Pikachu
brand-locked demand (top 5 brands take 94% of clicks) — Pikachu doesn't clear our bar today.
Flapen Score
Is Pikachu profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Pikachu is a £125K/yr Amazon United Kingdom market (293K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Pikachu: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -13.4% over the last 90 days and 3.2% of searches end in a purchase.
£125K
revenue / yr
Who owns the niche?
The top 5 brands hold 94% of demand, so 6% of the market is open.
6%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 43 products
Top Pikachu products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Pokemon Pyjamas | Pikachu Short PJs | Pikachu Pyjamas For Kids Blue Age 7 to 8 Years
- Price
- £9.58
- Rating
- 4.8/5
- Reviews
- 2,823
- Age
- 7y ago
Pokémon 8-Inch Pikachu Plush - Adorable Ultra-Soft Plush Toy Perfect for Playing & Displaying - Gotta Catch Em All
- Price
- £10.28
- Rating
- 4.8/5
- Reviews
- 584
- Age
- 11mo ago
Pokémon Pikachu Plush - 12-Inch Soft Plush with Authentic Details
- Price
- £16.80
- Rating
- 4.8/5
- Reviews
- 306
- Age
- 1y ago
Funko Pop! Games: Pokemon - Pikachu - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Video Games Fans - Model Figure for Collectors and Display
- Price
- £8.40
- Rating
- 4.8/5
- Reviews
- 7,680
- Age
- 5y ago
Pokémon Pikachu Plush - 8-Inch Plush
- Price
- £9.48
- Rating
- 4.7/5
- Reviews
- 1,777
- Age
- 3y ago
Trending
90-day click momentum
Boys Rash Vest Swim Set Kids Two Pieces Swimsuit Long Sleeve Swimming Costume Top Shorts Trunks Age 11-12 Years
- Price
- £24.35
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 2y ago
Pokemon Football Shirt Oversized Kids Football Kits for Boys Pikachu Jersey Top Boys Clothes White 5-6 Years
- Price
- £14.06
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 3mo ago
Pokemon Football Shirt Oversized Kids Football Kits for Boys Pikachu Jersey Top Boys Clothes White 7-8 Years
- Price
- £13.97
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 3mo ago
Pokemon Mens Onesie Pikachu Yellow XX-Large
- Price
- £28.72
- Rating
- 4.6/5
- Reviews
- 380
- Age
- 4y ago
Pokemon Mens Onesie Pikachu Yellow Large
- Price
- £27.96
- Rating
- 4.6/5
- Reviews
- 380
- Age
- 4y ago
Newest
by launch datePokemon Football Shirt Oversized Kids Football Kits for Boys Pikachu Jersey Top Boys Clothes White 5-6 Years
- Price
- £14.06
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 3mo ago
Pokemon Football Shirt Oversized Kids Football Kits for Boys Pikachu Jersey Top Boys Clothes White 7-8 Years
- Price
- £13.97
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 3mo ago
Pokemon Pikachu Plush A5 Notebook Cute Fluffy Yellow Cover Spiral Journal Notepad Hard Cover 80 Pages Official Pokémon Writing Pad for School & Collectors (15 x 21 cm)
- Price
- £5.80
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 7mo ago
Squishmallows Original 10-Inch Pikachu Pokémon Plush - Ultrasoft Official Jazwares Plush
- Price
- £13.60
- Rating
- 4.8/5
- Reviews
- 26
- Age
- 9mo ago
Pokémon 8-Inch Pikachu Plush - Adorable Ultra-Soft Plush Toy Perfect for Playing & Displaying - Gotta Catch Em All
- Price
- £10.28
- Rating
- 4.8/5
- Reviews
- 584
- Age
- 11mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
Brands
9 flat
Sellers
157
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
35%
Top 20: 74%
Open market
4%
- Pokémon79%
- HOX7%
- Funko5%
- Squishmallows2%
- Jazwares2%
- Zavvi2%
- Open — no brand owns it (3 brands, 4%)
Pikachu demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 5.8×
Top Pikachu search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- pikachu152K/yr
- pikachu plush64K/yr
- pikachu toy27K/yr
- pokemon pikachu12K/yr
- pikachu teddy11K/yr
- pikachu toys7K/yr
- pikachu pokemon10K/yr
- picachu soft toy6K/yr
- picachu5K/yr
What reviews say buyers love and hate about Pikachu
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“functionality is very high quality”
“Good value for the money”
“Easy to colour”
“Great toy”
“Gave as part of a gift the received loved it”
What buyers complain about
81% of reviews“small”
“A bit flimsy”
“Thin pages”
“Grey not white parlrr”
“the product is confusing”
Pikachu return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
50%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Pikachu questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
