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Photochromic Sunglasses

Maybe

Products sell for $22.78 on average, inside the sweet spot. But shoppers spend only $42K a year here, so Photochromic Sunglasses is a Maybe.

Flapen Score
60
60 / 100
Top 12% of 2,461 Fashion niches · +12 vs the category median of 48
Market size
£42K/yr117K searches / yr
90-day growth
+60.0%search demand this quarter
Competition
23%top-5 click share · 29 brands · 51 sellers

Flapen Score

Photochromic Sunglasses against its category

The dotted line is the Fashion average. Past it, Photochromic Sunglasses is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Photochromic Sunglasses market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Photochromic Sunglasses 117K times last year and spent an estimated £42K. The top 5 brands take 61% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +60.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
+60.0%
Conversion, latest week
1.6%
Market size, estimated
£42Ka year
Top search term
photochromic sunglasses43K searches a year

02 · Price

A sale here is worth £22.78.

Listings sell for £22.78 on average, from £8.19 to £341.39. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £22.78 that is £0 to £2K a year per listing.

Average price
£22.78inside the $15 to $100 sweet spot
Price range
£8.19–£341.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #292 within Accessories. It carries 2,211 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
14.2%
Average rank
#292in Accessories
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,211per listing
Listings tracked
75

04 · Newcomers

Amazon counts 3 of last year's 41 launches as successful.

41 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
41
Successful launches
3Amazon's first-year sales bar
Average brand age
42 months

Products

Top Photochromic Sunglasses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

£0£841£2K£3K£3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

51

Top-5 brand share

61%

Top 20: 96%

Top-5 click share

23%

Top 20: 60%

Open market

33%

  • TJUTR21%
  • Myiaur18%
  • Odoland8%
  • LVIOE7%
  • ROCKBROS6%
  • SIPHEW6%

Search terms

Top Photochromic Sunglasses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • photochromic sunglasses43K/yr
  • photochromic cycling glasses25K/yr
  • photochromic glasses21K/yr
  • reactolite sunglasses9K/yr
  • photochromic sunglasses men8K/yr
  • transition sunglasses6K/yr
  • transition glasses5K/yr

Reviews and returns

What reviews say buyers love and hate about Photochromic Sunglasses

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall23%+0.05

Low quality

Quality was very cheap compared to prices

Look low quality

Advertised Vs Actual Product10%

Not as described

Wrong description

Not as advertised

Functionality-Overall8%−0.13

Issues are the camera only records 3 minutes and if something gets in the way of the silly light it won't work which is soo annoying

Didn't work

Therefore this will not work for that purpose

Durability8%−0.12

Bad durability

broke after a few uses

It cracked after 2 days from wearing it

Color6%−0.04

Would have liked a darker pair in which other colours are available

different colour

THESE GLASSES ARE VERY DARK

Love

Quality-Overall25%+0.05

Great quality glasses

Excellent quality sunglasses

Best quality

Value For Money19%+3.21

Good for the price

Money well spent

Good value for money

Comfort-Overall15%+0.81

VERY COMFORTABLE

Comfortable to wear

Very comfortable happy with the purchase

Size-Overall9%−0.02

The fit is comfortable

Good fit

easy to fit,same size as mentioned

Advertised Vs Actual Product8%

Just what I wanted

As described

Exactly as the picture shown

Return

1.7% Return rate 77% Fixable by listing

Size-Overall51%▆▆██▇▇

Returning - Very poor fit on my glasses

Fit was not correct not suitable

They are quite big on the face

Advertised Vs Actual Product7%▇▇█▅▆▆

Not as described

Wrong description

Not as advertised

Quality-Overall6%▄█▆▄▅▆

Low quality

Quality was very cheap compared to prices

Look low quality

Shape/Style6%▁▄▄█▅▅
Functionality-Overall6%█▅▃▄▃▅

Issues are the camera only records 3 minutes and if something gets in the way of the silly light it won't work which is soo annoying

Didn't work

Therefore this will not work for that purpose

FAQ

Common Photochromic Sunglasses questions

Answered from the same tracked data.