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Pikachu Costume

Fail

Demand is soft, at -82.8% this quarter, so Pikachu Costume is a Fail.

Flapen Score
32
32 / 100
Ranks 2,287 of 2,461 Fashion niches · −16 vs the category median of 48
Market size
£4K/yr135K searches / yr
90-day growth
-82.8%search demand this quarter
Competition
33%top-5 click share · 3 brands · 32 sellers

Flapen Score

Pikachu Costume against its category

The dotted line is the Fashion average. Past it, Pikachu Costume is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pikachu Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pikachu Costume 135K times last year and spent an estimated £4K. All 3 brands take every click. Demand peaks in Mar–Oct–Nov. Flapen scores it 32 out of 100, a Fail.

01 · Demand

0.1% of searches ended in a purchase last week.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -82.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
-82.8%
Conversion, latest week
0.1%
Market size, estimated
£4Ka year
Peak month
October11.9× the quietest month
Top search term
pokemon costume34K searches a year

02 · Price

A sale here is worth £17.90.

Listings sell for £17.90 on average, from £4.94 to £28.72. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £17.90 that is £0 to £2K a year per listing.

Average price
£17.90inside the $15 to $100 sweet spot
Price range
£4.94–£28.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #444 within Boys. It carries 857 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
86%
Out of stock, average day
11.7%
Average rank
#444in Boys
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
857per listing
Listings tracked
50

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Pikachu Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£109£217£326£4341101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

32

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

33%

Top 20: 73%

Open market

0%

  • Pokémon90%
  • Disguise9%
  • jokeshop1%
  • Open — no brand owns it (0%)

Demand

Pikachu Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 11.9×

Search terms

Top Pikachu Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pokemon costume34K/yr
  • pikachu costume37K/yr
  • pokemon costumes9K/yr
  • pokemon costume kids29K/yr
  • pokemon dress up6K/yr
  • pikachu costume kids14K/yr
  • pokemon costumes for kids5K/yr

Reviews and returns

What reviews say buyers love and hate about Pikachu Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall33%+0.06

Just looked really cheap

Cheap quality

Cheat quality

Inflation/Deflation17%−0.07

Underfilled and floppy

Size-Overall17%+0.77

The tail is quite small

Love

Quality-Overall27%+0.06

Good quality

My son was thrilled with this, great quality & fit him well although he is quite small

Great quality, daughter loves the style

Size-Overall23%+0.77

Fits perfect

Fits my 6 year old son really well

Size as expected

Soft Feel11%

Lovely and soft

The material is very soft

Lovely soft onsie that is reasonably made and colourful

Gifting Purpose10%+1.37

Excellent gift

Perfect gift

Value For Money7%−0.08

Good value for the money as was not expensive

Great for the price too

in all it's good for the cost

Return

2.7% Return rate 81% Fixable by listing

Size-Overall78%▄▇▇▇▇█

The tail is quite small

Quality-Overall6%▁▁▆█▇▁

Just looked really cheap

Cheap quality

Cheat quality

Material Quality5%▁█▆▆▃▁
Functionality-Overall2%▁▁█▁▁▁
Stitch/Finish/Polish1%▁▁█▁▁▁

FAQ

Common Pikachu Costume questions

Answered from the same tracked data.