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Pikachu Plush

Fail

The top 5 brands take 99% of clicks, so Pikachu Plush is a Fail.

Flapen Score
38
38 / 100
Ranks 2,040 of 2,461 Fashion niches · −10 vs the category median of 48
Market size
£61K/yr88K searches / yr
90-day growth
-16.4%search demand this quarter
Competition
54%top-5 click share · 6 brands · 136 sellers

Flapen Score

Pikachu Plush against its category

The dotted line is the Fashion average. Past it, Pikachu Plush is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pikachu Plush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pikachu Plush 88K times last year and spent an estimated £61K. The top 5 brands take 99% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-16.4%
Conversion, latest week
4.4%
Market size, estimated
£61Ka year
Top search term
pikachu plush64K searches a year

02 · Price

A sale here is worth £15.71.

Listings sell for £15.71 on average, from £4.64 to £28.88. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £15.71 that is £2K to £4K a year per listing.

Average price
£15.71inside the $15 to $100 sweet spot
Price range
£4.64–£28.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #970 within Boys. It carries 2,078 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
1.2%
Average rank
#970in Boys
Average rating
4.72 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,078per listing
Listings tracked
28

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
57 months

Products

Top Pikachu Plush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

136

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

54%

Top 20: 91%

Open market

0%

  • Pokémon84%
  • Squishmallows6%
  • Jazwares5%
  • CYP BRAND2%
  • Funko2%
  • HOX1%

Demand

Pikachu Plush search demand

Weekly searches over the year. Pick a range.

2K1KSpike '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Pikachu Plush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pikachu plush64K/yr
  • pikachu teddy11K/yr
  • picachu soft toy6K/yr
  • pikachu squishmallow7K/yr

Reviews and returns

What reviews say buyers love and hate about Pikachu Plush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.02

small

Little over priced as it's not really big

Advertised Vs Actual Product14%−0.03

the product is confusing

Strength14%−0.03

not sturdy

Leak-Proof14%

it's not leak proof at all

Value For Money12%+1.22

Pricing is a little expensive

Bit pricey

Little over priced as it's not really big

Love

Quality-Overall33%+1.04

Excellent quality

functionality is very high quality

Good quality, very cute toy

Value For Money15%+1.22

Good value for the money

Good value

Great value

Soft Feel10%

Bright and cheerful soft toy

is surprisingly soft

nice soft materials

Size-Overall8%−0.02

Ideal size

fits as expected

True to size

Collectibles7%+0.55

Good collectable

Great little collection item

has the whole collection

Return

0.7% Return rate 65% Fixable by listing

Size-Overall47%▅▃▆▅▅█

small

Little over priced as it's not really big

Gifting Purpose11%█▃▁▃▄▁
Advertised Vs Actual Product11%▁▁▂█▁▁

the product is confusing

Quality-Overall9%▁▅▃▄█▃
Value For Money3%▁█▄▁▁▅

Pricing is a little expensive

Bit pricey

Little over priced as it's not really big

FAQ

Common Pikachu Plush questions

Answered from the same tracked data.