pigeon
Worth a lookShows low returns (0.6%), but a small market ($54K/yr) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Incredible89.53avg incumbent reviews — the moat a new listing must climb
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+11.8%90-day search growth — must beat 0% to launch
Avg price
Bad£8.60avg listing price — sweet spot $15–$100
Price range
Bad£3.21–£17.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£54K£54K/yr · 161K searches
According to Flapen's Amazon United Kingdom niche tracking, pigeon is a £54K/yr Amazon United Kingdom market (161K searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
pigeon market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £43K–£52K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #2,141
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 81%
- Out of stock
- 2.5%
- Avg brand age
- 30 months
- Avg seller age
- 184 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
43 rising
Sellers
89
Top-5 brand share
36%
Top 20: 77%
Top-5 click share
36%
Top 20: 75%
Open market
59%
- Ravensburger11%
- Cap Base7%
- Old English Company7%
- LimaLima6%
- EOWVISN5%
- Rajfoo5%
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — +11.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.5×
Top pigeon search terms
- pigeon86K/yr
- pigeon gifts68K/yr
- pigeons7K/yr
Top pigeon products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ravensburger Oh My Pigeons - Fun Game Night and Party Board Game for Families Adults and Kids Age 8 Years Up - 2 to 5 Players
Ravensburger£12.054.6★740 rev
Pigeon Baseball Cap Vintage Washed Unisex Dad Hat Adjustable Bottle Green
Cap Base£15.804.7★19 rev
Fun Birthday Cards for Men Women Children Felt Pigeon With Balloon and Cake Charming Humorous BDay Gifts fo Family and Friends Colleague Brother Dad - Blank Inside with Envelope
Old English Company£3.284.9★12 rev
LimaLima Birthday Card For Men & Women Funny Rude Pigeon Design Perfect For Male Female Best Friends Work Colleagues & Family
LimaLima£3.214.7★92 rev
100 Pigeon Stickers Cartoon Cute Stickers Graffiti Stickers Animal Decoration Stickers Waterproof Stickers Can Decorate Luggage Guitars Notebooks
EOWVISN£5.574.1★12 rev
Newest
by launch date
INNObeta Pigeon Gifts for Women Pigeon Lovers on Christmas Birthday Ballpoint Pen Set of 4
INNObeta£12.480 rev
YFHUVB Pigeon Plush Realistic Stuffed Bird Plushie Soft Pigeon Teddy Decorative Plush Figure for Home Decor Desk Display Unique Pigeon Gifts for Bird Lovers
YFHUVB£8.943 rev
DUNTNKS Pigeon Theme Blanket Gifts for Women Girls Kids Adults Soft Warm Pigeon Throw Blanket for Couch Sofa Bedroom Decorative 50X40INCH
DUNTNKS£15.960 rev
Are You Pooping? Funny Pigeon Metal Aluminum Sign Wall Decor for Bathroom Powder Room Bedroom Bar Coffee Shop - 8x12 Inches Humorous Decor (26041)
Yiruhe£8.332 rev
Yiougupiom Pigeon Cuddly Pigeon Soft Toy 20cm Realistic Stuffed Animal Plush Cute Soft Lifelike Toy Simulation Home Decoration birthday Gift (gray)
Yiougupiom£11.7310 rev
Trending
90-day click momentumDUNTNKS Pigeon Theme Blanket Gifts for Women Girls Kids Adults Soft Warm Pigeon Throw Blanket for Couch Sofa Bedroom Decorative 50X40INCH
DUNTNKS£15.960.0★
QWEPU Pigeon Plush Toy Pigeon Plush Doll Cute Plushie Collectible Stuffed Animal For Teenager Simulation Gifts Ornaments Soft and Cute Peace Bird Bird Gifts - 20cm
QWEPU£10.844.4★
INNObeta Pigeon Gifts for Women Pigeon Lovers on Christmas Birthday Ballpoint Pen Set of 4
INNObeta£12.480.0★
Yiougupiom Pigeon Cuddly Pigeon Soft Toy 20cm Realistic Stuffed Animal Plush Cute Soft Lifelike Toy Simulation Home Decoration birthday Gift (gray)
Yiougupiom£11.734.8★
YFHUVB Pigeon Plush Realistic Stuffed Bird Plushie Soft Pigeon Teddy Decorative Plush Figure for Home Decor Desk Display Unique Pigeon Gifts for Bird Lovers
YFHUVB£8.944.6★
What buyers say about pigeon
What buyers praise and complain about, mined from review topics.What buyers love
“Fun game”
“High quality product suitable for newborns”
“Easy to play”
“Size and description accurate- soft and cute”
“good value for money”
“Size and description accurate- soft and cute”
“Gift”
“The design is beautiful”
“Lovely shape”
“Really pretty”
What buyers complain about
“the sizing lets it down a bit”
“Terrible quality, very flimsy and much smaller than advertised, absolutely not worth the price”
“Broken within 3 weeks”
“Rash on face”
“there is no sign of safety certification”
“on the expensive side”
“Item came with a torn stitch/not stitched properly”
“However rather boring after a few turns”
“My only problem is that every single photo frame I own seems to be about 1 too short. or far too large”
“It's thin”
Top return reasons
Common questions
- Is pigeon profitable to sell on Amazon United Kingdom?
- The niche generates £54K/yr across 47 tracked products. 2 of 19 products launched in the last 360 days are still selling. 90-day search growth is +11.8%. Flapen's verdict: Worth a look (55/100).
- How competitive is the pigeon niche?
- 43 brands and 89 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 36% of demand.
- What do buyers complain about in pigeon?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.6%.
- When does demand for pigeon peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.5× the quietest.
- What does it cost to enter the pigeon niche?
- Listings span £3.21–£17.28; the average listing price is £8.60 (sweet spot $15–$100). The average incumbent carries 90 reviews — the moat a new listing must climb.