Petticoat

Shoppers searched for this 453K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +60.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months

453K

Growth, 90 days vs prior 90

+60.5%

Conversion, latest week

1.2%

Market size, estimated

£58Ka year

Peak month

October2.3× the quietest month

Top search term

petticoats for under dress73K searches a year

Listings sell for £10.63 on average, from £3.88 to £29.05. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £10.63 that is £0 to £1K a year per listing.

Average price

£10.63under the $15 to $100 sweet spot

Price range

£3.88–£29.05

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

5.7%of orders · Amazon United Kingdom median 0.6%

92% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #118 within Nightwear, Lingerie & Underwear. It carries 957 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

95%

Out of stock, average day

1.6%

Average rank

#118in Nightwear, Lingerie & Underwear

Average rating

4.30 starsAmazon United Kingdom average 4.36 stars

Average reviews

957per listing

Listings tracked

185

21 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

21

Successful launches

0Amazon's first-year sales bar

Average brand age

42 months