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Phone Bag

Maybe

The top 5 products take only 19% of clicks. But buyers convert on only 1.6% of searches, so Phone Bag is a Maybe.

Flapen Score
61
61 / 100
Top 10% of 2,461 Fashion niches · +13 vs the category median of 48
Market size
£187K/yr733K searches / yr
90-day growth
+46.5%search demand this quarter
Competition
19%top-5 click share · 74 brands · 117 sellers

Flapen Score

Phone Bag against its category

The dotted line is the Fashion average. Past it, Phone Bag is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Phone Bag market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Phone Bag 733K times last year and spent an estimated £187K. The top 5 brands take 36% of clicks. Demand peaks in Jul–Aug–Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 733K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +46.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £187K a year.

Searches, last 12 months
733K
Growth, 90 days vs prior 90
+46.5%
Conversion, latest week
1.6%
Market size, estimated
£187Ka year
Peak month
August2.6× the quietest month
Top search term
phone bag196K searches a year

02 · Price

A sale here is worth £16.18.

Listings sell for £16.18 on average, from £4.68 to £131.49. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £16.18 that is £2K to £4K a year per listing.

Average price
£16.18inside the $15 to $100 sweet spot
Price range
£4.68–£131.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
3.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #146 within Luggage & Travel Gear. It carries 3,244 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#146in Luggage & Travel Gear
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,244per listing
Listings tracked
133

04 · Newcomers

Amazon counts 8 of last year's 30 launches as successful.

30 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
30
Successful launches
8Amazon's first-year sales bar
Average brand age
36 months

Products

Top Phone Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

£0£4K£7K£11K£15K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

74 falling

Sellers

117

Top-5 brand share

36%

Top 20: 71%

Top-5 click share

19%

Top 20: 47%

Open market

60%

  • Waterfly10%
  • Aucuu8%
  • tomtoc7%
  • SKYSPER6%
  • Inateck4%
  • OSOCE4%

Demand

Phone Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KHoliday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Phone Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • phone bag196K/yr
  • sling bags for men133K/yr
  • mens sling bag45K/yr
  • chest bag47K/yr
  • concert bag19K/yr
  • uniqlo crossbody bag43K/yr
  • crescent bag33K/yr
  • a4 size bag for concerts14K/yr
  • sling bag for men29K/yr
  • chest bag for men28K/yr

Reviews and returns

What reviews say buyers love and hate about Phone Bag

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.05

it would not fit

Small in size

deceptively large

Quality-Overall10%+0.17

Super cheap quality

Cheaply made

Poor Quality

Strap/String Quality8%−0.07

However, strap broke after 4 months

Strap not good quality

The clip on the strap broke on first use

Durability8%−0.09

Not durable

Broke almost instantly

Within a few hours it broke

Zipper Quality6%−0.07

its full of zips that are really hard to open

Broken zipper

One of the zips has broken

Love

Quality-Overall17%+0.17

Build quality feels solid

Good strong quality

Amazing quality

Size-Overall15%−0.05

Nice fit

Perfect size to travel with

fit our requirements

Pockets/Compartments9%+1.36

plenty of pockets

Good size pockets

Lots of pockets

Value For Money8%+0.82

Excellent Value

Good for the price

Value for money

Comfort-Overall6%+0.71

very comfortable

comfortable to use

Very comfortable to wear

Return

3.2% Return rate 76% Fixable by listing

Size-Overall59%█████▇

it would not fit

Small in size

deceptively large

Quality-Overall8%█▄▆▆▆▆

Super cheap quality

Cheaply made

Poor Quality

Color4%▂▄▆▇▇█
Strap/String Quality4%▅▅██▆▇

However, strap broke after 4 months

Strap not good quality

The clip on the strap broke on first use

Zipper Quality4%▅▅▅██▆

its full of zips that are really hard to open

Broken zipper

One of the zips has broken

FAQ

Common Phone Bag questions

Answered from the same tracked data.