon Pikachu Plush - 8-Inch Plush
- Price
- £9.48
- Rating
- 4.7/5
- Reviews
- 1,777
- Age
- 3y ago

Pokemon Boys Pikachu Onesie Age 9 to 10 Years Yellow 9-10 Years
- Price
- £22.25
- Rating
- 4.7/5
- Reviews
- 1,921
- Age
- 6y ago
Trending
estimated 90-day click momentum
Pokémon Squishmallows 10-Inch Pikachu Plush - Add Pikachu to your Squad Ultrasoft Stuffed Animal Medium Plush 3+
- Price
- £13.33
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 3y ago

Pokemon Mens Onesie Pikachu Yellow XX-Large
- Price
- £28.72
- Rating
- 4.6/5
- Reviews
- 380
- Age
- 4y ago

Pokemon Pyjamas | Pikachu Short PJs | Pikachu Pyjamas For Kids Blue Age 7 to 8 Years
- Price
- £9.58
- Rating
- 4.8/5
- Reviews
- 2,823
- Age
- 7y ago

Pokémon Captain Pikachu Plush - 8-Inch Soft Plush with Captains Hat and Authentic Details
- Price
- £9.77
- Rating
- 4.8/5
- Reviews
- 3,689
- Age
- 1y ago

Pokemon Boys Pikachu Onesie Age 9 to 10 Years Yellow 9-10 Years
- Price
- £22.25
- Rating
- 4.7/5
- Reviews
- 1,921
- Age
- 6y ago
Newest
by launch date
Squishmallows Original 10-Inch Pikachu Pokémon Plush - Ultrasoft Official Jazwares Plush
- Price
- £13.60
- Rating
- 4.8/5
- Reviews
- 26
- Age
- 9mo ago

Pokémon 8-Inch Pikachu Plush - Adorable Ultra-Soft Plush Toy Perfect for Playing & Displaying - Gotta Catch Em All
- Price
- £10.28
- Rating
- 4.8/5
- Reviews
- 584
- Age
- 11mo ago

Pokémon Select Corduroy Pikachu Plush - 8-Inch - Unique Fabric - Authentic Details
- Price
- £13.60
- Rating
- 4.8/5
- Reviews
- 454
- Age
- 11mo ago

Pokemon Boys Jacket Pikachu Varsity Jacket Pikachu Boys Bomber Jackets Black 10-11 Years
- Price
- £20.07
- Rating
- 4.6/5
- Reviews
- 139
- Age
- 11mo ago

Pokemon Plush Pikachu - 20 cm High - Yellow/Red - Official Pokémon Plush Toy for Children 2+ Years
- Price
- £16.26
- Rating
- 4.8/5
- Reviews
- 75
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
136
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 91%
Open market
0%
- Pokémon84%
- Squishmallows6%
- Jazwares5%
- CYP BRAND2%
- Funko2%
- HOX1%
Demand
Pikachu Plush search demand
Weekly searches over the year. Pick a range.
Search terms
Top Pikachu Plush search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pikachu plush64K/yr
- pikachu teddy11K/yr
- picachu soft toy6K/yr
- pikachu squishmallow7K/yr
Reviews and returns
What reviews say buyers love and hate about Pikachu Plush
We read the reviews and the return reasons for every product selling here.
“small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pikachu Plush questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









