pikachu plush
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great£15.71avg listing price — sweet spot $15–$100
Price range
Good£4.64–£28.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,077.79avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-16.4%90-day search growth — must beat 0% to launch
Market size
Bad£61K£61K/yr · 88K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, pikachu plush is a £61K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 38/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
pikachu plush market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £63K–£79K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #970
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 1.2%
- Avg brand age
- 57 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
136
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
54%
Top 20: 91%
Open market
0%
- Pokémon84%
- Squishmallows6%
- Jazwares5%
- CYP BRAND2%
- Funko2%
- HOX1%
Demand
Weekly Amazon search volume, last 18 weeks — -16.4% search growth over the last 90 days.Top pikachu plush search terms
- pikachu plush64K/yr
- pikachu teddy11K/yr
- picachu soft toy6K/yr
- pikachu squishmallow7K/yr
Top pikachu plush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pokemon Pyjamas | Pikachu Short PJs | Pikachu Pyjamas For Kids Blue Age 7 to 8 Years
Pokémon£9.584.8★2,823 rev
Pokémon 8-Inch Pikachu Plush - Adorable Ultra-Soft Plush Toy Perfect for Playing & Displaying - Gotta Catch Em All
Pokémon£10.284.8★584 rev
Pokémon Pikachu Plush - 12-Inch Soft Plush with Authentic Details
Pokémon£16.804.8★306 rev
Pokémon Pikachu Plush - 8-Inch Plush
Pokémon£9.484.7★1,777 rev
Pokemon Boys Pikachu Onesie Age 9 to 10 Years Yellow 9-10 Years
Pokémon£22.254.7★1,921 rev
Newest
by launch date
Squishmallows Original 10-Inch Pikachu Pokémon Plush - Ultrasoft Official Jazwares Plush
Squishmallows£13.6026 rev
Pokémon 8-Inch Pikachu Plush - Adorable Ultra-Soft Plush Toy Perfect for Playing & Displaying - Gotta Catch Em All
Pokémon£10.28584 rev
Pokémon Select Corduroy Pikachu Plush - 8-Inch - Unique Fabric - Authentic Details
Pokémon£13.60454 rev
Pokemon Boys Jacket Pikachu Varsity Jacket Pikachu Boys Bomber Jackets Black 10-11 Years
Pokémon£20.07139 rev
Pokemon Plush Pikachu - 20 cm High - Yellow/Red - Official Pokémon Plush Toy for Children 2+ Years
Pokémon£16.2675 rev
Trending
90-day click momentum
Pokémon Squishmallows 10-Inch Pikachu Plush - Add Pikachu to your Squad Ultrasoft Stuffed Animal Medium Plush 3+
Pokémon£13.334.2★
Pokemon Mens Onesie Pikachu Yellow XX-Large
Pokémon£28.724.6★
Pokemon Pyjamas | Pikachu Short PJs | Pikachu Pyjamas For Kids Blue Age 7 to 8 Years
Pokémon£9.584.8★
Pokémon Captain Pikachu Plush - 8-Inch Soft Plush with Captains Hat and Authentic Details
Pokémon£9.774.8★
Pokemon Boys Pikachu Onesie Age 9 to 10 Years Yellow 9-10 Years
Pokémon£22.254.7★
What buyers say about pikachu plush
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Good value for the money”
“Bright and cheerful soft toy”
“Ideal size”
“Good collectable”
“Very cute little toy for my 3 year old”
“Perfect gift”
“Lovely Bright colour with a very good fit”
“Looks just as it does in the pictures”
“Strong and good quality”
What buyers complain about
“small”
“the product is confusing”
“not sturdy”
“it's not leak proof at all”
“Pricing is a little expensive”
Top return reasons
Common questions
- Is pikachu plush profitable to sell on Amazon United Kingdom?
- The niche generates £61K/yr across 28 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -16.4%. Flapen's verdict: Skip it (38/100).
- How competitive is the pikachu plush niche?
- 6 brands and 136 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in pikachu plush?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Strength. The return rate is 0.7%.
- What does it cost to enter the pikachu plush niche?
- Listings span £4.64–£28.88; the average listing price is £15.71 (sweet spot $15–$100). The average incumbent carries 2,078 reviews — the moat a new listing must climb.