Is pikachu profitable to sell on Amazon United Kingdom?

The niche generates £125K/yr across 43 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -13.4%. Flapen's verdict: Skip it (44/100).

How competitive is the pikachu niche?

9 brands and 157 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in pikachu?

Top complaints mined from reviews: Size-Overall, Strength, Thickness. The return rate is 0.6%.

When does demand for pikachu peak?

Demand peaks in Nov–Dec; the busiest month runs 5.8× the quietest.

What does it cost to enter the pikachu niche?

Listings span £2.76–£28.72; the average listing price is £13.41 (sweet spot $15–$100). The average incumbent carries 1,488 reviews — the moat a new listing must climb.

pikachu

Skip it

Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Competition

Great35%

top-5 click share — an open shelf

Avg price

Good£13.41

avg listing price — sweet spot $15–$100

Price range

Good£2.76–£28.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,488.23

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Market size

Okay£125K

£125K/yr · 293K searches

Growth

Bad-13.4%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad94%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, pikachu is a £125K/yr Amazon United Kingdom market (293K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

pikachu market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: £107K–£134K; units × avg price
Conversion rate: 3.2%
Avg BSR: #588
Page quality: 0%
Prime: 95%
Sponsored: 86%
Out of stock: 1.6%
Avg brand age: 43 months
Avg seller age: 170 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

9 flat

Sellers

157

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

35%

Top 20: 74%

Open market

Pokémon79%
HOX7%
Funko5%
Squishmallows2%
Jazwares2%
Zavvi2%
Open — no brand owns it (3 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 5.8×

Open Trend

Top pikachu search terms

pikachu152K/yr -9.7%1.8% conv.
pikachu plush64K/yr -15.6%4.7% conv.
pikachu toy27K/yr -1.9%2.8% conv.
pokemon pikachu12K/yr -20.6%1.6% conv.
pikachu teddy11K/yr -23.1%5.7% conv.
pikachu toys7K/yr -20.6%1.2% conv.
pikachu pokemon10K/yr -51.7%0.0% conv.
picachu soft toy6K/yr -17.8%5.7% conv.
picachu5K/yr -11.8%2.5% conv.

All search terms

Top pikachu products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pokemon Pyjamas | Pikachu Short PJs | Pikachu Pyjamas For Kids Blue Age 7 to 8 Years

Pokémon£9.584.8★2,823 rev

Pokémon 8-Inch Pikachu Plush - Adorable Ultra-Soft Plush Toy Perfect for Playing & Displaying - Gotta Catch Em All

Pokémon£10.284.8★584 rev

Pokémon Pikachu Plush - 12-Inch Soft Plush with Authentic Details

Pokémon£16.804.8★306 rev

Funko Pop! Games: Pokemon - Pikachu - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Video Games Fans - Model Figure for Collectors and Display

Funko£8.404.8★7,680 rev

Pokémon Pikachu Plush - 8-Inch Plush

Pokémon£9.484.7★1,777 rev

Newest

by launch date

Pokemon Football Shirt Oversized Kids Football Kits for Boys Pikachu Jersey Top Boys Clothes White 5-6 Years

Pokémon£14.0611 rev

3mo ago

Pokemon Football Shirt Oversized Kids Football Kits for Boys Pikachu Jersey Top Boys Clothes White 7-8 Years

Pokémon£13.9711 rev

3mo ago

Pokemon Pikachu Plush A5 Notebook Cute Fluffy Yellow Cover Spiral Journal Notepad Hard Cover 80 Pages Official Pokémon Writing Pad for School & Collectors (15 x 21 cm)

HOX£5.807 rev

7mo ago

Squishmallows Original 10-Inch Pikachu Pokémon Plush - Ultrasoft Official Jazwares Plush

Squishmallows£13.6026 rev

9mo ago

Pokémon 8-Inch Pikachu Plush - Adorable Ultra-Soft Plush Toy Perfect for Playing & Displaying - Gotta Catch Em All

Pokémon£10.28584 rev

11mo ago

What buyers say about pikachu

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall31%

“functionality is very high quality”

Value For Money11%

“Good value for the money”

Color8%

“Easy to colour”

Fun/Entertainment Experience7%

“Great toy”

Gifting Purpose7%

“Gave as part of a gift the received loved it”

Size-Overall6%

“Ideal size”

Soft Feel5%

“Bright and cheerful soft toy”

Advertised Vs Actual Product4%

“Exactly as advertised”

Collectibles4%

“Good collectable”

Durability2%

“It's DURABLE”

What buyers complain about

Size-Overall14%

“small”

Strength13%

“A bit flimsy”

Thickness12%

“Thin pages”

Color12%

“Grey not white parlrr”

Advertised Vs Actual Product11%

“the product is confusing”

Durability5%

“Broke after 7 days”

Leak-Proof5%

“it's not leak proof at all”

Value For Money3%

“Pricing is a little expensive”

Battery Life3%

“Rubbish, didnt even turn on when I bought it, mustve come with a dead battery,”

Functionality-Overall3%

“Didnt turn on when I bought it”

Top return reasons

Size-Overall36%

Functionality-Overall12%

Gifting Purpose7%

Advertised Vs Actual Product6%

Defective Material/Parts6%

Quality-Overall4%

Durability4%

Leak-Proof4%