Peter Rabbit
soft demand (-59.2% this quarter) — Peter Rabbit doesn't clear our bar today.
Flapen Score
Is Peter Rabbit profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Peter Rabbit is a £93K/yr Amazon United Kingdom market (615K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Mar–Apr–Nov–Dec. Verdict: Skip it — 42/100.
Peter Rabbit: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -59.2% over the last 90 days and 1.2% of searches end in a purchase.
£93K
revenue / yr
Who owns the niche?
The top 5 brands hold 86% of demand, so 14% of the market is open.
14%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 47 products
Top Peter Rabbit products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
TY Peter Rabbit Beanie 25cm Soft Plush Toy Teddy Collectible Stuffed Cuddly Plushies for Kids Cute Soft Toys Gift
- Price
- £8.07
- Rating
- 4.6/5
- Reviews
- 52
- Age
- 10mo ago
Peter Rabbit Sticker Scene Activity Set | Includes 6 Scenes & 50+ Stickers | Official Licensed Product | Gifts for Boys & Girls Age 3+ | Beatrix Potter | Arts & Crafts Decoration & Party Bag Fillers
- Price
- £3.18
- Rating
- 4.4/5
- Reviews
- 44
- Age
- 2y ago
Signare Large Tote Bag for Women with Strong Cotton Rope Handles Beatrix Potter Peter Rabbit Tapestry Beach Bag Lightweight Travel Essentials Picnic Bags with Zip Closure & Inner Zip(BEACH-BP-PETER)
- Price
- £20.06
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 1y ago
Peter Rabbit Kids Blue Plush Fleece Onesie | Hooded Zip-Up Jumpsuit with Character Illustration & Long Sleeves | Cartoon Loungewear for Children & Toddlers Merch - 12-18 Months
- Price
- £20.59
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 7mo ago
Official Peter Rabbit Comfort Blanket - Beatrix Potter Soft Toy for Babies and Toddlers
- Price
- £12.52
- Rating
- 4.8/5
- Reviews
- 1,802
- Age
- 12y ago
Trending
90-day click momentum
Peter Rabbit Girls Pyjamas Toddler Lily Bobtail PJ set Ages 12 Months to 5 Years Old (2-3 Years) White
- Price
- £11.09
- Rating
- 4.6/5
- Reviews
- 136
- Age
- 3y ago
Peter Rabbit Classic Fleece Throw Soft Cosy Storybook Motif Plush Blanket (Multicolour 130x150cm)
- Price
- £12.24
- Rating
- 4.7/5
- Reviews
- 24
- Age
- 3y ago
Signare Large Tote Bag for Women with Strong Cotton Rope Handles Beatrix Potter Peter Rabbit Tapestry Beach Bag Lightweight Travel Essentials Picnic Bags with Zip Closure & Inner Zip(BEACH-BP-PETER)
- Price
- £20.06
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 1y ago
Signare Tapestry Cabin Bag in 8 Patterns (CABIN) (Peter Rabbit)
- Price
- £38.32
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 1y ago
Peter Rabbit Boys Pyjamas Nightwear (Peter Rabbit Blue 4-5 Years)
- Price
- £6.80
- Rating
- 4.7/5
- Reviews
- 6
- Age
- 1y ago
Newest
by launch date
Peter Rabbit 3-Section Childrens Divided Plate BPA-Free Durable & Colorful Dining for Children Perfect for Balanced Meals - 36 Months Up Blue
- Price
- £3.34
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 6mo ago
Peter Rabbit Kids Blue Plush Fleece Onesie | Hooded Zip-Up Jumpsuit with Character Illustration & Long Sleeves | Cartoon Loungewear for Children & Toddlers Merch - 12-18 Months
- Price
- £20.59
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 7mo ago
Peter Rabbit Kids Blue Plush Fleece Onesie | Hooded Zip-Up Jumpsuit with Character Illustration & Long Sleeves | Cartoon Loungewear for Children & Toddlers Merch - 4-5 Years
- Price
- £19.35
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 7mo ago
Peter Rabbit Kids Blue Plush Fleece Onesie | Hooded Zip-Up Jumpsuit with Character Illustration & Long Sleeves | Cartoon Loungewear for Children & Toddlers Merch - 2-3 Years
- Price
- £18.44
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 7mo ago
TY Peter Rabbit Beanie 25cm Soft Plush Toy Teddy Collectible Stuffed Cuddly Plushies for Kids Cute Soft Toys Gift
- Price
- £8.07
- Rating
- 4.6/5
- Reviews
- 52
- Age
- 10mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
Brands
13 flat
Sellers
77
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
36%
Top 20: 80%
Open market
10%
- Peter Rabbit30%
- Rainbow Designs27%
- Signare12%
- TY9%
- Paper Projects8%
- Enesco5%
- Open — no brand owns it (7 brands, 10%)
Peter Rabbit demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar, Apr, Nov, Dec · busiest ÷ quietest = 3.8×
What reviews say buyers love and hate about Peter Rabbit
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Cute soft toy Peter Rabbit”
“The contents were fine”
“Great gift”
“Good fit”
“A real comfort”
What buyers complain about
67% of reviews“Not true to size”
“They broke the second time they were used”
“Its fairly expensive”
“Poor quality”
“Faulty zip”
Peter Rabbit return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
65%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Peter Rabbit questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
