Skip to content

Pikachu Plush

Fail

The top 5 brands take 99% of clicks, so Pikachu Plush is a Fail.

Flapen Score
38
38 / 100
Ranks 2,040 of 2,461 Fashion niches · −10 vs the category median of 48
Market size
£61K/yr88K searches / yr
90-day growth
-16.4%search demand this quarter
Competition
54%top-5 click share · 6 brands · 136 sellers

Flapen Score

Pikachu Plush against its category

The dotted line is the Fashion average. Past it, Pikachu Plush is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pikachu Plush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pikachu Plush 88K times last year and spent an estimated £61K. The top 5 brands take 99% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-16.4%
Conversion, latest week
4.4%
Market size, estimated
£61Ka year
Top search term
pikachu plush64K searches a year

02 · Price

A sale here is worth £15.71.

Listings sell for £15.71 on average, from £4.64 to £28.88. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £15.71 that is £2K to £4K a year per listing.

Average price
£15.71inside the $15 to $100 sweet spot
Price range
£4.64–£28.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #970 within Boys. It carries 2,078 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
1.2%
Average rank
#970in Boys
Average rating
4.72 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,078per listing
Listings tracked
28

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
57 months

Products

Top Pikachu Plush products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

136

Est. top-5 brand share

99%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 91%

Open market

0%

  • Pokémon84%
  • Squishmallows6%
  • Jazwares5%
  • CYP BRAND2%
  • Funko2%
  • HOX1%

Demand

Pikachu Plush search demand

Weekly searches over the year. Pick a range.

2K1KSpike '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Pikachu Plush search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pikachu plush64K/yr
  • pikachu teddy11K/yr
  • picachu soft toy6K/yr
  • pikachu squishmallow7K/yr

Reviews and returns

What reviews say buyers love and hate about Pikachu Plush

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Size-Overall”
0.7%of orders come back
“small”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Pikachu Plush questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data