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Peter Rabbit

Fail

Demand is soft, at -59.2% this quarter, so Peter Rabbit is a Fail.

Flapen Score
42
42 / 100
Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 48
Market size
£93K/yr615K searches / yr
90-day growth
-59.2%search demand this quarter
Competition
36%top-5 click share · 13 brands · 77 sellers

Flapen Score

Peter Rabbit against its category

The dotted line is the Fashion average. Past it, Peter Rabbit is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peter Rabbit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Peter Rabbit 615K times last year and spent an estimated £93K. The top 5 brands take 86% of clicks. Demand peaks in Mar–Apr–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 615K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -59.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.

Searches, last 12 months
615K
Growth, 90 days vs prior 90
-59.2%
Conversion, latest week
1.2%
Market size, estimated
£93Ka year
Peak month
April3.8× the quietest month
Top search term
peter rabbit615K searches a year

02 · Price

A sale here is worth £12.87.

Listings sell for £12.87 on average, from £2.76 to £38.32. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £12.87 that is £0 to £1K a year per listing.

Average price
£12.87under the $15 to $100 sweet spot
Price range
£2.76–£38.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #642 within Boys. It carries 257 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
72%
Out of stock, average day
11.3%
Average rank
#642in Boys
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
257per listing
Listings tracked
47

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Peter Rabbit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£3K£6K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

13 flat

Sellers

77

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

36%

Top 20: 80%

Open market

10%

  • Peter Rabbit30%
  • Rainbow Designs27%
  • Signare12%
  • TY9%
  • Paper Projects8%
  • Enesco5%
  • Open — no brand owns it (7 brands, 10%)

Demand

Peter Rabbit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Prime Day '25Black Friday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, Nov, Dec · busiest ÷ quietest = 3.8×

Reviews and returns

What reviews say buyers love and hate about Peter Rabbit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.06

Not true to size

Bigger than I expected

Bit small

Durability13%−0.06

They broke the second time they were used

Broken within 2 weeks

Stop working after 2 months

Value For Money6%+0.17

Its fairly expensive

Not good value for money

Definitely on the pricey side

Quality-Overall5%−0.01

Poor quality

1 star because awful quality

Zipper Quality3%−0.01

Faulty zip

Love

Soft Feel17%

Cute soft toy Peter Rabbit

Great soft toy

Love the softness of it

Quality-Overall14%−0.01

The contents were fine

THESE BOOKENDS ARE WELL MADE

Excellent quality

Gifting Purpose13%+1.21

Great gift

Christmas present

And a perfect little gift for easter

Size-Overall7%−0.06

Good fit

Its a good size for a baby

ideal size for child to hold and carry,

Comfort-Overall6%+0.57

A real comfort

Beautiful comforter

Very comfortable and wash well

Return

0.8% Return rate 65% Fixable by listing

Size-Overall51%▄▆██▇▆

Not true to size

Bigger than I expected

Bit small

Quality-Overall8%▇▆█▇▁▃

Poor quality

1 star because awful quality

Gifting Purpose6%▅▆▂█▁▃
Advertised Vs Actual Product5%▁▄▂▃█▃
Defective Material/Parts4%█▇▄▁▅█

FAQ

Common Peter Rabbit questions

Answered from the same tracked data.