Personalised Wallets for Men
MaybeReturns run at only 1.1% of orders. But shoppers spend only $49K a year here, so Personalised Wallets for Men is a Maybe.
- Flapen Score
- 59 / 100Top 14% of 2,461 Fashion niches · +11 vs the category median of 4859
- Market size
- £49K/yr112K searches / yr
- 90-day growth
- +33.9%search demand this quarter
- Competition
- 33%top-5 click share · 33 brands · 50 sellers
Flapen Score
Personalised Wallets for Men against its category
The dotted line is the Fashion average. Past it, Personalised Wallets for Men is stronger. Inside it, weaker.
Market
The Personalised Wallets for Men market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Personalised Wallets for Men 112K times last year and spent an estimated £49K. The top 5 brands take 47% of clicks. Demand peaks in Jun–Nov–Dec. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
2.8% of searches ended in a purchase last week.
Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +33.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.
- Searches, last 12 months
- 112K
- Growth, 90 days vs prior 90
- +33.9%
- Conversion, latest week
- 2.8%
- Market size, estimated
- £49Ka year
- Peak month
- December6.7× the quietest month
- Top search term
- personalised wallets for men43K searches a year
02 · Price
A sale here is worth £15.57.
Listings sell for £15.57 on average, from £3.63 to £28.98. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £15.57 that is £0 to £2K a year per listing.
- Average price
- £15.57inside the $15 to $100 sweet spot
- Price range
- £3.63–£28.98
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
98% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #332 within Luggage & Travel Gear. It carries 2,039 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 58%
- Out of stock, average day
- 8.3%
- Average rank
- #332in Luggage & Travel Gear
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,039per listing
- Listings tracked
- 48
04 · Newcomers
Amazon counts 3 of last year's 11 launches as successful.
11 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Personalised Wallets for Men products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Tommy Hilfiger Mens Eton Mini Wallet Black (Black) One Size
- Price
- £26.53
- Rating
- 4.7/5
- Reviews
- 2,816
- Age
- 11y ago
PerGift UK Personalised Engraved Mens Real Custom Slim Black Wallet Dad Father Grandad Gift Present Leather - Gift Box Optional
- Price
- £14.05
- Rating
- 4.6/5
- Reviews
- 729
- Age
- 7y ago
Easycosy Fathers Day Dad Gifts Personalised Wallets for Men Mens Wallets Leather Engraved Photo & Initial Name Card Wallet Customised Birthday Anniversary Photo Gifts for Men Him Husband Grandad
- Price
- £23.57
- Rating
- 4.4/5
- Reviews
- 956
- Age
- 6mo ago
Vatan Wallet for Men Slim RFID Blocking Leather Credit Card Holder Wallet for 15 Cards Bifold Minimalist Thin Wallet with 2 ID Windows & Cash Slot with Gift Box (Carbon Fiber Black)
- Price
- £9.84
- Rating
- 4.4/5
- Reviews
- 403
- Age
- 11mo ago
Hudson & James Personalised Daddy in Silver Black Engraved Soft Leather Mens Wallet with Coin Pocket Pouch Gift Boxed
- Price
- £12.28
- Rating
- 4.4/5
- Reviews
- 29
- Age
- 3y ago
Trending
90-day click momentum
JONZIN Fathers Day Gift from Daughter Son Customised Engraved Wallets with Name & Fist Personalised Gifts for Men Husband Grandpa Stepdad Birthday Anniversary
- Price
- £22.26
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 3mo ago
YBDLLE Personalised Wallets for Men Engraved WalletGift for Father Custom Name & Photo Wallet for Him Double-Sided Fold Birthday Gift for Dad Husband Boyfriend (3 Colors)
- Price
- £15.90
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 4mo ago
