photo necklace
Skip itA small market ($7K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Great54%top-5 brand share — no brand owns this niche
Review moat
Great445.71avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Avg price
Good£12.42avg listing price — sweet spot $15–$100
Price range
Good£4.30–£27.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-31.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£7K£7K/yr · 93K searches
According to Flapen's Amazon United Kingdom niche tracking, photo necklace is a £7K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
photo necklace market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- £3K–£6K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #1,597
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 81%
- Out of stock
- 8.3%
- Avg brand age
- 36 months
- Avg seller age
- 227 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
23 falling
Sellers
29
Top-5 brand share
54%
Top 20: 97%
Top-5 click share
46%
Top 20: 88%
Open market
41%
- U720%
- UNICRAFTALE16%
- Generic7%
- Easycosy6%
- PHOCKSIN6%
- Getagift5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -31.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 7.6×
Top photo necklace search terms
- photo necklace31K/yr
- picture necklace10K/yr
- photo necklace for women12K/yr
- projection necklace9K/yr
- personalised photo necklace7K/yr
- memorial necklace5K/yr
- photo projection necklace5K/yr
- picture necklace personalised4K/yr
- photo pendant4K/yr
- memory necklace4K/yr
Top photo necklace products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
UNICRAFTALE 2 Sets Gold Rhinestone Photo Charms Stainless Steel Crystal Memory Locket Charms Flat Round DIY Photo Necklace Making Kit Photo Frame with Chain for Necklaces Jewelry Making 30.5mm
UNICRAFTALE£8.355.0★1 rev
U7 Heart Locket Necklace Personalised Jewellery with Photo Inside Gold
U7£11.853.9★951 rev
925 Sterling Silver Dog Necklace - Hugging Pendant Pet Memorial Gift
Generic£15.524.2★16 rev
Easycosy Gifts for Women Mum Photo Necklace Personalised Projection Necklace with Picture Inside - Custom Heart Pendant Silver 925-Birthday Memorial Personalised Gifts for Grandma
Easycosy£21.934.4★690 rev
PHOCKSIN Forever in My Heart Locket Necklace for Pictures Silver Heart Memorial Lockets for Girls Birthday Gifts for Loved Ones
PHOCKSIN£8.405.0★6 rev
Newest
by launch date
Ticome Projection Necklace Built-In 100 Languages I Love You Personalized Metal Heart-Shaped Projection Necklace Womens Valentines Day Anniversary Birthday Jewelry Gift (Silver)
Ticome£5.660 rev
925 Sterling Silver Dog Necklace - Hugging Pendant Pet Memorial Gift
Generic£15.5216 rev
Easycosy Gifts for Women Mum Photo Necklace Personalised Projection Necklace with Picture Inside - Custom Heart Pendant Silver 925-Birthday Memorial Personalised Gifts for Grandma
Easycosy£21.93690 rev
UNICRAFTALE 2 Sets Gold Rhinestone Photo Charms Stainless Steel Crystal Memory Locket Charms Flat Round DIY Photo Necklace Making Kit Photo Frame with Chain for Necklaces Jewelry Making 30.5mm
UNICRAFTALE£8.351 rev
Getagift Personalised Openable Photo Envelope Necklace Custom Photo Locket Pendant Silver and Gold Stainless Steel Chain Gifts for Women. (Silver)
Getagift£8.7613 rev
Trending
90-day click momentumU7 Heart Locket Necklace Personalised Jewellery with Photo Inside Gold
U7£11.853.9★
Nazareth Store Hematite Stone Beads Rosary Necklace Our Father Prayer Projection Medal with St. Michael Centerpiece and Jesus Cross
Nazareth Store£11.084.6★
U7 Gold Heart Pendant Locket Necklace for Women Fashion Jewellery
U7£12.673.9★
Elli Necklace Feather Crystal in 925 Sterling Silver
Elli£17.374.6★
UNICRAFTALE 2 Sets Memory Locket Pendants with 45cm Necklace Stainless Steel Floating Locket Pendants Living Memory Charms Necklace 15mm Glass Photo Frame Locket Charms for Jewelry Making
UNICRAFTALE£7.514.4★
What buyers say about photo necklace
What buyers praise and complain about, mined from review topics.What buyers love
“Definitely worth the money”
“Excellent quality”
“A really nice gift to be given”
“Very cute pendant”
“Gorgeous design”
“It was exactly what was advertised”
“Elegant”
“We did manage to show my granddaughter the photo using the iPhone camera as instructions show so she was really happy with it”
“Still able to be used”
“lovely quality necklace with a lovely personal print”
What buyers complain about
“Horrible quality feels like plastic”
“This does not turn out as advertised at all”
“Its massive”
“the chain was wonky at the clasp so it didnt match”
“too heavy looking for what I wanted”
“Charm is not silver”
“Feels cheap & flimsy”
Top return reasons
Common questions
- Is photo necklace profitable to sell on Amazon United Kingdom?
- The niche generates £7K/yr across 31 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -31.6%. Flapen's verdict: Skip it (46/100).
- How competitive is the photo necklace niche?
- 23 brands and 29 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in photo necklace?
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Size-Overall. The return rate is 0.4%.
- When does demand for photo necklace peak?
- Demand peaks in Nov–Dec; the busiest month runs 7.6× the quietest.
- What does it cost to enter the photo necklace niche?
- Listings span £4.30–£27.52; the average listing price is £12.42 (sweet spot $15–$100). The average incumbent carries 446 reviews — the moat a new listing must climb.