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Peter Rabbit

Fail

Demand is soft, at -59.2% this quarter, so Peter Rabbit is a Fail.

Flapen Score
42
42 / 100
Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 48
Market size
£93K/yr615K searches / yr
90-day growth
-59.2%search demand this quarter
Competition
36%top-5 click share · 13 brands · 77 sellers

Flapen Score

Peter Rabbit against its category

The dotted line is the Fashion average. Past it, Peter Rabbit is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peter Rabbit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Peter Rabbit 615K times last year and spent an estimated £93K. The top 5 brands take 86% of clicks. Demand peaks in Mar–Apr–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 615K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -59.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.

Searches, last 12 months
615K
Growth, 90 days vs prior 90
-59.2%
Conversion, latest week
1.2%
Market size, estimated
£93Ka year
Peak month
April3.8× the quietest month
Top search term
peter rabbit615K searches a year

02 · Price

A sale here is worth £12.87.

Listings sell for £12.87 on average, from £2.76 to £38.32. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £12.87 that is £0 to £1K a year per listing.

Average price
£12.87under the $15 to $100 sweet spot
Price range
£2.76–£38.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #642 within Boys. It carries 257 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
72%
Out of stock, average day
11.3%
Average rank
#642in Boys
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
257per listing
Listings tracked
47

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Peter Rabbit products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.

£0£3K£6K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

13 flat

Sellers

77

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

36%

Top 20: 80%

Open market

10%

  • Peter Rabbit30%
  • Rainbow Designs27%
  • Signare12%
  • TY9%
  • Paper Projects8%
  • Enesco5%
  • Open — no brand owns it (7 brands, 10%)

Demand

Peter Rabbit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Prime Day '25Black Friday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, Nov, Dec · busiest ÷ quietest = 3.8×

Reviews and returns

What reviews say buyers love and hate about Peter Rabbit

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Soft Feel”
33%of negative reviews mention “Size-Overall”
0.8%of orders come back
“Not true to size”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Peter Rabbit questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data