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Photo Keyrings

Maybe

Returns run at only 0.1% of orders. But prices span $1.68–$12.30, mostly outside the sweet spot, so Photo Keyrings is a Maybe.

Flapen Score
51
51 / 100
Top 37% of 2,461 Fashion niches · +3 vs the category median of 48
Market size
£66K/yr177K searches / yr
90-day growth
-3.7%search demand this quarter
Competition
49%top-5 click share · 19 brands · 19 sellers

Flapen Score

Photo Keyrings against its category

The dotted line is the Fashion average. Past it, Photo Keyrings is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Photo Keyrings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Photo Keyrings 177K times last year and spent an estimated £66K. The top 5 brands take 54% of clicks. Demand peaks in Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

5.6% of searches ended in a purchase last week.

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
177K
Growth, 90 days vs prior 90
-3.7%
Conversion, latest week
5.6%
Market size, estimated
£66Ka year
Peak month
December4.4× the quietest month
Top search term
photo keyring65K searches a year

02 · Price

A sale here is worth £6.67.

Listings sell for £6.67 on average, from £1.68 to £12.30. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £6.67 that is £667 to £2K a year per listing.

Average price
£6.67under the $15 to $100 sweet spot
Price range
£1.68–£12.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£667–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #899 within Luggage & Travel Gear. It carries 580 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
44%
Out of stock, average day
7.3%
Average rank
#899in Luggage & Travel Gear
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
580per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Photo Keyrings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

19 falling

Sellers

19

Top-5 brand share

54%

Top 20: 100%

Top-5 click share

49%

Top 20: 92%

Open market

39%

  • Pixly18%
  • A1 Graphics Ltd11%
  • Turquoise10%
  • DSL Daily Supply Ltd.8%
  • With Your Touch8%
  • SHENLONG7%

Demand

Photo Keyrings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 4.4×

Search terms

Top Photo Keyrings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • photo keyring65K/yr
  • personalised keyring photo44K/yr
  • personalised photo keyring16K/yr
  • picture keyring11K/yr
  • photo keyrings8K/yr
  • photo keychain9K/yr
  • keyring photo6K/yr
  • picture keyrings7K/yr
  • photo key ring6K/yr
  • key ring photo3K/yr

Reviews and returns

What reviews say buyers love and hate about Photo Keyrings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall37%−0.04

Shocking quality

Rubbish quality

Poor quality

Advertised Vs Actual Product13%−0.06

Item doesn't arrive like the preview shows

Was misleading

thats not how I sent the images

Size-Overall13%−0.04

on the small side

Not sized correctly

are much bigger

Durability10%−0.07

Broke on the first day

Broke after a week

Falls apart

Material Quality4%−0.02

very cheap feel to it despite being one of the more expensive ones on amazon

the plastic it is on looks cheap

Flimsy material

Love

Quality-Overall37%−0.04

Nice quality item arrived on time

Amazing quality

Really impressed with the quality of item which is presented in a lovely gift box

Chain/Key Quality18%+1.42

Great item very quick delivery lovely keyring sturdy

Great personalised keyring

Key ring

Value For Money15%+1.14

well worth it

Good value for money

Good price

Gifting Purpose12%+1.65

Cute gift

The gift was very well received

Great Gift

Advertised Vs Actual Product5%−0.06

As advertised

As described

as pictured

Return

0.1% Return rate 70% Fixable by listing

Size-Overall66%▅▆█▆▆█

on the small side

Not sized correctly

are much bigger

Scratch Resistance8%▁▁▅█▆▁
Quality-Overall7%▅█▁▁▇▁

Shocking quality

Rubbish quality

Poor quality

Defective Material/Parts7%█▁▁▅▁▄
Chain/Key Quality3%█▁▁▁▁▆

FAQ

Common Photo Keyrings questions

Answered from the same tracked data.