Skip to content

Pikachu Costume

Fail

Demand is soft, at -82.8% this quarter, so Pikachu Costume is a Fail.

Flapen Score
32
32 / 100
Ranks 2,287 of 2,461 Fashion niches · −16 vs the category median of 48
Market size
£4K/yr135K searches / yr
90-day growth
-82.8%search demand this quarter
Competition
33%top-5 click share · 3 brands · 32 sellers

Flapen Score

Pikachu Costume against its category

The dotted line is the Fashion average. Past it, Pikachu Costume is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pikachu Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pikachu Costume 135K times last year and spent an estimated £4K. All 3 brands take every click. Demand peaks in Mar–Oct–Nov. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -82.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
-82.8%
Conversion, latest week
0.1%
Market size, estimated
£4Ka year
Peak month
October11.9× the quietest month
Top search term
pokemon costume34K searches a year

02 · Price

A sale here is worth £17.90.

Listings sell for £17.90 on average, from £4.94 to £28.72. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £17.90 that is £0 to £2K a year per listing.

Average price
£17.90inside the $15 to $100 sweet spot
Price range
£4.94–£28.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #444 within Boys. It carries 857 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
86%
Out of stock, average day
11.7%
Average rank
#444in Boys
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
857per listing
Listings tracked
50

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Pikachu Costume products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.

£0£109£217£326£4341101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

32

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

33%

Top 20: 73%

Open market

0%

  • Pokémon90%
  • Disguise9%
  • jokeshop1%
  • Open — no brand owns it (0%)

Demand

Pikachu Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 11.9×

Search terms

Top Pikachu Costume search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pokemon costume34K/yr
  • pikachu costume37K/yr
  • pokemon costumes9K/yr
  • pokemon costume kids29K/yr
  • pokemon dress up6K/yr
  • pikachu costume kids14K/yr
  • pokemon costumes for kids5K/yr

Reviews and returns

What reviews say buyers love and hate about Pikachu Costume

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Quality-Overall”
2.7%of orders come back
“Just looked really cheap”
A buyer, on “Quality-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Pikachu Costume questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data