Is photo keyrings profitable to sell on Amazon United Kingdom?

The niche generates £66K/yr across 27 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Worth a look (51/100).

How competitive is the photo keyrings niche?

19 brands and 19 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in photo keyrings?

Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Size-Overall. The return rate is 0.1%.

When does demand for photo keyrings peak?

Demand peaks in Dec; the busiest month runs 4.4× the quietest.

What does it cost to enter the photo keyrings niche?

Listings span £1.68–£12.30; the average listing price is £6.67 (sweet spot $15–$100). The average incumbent carries 580 reviews — the moat a new listing must climb.

photo keyrings

Worth a look

Shows low returns (0.1%), but prices mostly outside the sweet spot ($1.68–$12.30) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Brand share

Great54%

top-5 brand share — no brand owns this niche

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good579.96

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-3.7%

90-day search growth — must beat 0% to launch

Avg price

Bad£6.67

avg listing price — sweet spot $15–$100

Market size

Bad£66K

£66K/yr · 177K searches

Price range

Bad£1.68–£12.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, photo keyrings is a £66K/yr Amazon United Kingdom market (177K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

photo keyrings market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: £33K–£40K; units × avg price
Conversion rate: 5.6%
Avg BSR: #899
Page quality: 0%
Prime: 44%
Sponsored: 74%
Out of stock: 7.3%
Avg brand age: 31 months
Avg seller age: 185 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

Top-5 brand share

54%

Top 20: 100%

Top-5 click share

49%

Top 20: 92%

Open market

39%

Pixly18%
A1 Graphics Ltd11%
Turquoise10%
DSL Daily Supply Ltd.8%
With Your Touch8%
SHENLONG7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.7% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 4.4×

Open Trend

Top photo keyrings search terms

photo keyring65K/yr +6.6%4.4% conv.
personalised keyring photo44K/yr -2.8%4.0% conv.
personalised photo keyring16K/yr -16.2%2.9% conv.
picture keyring11K/yr -16.8%4.0% conv.
photo keyrings8K/yr +38.8%4.2% conv.
photo keychain9K/yr -49.5%2.1% conv.
keyring photo6K/yr -5.6%4.5% conv.
picture keyrings7K/yr -2.0%2.2% conv.
photo key ring6K/yr -2.8%2.8% conv.
key ring photo3K/yr -11.5%2.6% conv.

All search terms

Top photo keyrings products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pixly Personalised Custom Photo Keyring Key Ring Fob Key Chain Clear Medium

Pixly£4.064.7★4,693 rev

Turquoise Premium Quality Clear Acrylic Blank Keyrings Key Fobs 50 x 35 mm (Pack of 1)

Turquoise£2.954.5★239 rev

DSL Blank Photo Insert Keychains - 50x35mm - Translucent Clear Acrylic Key Rings for Double - Sided Photos - Small Picture Frames for Family Friends Gifts & Craft (10)

DSL Daily Supply Ltd.£4.574.3★469 rev

SHENLONG 5pcs Blank Acrylic Photo Keyring Double Sided Blank Insert Photo KeychainPersonalised Photo KeyAcrylic Clear Picture Frame Keyring with Split Ring for FamilyFriendsGifts & DIY Craft Supplies

SHENLONG£2.844.3★62 rev

With Your Touch Personalised PU Leather Photo Keyring Custom Keychain Gift for Family Multiple Styles (SQUARE)

With Your Touch£6.034.5★109 rev

Newest

by launch date

Personalised Photo Keyring Engraved Custom Text Gift for Grandad Mum Dad Women Birthdays Fathers Day Mothers Day Christmas Valentines Day (With Your Text)

With Your Touch£9.06276 rev

1mo ago

2026 Keychain Women Keychain Faux Pearl Gold Car Keychain Backpack Keychain Accessories Key Chain Hanger Gift for Your Loved Ones White One Size

Generisch£1.680 rev

5mo ago

CROWNSHOP 100PCS Photo Keyring Acrylic Clear Blank Photo Keyrings with Split Ring Holder Label Window for Luggage Pet Name Memory Stick Tags (5.5x4.2CM)

CROWNSHOP£8.034 rev

12mo ago

With Your Touch Personalised PU Leather Photo Keyring Custom Keychain Gift for Family Multiple Styles (SQUARE)

With Your Touch£6.03109 rev

1y ago

A1 Graphics Ltd Personalised Photo Keyring Clear Custom Message Keychain Gift for Boyfriend Girlfriend Mum Dad Anniversary Birthday Wedding Christmas Valentines Day Keepsake

A1 Graphics Ltd£7.5589 rev

1y ago

What buyers say about photo keyrings

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall37%

“Nice quality item arrived on time”

Chain/Key Quality18%

“Great item very quick delivery lovely keyring sturdy”

Value For Money15%

“well worth it”

Gifting Purpose12%

“Cute gift”

Advertised Vs Actual Product5%

“As advertised”

Design-Overall2%

“Looks classy”

Print Quality2%

“Quality acrylic and the picture was printed on well”

Durability2%

“Good value durable easy to click together”

Size-Overall2%

“nice size”

Smell1%

“Smells lush”

What buyers complain about

Quality-Overall37%

“Shocking quality”

Advertised Vs Actual Product13%

“Item doesn't arrive like the preview shows”

Size-Overall13%

“on the small side”

Durability10%

“Broke on the first day”

Material Quality4%

“very cheap feel to it despite being one of the more expensive ones on amazon”

Color3%

“Colouring was awful”

Value For Money3%

“Not worth the money”

Thickness2%

“More thicker solid”

Ease Of Use2%

“A little bit hard to push the back in”

Locking Mechanism2%

“Not secure”

Top return reasons

Size-Overall66%

Scratch Resistance8%

Quality-Overall7%

Defective Material/Parts7%

Chain/Key Quality3%

Advertised Vs Actual Product3%

Functionality-Overall2%

Wrong Dimensions2%

Durability1%

Ease Of Use1%

Common questions

Is photo keyrings profitable to sell on Amazon United Kingdom?: The niche generates £66K/yr across 27 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Worth a look (51/100).
How competitive is the photo keyrings niche?: 19 brands and 19 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in photo keyrings?: Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Size-Overall. The return rate is 0.1%.
When does demand for photo keyrings peak?: Demand peaks in Dec; the busiest month runs 4.4× the quietest.
What does it cost to enter the photo keyrings niche?: Listings span £1.68–£12.30; the average listing price is £6.67 (sweet spot $15–$100). The average incumbent carries 580 reviews — the moat a new listing must climb.