Photo Necklace
FailShoppers spend only $7K a year here, so Photo Necklace is a Fail.
- Flapen Score
- 46 / 100Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 4846
- Market size
- £7K/yr93K searches / yr
- 90-day growth
- -31.6%search demand this quarter
- Competition
- 46%top-5 click share · 23 brands · 29 sellers
Flapen Score
Photo Necklace against its category
The dotted line is the Fashion average. Past it, Photo Necklace is stronger. Inside it, weaker.
Market
The Photo Necklace market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Photo Necklace 93K times last year and spent an estimated £7K. The top 5 brands take 54% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
0.6% of searches ended in a purchase last week.
Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -31.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7K a year.
- Searches, last 12 months
- 93K
- Growth, 90 days vs prior 90
- -31.6%
- Conversion, latest week
- 0.6%
- Market size, estimated
- £7Ka year
- Peak month
- December7.6× the quietest month
- Top search term
- photo necklace31K searches a year
02 · Price
A sale here is worth £12.42.
Listings sell for £12.42 on average, from £4.30 to £27.52. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £12.42 that is £0 to £1K a year per listing.
- Average price
- £12.42under the $15 to $100 sweet spot
- Price range
- £4.30–£27.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #1,597 within Novelty Jewellery. It carries 446 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 81%
- Out of stock, average day
- 8.3%
- Average rank
- #1,597in Novelty Jewellery
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 446per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Photo Necklace products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
UNICRAFTALE 2 Sets Gold Rhinestone Photo Charms Stainless Steel Crystal Memory Locket Charms Flat Round DIY Photo Necklace Making Kit Photo Frame with Chain for Necklaces Jewelry Making 30.5mm
- Price
- £8.35
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

U7 Heart Locket Necklace Personalised Jewellery with Photo Inside Gold
- Price
- £11.85
- Rating
- 3.9/5
- Reviews
- 951
- Age
- 7y ago

925 Sterling Silver Dog Necklace - Hugging Pendant Pet Memorial Gift
- Price
- £15.52
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 7mo ago

Easycosy Gifts for Women Mum Photo Necklace Personalised Projection Necklace with Picture Inside - Custom Heart Pendant Silver 925-Birthday Memorial Personalised Gifts for Grandma
- Price
- £21.93
- Rating
- 4.4/5
- Reviews
- 690
- Age
- 8mo ago

PHOCKSIN Forever in My Heart Locket Necklace for Pictures Silver Heart Memorial Lockets for Girls Birthday Gifts for Loved Ones
- Price
- £8.40
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 2y ago
Trending
90-day click momentum
U7 Heart Locket Necklace Personalised Jewellery with Photo Inside Gold
- Price
- £11.85
- Rating
- 3.9/5
- Reviews
- 951
- Age
- 7y ago

Nazareth Store Hematite Stone Beads Rosary Necklace Our Father Prayer Projection Medal with St. Michael Centerpiece and Jesus Cross
- Price
- £11.08
- Rating
- 4.6/5
- Reviews
- 157
- Age
- 5y ago

U7 Gold Heart Pendant Locket Necklace for Women Fashion Jewellery
- Price
- £12.67
- Rating
- 3.9/5
- Reviews
- 951
- Age
- 7y ago

Elli Necklace Feather Crystal in 925 Sterling Silver
- Price
- £17.37
- Rating
- 4.6/5
- Reviews
- 3,437
- Age
- 10y ago

UNICRAFTALE 2 Sets Memory Locket Pendants with 45cm Necklace Stainless Steel Floating Locket Pendants Living Memory Charms Necklace 15mm Glass Photo Frame Locket Charms for Jewelry Making
- Price
- £7.51
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 1y ago
Newest
by launch date
Ticome Projection Necklace Built-In 100 Languages I Love You Personalized Metal Heart-Shaped Projection Necklace Womens Valentines Day Anniversary Birthday Jewelry Gift (Silver)
- Price
- £5.66
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

925 Sterling Silver Dog Necklace - Hugging Pendant Pet Memorial Gift
- Price
- £15.52
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 7mo ago

Easycosy Gifts for Women Mum Photo Necklace Personalised Projection Necklace with Picture Inside - Custom Heart Pendant Silver 925-Birthday Memorial Personalised Gifts for Grandma
- Price
- £21.93
- Rating
- 4.4/5
- Reviews
- 690
- Age
- 8mo ago

UNICRAFTALE 2 Sets Gold Rhinestone Photo Charms Stainless Steel Crystal Memory Locket Charms Flat Round DIY Photo Necklace Making Kit Photo Frame with Chain for Necklaces Jewelry Making 30.5mm
- Price
- £8.35
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Getagift Personalised Openable Photo Envelope Necklace Custom Photo Locket Pendant Silver and Gold Stainless Steel Chain Gifts for Women. (Silver)
- Price
- £8.76
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 falling
Sellers
29
Top-5 brand share
54%
Top 20: 97%
Top-5 click share
46%
Top 20: 88%
Open market
41%
- U720%
- UNICRAFTALE16%
- Generic7%
- Easycosy6%
- PHOCKSIN6%
- Getagift5%
Demand
Photo Necklace search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 7.6×
Search terms
Top Photo Necklace search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- photo necklace31K/yr
- picture necklace10K/yr
- photo necklace for women12K/yr
- projection necklace9K/yr
- personalised photo necklace7K/yr
- memorial necklace5K/yr
- photo projection necklace5K/yr
- picture necklace personalised4K/yr
- photo pendant4K/yr
- memory necklace4K/yr
Reviews and returns
What reviews say buyers love and hate about Photo Necklace
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Horrible quality feels like plastic
Disapointed in item poor quality
Wouldent bother better quality items
This does not turn out as advertised at all
Nice pretty necklace only thing the picture wasnt very clear as i thought it would be be still cute
Its massive
Smaller than expected
The little picture inside is so tiny
the chain was wonky at the clasp so it didnt match
I would say only reason not to get 5 star rating is quite long chain
too heavy looking for what I wanted
Love
Definitely worth the money
Good price
Also reasonable priced
Excellent quality
Well made
Quality and cost
A really nice gift to be given
Great gift
Perfect gift idea
Very cute pendant
Nice long chain great value
Beautiful pendant
Gorgeous design
It looks exactly like it does in the photos, absolutely stunning
The final product is very well designed
Return
0.4% Return rate 48% Fixable by listing
Its massive
Smaller than expected
The little picture inside is so tiny
Horrible quality feels like plastic
Disapointed in item poor quality
Wouldent bother better quality items
the chain was wonky at the clasp so it didnt match
I would say only reason not to get 5 star rating is quite long chain
This does not turn out as advertised at all
Nice pretty necklace only thing the picture wasnt very clear as i thought it would be be still cute
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Photo Necklace questions
Answered from the same tracked data.









