Pigeon
MaybeReturns run at only 0.6% of orders. But shoppers spend only $54K a year here, so Pigeon is a Maybe.
- Flapen Score
- 55 / 100Top 24% of 2,461 Fashion niches · +7 vs the category median of 4855
- Market size
- £54K/yr161K searches / yr
- 90-day growth
- +11.8%search demand this quarter
- Competition
- 36%top-5 click share · 43 brands · 89 sellers
Flapen Score
Pigeon against its category
The dotted line is the Fashion average. Past it, Pigeon is stronger. Inside it, weaker.
Market
The Pigeon market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pigeon 161K times last year and spent an estimated £54K. The top 5 brands take 36% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
3.9% of searches ended in a purchase last week.
Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.
- Searches, last 12 months
- 161K
- Growth, 90 days vs prior 90
- +11.8%
- Conversion, latest week
- 3.9%
- Market size, estimated
- £54Ka year
- Peak month
- December5.5× the quietest month
- Top search term
- pigeon86K searches a year
02 · Price
A sale here is worth £8.60.
Listings sell for £8.60 on average, from £3.21 to £17.28. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £8.60 that is £860 to £2K a year per listing.
- Average price
- £8.60under the $15 to $100 sweet spot
- Price range
- £3.21–£17.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £860–£2K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #2,141 within Luggage & Travel Gear. It carries 90 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 96%
- Out of stock, average day
- 2.5%
- Average rank
- #2,141in Luggage & Travel Gear
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 90per listing
- Listings tracked
- 47
04 · Newcomers
Amazon counts 2 of last year's 19 launches as successful.
19 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 19
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Pigeon products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ravensburger Oh My Pigeons - Fun Game Night and Party Board Game for Families Adults and Kids Age 8 Years Up - 2 to 5 Players
- Price
- £12.05
- Rating
- 4.6/5
- Reviews
- 740
- Age
- 2y ago

Pigeon Baseball Cap Vintage Washed Unisex Dad Hat Adjustable Bottle Green
- Price
- £15.80
- Rating
- 4.7/5
- Reviews
- 19
- Age
- 2y ago

Fun Birthday Cards for Men Women Children Felt Pigeon With Balloon and Cake Charming Humorous BDay Gifts fo Family and Friends Colleague Brother Dad - Blank Inside with Envelope
- Price
- £3.28
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 1y ago

LimaLima Birthday Card For Men & Women Funny Rude Pigeon Design Perfect For Male Female Best Friends Work Colleagues & Family
- Price
- £3.21
- Rating
- 4.7/5
- Reviews
- 92
- Age
- 10mo ago

100 Pigeon Stickers Cartoon Cute Stickers Graffiti Stickers Animal Decoration Stickers Waterproof Stickers Can Decorate Luggage Guitars Notebooks
- Price
- £5.57
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 1y ago
Trending
90-day click momentum
DUNTNKS Pigeon Theme Blanket Gifts for Women Girls Kids Adults Soft Warm Pigeon Throw Blanket for Couch Sofa Bedroom Decorative 50X40INCH
- Price
- £15.96
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

QWEPU Pigeon Plush Toy Pigeon Plush Doll Cute Plushie Collectible Stuffed Animal For Teenager Simulation Gifts Ornaments Soft and Cute Peace Bird Bird Gifts - 20cm
- Price
- £10.84
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 1y ago

INNObeta Pigeon Gifts for Women Pigeon Lovers on Christmas Birthday Ballpoint Pen Set of 4
- Price
- £12.48
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Yiougupiom Pigeon Cuddly Pigeon Soft Toy 20cm Realistic Stuffed Animal Plush Cute Soft Lifelike Toy Simulation Home Decoration birthday Gift (gray)
- Price
- £11.73
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 6mo ago

YFHUVB Pigeon Plush Realistic Stuffed Bird Plushie Soft Pigeon Teddy Decorative Plush Figure for Home Decor Desk Display Unique Pigeon Gifts for Bird Lovers
- Price
- £8.94
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 4mo ago
Newest
by launch date
INNObeta Pigeon Gifts for Women Pigeon Lovers on Christmas Birthday Ballpoint Pen Set of 4
- Price
- £12.48
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

YFHUVB Pigeon Plush Realistic Stuffed Bird Plushie Soft Pigeon Teddy Decorative Plush Figure for Home Decor Desk Display Unique Pigeon Gifts for Bird Lovers
- Price
- £8.94
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 4mo ago

DUNTNKS Pigeon Theme Blanket Gifts for Women Girls Kids Adults Soft Warm Pigeon Throw Blanket for Couch Sofa Bedroom Decorative 50X40INCH
- Price
- £15.96
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Are You Pooping? Funny Pigeon Metal Aluminum Sign Wall Decor for Bathroom Powder Room Bedroom Bar Coffee Shop - 8x12 Inches Humorous Decor (26041)
- Price
- £8.33
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago

Yiougupiom Pigeon Cuddly Pigeon Soft Toy 20cm Realistic Stuffed Animal Plush Cute Soft Lifelike Toy Simulation Home Decoration birthday Gift (gray)
- Price
- £11.73
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
43 rising
Sellers
89
Top-5 brand share
36%
Top 20: 77%
Top-5 click share
36%
Top 20: 75%
Open market
59%
- Ravensburger11%
- Cap Base7%
- Old English Company7%
- LimaLima6%
- EOWVISN5%
- Rajfoo5%
Demand
Pigeon search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.5×
Search terms
Top Pigeon search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pigeon86K/yr
- pigeon gifts68K/yr
- pigeons7K/yr
Reviews and returns
What reviews say buyers love and hate about Pigeon
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the sizing lets it down a bit
It's a very small bird
it is very small
Terrible quality, very flimsy and much smaller than advertised, absolutely not worth the price
Not the best
Poor Quality
Broken within 3 weeks
Dont last long
overall it lacks the durability
Rash on face
there is no sign of safety certification
Love
Fun game
Fun card
Fun for all
High quality product suitable for newborns
Good quality
Good quality card
Easy to play
Easy to follow
Easy to learn
Size and description accurate- soft and cute
So soft and cute
Its so cuddly and touchable
good value for money
Good for price
well worth the price
Return
0.6% Return rate 56% Fixable by listing
the sizing lets it down a bit
It's a very small bird
it is very small
Terrible quality, very flimsy and much smaller than advertised, absolutely not worth the price
Not the best
Poor Quality
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pigeon questions
Answered from the same tracked data.









