Skip to content

Pigeon

Maybe

Returns run at only 0.6% of orders. But shoppers spend only $54K a year here, so Pigeon is a Maybe.

Flapen Score
55
55 / 100
Top 24% of 2,461 Fashion niches · +7 vs the category median of 48
Market size
£54K/yr161K searches / yr
90-day growth
+11.8%search demand this quarter
Competition
36%top-5 click share · 43 brands · 89 sellers

Flapen Score

Pigeon against its category

The dotted line is the Fashion average. Past it, Pigeon is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pigeon market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pigeon 161K times last year and spent an estimated £54K. The top 5 brands take 36% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
+11.8%
Conversion, latest week
3.9%
Market size, estimated
£54Ka year
Peak month
December5.5× the quietest month
Top search term
pigeon86K searches a year

02 · Price

A sale here is worth £8.60.

Listings sell for £8.60 on average, from £3.21 to £17.28. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £8.60 that is £860 to £2K a year per listing.

Average price
£8.60under the $15 to $100 sweet spot
Price range
£3.21–£17.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£860–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #2,141 within Luggage & Travel Gear. It carries 90 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
96%
Out of stock, average day
2.5%
Average rank
#2,141in Luggage & Travel Gear
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
90per listing
Listings tracked
47

04 · Newcomers

Amazon counts 2 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
2Amazon's first-year sales bar
Average brand age
30 months

Products

Top Pigeon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

43 rising

Sellers

89

Top-5 brand share

36%

Top 20: 77%

Top-5 click share

36%

Top 20: 75%

Open market

59%

  • Ravensburger11%
  • Cap Base7%
  • Old English Company7%
  • LimaLima6%
  • EOWVISN5%
  • Rajfoo5%

Demand

Pigeon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 5.5×

Search terms

Top Pigeon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pigeon86K/yr
  • pigeon gifts68K/yr
  • pigeons7K/yr

Reviews and returns

What reviews say buyers love and hate about Pigeon

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall35%−0.19

the sizing lets it down a bit

It's a very small bird

it is very small

Quality-Overall13%−0.02

Terrible quality, very flimsy and much smaller than advertised, absolutely not worth the price

Not the best

Poor Quality

Durability8%−0.06

Broken within 3 weeks

Dont last long

overall it lacks the durability

Allergies5%−0.04

Rash on face

Certifications5%−0.04

there is no sign of safety certification

Love

Fun/Entertainment Experience37%+2.81

Fun game

Fun card

Fun for all

Quality-Overall18%−0.02

High quality product suitable for newborns

Good quality

Good quality card

Ease Of Use7%+0.40

Easy to play

Easy to follow

Easy to learn

Soft Feel5%

Size and description accurate- soft and cute

So soft and cute

Its so cuddly and touchable

Value For Money5%−0.01

good value for money

Good for price

well worth the price

Return

0.6% Return rate 56% Fixable by listing

Size-Overall31%▁▃▅█▁▇

the sizing lets it down a bit

It's a very small bird

it is very small

Quality-Overall20%█▇▁▄▅▄

Terrible quality, very flimsy and much smaller than advertised, absolutely not worth the price

Not the best

Poor Quality

Advertised Vs Actual Product16%▁▅▅▅█▅
Smell5%▁▁█▃▆▁
Functionality-Overall3%▅▁▁▁█▁

FAQ

Common Pigeon questions

Answered from the same tracked data.