peter rabbit
Skip itSoft demand (-59.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great257.45avg incumbent reviews — the moat a new listing must climb
Competition
Great36%top-5 click share — an open shelf
Price range
Good£2.76–£38.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.87avg listing price — sweet spot $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Bad£93K£93K/yr · 615K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-59.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, peter rabbit is a £93K/yr Amazon United Kingdom market (615K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Mar–Apr–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
peter rabbit market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- £64K–£77K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #642
- Page quality
- 0%
- Prime
- 72%
- Sponsored
- 85%
- Out of stock
- 11.3%
- Avg brand age
- 52 months
- Avg seller age
- 190 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
13 flat
Sellers
77
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
36%
Top 20: 80%
Open market
10%
- Peter Rabbit30%
- Rainbow Designs27%
- Signare12%
- TY9%
- Paper Projects8%
- Enesco5%
- Open — no brand owns it (7 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 67 weeks — -59.2% search growth over the last 90 days.Peak months: Mar, Apr, Nov, Dec · busiest ÷ quietest = 3.8×
Top peter rabbit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TY Peter Rabbit Beanie 25cm Soft Plush Toy Teddy Collectible Stuffed Cuddly Plushies for Kids Cute Soft Toys Gift
TY£8.074.6★52 rev
Peter Rabbit Sticker Scene Activity Set | Includes 6 Scenes & 50+ Stickers | Official Licensed Product | Gifts for Boys & Girls Age 3+ | Beatrix Potter | Arts & Crafts Decoration & Party Bag Fillers
Paper Projects£3.184.4★44 rev
Signare Large Tote Bag for Women with Strong Cotton Rope Handles Beatrix Potter Peter Rabbit Tapestry Beach Bag Lightweight Travel Essentials Picnic Bags with Zip Closure & Inner Zip(BEACH-BP-PETER)
Signare£20.065.0★12 rev
Peter Rabbit Kids Blue Plush Fleece Onesie | Hooded Zip-Up Jumpsuit with Character Illustration & Long Sleeves | Cartoon Loungewear for Children & Toddlers Merch - 12-18 Months
Peter Rabbit£20.594.4★20 rev
Official Peter Rabbit Comfort Blanket - Beatrix Potter Soft Toy for Babies and Toddlers
Rainbow Designs£12.524.8★1,802 rev
Newest
by launch date
Peter Rabbit 3-Section Childrens Divided Plate BPA-Free Durable & Colorful Dining for Children Perfect for Balanced Meals - 36 Months Up Blue
Peter Rabbit£3.3410 rev
Peter Rabbit Kids Blue Plush Fleece Onesie | Hooded Zip-Up Jumpsuit with Character Illustration & Long Sleeves | Cartoon Loungewear for Children & Toddlers Merch - 12-18 Months
Peter Rabbit£20.5920 rev
Peter Rabbit Kids Blue Plush Fleece Onesie | Hooded Zip-Up Jumpsuit with Character Illustration & Long Sleeves | Cartoon Loungewear for Children & Toddlers Merch - 4-5 Years
Peter Rabbit£19.3520 rev
Peter Rabbit Kids Blue Plush Fleece Onesie | Hooded Zip-Up Jumpsuit with Character Illustration & Long Sleeves | Cartoon Loungewear for Children & Toddlers Merch - 2-3 Years
Peter Rabbit£18.4420 rev
TY Peter Rabbit Beanie 25cm Soft Plush Toy Teddy Collectible Stuffed Cuddly Plushies for Kids Cute Soft Toys Gift
TY£8.0752 rev
Trending
90-day click momentum
Peter Rabbit Girls Pyjamas Toddler Lily Bobtail PJ set Ages 12 Months to 5 Years Old (2-3 Years) White
Peter Rabbit£11.094.6★
Peter Rabbit Classic Fleece Throw Soft Cosy Storybook Motif Plush Blanket (Multicolour 130x150cm)
furn.£12.244.7★
Signare Large Tote Bag for Women with Strong Cotton Rope Handles Beatrix Potter Peter Rabbit Tapestry Beach Bag Lightweight Travel Essentials Picnic Bags with Zip Closure & Inner Zip(BEACH-BP-PETER)
Signare£20.065.0★
Signare Tapestry Cabin Bag in 8 Patterns (CABIN) (Peter Rabbit)
Signare£38.324.6★
Peter Rabbit Boys Pyjamas Nightwear (Peter Rabbit Blue 4-5 Years)
Peter Rabbit£6.804.7★
What buyers say about peter rabbit
What buyers praise and complain about, mined from review topics.What buyers love
“Cute soft toy Peter Rabbit”
“The contents were fine”
“Great gift”
“Good fit”
“A real comfort”
“Good value for money”
“Nice mints”
“Does the job”
“Great toy”
“Nice and easy to use”
What buyers complain about
“Not true to size”
“They broke the second time they were used”
“Its fairly expensive”
“Poor quality”
“Faulty zip”
“But poor quality of stitching”
“Not sturdy”
“Not safe or fit for purpose”
Top return reasons
Common questions
- Is peter rabbit profitable to sell on Amazon United Kingdom?
- The niche generates £93K/yr across 47 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -59.2%. Flapen's verdict: Skip it (42/100).
- How competitive is the peter rabbit niche?
- 13 brands and 77 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in peter rabbit?
- Top complaints mined from reviews: Size-Overall, Durability, Value For Money. The return rate is 0.8%.
- When does demand for peter rabbit peak?
- Demand peaks in Mar–Apr–Nov–Dec; the busiest month runs 3.8× the quietest.
- What does it cost to enter the peter rabbit niche?
- Listings span £2.76–£38.32; the average listing price is £12.87 (sweet spot $15–$100). The average incumbent carries 257 reviews — the moat a new listing must climb.