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Pikachu Costume

soft demand (-82.8% this quarter) — Pikachu Costume doesn't clear our bar today.

Flapen Score

32
Skip it
Market size 1Growth 0Conversion 2Competition 82Returns 58Price range 58Avg price 82Brand share 0Review moat 66Quality gap 30
This niche Category average

Is Pikachu Costume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pikachu Costume is a £4K/yr Amazon United Kingdom market (135K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Oct–Nov. Verdict: Skip it — 32/100.

Pikachu Costume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -82.8% over the last 90 days and 0.1% of searches end in a purchase.

£4K

revenue / yr

Units sold / yr1K
Search volume / yr-82.8%135K
Conversion rate0.1%
Avg price£17.90

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 32
Top-5 product click share33%
Open market0%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 50 products

Sponsored placement68%
New entrants (1y)3· 0 succeeded
Avg rating4.6★
Avg reviews857

Top Pikachu Costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

£0£109£217£326£4341101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

32

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

33%

Top 20: 73%

Open market

0%

  • Pokémon90%
  • Disguise9%
  • jokeshop1%
  • Open — no brand owns it (0%)

Pikachu Costume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume135KCVR0.1%Products50Brands3Top 5 Brands100%OOS Rate11.7%Rating4.6★Reviews857Avg BSR#444
25K15KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 11.9×

Top Pikachu Costume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pokemon costume34K/yr
  • pikachu costume37K/yr
  • pokemon costumes9K/yr
  • pokemon costume kids29K/yr
  • pokemon dress up6K/yr
  • pikachu costume kids14K/yr
  • pokemon costumes for kids5K/yr

What reviews say buyers love and hate about Pikachu Costume

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Quality-Overall27%

Good quality

Size-Overall23%

Fits perfect

Soft Feel11%

Lovely and soft

Gifting Purpose10%

Excellent gift

Value For Money7%

Good value for the money as was not expensive

What buyers complain about

67% of reviews
Quality-Overall33%

Just looked really cheap

Inflation/Deflation17%

Underfilled and floppy

Size-Overall17%

The tail is quite small

Pikachu Costume return rate & reasons

Why buyers send it back, as a share of all return requests.

2.7%

Return rate

81%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
78%
2Quality-Overall
6%
3Material Quality
5%
4Functionality-Overall
2%
5Stitch/Finish/Polish
1%

Common Pikachu Costume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pikachu Costume 32/100 on Amazon United Kingdom — Skip it. The niche generates £4K/yr across 50 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -82.8% over the last 90 days.
Search demand for Pikachu Costume on Amazon United Kingdom peaks in Mar–Oct–Nov, where the busiest month runs 11.9× the quietest.