Pigeon
Pigeon shows low returns (0.6%), but a small market ($54K/yr) keeps it on the watch list.
Flapen Score
Is Pigeon profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Pigeon is a £54K/yr Amazon United Kingdom market (161K searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Pigeon: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +11.8% over the last 90 days and 3.9% of searches end in a purchase.
£54K
revenue / yr
Who owns the niche?
The top 5 brands hold 36% of demand, so 64% of the market is open.
64%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 47 products
Top Pigeon products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Ravensburger Oh My Pigeons - Fun Game Night and Party Board Game for Families Adults and Kids Age 8 Years Up - 2 to 5 Players
- Price
- £12.05
- Rating
- 4.6/5
- Reviews
- 740
- Age
- 2y ago
Pigeon Baseball Cap Vintage Washed Unisex Dad Hat Adjustable Bottle Green
- Price
- £15.80
- Rating
- 4.7/5
- Reviews
- 19
- Age
- 2y ago
Fun Birthday Cards for Men Women Children Felt Pigeon With Balloon and Cake Charming Humorous BDay Gifts fo Family and Friends Colleague Brother Dad - Blank Inside with Envelope
- Price
- £3.28
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 1y ago
LimaLima Birthday Card For Men & Women Funny Rude Pigeon Design Perfect For Male Female Best Friends Work Colleagues & Family
- Price
- £3.21
- Rating
- 4.7/5
- Reviews
- 92
- Age
- 10mo ago
100 Pigeon Stickers Cartoon Cute Stickers Graffiti Stickers Animal Decoration Stickers Waterproof Stickers Can Decorate Luggage Guitars Notebooks
- Price
- £5.57
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 1y ago
Trending
90-day click momentum
DUNTNKS Pigeon Theme Blanket Gifts for Women Girls Kids Adults Soft Warm Pigeon Throw Blanket for Couch Sofa Bedroom Decorative 50X40INCH
- Price
- £15.96
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
QWEPU Pigeon Plush Toy Pigeon Plush Doll Cute Plushie Collectible Stuffed Animal For Teenager Simulation Gifts Ornaments Soft and Cute Peace Bird Bird Gifts - 20cm
- Price
- £10.84
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 1y ago
INNObeta Pigeon Gifts for Women Pigeon Lovers on Christmas Birthday Ballpoint Pen Set of 4
- Price
- £12.48
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Yiougupiom Pigeon Cuddly Pigeon Soft Toy 20cm Realistic Stuffed Animal Plush Cute Soft Lifelike Toy Simulation Home Decoration birthday Gift (gray)
- Price
- £11.73
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 6mo ago
YFHUVB Pigeon Plush Realistic Stuffed Bird Plushie Soft Pigeon Teddy Decorative Plush Figure for Home Decor Desk Display Unique Pigeon Gifts for Bird Lovers
- Price
- £8.94
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 4mo ago
Newest
by launch dateINNObeta Pigeon Gifts for Women Pigeon Lovers on Christmas Birthday Ballpoint Pen Set of 4
- Price
- £12.48
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
YFHUVB Pigeon Plush Realistic Stuffed Bird Plushie Soft Pigeon Teddy Decorative Plush Figure for Home Decor Desk Display Unique Pigeon Gifts for Bird Lovers
- Price
- £8.94
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 4mo ago
DUNTNKS Pigeon Theme Blanket Gifts for Women Girls Kids Adults Soft Warm Pigeon Throw Blanket for Couch Sofa Bedroom Decorative 50X40INCH
- Price
- £15.96
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Are You Pooping? Funny Pigeon Metal Aluminum Sign Wall Decor for Bathroom Powder Room Bedroom Bar Coffee Shop - 8x12 Inches Humorous Decor (26041)
- Price
- £8.33
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago
Yiougupiom Pigeon Cuddly Pigeon Soft Toy 20cm Realistic Stuffed Animal Plush Cute Soft Lifelike Toy Simulation Home Decoration birthday Gift (gray)
- Price
- £11.73
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 6mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
Brands
43 rising
Sellers
89
Top-5 brand share
36%
Top 20: 77%
Top-5 click share
36%
Top 20: 75%
Open market
59%
- Ravensburger11%
- Cap Base7%
- Old English Company7%
- LimaLima6%
- EOWVISN5%
- Rajfoo5%
Pigeon demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 5.5×
Top Pigeon search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- pigeon86K/yr
- pigeon gifts68K/yr
- pigeons7K/yr
What reviews say buyers love and hate about Pigeon
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“Fun game”
“High quality product suitable for newborns”
“Easy to play”
“Size and description accurate- soft and cute”
“good value for money”
What buyers complain about
78% of reviews“the sizing lets it down a bit”
“Terrible quality, very flimsy and much smaller than advertised, absolutely not worth the price”
“Broken within 3 weeks”
“Rash on face”
“there is no sign of safety certification”
Pigeon return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
56%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Pigeon questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
