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Pig Costume

Fail

Demand is soft, at -74.7% this quarter, so Pig Costume is a Fail.

Flapen Score
43
43 / 100
Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 48
Market size
£43K/yr109K searches / yr
90-day growth
-74.7%search demand this quarter
Competition
62%top-5 click share · 17 brands · 24 sellers

Flapen Score

Pig Costume against its category

The dotted line is the Fashion average. Past it, Pig Costume is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pig Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pig Costume 109K times last year and spent an estimated £43K. The top 5 brands take 67% of clicks. Demand peaks in Mar–Oct–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -74.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-74.7%
Conversion, latest week
3.5%
Market size, estimated
£43Ka year
Peak month
March8.3× the quietest month
Top search term
pig costume31K searches a year

02 · Price

A sale here is worth £11.57.

Listings sell for £11.57 on average, from £4.39 to £27.52. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £11.57 that is £0 to £1K a year per listing.

Average price
£11.57under the $15 to $100 sweet spot
Price range
£4.39–£27.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 22.4% of listings are out of stock. The average listing ranks #1,037 within Nightwear, Lingerie & Underwear. It carries 113 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
84%
Out of stock, average day
22.4%
Average rank
#1,037in Nightwear, Lingerie & Underwear
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
113per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Pig Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

17 falling

Sellers

24

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

29%

  • PENGMAI31%
  • WAFUNNE11%
  • RagQbuK9%
  • Indimization9%
  • SKHAOVS6%
  • CEEGEWW5%

Demand

Pig Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Prime Day '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 8.3×

Search terms

Top Pig Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pig costume31K/yr
  • pig ears costume14K/yr
  • pig costume adult13K/yr
  • pig costume kids14K/yr
  • miss piggy costume8K/yr
  • peppa pig costume adult5K/yr
  • pig outfit4K/yr
  • pig ears headband8K/yr
  • 3 little pigs costume7K/yr
  • three little pigs costume6K/yr

Reviews and returns

What reviews say buyers love and hate about Pig Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall31%−0.31

They are huge when inflated

Very small fit

they were far too small even though it is sold as fitting upto a small adult

Quality-Overall25%−0.06

Poor quality

quality wasnt great

Poor quality item

Gap/Hole13%−0.19

Hole in product

opened it to find the sleeve had a hole

Durability13%+0.12

The tail broke quickly unfortunately

Advertised Vs Actual Product13%−0.19

Not as described

Love

Quality-Overall30%−0.06

Great quality

Good product

Fun/Entertainment Experience20%+1.59

Funny as

Washability20%+1.59

Washes well

Value For Money20%+1.59

Excellent-good value for money

Great value and lots of fun

Return

2.3% Return rate 67% Fixable by listing

Size-Overall57%█▄▅▆▅▄

They are huge when inflated

Very small fit

they were far too small even though it is sold as fitting upto a small adult

Quality-Overall12%▁█▃▆▄▁

Poor quality

quality wasnt great

Poor quality item

Inflation/Deflation6%▁▁▂▁▃█
Advertised Vs Actual Product4%▁█▅▁▁▁

Not as described

Material Quality3%▁▁▁▁█▁

FAQ

Common Pig Costume questions

Answered from the same tracked data.