Petticoat
MaybeThe top 5 products take only 13% of clicks. But shoppers spend only $58K a year here, so Petticoat is a Maybe.
- Flapen Score
- 55 / 100Top 24% of 2,461 Fashion niches · +7 vs the category median of 4855
- Market size
- £58K/yr453K searches / yr
- 90-day growth
- +60.5%search demand this quarter
- Competition
- 13%top-5 click share · 47 brands · 57 sellers
Flapen Score
Petticoat against its category
The dotted line is the Fashion average. Past it, Petticoat is stronger. Inside it, weaker.
Market
The Petticoat market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Petticoat 453K times last year and spent an estimated £58K. The top 5 brands take 59% of clicks. Demand peaks in Jun–Jul–Aug–Oct. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
1.2% of searches ended in a purchase last week.
Shoppers searched for this 453K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +60.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.
- Searches, last 12 months
- 453K
- Growth, 90 days vs prior 90
- +60.5%
- Conversion, latest week
- 1.2%
- Market size, estimated
- £58Ka year
- Peak month
- October2.3× the quietest month
- Top search term
- petticoats for under dress73K searches a year
02 · Price
A sale here is worth £10.63.
Listings sell for £10.63 on average, from £3.88 to £29.05. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £10.63 that is £0 to £1K a year per listing.
- Average price
- £10.63under the $15 to $100 sweet spot
- Price range
- £3.88–£29.05
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 5.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #118 within Nightwear, Lingerie & Underwear. It carries 957 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 95%
- Out of stock, average day
- 1.6%
- Average rank
- #118in Nightwear, Lingerie & Underwear
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 957per listing
- Listings tracked
- 185
04 · Newcomers
Amazon counts 0 of last year's 21 launches as successful.
21 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 21
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Petticoat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Vlazom Womens Half Slips Elegant Lace Petticoats Soft Modal Waist Slips Long Underskirt for Under Dresses Skirts White M
- Price
- £7.91
- Rating
- 4.5/5
- Reviews
- 902
- Age
- 2y ago
Vlazom Women 50s Petticoat Classic A-Line Underskirt Vintage Rockabilly Tutu Skirt for Wedding Dress Ball Gown Cosplay Halloween Costume White S-M
- Price
- £8.21
- Rating
- 4.5/5
- Reviews
- 233
- Age
- 1y ago
Boolavard 50s Petticoat Underskirt Retro Vintage Swing 1950s Rockabilly White Black 14 Colours
- Price
- £8.96
- Rating
- 4.4/5
- Reviews
- 2,293
- Age
- 9y ago
RULTA 50s Women Retro Petticoat Underskirt Vintage A-line Crinoline Half Slips Rockabilly Tutu Skirt (L-XL White)
- Price
- £9.65
- Rating
- 4.3/5
- Reviews
- 611
- Age
- 4y ago
Verve Jelly Petticoat Women Underskirt Bridal Wedding Dress Gown Floor Length Wedding Petticoat Long Underskirt for Formal Dress White Small/Medium
- Price
- £15.94
- Rating
- 4.1/5
- Reviews
- 104
- Age
- 4y ago
Trending
90-day click momentum
Vlazom Womens Half Slips Elegant Lace Petticoats Soft Modal Waist Slips Long Underskirt for Under Dresses Skirts Nude XL
- Price
- £7.79
- Rating
- 4.5/5
- Reviews
- 902
- Age
- 2y ago
ZUIMEIHQH Womens Half Slips Waist Anti-Slips Short Petticoat Underskirt Soft Lace Slip Skirt Petticoats for Under Dress (UK Alpha S Regular Regular)
- Price
- £5.55
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 6mo ago
Vlazom Womens Half Slips Elegant Lace Petticoats Soft Modal Waist Slips Long Underskirt for Under Dresses Skirts White M
- Price
- £7.91
- Rating
- 4.5/5
- Reviews
- 902
- Age
- 2y ago
Vlazom Womens Half Slips Elegant Lace Petticoats Soft Modal Waist Slips Long Underskirt for Under Dresses Skirts White XXL
- Price
- £7.95
- Rating
- 4.5/5
- Reviews
- 902
- Age
- 2y ago
Vlazom Womens Half Slips Elegant Lace Petticoats Soft Modal Waist Slips Long Underskirt for Under Dresses Skirts Nude M
- Price
- £7.89
- Rating
- 4.5/5
- Reviews
- 902
- Age
- 2y ago
Newest
by launch dateZUIMEIHQH Womens Half Slips Waist Anti-Slips Short Petticoat Underskirt Soft Lace Slip Skirt Petticoats for Under Dress (UK Alpha S Regular Regular)
- Price
- £5.55
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 6mo ago
Vlazom Women A-Line Petticoat Full Length Petticoats for Under Dress Hoops Crinoline Underskirt for Wedding Dress Ball Gown Cosplay Halloween Costume White
- Price
- £9.87
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 8mo ago
Lovasy Womens Half Slips Satin Long Underskirt with Lace Hem Anti-Static Slip Soft Half Slips for Under Dresses UK A-line Anti Static Petticoat Under Skirt White M
- Price
- £7.48
- Rating
- 4.1/5
- Reviews
- 82
- Age
- 10mo ago
Lovasy Womens Half Slips Satin Long Underskirt with Lace Hem Wide Waist Slip Soft Half Slips for Under Dresses UK A-line Anti Static Petticoat Under Skirt Nude M
- Price
- £7.38
- Rating
- 4.3/5
- Reviews
- 363
- Age
- 1y ago
AYBUY 50s Women Retro Petticoat Underskirt Vintage A-line Underskirt Classic Elastic Rockabilly Tutu Skirt for Ladies Half Slip Dress-up Parties Dancing Halloween Party Dancing White M
- Price
- £6.73
- Rating
- 4.1/5
- Reviews
- 522
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 13% of clicks. An open shelf where new products get seen.
Brands
47 falling
Sellers
57
Top-5 brand share
59%
Top 20: 89%
Top-5 click share
13%
Top 20: 33%
Open market
38%
- Vlazom37%
- RULTA6%
- Sopesil6%
- BEAUTELICATE6%
- Boolavard4%
- AYBUY4%
Demand
Petticoat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug, Oct · busiest ÷ quietest = 2.3×
Search terms
Top Petticoat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- petticoats for under dress73K/yr
- petticoat85K/yr
- underskirt41K/yr
- underskirts for dresses27K/yr
- petticoat underskirt29K/yr
- hoop skirt24K/yr
- underskirts and petticoats21K/yr
- under skirts for women16K/yr
- womens slips20K/yr
- petticoats18K/yr
Reviews and returns
What reviews say buyers love and hate about Petticoat
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It is bigger than you expect
Product a bit short
too short
Felt cheap
However, they are not crafted as fine as I like
Poor quality
Ripped after 1 wear
Unfortunately though it does rip quite easily
Very thin not as advertised
Materials far to thin
Rolling down at waist
the velcro did not reach to do up round my waist
Waist smaller than expected
Love
True size
Fit well
It's a snug fit
Excellent Quality
Brilliant quality, true to size
It's well made
Worth the money
Good value
Great value
Very comfortable
comfortable to wear
- Comfortable enough that I forget Im wearing it
Fitting as stated
Does the job
Exactly as described
Return
5.7% Return rate 68% Fixable by listing
It is bigger than you expect
Product a bit short
too short
So many aren't the correct length
Not very long
It's a longer length
The quality of the fabric isn't excellent
Bad material and too short
Materials far to thin
Rolling down at waist
the velcro did not reach to do up round my waist
Waist smaller than expected
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Petticoat questions
Answered from the same tracked data.