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Pikachu

Fail

The top 5 brands take 94% of clicks, so Pikachu is a Fail.

Flapen Score
44
44 / 100
Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 48
Market size
£125K/yr293K searches / yr
90-day growth
-13.4%search demand this quarter
Competition
35%top-5 click share · 9 brands · 157 sellers

Flapen Score

Pikachu against its category

The dotted line is the Fashion average. Past it, Pikachu is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pikachu market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pikachu 293K times last year and spent an estimated £125K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 293K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.

Searches, last 12 months
293K
Growth, 90 days vs prior 90
-13.4%
Conversion, latest week
3.2%
Market size, estimated
£125Ka year
Peak month
December5.8× the quietest month
Top search term
pikachu152K searches a year

02 · Price

A sale here is worth £13.41.

Listings sell for £13.41 on average, from £2.76 to £28.72. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £13.41 that is £1K to £3K a year per listing.

Average price
£13.41under the $15 to $100 sweet spot
Price range
£2.76–£28.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #588 within Boys. It carries 1,488 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
95%
Out of stock, average day
1.6%
Average rank
#588in Boys
Average rating
4.71 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,488per listing
Listings tracked
43

04 · Newcomers

Amazon counts 2 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Pikachu products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£5K£10K£15K£20K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

157

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

35%

Top 20: 74%

Open market

4%

  • Pokémon79%
  • HOX7%
  • Funko5%
  • Squishmallows2%
  • Jazwares2%
  • Zavvi2%
  • Open — no brand owns it (3 brands, 4%)

Demand

Pikachu search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.8×

Search terms

Top Pikachu search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pikachu152K/yr
  • pikachu plush64K/yr
  • pikachu toy27K/yr
  • pokemon pikachu12K/yr
  • pikachu teddy11K/yr
  • pikachu toys7K/yr
  • pikachu pokemon10K/yr
  • picachu soft toy6K/yr
  • picachu5K/yr

Reviews and returns

What reviews say buyers love and hate about Pikachu

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall14%−0.01

small

Smaller than expected

tiny

Strength13%−0.02

A bit flimsy

Flimsy

not sturdy

Thickness12%−0.03

Thin pages

Don't use felt tips as it's so thin it just goes though onto the other pages

However the colouring book itself the pages are very thin

Color12%−0.02

Grey not white parlrr

Also dark in colour :/ it's not white like I expected its like a grey brown colour

Not ideal for a colouring book

Advertised Vs Actual Product11%−0.02

the product is confusing

Not as described

Love

Quality-Overall31%+1.56

functionality is very high quality

Good quality

Good quality, very cute toy

Value For Money11%+0.97

Good value for the money

Good value

Great value

Color8%−0.02

Easy to colour

works well for colouring activities

Lovely Bright colour with a very good fit

Fun/Entertainment Experience7%+0.45

Great toy

Keeps kids entertained

Fun

Gifting Purpose7%+0.54

Gave as part of a gift the received loved it

Perfect gift for any loved one, they was very happy, thank you

Perfect gift

Return

0.6% Return rate 50% Fixable by listing

Size-Overall36%▄▂▆▅▆█

small

Smaller than expected

tiny

Functionality-Overall12%▇▅▄▆█▃

Didnt turn on when I bought it

Gifting Purpose7%█▃▁▃▄▁
Advertised Vs Actual Product6%▁▃▂█▁▂

the product is confusing

Not as described

Defective Material/Parts6%▆▁▆█▄▁

FAQ

Common Pikachu questions

Answered from the same tracked data.