Is pig costume profitable to sell on Amazon United Kingdom?

The niche generates £43K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -74.7%. Flapen's verdict: Skip it (43/100).

How competitive is the pig costume niche?

17 brands and 24 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in pig costume?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Gap/Hole. The return rate is 2.3%.

When does demand for pig costume peak?

Demand peaks in Mar–Oct–Nov; the busiest month runs 8.3× the quietest.

What does it cost to enter the pig costume niche?

Listings span £4.39–£27.52; the average listing price is £11.57 (sweet spot $15–$100). The average incumbent carries 113 reviews — the moat a new listing must climb.

pig costume

Skip it

Soft demand (-74.7% this quarter) — this niche doesn't clear our bar today.

Review moat

Great113.21

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Returns

Good2.3%

return rate — above 5% kills the launch gate

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Price range

Good£4.39–£27.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£11.57

avg listing price — sweet spot $15–$100

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Market size

Bad£43K

£43K/yr · 109K searches

Growth

Bad-74.7%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, pig costume is a £43K/yr Amazon United Kingdom market (109K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Mar–Oct–Nov. Verdict: Skip it — 43/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

pig costume market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: £46K–£58K; units × avg price
Conversion rate: 3.5%
Avg BSR: #1,037
Page quality: 0%
Prime: 84%
Sponsored: 84%
Out of stock: 22.4%
Avg brand age: 33 months
Avg seller age: 204 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

29%

PENGMAI31%
WAFUNNE11%
RagQbuK9%
Indimization9%
SKHAOVS6%
CEEGEWW5%

Demand & seasonality

Weekly Amazon search volume, last 72 weeks — -74.7% search growth over the last 90 days.

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 8.3×

Open Trend

Top pig costume search terms

pig costume31K/yr -65.6%3.4% conv.
pig ears costume14K/yr -77.8%5.9% conv.
pig costume adult13K/yr -74.4%2.7% conv.
pig costume kids14K/yr -80.8%2.1% conv.
miss piggy costume8K/yr -18.0%0.9% conv.
peppa pig costume adult5K/yr -49.6%0.1% conv.
pig outfit4K/yr -54.3%2.6% conv.
pig ears headband8K/yr -85.8%4.8% conv.
3 little pigs costume7K/yr -89.6%0.8% conv.
three little pigs costume6K/yr -91.2%1.9% conv.

All search terms

Top pig costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PENGMAI Pig Onesie Costumes Pajamas Women Men Animal Cosplay One Piece Halloween Xmas Homewear

PENGMAI£16.464.0★136 rev

RagQbuK GegXcn 4 Piece Pig Costume Set with Adjustable Ears Headband Pig Nose Pig Tail & Bow Tie Pink Fancy Dress Accessories for Halloween Carnival Themed Parties & Role Play

RagQbuK£7.160.0★0 rev

Indimization Pink Inflatable Pig Costume for Adults Hilarious Fancy Dress Party Outfit Unisex Blow Up Pig Onesie for Halloween Christmas Festivals Pranks(150-190cm)

Indimization£20.214.4★43 rev

WAFUNNE Kids Piggy Costume Cosplay Halloween Animal Onesie for Boys Girls Child Pink Pig M

WAFUNNE£22.944.1★55 rev

SKHAOVS 5-Piece Pig Costume Set - Pink Pig Ears Tail & Bow Tie Kids Halloween Fancy Dress

SKHAOVS£5.723.7★87 rev

Newest

by launch date

RagQbuK GegXcn 4 Piece Pig Costume Set with Adjustable Ears Headband Pig Nose Pig Tail & Bow Tie Pink Fancy Dress Accessories for Halloween Carnival Themed Parties & Role Play

RagQbuK£7.160 rev

3mo ago

Pig Costume Pig Costume adult 4 Piece PigCostume Set with Adjustable Pigs Ears Headband & Nose Cute Accessories PigCostume for Kid Adult Carnival Masquerade Birthday Party CostumeAccessories(Pink)

CEEGEWW£4.781 rev

4mo ago

Indimization Pink Inflatable Pig Costume for Adults Hilarious Fancy Dress Party Outfit Unisex Blow Up Pig Onesie for Halloween Christmas Festivals Pranks(150-190cm)

Indimization£20.2143 rev

10mo ago

YAUOIPI 5 Pcs Pig Costume Set Pink Pig Ears Headband Tail Nose and Bow Tie kids Tutu Skirt Plush Animal Fancy Dress Accessories for Theme Cosplay Halloween Carnival Masquerade (Pink)

YAUOIPI£6.924 rev

1y ago

AWAVM 5PCS Pink Pig Costume Set with Pink Tutu Skirt Headband Bow Tie Nose and Tail pig costume accessoriesanimal costume set for Halloween Party Halloween Celebrations

AWAVM£7.906 rev

1y ago

What buyers say about pig costume

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall30%

“Great quality”

Fun/Entertainment Experience20%

“Funny as”

Washability20%

“Washes well”

Value For Money20%

“Excellent-good value for money”

What buyers complain about

Size-Overall31%

“They are huge when inflated”

Quality-Overall25%

“Poor quality”

Gap/Hole13%

“Hole in product”

Durability13%

“The tail broke quickly unfortunately”

Advertised Vs Actual Product13%

“Not as described”

Top return reasons

Size-Overall57%

Quality-Overall12%

Inflation/Deflation6%

Advertised Vs Actual Product4%

Material Quality3%

Thin3%

Stretchability/Expandability/Elasticity2%

Functionality-Overall1%

Zipper Quality1%

Instructions/User Manual/Troubleshooting1%

Common questions

Is pig costume profitable to sell on Amazon United Kingdom?: The niche generates £43K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -74.7%. Flapen's verdict: Skip it (43/100).
How competitive is the pig costume niche?: 17 brands and 24 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in pig costume?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Gap/Hole. The return rate is 2.3%.
When does demand for pig costume peak?: Demand peaks in Mar–Oct–Nov; the busiest month runs 8.3× the quietest.
What does it cost to enter the pig costume niche?: Listings span £4.39–£27.52; the average listing price is £11.57 (sweet spot $15–$100). The average incumbent carries 113 reviews — the moat a new listing must climb.