Personalised Rucksack
MaybeThe top 5 products take only 25% of clicks. But shoppers spend only $24K a year here, so Personalised Rucksack is a Maybe.
- Flapen Score
- 51 / 100Top 37% of 2,461 Fashion niches · +3 vs the category median of 4851
- Market size
- £24K/yr171K searches / yr
- 90-day growth
- -0.8%search demand this quarter
- Competition
- 25%top-5 click share · 39 brands · 54 sellers
Flapen Score
Personalised Rucksack against its category
The dotted line is the Fashion average. Past it, Personalised Rucksack is stronger. Inside it, weaker.
Market
The Personalised Rucksack market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Personalised Rucksack 171K times last year and spent an estimated £24K. The top 5 brands take 52% of clicks. Demand peaks in Aug–Sep. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
0.9% of searches ended in a purchase last week.
Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.
- Searches, last 12 months
- 171K
- Growth, 90 days vs prior 90
- -0.8%
- Conversion, latest week
- 0.9%
- Market size, estimated
- £24Ka year
- Peak month
- August3.1× the quietest month
- Top search term
- personalised backpack35K searches a year
02 · Price
A sale here is worth £15.67.
Listings sell for £15.67 on average, from £6.94 to £44.58. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £15.67 that is £0 to £2K a year per listing.
- Average price
- £15.67inside the $15 to $100 sweet spot
- Price range
- £6.94–£44.58
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #296 within Luggage & Travel Gear. It carries 969 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 44%
- Out of stock, average day
- 4.4%
- Average rank
- #296in Luggage & Travel Gear
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 969per listing
- Listings tracked
- 78
04 · Newcomers
Amazon counts 1 of last year's 18 launches as successful.
18 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 18
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Personalised Rucksack products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Giftailor Personalised Kids Corduroy Backpack Custom Embroidered Name School Bag for Toddlers Nursery Preschool
- Price
- £11.72
- Rating
- 4.4/5
- Reviews
- 11
- Age
- 7mo ago

Kannts Personalised Kids Backpack for Girls Boys Toddler Baby Backpack Childrens School Bag for Primary Girls with 3D Rope Name Embroidery (Pink)
- Price
- £14.07
- Rating
- 3.8/5
- Reviews
- 6
- Age
- 1mo ago

Aomig Kids Mini Furry Backpack Toddler Mini Cute School Rucksack Preschool Kindergarten Elementary Small Backpack Toddler Girls Boys Adjustable Rucksack Kids Plush Backpack for School Travel
- Price
- £6.94
- Rating
- 4.1/5
- Reviews
- 262
- Age
- 1y ago

Bansusu Kawaii Bunny Primary Girls Backpacks Elementary School Bags Bookbags with Refrigerator Front Pocket Purple-Large
- Price
- £16.42
- Rating
- 4.4/5
- Reviews
- 494
- Age
- 3y ago

Meng Jiaran Girls Backpack Girls School Bag Kids Backpack for Girl
- Price
- £9.44
- Rating
- 4.9/5
- Reviews
- 15
- Age
- 6mo ago
Trending
90-day click momentum
Meng Jiaran Girls Backpack Girls School Bag Kids Backpack for Girl
- Price
- £9.44
- Rating
- 4.9/5
- Reviews
- 15
- Age
- 6mo ago

Kannts Personalised Kids Backpack for Girls Boys Toddler Baby Backpack Childrens School Bag for Primary Girls with 3D Rope Name Embroidery (Pink)
- Price
- £14.07
- Rating
- 3.8/5
- Reviews
- 6
- Age
- 1mo ago

CGFN Personalised Kids Backpack for Boys and Girls Custom Name Embroidered Corduroy Nursery Bag Kids Rucksack for Preschool Primary School and Travel (Pink)
- Price
- £14.89
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

CGFN Personalised Kids Backpack with Matching Lunch Bag for Girls & Boys Custom Name Embroidered Primary School Rucksack & Insulated Lunch Box (Pink Backpack)
- Price
- £17.14
- Rating
- 3.0/5
- Reviews
- 3
- Age
- 3mo ago

LOVEVOOK Laptop Backpack Women 15 6 inch Waterproof Rucksack Bag
- Price
- £20.23
- Rating
- 4.7/5
- Reviews
- 1,834
- Age
- 3y ago
Newest
by launch date
Kannts Personalised Kids Backpack for Girls Boys Toddler Baby Backpack Childrens School Bag for Primary Girls with 3D Rope Name Embroidery (Pink)
- Price
- £14.07
- Rating
- 3.8/5
- Reviews
- 6
- Age
- 1mo ago

CGFN Personalised Kids Backpack with Matching Lunch Bag for Girls & Boys Custom Name Embroidered Primary School Rucksack & Insulated Lunch Box (Pink Backpack)
- Price
- £17.14
- Rating
- 3.0/5
- Reviews
- 3
- Age
- 3mo ago

CGFN Personalised Kids Backpack for Boys and Girls Custom Name Embroidered Corduroy Nursery Bag Kids Rucksack for Preschool Primary School and Travel (Pink)
- Price
- £14.89
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Meng Jiaran Girls Backpack Girls School Bag Kids Backpack for Girl
- Price
- £9.44
- Rating
- 4.9/5
- Reviews
- 15
- Age
- 6mo ago

Giftailor Personalised Kids Corduroy Backpack Custom Embroidered Name School Bag for Toddlers Nursery Preschool
- Price
- £11.72
- Rating
- 4.4/5
- Reviews
- 11
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 25% of clicks. An open shelf where new products get seen.
Brands
39 rising
Sellers
54
Top-5 brand share
52%
Top 20: 87%
Top-5 click share
25%
Top 20: 56%
Open market
43%
- Generic18%
- Bansusu10%
- The Baby Box UK9%
- Giftailor9%
- Kannts5%
- Aomig5%
Demand
Personalised Rucksack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 3.1×
Search terms
Top Personalised Rucksack search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- personalised backpack35K/yr
- personalised backpacks for girls21K/yr
- personalised backpacks for boys18K/yr
- personalised school bag13K/yr
- personalised kids backpack13K/yr
- personalised bags for kids14K/yr
- personalised toddler backpack14K/yr
- personalised baby bag7K/yr
- kids personalised backpack7K/yr
- personalised nursery bag7K/yr
Reviews and returns
What reviews say buyers love and hate about Personalised Rucksack
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Opens wider than you would think
Smaller than expected
Changing mat is small
Poor quality kids backpack
Looks cheap, and not like the photos
Poor quality
A bit flimsy
Flimsy
Straps completely broken after 3 months
Top strap broke straight away
The stitching at the top at the corner started to come loose
Its been used a handful of times and the handle has ripped barely put anything in it either as his only 1 & half and likes to carry it on his back
Love
Very well made product
Bag is good quality
Amazing quality
It fits so much
Fits a lot of being so small
Good size for what I need-using for nursery
Spacious item
So much space
Plenty of storage
Bag looks well made with good size compartments
many useful pockets
multiple pockets to keep things organised
great value for money
Great value
Very good for price
Return
1.8% Return rate 64% Fixable by listing
Opens wider than you would think
Smaller than expected
Changing mat is small
Poor quality kids backpack
Looks cheap, and not like the photos
Poor quality
unfortunately it's not smooth material
Poor material
Not The Material I Expected
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Personalised Rucksack questions
Answered from the same tracked data.









