pikachu costume
Skip itSoft demand (-82.8% this quarter) — this niche doesn't clear our bar today.
Competition
Great33%top-5 click share — an open shelf
Avg price
Great£17.90avg listing price — sweet spot $15–$100
Review moat
Good856.88avg incumbent reviews — the moat a new listing must climb
Returns
Good2.7%return rate — above 5% kills the launch gate
Price range
Good£4.94–£28.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£4K£4K/yr · 135K searches
Growth
Bad-82.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, pikachu costume is a £4K/yr Amazon United Kingdom market (135K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Oct–Nov. Verdict: Skip it — 32/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
pikachu costume market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- £18K–£22K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #444
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 68%
- Out of stock
- 11.7%
- Avg brand age
- 41 months
- Avg seller age
- 190 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
3 falling
Sellers
32
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
33%
Top 20: 73%
Open market
0%
- Pokémon90%
- Disguise9%
- jokeshop1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 71 weeks — -82.8% search growth over the last 90 days.Peak months: Mar, Oct, Nov · busiest ÷ quietest = 11.9×
Top pikachu costume search terms
- pokemon costume34K/yr
- pikachu costume37K/yr
- pokemon costumes9K/yr
- pokemon costume kids29K/yr
- pokemon dress up6K/yr
- pikachu costume kids14K/yr
- pokemon costumes for kids5K/yr
Top pikachu costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pokemon Onesie Boys Girls | Kids Pyjamas Pikachu Yellow 3D Ears All In One Outfit | Gamer Merchandise 13-14 Years
Pokémon£17.564.7★1,542 rev
Pokémon Pikachu Onesie for Boys Yellow Size 5-6 Years
Pokémon£22.264.7★1,921 rev
Pokemon Mens Onesie Pikachu Yellow XX-Large
Pokémon£28.724.6★380 rev
Pokemon Charmander Kids Onesie | Childrens Charmander Character Graphic Print Hooded Sleepsuit in Orange | Childrens Pocket Monster Pajama Nightwear for Boys & Girls | TV Series Game Merchandise Gift
Pokémon£18.924.8★24 rev
Pokemon Boys or Girls Hooded Onesie Charmander Age 5-6 Years
Pokémon£17.254.6★1,204 rev
Newest
by launch date
Pokemon Football Shirt Oversized Kids Football Kits for Boys Pikachu Jersey Top Boys Clothes White 5-6 Years
Pokémon£14.0611 rev
Pokémon Pikachu Jumpsuit Fancy Dress for Kids Officially Licensed by Disguise Soft Fabric Includes Hood with Dimensional Ears and Pikachu Tail Perfect for Halloween or Carnival
Pokémon£15.2362 rev
Pokémon Pikachu Jumpsuit for Kids Officially Licensed by Disguise Pikachu Dress Up for Kids Features Dimensional Hood with Adorable Character Details Super Soft Material For 14-16 Years
Pokémon£8.5662 rev
Disguise Pokémon Charizard Jumpsuit Fancy Dress for Kids Officially Licensed Includes Detachable Wings and Dimensional Hood Soft Fabric For 5-6 Years
Disguise£18.7145 rev
Pokémon Pikachu Jumpsuit for Kids Officially Licensed by Disguise Pikachu Dress Up for Kids Features Dimensional Hood with Adorable Character Details For 10-12 Years
Pokémon£16.6562 rev
Trending
90-day click momentumPokemon Football Shirt Oversized Kids Football Kits for Boys Pikachu Jersey Top Boys Clothes White 5-6 Years
Pokémon£14.064.9★
Pokemon Mens Onesie Pikachu Yellow XX-Large
Pokémon£28.724.6★
Pokemon Onesie Boys Girls | Kids Pyjamas Pikachu Yellow 3D Ears All In One Outfit | Gamer Merchandise 13-14 Years
Pokémon£17.564.7★
Pokemon Charmander Kids Onesie | Childrens Charmander Character Graphic Print Hooded Sleepsuit in Orange | Childrens Pocket Monster Pajama Nightwear for Boys & Girls | TV Series Game Merchandise Gift
Pokémon£18.924.8★
Pokemon Boys or Girls Hooded Onesie Charmander Age 5-6 Years
Pokémon£17.254.6★
What buyers say about pikachu costume
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Fits perfect”
“Lovely and soft”
“Excellent gift”
“Good value for the money as was not expensive”
“Comfy”
“Favourite colour and loved by the child”
“The material holds its shape well”
“still plenty of growing room”
“does the job”
What buyers complain about
“Just looked really cheap”
“Underfilled and floppy”
“The tail is quite small”
Top return reasons
Common questions
- Is pikachu costume profitable to sell on Amazon United Kingdom?
- The niche generates £4K/yr across 50 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -82.8%. Flapen's verdict: Skip it (32/100).
- How competitive is the pikachu costume niche?
- 3 brands and 32 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in pikachu costume?
- Top complaints mined from reviews: Quality-Overall, Inflation/Deflation, Size-Overall. The return rate is 2.7%.
- When does demand for pikachu costume peak?
- Demand peaks in Mar–Oct–Nov; the busiest month runs 11.9× the quietest.
- What does it cost to enter the pikachu costume niche?
- Listings span £4.94–£28.72; the average listing price is £17.90 (sweet spot $15–$100). The average incumbent carries 857 reviews — the moat a new listing must climb.