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Personalised T Shirt Uk

Maybe

Returns run at only 0.4% of orders. But buyers convert on only 0.7% of searches, so Personalised T Shirt Uk is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,461 Fashion niches · +2 vs the category median of 48
Market size
£62K/yr712K searches / yr
90-day growth
+46.5%search demand this quarter
Competition
56%top-5 click share · 14 brands · 78 sellers

Flapen Score

Personalised T Shirt Uk against its category

The dotted line is the Fashion average. Past it, Personalised T Shirt Uk is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Personalised T Shirt Uk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Personalised T Shirt Uk 712K times last year and spent an estimated £62K. The top 5 brands take 70% of clicks. Demand peaks in Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 712K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +46.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
712K
Growth, 90 days vs prior 90
+46.5%
Conversion, latest week
0.7%
Market size, estimated
£62Ka year
Peak month
December2.6× the quietest month
Top search term
personalised t shirt177K searches a year

02 · Price

A sale here is worth £12.24.

Listings sell for £12.24 on average, from £4.51 to £44.35. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £12.24 that is £1K to £3K a year per listing.

Average price
£12.24under the $15 to $100 sweet spot
Price range
£4.51–£44.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 26% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #98 within Boys. It carries 4,390 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
26%
Out of stock, average day
7.4%
Average rank
#98in Boys
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,390per listing
Listings tracked
27

04 · Newcomers

Amazon counts 2 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Personalised T Shirt Uk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

78

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

56%

Top 20: 93%

Open market

25%

  • Gift Hub29%
  • Modify by Amazon Merch on Demand15%
  • PUMA10%
  • Generic10%
  • 4sold6%
  • Hippowarehouse6%

Demand

Personalised T Shirt Uk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.6×

Search terms

Top Personalised T Shirt Uk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • personalised t shirt177K/yr
  • custom t shirt183K/yr
  • customised t shirt65K/yr
  • custom shirt32K/yr
  • custom tshirt27K/yr
  • t shirt printing21K/yr
  • printed t shirts19K/yr
  • personalised t shirts25K/yr
  • customisable t shirt14K/yr
  • personalised shirt14K/yr

Reviews and returns

What reviews say buyers love and hate about Personalised T Shirt Uk

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall18%+2.39

Not even remotely good

Low quality

Not great at all

Size-Overall16%−0.11

Size too too big

It was far too tight

More like a small

Print Quality13%−0.09

Poor Screen Printing

print not the best

Tiny print

Material Quality5%−0.10

Absolutely rubbish material

Material cheap and see through

Terrible material

Advertised Vs Actual Product4%+0.18

Placed the picture 90% out so it looks wrong

pictures in post are a bit misleading

not like the picture

Love

Quality-Overall30%+2.39

Amazing quality

The quality is fair for the price

Excellent quality tee shirt

Print Quality18%−0.09

Great printing

Good print

Great t shirt, printing excellent

Value For Money11%+1.03

Not expensive

Great value for money

Amazing value

Size-Overall10%−0.11

Good true to size item

Perfect fit

.fit is what I wanted

Advertised Vs Actual Product5%+0.18

exactly as I wanted

As described

exactly as ordered

Return

0.4% Return rate 75% Fixable by listing

Size-Overall64%▅▃▅█▇▆

Size too too big

It was far too tight

More like a small

Quality-Overall12%█▂▄▁▂▃

Not even remotely good

Low quality

Not great at all

Material Quality5%▁█▁▁█▃

Absolutely rubbish material

Material cheap and see through

Terrible material

Transparency4%▁█▆▁▂▁
Advertised Vs Actual Product2%▁▁█▁▁▃

Placed the picture 90% out so it looks wrong

pictures in post are a bit misleading

not like the picture

FAQ

Common Personalised T Shirt Uk questions

Answered from the same tracked data.