Tomylv Wallet - Mens Wallets RFID Blocking Carbon Fiber 12 Credit Card Holder with Money Clip ID Window Slim Wallets for Men UK Bifold with Gift Box - Orange & Black (Orange & Black)
- Price
- £12.88
- Rating
- 4.4/5
- Reviews
- 152
- Age
- 10mo ago
BIAL Mens Wallet RFID Blocking Flip Slim Bifold 2 ID Window Wallet Superfine Fiber PU Synthetic Leather
- Price
- £15.22
- Rating
- 4.5/5
- Reviews
- 5,421
- Age
- 7y ago
Vatan Wallet for Men Slim RFID Blocking Leather Credit Card Holder Wallet for 15 Cards Bifold Minimalist Thin Wallet with 2 ID Windows & Cash Slot with Gift Box (Carbon Fiber Black)
- Price
- £9.84
- Rating
- 4.4/5
- Reviews
- 403
- Age
- 11mo ago
Newest
by launch dateJONZIN Fathers Day Gift from Daughter Son Customised Engraved Wallets with Name & Fist Personalised Gifts for Men Husband Grandpa Stepdad Birthday Anniversary
- Price
- £22.26
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 3mo ago
YBDLLE Personalised Wallets for Men Engraved WalletGift for Father Custom Name & Photo Wallet for Him Double-Sided Fold Birthday Gift for Dad Husband Boyfriend (3 Colors)
- Price
- £15.90
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 4mo ago
Easycosy Fathers Day Dad Gifts Personalised Wallets for Men Mens Wallets Leather Engraved Photo & Initial Name Card Wallet Customised Birthday Anniversary Photo Gifts for Men Him Husband Grandad
- Price
- £23.57
- Rating
- 4.4/5
- Reviews
- 956
- Age
- 6mo ago
XLIUAX Credit Card Wallets Wallet Photo Album Zipper Wallet Credit Cards Holder Secure Card Case Leather Organizer(Pink)
- Price
- £3.63
- Rating
- 3.7/5
- Reviews
- 11
- Age
- 7mo ago
Tomylv Wallet - Mens Wallets RFID Blocking Carbon Fiber 12 Credit Card Holder with Money Clip ID Window Slim Wallets for Men UK Bifold with Gift Box - Orange & Black (Orange & Black)
- Price
- £12.88
- Rating
- 4.4/5
- Reviews
- 152
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
33 rising
Sellers
50
Top-5 brand share
47%
Top 20: 88%
Top-5 click share
33%
Top 20: 75%
Open market
47%
- PerGift16%
- Hudson & James10%
- Tommy Hilfiger9%
- Leather-Emboss6%
- Easycosy6%
- Vatan6%
Demand
Personalised Wallets for Men search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Nov, Dec · busiest ÷ quietest = 6.7×
Search terms
Top Personalised Wallets for Men search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- personalised wallets for men43K/yr
- personalised wallet30K/yr
- dad wallet10K/yr
- personalised mens wallet8K/yr
- mens personalised wallet7K/yr
- custom wallet4K/yr
- photo wallet5K/yr
- mens wallets personalised3K/yr
- wallets for men uk personalised2K/yr
Reviews and returns
What reviews say buyers love and hate about Personalised Wallets for Men
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality
Doesnt look or feel good quality item returned
Rubbish quality
and bit tight,
Bigger than expected
Too small
its the worst leather i have ever come across
Not Leather
Also the smell of leather is faint and goes away
BROKEN
Doesnt last long
Already ripped after a week
The coin pocket is tiny
Doesn't have a coin pocket
The pocket where the couns go was ripped
Love
Good quality and delivered in good time
Amazing quality
Good quality wallet
Good price
Value for money
Excellent value
Fits well in pocket
Good plenty of pockets ideal
plenty of slots
The leather is nice
Quality stuff, pure leather
Good quality leather
All my cards fit perfectly
nice fit
handy size
Return
1.1% Return rate 57% Fixable by listing
and bit tight,
Bigger than expected
Too small
Poor quality
Doesnt look or feel good quality item returned
Rubbish quality
The coin pocket is tiny
Doesn't have a coin pocket
The pocket where the couns go was ripped
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Personalised Wallets for Men questions
Answered from the same tracked data.