Pikachu
FailThe top 5 brands take 94% of clicks, so Pikachu is a Fail.
- Flapen Score
- 44 / 100Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 4844
- Market size
- £125K/yr293K searches / yr
- 90-day growth
- -13.4%search demand this quarter
- Competition
- 35%top-5 click share · 9 brands · 157 sellers
Flapen Score
Pikachu against its category
The dotted line is the Fashion average. Past it, Pikachu is stronger. Inside it, weaker.
Market
The Pikachu market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pikachu 293K times last year and spent an estimated £125K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 3.2% of those searches ended in a purchase.
Shoppers searched for this 293K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.
- Searches, last 12 months
- 293K
- Growth, 90 days vs prior 90
- -13.4%
- Conversion, latest week
- 3.2%
- Market size, estimated
- £125Ka year
- Peak month
- December5.8× the quietest month
- Top search term
- pikachu152K searches a year
02 · Price
A sale here is worth £13.41.
Listings sell for £13.41 on average, from £2.76 to £28.72. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £13.41 that is £1K to £3K a year per listing.
- Average price
- £13.41under the $15 to $100 sweet spot
- Price range
- £2.76–£28.72
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #588 within Boys. It carries 1,488 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 95%
- Out of stock, average day
- 1.6%
- Average rank
- #588in Boys
- Average rating
- 4.71 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,488per listing
- Listings tracked
- 43
04 · Newcomers
2 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Pikachu products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Pokemon Pyjamas | Pikachu Short PJs | Pikachu Pyjamas For Kids Blue Age 7 to 8 Years
- Price
- £9.58
- Rating
- 4.8/5
- Reviews
- 2,823
- Age
- 7y ago

Pokémon 8-Inch Pikachu Plush - Adorable Ultra-Soft Plush Toy Perfect for Playing & Displaying - Gotta Catch Em All
- Price
- £10.28
- Rating
- 4.8/5
- Reviews
- 584
- Age
- 11mo ago

Pokémon Pikachu Plush - 12-Inch Soft Plush with Authentic Details
- Price
- £16.80
- Rating
- 4.8/5
- Reviews
- 306
- Age
- 1y ago

Funko Pop! Games: Pokemon - Pikachu - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Video Games Fans - Model Figure for Collectors and Display
- Price
- £8.40
- Rating
- 4.8/5
- Reviews
- 7,680
- Age
- 5y ago

Pokémon Pikachu Plush - 8-Inch Plush
- Price
- £9.48
- Rating
- 4.7/5
- Reviews
- 1,777
- Age
- 3y ago
Trending
estimated 90-day click momentum
Boys Rash Vest Swim Set Kids Two Pieces Swimsuit Long Sleeve Swimming Costume Top Shorts Trunks Age 11-12 Years
- Price
- £24.35
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 2y ago

Pokemon Football Shirt Oversized Kids Football Kits for Boys Pikachu Jersey Top Boys Clothes White 5-6 Years
- Price
- £14.06
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 3mo ago

Pokemon Football Shirt Oversized Kids Football Kits for Boys Pikachu Jersey Top Boys Clothes White 7-8 Years
- Price
- £13.97
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 3mo ago

Pokemon Mens Onesie Pikachu Yellow XX-Large
- Price
- £28.72
- Rating
- 4.6/5
- Reviews
- 380
- Age
- 4y ago

Pokemon Mens Onesie Pikachu Yellow Large
- Price
- £27.96
- Rating
- 4.6/5
- Reviews
- 380
- Age
- 4y ago
Newest
by launch date
Pokemon Football Shirt Oversized Kids Football Kits for Boys Pikachu Jersey Top Boys Clothes White 5-6 Years
- Price
- £14.06
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 3mo ago

Pokemon Football Shirt Oversized Kids Football Kits for Boys Pikachu Jersey Top Boys Clothes White 7-8 Years
- Price
- £13.97
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 3mo ago

Pokemon Pikachu Plush A5 Notebook Cute Fluffy Yellow Cover Spiral Journal Notepad Hard Cover 80 Pages Official Pokémon Writing Pad for School & Collectors (15 x 21 cm)
- Price
- £5.80
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 7mo ago

Squishmallows Original 10-Inch Pikachu Pokémon Plush - Ultrasoft Official Jazwares Plush
- Price
- £13.60
- Rating
- 4.8/5
- Reviews
- 26
- Age
- 9mo ago

Pokémon 8-Inch Pikachu Plush - Adorable Ultra-Soft Plush Toy Perfect for Playing & Displaying - Gotta Catch Em All
- Price
- £10.28
- Rating
- 4.8/5
- Reviews
- 584
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.
Brands
9 flat
Sellers
157
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
35%
Top 20: 74%
Open market
4%
- Pokémon79%
- HOX7%
- Funko5%
- Squishmallows2%
- Jazwares2%
- Zavvi2%
- Open — no brand owns it (3 brands, 4%)
Demand
Pikachu search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.8×
Search terms
Top Pikachu search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pikachu152K/yr
- pikachu plush64K/yr
- pikachu toy27K/yr
- pokemon pikachu12K/yr
- pikachu teddy11K/yr
- pikachu toys7K/yr
- pikachu pokemon10K/yr
- picachu soft toy6K/yr
- picachu5K/yr
Reviews and returns
What reviews say buyers love and hate about Pikachu
We read the reviews and the return reasons for every product selling here.
“small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pikachu questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









