Pikachu Plush
FailThe top 5 brands take 99% of clicks, so Pikachu Plush is a Fail.
- Flapen Score
- 38 / 100Ranks 2,040 of 2,461 Fashion niches · −10 vs the category median of 4838
- Market size
- £61K/yr88K searches / yr
- 90-day growth
- -16.4%search demand this quarter
- Competition
- 54%top-5 click share · 6 brands · 136 sellers
Flapen Score
Pikachu Plush against its category
The dotted line is the Fashion average. Past it, Pikachu Plush is stronger. Inside it, weaker.
Market
The Pikachu Plush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pikachu Plush 88K times last year and spent an estimated £61K. The top 5 brands take 99% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
4.4% of searches ended in a purchase last week.
Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.
- Searches, last 12 months
- 88K
- Growth, 90 days vs prior 90
- -16.4%
- Conversion, latest week
- 4.4%
- Market size, estimated
- £61Ka year
- Top search term
- pikachu plush64K searches a year
02 · Price
A sale here is worth £15.71.
Listings sell for £15.71 on average, from £4.64 to £28.88. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £15.71 that is £2K to £4K a year per listing.
- Average price
- £15.71inside the $15 to $100 sweet spot
- Price range
- £4.64–£28.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #970 within Boys. It carries 2,078 reviews at 4.72 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 1.2%
- Average rank
- #970in Boys
- Average rating
- 4.72 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,078per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 2 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Pikachu Plush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Pokemon Pyjamas | Pikachu Short PJs | Pikachu Pyjamas For Kids Blue Age 7 to 8 Years
- Price
- £9.58
- Rating
- 4.8/5
- Reviews
- 2,823
- Age
- 7y ago

Pokémon 8-Inch Pikachu Plush - Adorable Ultra-Soft Plush Toy Perfect for Playing & Displaying - Gotta Catch Em All
- Price
- £10.28
- Rating
- 4.8/5
- Reviews
- 584
- Age
- 11mo ago

Pokémon Pikachu Plush - 12-Inch Soft Plush with Authentic Details
- Price
- £16.80
- Rating
- 4.8/5
- Reviews
- 306
- Age
- 1y ago

Pokémon Pikachu Plush - 8-Inch Plush
- Price
- £9.48
- Rating
- 4.7/5
- Reviews
- 1,777
- Age
- 3y ago

Pokemon Boys Pikachu Onesie Age 9 to 10 Years Yellow 9-10 Years
- Price
- £22.25
- Rating
- 4.7/5
- Reviews
- 1,921
- Age
- 6y ago
Trending
90-day click momentum
Pokémon Squishmallows 10-Inch Pikachu Plush - Add Pikachu to your Squad Ultrasoft Stuffed Animal Medium Plush 3+
- Price
- £13.33
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 3y ago

Pokemon Mens Onesie Pikachu Yellow XX-Large
- Price
- £28.72
- Rating
- 4.6/5
- Reviews
- 380
- Age
- 4y ago

Pokemon Pyjamas | Pikachu Short PJs | Pikachu Pyjamas For Kids Blue Age 7 to 8 Years
- Price
- £9.58
- Rating
- 4.8/5
- Reviews
- 2,823
- Age
- 7y ago

Pokémon Captain Pikachu Plush - 8-Inch Soft Plush with Captains Hat and Authentic Details
- Price
- £9.77
- Rating
- 4.8/5
- Reviews
- 3,689
- Age
- 1y ago

Pokemon Boys Pikachu Onesie Age 9 to 10 Years Yellow 9-10 Years
- Price
- £22.25
- Rating
- 4.7/5
- Reviews
- 1,921
- Age
- 6y ago
Newest
by launch date
Squishmallows Original 10-Inch Pikachu Pokémon Plush - Ultrasoft Official Jazwares Plush
- Price
- £13.60
- Rating
- 4.8/5
- Reviews
- 26
- Age
- 9mo ago

Pokémon 8-Inch Pikachu Plush - Adorable Ultra-Soft Plush Toy Perfect for Playing & Displaying - Gotta Catch Em All
- Price
- £10.28
- Rating
- 4.8/5
- Reviews
- 584
- Age
- 11mo ago

Pokémon Select Corduroy Pikachu Plush - 8-Inch - Unique Fabric - Authentic Details
- Price
- £13.60
- Rating
- 4.8/5
- Reviews
- 454
- Age
- 11mo ago

Pokemon Boys Jacket Pikachu Varsity Jacket Pikachu Boys Bomber Jackets Black 10-11 Years
- Price
- £20.07
- Rating
- 4.6/5
- Reviews
- 139
- Age
- 11mo ago

Pokemon Plush Pikachu - 20 cm High - Yellow/Red - Official Pokémon Plush Toy for Children 2+ Years
- Price
- £16.26
- Rating
- 4.8/5
- Reviews
- 75
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
136
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
54%
Top 20: 91%
Open market
0%
- Pokémon84%
- Squishmallows6%
- Jazwares5%
- CYP BRAND2%
- Funko2%
- HOX1%
Demand
Pikachu Plush search demand
Weekly searches over the year. Pick a range.
Search terms
Top Pikachu Plush search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pikachu plush64K/yr
- pikachu teddy11K/yr
- picachu soft toy6K/yr
- pikachu squishmallow7K/yr
Reviews and returns
What reviews say buyers love and hate about Pikachu Plush
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
small
Little over priced as it's not really big
the product is confusing
not sturdy
it's not leak proof at all
Pricing is a little expensive
Bit pricey
Little over priced as it's not really big
Love
Excellent quality
functionality is very high quality
Good quality, very cute toy
Good value for the money
Good value
Great value
Bright and cheerful soft toy
is surprisingly soft
nice soft materials
Ideal size
fits as expected
True to size
Good collectable
Great little collection item
has the whole collection
Return
0.7% Return rate 65% Fixable by listing
small
Little over priced as it's not really big
the product is confusing
Pricing is a little expensive
Bit pricey
Little over priced as it's not really big
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pikachu Plush questions
Answered from the same tracked data.









