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Peter Rabbit Baby Gifts

Fail

Shoppers spend only $72K a year here, so Peter Rabbit Baby Gifts is a Fail.

Flapen Score
48
48 / 100
Ranks 1,186 of 2,461 Fashion niches · on the category median
Market size
£72K/yr138K searches / yr
90-day growth
-13.6%search demand this quarter
Competition
39%top-5 click share · 17 brands · 78 sellers

Flapen Score

Peter Rabbit Baby Gifts against its category

The dotted line is the Fashion average. Past it, Peter Rabbit Baby Gifts is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peter Rabbit Baby Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Peter Rabbit Baby Gifts 138K times last year and spent an estimated £72K. The top 5 brands take 75% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
138K
Growth, 90 days vs prior 90
-13.6%
Conversion, latest week
4.3%
Market size, estimated
£72Ka year
Peak month
December1.5× the quietest month
Top search term
peter rabbit baby gifts51K searches a year

02 · Price

A sale here is worth £12.11.

Listings sell for £12.11 on average, from £3.18 to £27.52. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.11 that is £0 to £1K a year per listing.

Average price
£12.11under the $15 to $100 sweet spot
Price range
£3.18–£27.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #251 within Baby. It carries 362 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
72%
Out of stock, average day
10.8%
Average rank
#251in Baby
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
362per listing
Listings tracked
50

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Peter Rabbit Baby Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

78

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

39%

Top 20: 72%

Open market

21%

  • Peter Rabbit27%
  • Rainbow Designs26%
  • The World of Peter Rabbit8%
  • SockShop7%
  • DovFanny6%
  • Paper Projects5%

Demand

Peter Rabbit Baby Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Peter Rabbit Baby Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peter rabbit baby gifts51K/yr
  • peter rabbit gifts33K/yr
  • peter rabbit baby12K/yr
  • beatrix potter baby gifts14K/yr
  • beatrix potter gifts16K/yr
  • peter rabbit baby clothes9K/yr
  • peter rabbit christening gifts5K/yr

Reviews and returns

What reviews say buyers love and hate about Peter Rabbit Baby Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%−0.06

Bit small

It is tiny

Bit smaller than I thought otherwise all good

Quality-Overall11%+0.85

Looks cheap

I didnt like the quality, it looks cheap and plastic

Very low quality

Warmth11%−0.09

i disagree its more of a very thin fleece type material certainly wouldnt keep the baby warm enough, poor quality and material

Very light not warm for the baby at all

Not warm for winter

Durability6%−0.04

Stop working after 2 months

Thickness6%−0.04

Thin

very thin

Love

Quality-Overall26%+0.85

THESE BOOKENDS ARE WELL MADE

Excellent Quality Pyjamas

Excellent quality

Soft Feel17%

the cards are soft though not hard

feels soft

Lovely soft toy

Gifting Purpose12%+1.13

Great gift

Christmas present

Perfect baby gift

Value For Money8%+0.38

Good value for money

Good value for money

great price

Comfort-Overall7%+0.62

A real comfort

Beautiful comforter

Very comfortable and wash well

Return

1.0% Return rate 65% Fixable by listing

Size-Overall48%▄▅██▆▇

Bit small

It is tiny

Bit smaller than I thought otherwise all good

Quality-Overall11%▄▄▇█▆▄

Looks cheap

I didnt like the quality, it looks cheap and plastic

Very low quality

Gifting Purpose7%▅▆▃█▃▃
Advertised Vs Actual Product7%▅▁▃▄██

Not like in the picture at all

Color4%██▁▁▁▃

It is just a shame that the initial doesn't come in different colours

FAQ

Common Peter Rabbit Baby Gifts questions

Answered from the same tracked data.