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Photo Necklace

Fail

Shoppers spend only $7K a year here, so Photo Necklace is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£7K/yr93K searches / yr
90-day growth
-31.6%search demand this quarter
Competition
46%top-5 click share · 23 brands · 29 sellers

Flapen Score

Photo Necklace against its category

The dotted line is the Fashion average. Past it, Photo Necklace is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Photo Necklace market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Photo Necklace 93K times last year and spent an estimated £7K. The top 5 brands take 54% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -31.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-31.6%
Conversion, latest week
0.6%
Market size, estimated
£7Ka year
Peak month
December7.6× the quietest month
Top search term
photo necklace31K searches a year

02 · Price

A sale here is worth £12.42.

Listings sell for £12.42 on average, from £4.30 to £27.52. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £12.42 that is £0 to £1K a year per listing.

Average price
£12.42under the $15 to $100 sweet spot
Price range
£4.30–£27.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #1,597 within Novelty Jewellery. It carries 446 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
81%
Out of stock, average day
8.3%
Average rank
#1,597in Novelty Jewellery
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
446per listing
Listings tracked
31

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Photo Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£292£583£875£1K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

23 falling

Sellers

29

Top-5 brand share

54%

Top 20: 97%

Top-5 click share

46%

Top 20: 88%

Open market

41%

  • U720%
  • UNICRAFTALE16%
  • Generic7%
  • Easycosy6%
  • PHOCKSIN6%
  • Getagift5%

Demand

Photo Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.6×

Search terms

Top Photo Necklace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • photo necklace31K/yr
  • picture necklace10K/yr
  • photo necklace for women12K/yr
  • projection necklace9K/yr
  • personalised photo necklace7K/yr
  • memorial necklace5K/yr
  • photo projection necklace5K/yr
  • picture necklace personalised4K/yr
  • photo pendant4K/yr
  • memory necklace4K/yr

Reviews and returns

What reviews say buyers love and hate about Photo Necklace

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%−0.12

Horrible quality feels like plastic

Disapointed in item poor quality

Wouldent bother better quality items

Advertised Vs Actual Product17%−0.07

This does not turn out as advertised at all

Nice pretty necklace only thing the picture wasnt very clear as i thought it would be be still cute

Size-Overall15%+0.18

Its massive

Smaller than expected

The little picture inside is so tiny

Chain/Key Quality10%−0.03

the chain was wonky at the clasp so it didnt match

I would say only reason not to get 5 star rating is quite long chain

Weight Heavy8%+0.40

too heavy looking for what I wanted

Love

Value For Money19%+1.72

Definitely worth the money

Good price

Also reasonable priced

Quality-Overall18%−0.12

Excellent quality

Well made

Quality and cost

Gifting Purpose16%+1.39

A really nice gift to be given

Great gift

Perfect gift idea

Chain/Key Quality9%−0.03

Very cute pendant

Nice long chain great value

Beautiful pendant

Design-Overall6%+0.51

Gorgeous design

It looks exactly like it does in the photos, absolutely stunning

The final product is very well designed

Return

0.4% Return rate 48% Fixable by listing

Size-Overall36%▇▇▁▂▄█

Its massive

Smaller than expected

The little picture inside is so tiny

Quality-Overall18%▁█▃▆▂▃

Horrible quality feels like plastic

Disapointed in item poor quality

Wouldent bother better quality items

Chain/Key Quality10%▆▁█▃▁▁

the chain was wonky at the clasp so it didnt match

I would say only reason not to get 5 star rating is quite long chain

Durability8%▁▁█▁▁▄
Advertised Vs Actual Product6%▁▁▄█▇▁

This does not turn out as advertised at all

Nice pretty necklace only thing the picture wasnt very clear as i thought it would be be still cute

FAQ

Common Photo Necklace questions

Answered from the same tracked data.