phone bag
Worth a lookShows a fragmented shelf (top 5 take 19% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible19%top-5 click share — an open shelf
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Avg price
Great£16.18avg listing price — sweet spot $15–$100
Growth
Good+46.5%90-day search growth — must beat 0% to launch
Price range
Good£4.68–£131.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.2%return rate — above 5% kills the launch gate
Market size
Okay£187K£187K/yr · 733K searches
Review moat
Okay3,244.2avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, phone bag is a £187K/yr Amazon United Kingdom market (733K searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Jul–Aug–Dec. Verdict: Worth a look — 61/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
phone bag market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £129K–£162K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #146
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 2.2%
- Avg brand age
- 36 months
- Avg seller age
- 173 days
Competition & brand share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
74 falling
Sellers
117
Top-5 brand share
36%
Top 20: 71%
Top-5 click share
19%
Top 20: 47%
Open market
60%
- Waterfly10%
- Aucuu8%
- tomtoc7%
- SKYSPER6%
- Inateck4%
- OSOCE4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +46.5% search growth over the last 90 days.Peak months: Jul, Aug, Dec · busiest ÷ quietest = 2.6×
Top phone bag search terms
- phone bag196K/yr
- sling bags for men133K/yr
- mens sling bag45K/yr
- chest bag47K/yr
- concert bag19K/yr
- uniqlo crossbody bag43K/yr
- crescent bag33K/yr
- a4 size bag for concerts14K/yr
- sling bag for men29K/yr
- chest bag for men28K/yr
Top phone bag products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
tomtoc Aviator-T33 1.5L Crossbody Sling Bag for Women Men - Lightweight Fanny Pack with Adjustable Strap Water-Resistant RFID Blocking - Travel Running Hiking Waist Pouch Gift Idea(Black)
tomtoc£23.124.7★3,240 rev
Inateck Sling Bag X 4L Stylish Crossbody Shoulder Chest Belt Bum Bag with Adjustable Shoulder Strap Water-Resistant Waist Fanny Pack for Men Women Travel Daily Use Cycling Hiking Black
Inateck£22.024.5★2,424 rev
Simptech Small Sling Bag Cross Body Chest Bag Shoulder Bag for Men Women Water Resistant Crossbody Man Bag for Runner Workout Hiking Cycling Travelling (2023 Black)
simptech£12.724.5★6,995 rev
Small Sling Bag Cross Body Chest Bag Shoulder Bag for Men Women Crossbody Sling Purses for Runner Workout Hiking Cycling Travelling(Sling Bag for Black)
Generic£8.224.4★124 rev
SKYSPER Sling Bag Crossbody Backpack - Chest Shoulder Cross Body Bag Travel Hiking Casual Daypack for Women Men
SKYSPER£16.014.6★3,071 rev
Newest
by launch date
adidas Unisex Linear Organizer Waist Pack black/white One Size
adidas£7.71974 rev
Waterfly Sling Bag Crossbody Backpack: Multiple Pockets Chest Bag Lightweight Shoulder Backpack with RFID Anti-Theft for Men Women Daypack for Travel Hiking Cycling Camping Outdoor Sports
Waterfly£20.43146 rev
Waterfly Small Crossbody Sling Bag: RFID Blocking Anti Theft Sling Backpack Chest Bag Travel Hiking Daypack Men Women
Waterfly£19.83110 rev
BROADREAM Small Sling Cross Body Chest Bag Shoulder Bags for Men Women Water Resistant Crossbody Man Bag with Zipper Lock & RFID Blocking
BROADREAM£16.64304 rev
ZhengYue Womens Nylon Crescent Crossbody Bag Small Shoulder Sling Purse with Adjustable Strap for Travel Lightweight Waterproof Hobo HandBag for Casual Festival Holiday Daily Use Beige
ZhengYue£8.1137 rev
Trending
90-day click momentumWaterfly Small Crossbody Sling Bag: RFID Blocking Anti Theft Sling Backpack Chest Bag Travel Hiking Daypack Men Women
Waterfly£19.834.7★
Waterfly Sling Bag Crossbody Backpack: Multiple Pockets Chest Bag Lightweight Shoulder Backpack with RFID Anti-Theft for Men Women Daypack for Travel Hiking Cycling Camping Outdoor Sports
Waterfly£20.434.5★
Waterfly Sling Bag Backpack Shoulder Crossbody Chest Bags Hiking Casual Daypack for Men Women
Waterfly£19.744.4★
Trespass 2.5L Shoulder Bag Strapper
Trespass£8.424.2★
BROADREAM Small Sling Cross Body Chest Bag Shoulder Bags for Men Women Water Resistant Crossbody Man Bag with Zipper Lock & RFID Blocking
BROADREAM£16.644.7★
What buyers say about phone bag
What buyers praise and complain about, mined from review topics.What buyers love
“Build quality feels solid”
“Nice fit”
“plenty of pockets”
“Excellent Value”
“very comfortable”
“As advertised”
“Convenient to use”
“Compact Travel Bag and well made”
“Great lightweight bag”
“It has a great strap”
What buyers complain about
“it would not fit”
“Super cheap quality”
“However, strap broke after 4 months”
“Not durable”
“its full of zips that are really hard to open”
“Completely misleading”
“Its not leather”
“looks very expensive too”
“Cheap plastic material”
“Water resistant only”
Top return reasons
Common questions
- Is phone bag profitable to sell on Amazon United Kingdom?
- The niche generates £187K/yr across 133 tracked products. 8 of 30 products launched in the last 360 days are still selling. 90-day search growth is +46.5%. Flapen's verdict: Worth a look (61/100).
- How competitive is the phone bag niche?
- 74 brands and 117 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 36% of demand.
- What do buyers complain about in phone bag?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strap/String Quality. The return rate is 3.2%.
- When does demand for phone bag peak?
- Demand peaks in Jul–Aug–Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the phone bag niche?
- Listings span £4.68–£131.49; the average listing price is £16.18 (sweet spot $15–$100). The average incumbent carries 3,244 reviews — the moat a new listing must climb.