Peter Rabbit
FailDemand is soft, at -59.2% this quarter, so Peter Rabbit is a Fail.
- Flapen Score
- 42 / 100Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 4842
- Market size
- £93K/yr615K searches / yr
- 90-day growth
- -59.2%search demand this quarter
- Competition
- 36%top-5 click share · 13 brands · 77 sellers
Flapen Score
Peter Rabbit against its category
The dotted line is the Fashion average. Past it, Peter Rabbit is stronger. Inside it, weaker.
Market
The Peter Rabbit market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Peter Rabbit 615K times last year and spent an estimated £93K. The top 5 brands take 86% of clicks. Demand peaks in Mar–Apr–Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 615K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -59.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.
- Searches, last 12 months
- 615K
- Growth, 90 days vs prior 90
- -59.2%
- Conversion, latest week
- 1.2%
- Market size, estimated
- £93Ka year
- Peak month
- April3.8× the quietest month
- Top search term
- peter rabbit615K searches a year
02 · Price
A sale here is worth £12.87.
Listings sell for £12.87 on average, from £2.76 to £38.32. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £12.87 that is £0 to £1K a year per listing.
- Average price
- £12.87under the $15 to $100 sweet spot
- Price range
- £2.76–£38.32
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #642 within Boys. It carries 257 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 72%
- Out of stock, average day
- 11.3%
- Average rank
- #642in Boys
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 257per listing
- Listings tracked
- 47
04 · Newcomers
1 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Peter Rabbit products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
TY Peter Rabbit Beanie 25cm Soft Plush Toy Teddy Collectible Stuffed Cuddly Plushies for Kids Cute Soft Toys Gift
- Price
- £8.07
- Rating
- 4.6/5
- Reviews
- 52
- Age
- 10mo ago

Peter Rabbit Sticker Scene Activity Set | Includes 6 Scenes & 50+ Stickers | Official Licensed Product | Gifts for Boys & Girls Age 3+ | Beatrix Potter | Arts & Crafts Decoration & Party Bag Fillers
- Price
- £3.18
- Rating
- 4.4/5
- Reviews
- 44
- Age
- 2y ago

Signare Large Tote Bag for Women with Strong Cotton Rope Handles Beatrix Potter Peter Rabbit Tapestry Beach Bag Lightweight Travel Essentials Picnic Bags with Zip Closure & Inner Zip(BEACH-BP-PETER)
- Price
- £20.06
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 1y ago

Peter Rabbit Kids Blue Plush Fleece Onesie | Hooded Zip-Up Jumpsuit with Character Illustration & Long Sleeves | Cartoon Loungewear for Children & Toddlers Merch - 12-18 Months
- Price
- £20.59
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 7mo ago

Official Peter Rabbit Comfort Blanket - Beatrix Potter Soft Toy for Babies and Toddlers
- Price
- £12.52
- Rating
- 4.8/5
- Reviews
- 1,802
- Age
- 12y ago
Trending
estimated 90-day click momentum
Peter Rabbit Girls Pyjamas Toddler Lily Bobtail PJ set Ages 12 Months to 5 Years Old (2-3 Years) White
- Price
- £11.09
- Rating
- 4.6/5
- Reviews
- 136
- Age
- 3y ago

Peter Rabbit Classic Fleece Throw Soft Cosy Storybook Motif Plush Blanket (Multicolour 130x150cm)
- Price
- £12.24
- Rating
- 4.7/5
- Reviews
- 24
- Age
- 3y ago

Signare Large Tote Bag for Women with Strong Cotton Rope Handles Beatrix Potter Peter Rabbit Tapestry Beach Bag Lightweight Travel Essentials Picnic Bags with Zip Closure & Inner Zip(BEACH-BP-PETER)
- Price
- £20.06
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 1y ago

Signare Tapestry Cabin Bag in 8 Patterns (CABIN) (Peter Rabbit)
- Price
- £38.32
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 1y ago

Peter Rabbit Boys Pyjamas Nightwear (Peter Rabbit Blue 4-5 Years)
- Price
- £6.80
- Rating
- 4.7/5
- Reviews
- 6
- Age
- 1y ago
Newest
by launch date
Peter Rabbit 3-Section Childrens Divided Plate BPA-Free Durable & Colorful Dining for Children Perfect for Balanced Meals - 36 Months Up Blue
- Price
- £3.34
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 6mo ago

Peter Rabbit Kids Blue Plush Fleece Onesie | Hooded Zip-Up Jumpsuit with Character Illustration & Long Sleeves | Cartoon Loungewear for Children & Toddlers Merch - 12-18 Months
- Price
- £20.59
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 7mo ago

Peter Rabbit Kids Blue Plush Fleece Onesie | Hooded Zip-Up Jumpsuit with Character Illustration & Long Sleeves | Cartoon Loungewear for Children & Toddlers Merch - 4-5 Years
- Price
- £19.35
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 7mo ago

Peter Rabbit Kids Blue Plush Fleece Onesie | Hooded Zip-Up Jumpsuit with Character Illustration & Long Sleeves | Cartoon Loungewear for Children & Toddlers Merch - 2-3 Years
- Price
- £18.44
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 7mo ago

TY Peter Rabbit Beanie 25cm Soft Plush Toy Teddy Collectible Stuffed Cuddly Plushies for Kids Cute Soft Toys Gift
- Price
- £8.07
- Rating
- 4.6/5
- Reviews
- 52
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.
Brands
13 flat
Sellers
77
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
36%
Top 20: 80%
Open market
10%
- Peter Rabbit30%
- Rainbow Designs27%
- Signare12%
- TY9%
- Paper Projects8%
- Enesco5%
- Open — no brand owns it (7 brands, 10%)
Demand
Peter Rabbit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, Nov, Dec · busiest ÷ quietest = 3.8×
Reviews and returns
What reviews say buyers love and hate about Peter Rabbit
We read the reviews and the return reasons for every product selling here.
“Not true to size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Peter Rabbit questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









